CYNOPSISDIGITAL
02.19.15 Good morning. It’s Thursday February 19, 2015, and this is your first early morning digital briefing.
NBC tossed its hat into the live streaming ring. Pay TV subscribers whose local affiliate station is owned by the company can access via the NBC mobile app the network’s current lineupexcluding NFL games–as well as select older shows like The A-Team, Miami Vice and Battlestar Galactica. The necessity of both a cable TV account and a local affiliate makes the NBC live stream offering more rigid than those of both ABC and CBS.
A CYNOPSIS MESSAGE
Thursday, February 26, 2015 | 1:30PM to 3:00PM | Register Today Featured Panelists:
Andrea Russett, Gen Edger, YouTube Star + Twitter Influencer
Morgan Aceino, Senior Brand Strategist, Omelet
Bill Carter, Partner, Fuse Marketing
Robert O’Neill, Vice President, Programming & Promotion Strategy, Comedy Central
A handful of new series are headed to Amazon Prime. Amazon Studios ordered three adult-leaning shows–alternate-history thriller The Man in the High Castle, dark comedy Mad Dogs, documentary series The New Yorker Presentsplus kids shows Just Add Magic and The Stinky & Dirty Show. The studio also renewed its original dram-com Mozart in the Jungle for a second season.
Fusion is expanding its original content on social platform Snapchat. New miniseries Outpost, featuring untold stories from unique destinations, debuts Feb. 25 and runs every Wednesday for seven weeks on Fusion’s Snapchat Discover platform, which the net debuted in January. Fusion also is producing minute-long, irreverently delivered news updates called News in a Snap.
Media company Whalerock is creating online streaming networks for such celebrities as the Kardashian sisters, Howard Stern, and rapper Tyler, the Creator. According to the New York Times, the channels will launch in the next few months and will be available on the web and via mobile app, with both paid and free programming. This comes in the wake of Glenn Beck’s success with his TheBlaze TV channel, whose 400,000 subscribers each pay $9.95 a month.
DirecTV subscribers can now access Fox Sports content through its Fox Sports Go app. It is now available to those with iOS devices; Windows-based operating systems and Android operating systems are expected to be updated soon. The WatchESPN app is to be added late this month or in early March.
Comedian Colin Quinn’s new eight-episode web series Cop Show kicked off yesterday. Released by Lexus’ L/Studio, the show’s guest stars include Jerry Seinfeld, Amy Schumer, and Jim Norton. Cop Show’s plot features Quinn trying to make a police drama in New York. Eps are weekly and five to six minutes in length.
Hulu launched a new tool called Watchlist, which makes recommendations to its users. Watchlist combines the three silos that Hulu currently offers to consumers – Queue, Favorites, and Shows You Watch – into one product that will suggest content of interest to the consumer. It will take a year to roll it out to 100% of its customers; however, customers can sign up for it on the company’s site now.
Google launched a new Chinese-language YouTube channel aimed at teaching Chinese programmers about different Google technologies such as its Compute Engine cloud service and Android mobile operating system. YouTube is officially blocked from China but by appealing to developers, Wired notes, Google may be taking a back route into the 1.35 billion-strong marketplace.
FailArmy producer Jukin Media has launched a new feed product that delivers the fastest trending viral videos to digital publishers. Launch partners include AOL, Yahoo, Complex, Flipps, Frequency, Rare.us, and ViralNova.
Tremor Video, Inc. has been selected by Varick Media Management as a partner to manage clients’ premium programmatic video advertising efforts.
Dish Network has made a preliminary deal with New York-based startup Ray Enterprises to make its new $200 proprietary touchscreen universal remote control that looks a lot like a smartphone compatible with its service in the next few months. The Ray remote uses Wi-Fi, Bluetooth, infrared and ZigBee technologies to connect to an array of devices such as HDTVs, DVRs, set-top boxes, streaming-media players, gaming consoles and connected home devices.
A CYNOPSIS MESSAGE FROM THE SHORTY AWARDS
Honor the social media work your team produced for your brand or agency in 2014 by entering them for a Shorty Award!
Categories include Best on Twitter, Best Multi-Platform Campaign and Best Use of Video, among others.
Deadline to register is February 19th, 2015.
More information is available here! http://shortyw.in/shorty7cynopsis
.
ADVERTISING + AD PLATFORMS
Advertising campaigns are involving video ads more and more. BrightRoll 2015 Advertising Agency Survey’s found that 48.3% of the RFPs that ad agencies received in 2014 included a video-ad component – that’s up 88.6% in the last three years. Other findings included:
* 72% of agency respondents said they believed online video
advertising is as effective or more effective than TV.
* 4X more respondents plan to dedicate a majority of digital video budgets to programmatic in the next twelve months.
* Click-through is relevant, but its importance is declining. Agency respondents ranked completed views, conversions, and brand lift as the three metrics that mattered most.
* Over half of agency respondents report that targeting capability is the most valuable aspect of digital video. That’s more than reach, price, format, creative reuse, and “other” benefits combined.
* 60% of agency respondents agree that mobile video is where they expect the largest increase in digital media spend.
* 79% of agency respondents are likely to dedicate budget to tablet video
Location-based dating apps are used by around 90 million people, a new study from GlobalWebIndex shows, and approximately two thirds are male.
RESEARCH
New research from Strategy Analytics says that the United Kingdom will be the first country whose spending on digital advertising will surpass all other formats combined. Total spend this year is expected to be £15.8bn ($23.37 billion). Of that, £8bn ($12.34 billion) will be spent on digital ads.
BuzzFeed has 950 million video views every month but only 5 percent of those views come from its website. Ze Frank, president of BuzzFeed Motion Pictures, told Re/code that the site syndicates its video content on 26 different platforms and, while YouTube provides the most views, Facebook is “very, very significant.” The 160-person video team at BuzzFeed creates 50 videos each week.
More than 50 percent of all American households subscribe to such streaming services as Amazon Prime Instant Video, HBO Go, Hulu Plus, Netflix, and/or WatchESPN, according to a study by Consumer Reports. That’s good for purveyors of digital video. What’s not so good is that 46 percent of account holders also share their login information with others. Of the different streaming services, Netflix users shared their account 46 percent of the time while Hulu Plus users shared theirs 37 percent and Amazon Prime users shared theirs 29 percent of the time. HBO Go and WatchESPN’s sample sizes were too small to gain an accurate read.
Andy Serwer has been named Editor-in-Chief of Yahoo Finance. Serwer spent the last 29 years at Time Inc. and most recently served as Editor of Fortune magazine.
Jamil Ghani, Vice President, Enterprise Strategy at Target Corporation, has joined the Board of Directors for marketing performance and attribution company Kvantum.
Ipsos MediaCT is adding Kelsey Vaughn as Senior Vice President within the company’s media, content, and technology research specialty.
A CYNOPSIS MESSAGE
Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.
View the Finalists | Purchase Tickets
Industry Partner: The Cable Center
DIGITAL SPOTLIGHT OF THE DAY
In an announcement that shows how radically social video revenue models are changing, JCPenney revealed that it paid Twitter four cents for every video view during its holiday "Just Got Jingled" campaign; according to Adweek, most rates for video ads cost up to $1/view. The vids consisted of random consumers in its stores receiving surprise gifts from strangers, and earned more than 3 million views on Twitter. This kind of pricing could shake up the relationships of other social-media outlets and brands.
See you tomorrow,
Jessica Reese @JMarieReese
02.19.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: PROJECT MGR/WideOrbit/NYC: Lead planning/execution of large, complex implementation projects. Media ind exp & exp working for or w/cable network channel is highly pref’d. Organized and show sharp attention to detail a must. Full info/apply HERE (2/26)
JOB OPENING: IMPLEMENTATION SPECIALIST/WideOrbit/NY: Educate customers on configurations &/or customization options; conduct web based training sessions to support new customers. 2+ yrs exp cbl ntwrk in sales/pricing/plan’g, or inv mngmnt dept. Apply HERE (2/26)
JOB OPENING: IMPLEMENTATION MGR/WideOrbit/NYC: Conduct workshops w/clients; determine needs & scope of their project. Mng overall project from beginning thru execution. 3+ yrs exp in dig. advrtsng ops & intermediate use of at least one online ad. Full info/apply HERE (2/26)
JOB OPENING: PROMO PRODUCER/KNBC/LA: NBC LA seeks a skilled, creative Promo Producer to join the team. Min 3 yrs On-Air Promo and 4yrs news industry experience required. Full details HERE (2/26)
JOB OPENING: DIG AD OPS TRAFFICKER/A+E Networks/NY: Execute daily tasks as part of Ad Ops team incl testing, exec, optimization & troubleshooting of all A+E non-linear ad campaigns. 1-2 yrs. dig. ad operations as campaign trafficker. Full Info/Apply HERE (2/26)
JOB OPENING: DIGITAL CONTENT MGR/NBCU/NYC: Manage editorial ops for Syfy digital. Ideate/create content & help build strategy. 3+ yrs digital content mgmt exp. Highly organized pop culture fan. APPLY HERE (2/25)
JOB OPENING: MGR RSCH/IMG/NY: Drive global sports & fashion mkt rsch analysis & reporting. Min 4 yrs media rsrch exp. Strong analytical & quant skills req’d. Exp w/rsch sys (ie Nielsen, Simmons & Scarborough). Resume: [email protected] (2/25)
JOB OPENING: MGR RESEARCH/(CMT, LOGO, TV Land)/NYC: Channel/Industry/Expertise. Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a + Full info/apply HERE (2/25)
JOB OPENING: AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Prospect new clients and key contacts. 3-5 yrs selling exp. Res: [email protected] (2/24)
JOB OPENING: GSN TV/Santa Monica/SCHEDULING COORDINATOR: BA Degree and 1-2 yrs exp tv industry exp req. Distributing program schedule grids, research, heavy data entry. Excellent communication skills and detail orientation. Send resumes and CL to [email protected] (2/24)
JOB OPENING: FAN STRGY MKT MGR /NFL/NY: Develop, collect, & share best practices in sport, ent & consum mkting field. Mng ptnr datbses; suppt NFL & prtnr strgy, 5-7 yrs Mkt/Agency exp. More info/apply, Fan Strategy & Mktg Manager (2/24)
JOB OPENING: DATABASE MKTG MGR/NBCU/LA: The Database Marketing Manager will manage Email and Mobile marketing channels and lead cross-functional teams towards building the infrastructure needed to fully support CRM. Full info/apply HERE (2/24)
JOB OPENING: SR DIRECTOR, TALENT & CASTING/TV One/LA: Identify/procur talent. Mng all talent-related initiatives for network. BA Deg or 7+ yr’s progressive exp in casting and/or talent relations. Full passion/knwlg TV One aud. Full info/apply HERE (2/24)
JOB OPENING: DIR, PRGRMNG & PROD/SCRIPTED/TV One/LA: Oversee scripted prgrm dvlpmnt & prod mngmnt. Mid to high-level exp w/dvlpng &/or prod’g feature length films &/or scripted comedies & dramas. 5+ yrs exp dvlpmnt/prod of movies or scripted TV prgrms. Full info/apply HERE (2/24)
JOB OPENING: DESIGN DIRECTOR/TV One/Silver Spring: Maint quality/brand control for all elements created by TV One & external partners. BA req’d graphic design, advertising, media or other TV related. 10+ yrs working exp. Full info/apply HERE (2/24)
JOB OPENING: DIR BRAND MKTG/CNBC/East Coast: CNBC seeks strong strategic marketing leader to develop overall network/brand positioning for dayside news programming & drive positioning/promotion for network priorities Full info/apply HERE (2/24)
JOB OPENING: MGR, ACCOUNT SVCS/Sony Pics/LA: 5-7 yrs experience; Develop media plans, sales planning, campaign management (post-sales). Supports Crackle & Playstation. Learn more & apply HERE (2/24)
JOB OPENING: ACCOUNT SVCS MGR/Sony Pics/NYC: 1-3 yrs experience; Develop media plans, sales planning, campaign management (post-sales). Supports Crackle & Playstation. Learn more & apply HERE (2/24)
JOB OPENING: PARALEGAL/Screenvision/NYC: 5+ yrs certified paralegal exp, entertainment & advertising industry, drafting docs, corp state filings, transactional, intellectual property, trademarks, court proceedings, insurance. Apply HERE (2/21)
JOB OPENING: ANALYST/Viacom Ent Group/NYC: Work on projs assigned by rsrch dept. Collect, analyze & interpret Nielsen data & other TV consumer tracking sources BA Deg. 1yr nat’l Ad Sales rsch exp. Internship acceptable. Full info/apply HERE (2/21)
JOB OPENING: MGR DEVELOPMENT/NYC: NYC based Prod co seeks forward thinking Mgr w/bold ideas & vision for industry trends. 3+ yrs creds & prev exp req’d. Mng devt slate, create content, sizzles, castng tapes, presentn reels, support sales process. Resume HERE (2/21)
JOB OPENING: F/T HOST/QVC: Exp w/hosting TV, web or live events. Candidate must be intelligent, enthusiastic about new products as well as ability to act quick on their feet w/improve & engage. Friendly & sophisticated demeanor & fashion sense. Resume HERE (2/21)
JOB OPENING: VIDEO PRODUCER/NBCU/LA: Description: The Producer will develop and produce original online video, interactive, and static content for Fandango reporting directly into the Head of Video Production. HERE (2/21)
JOB OPENING: SOCIAL MEDIA MGR/NICKELODEON/NY: Create social activation ideas to drive engagement with social content & client campaigns. 3-6 yrs of exp working in social media content dvlpmnt or social media mngmnt. BA degree. Apply here (2/21)
JOB OPENING: SENIOR RESEARCH ANALYST/20th Television/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. Apply here (2/21)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (2/21)
JOB OPENING: AD SALES COORDINATOR/Estrella TV/NYC: Support sales & planning in all aspects of acct maintenance. Schedule changes, allocations, stewardship. Daily interaction w/traffic dept. Some admin. TV/Ent Media exp a + but not required. Resume HERE (2/21)
JOB OPENING: INTEGRATED AD SALES MARKETING SPECIALIST/Discovery/NYC: Client oriented auto enthusiast to create & support dvlpmnt & execution of mktg & sponsorship initiatives for the Velocity ntwrk. 3-5 yrs mktg exp req’d. sports/auto exp a +. Full info/apply HERE (2/21)
JOB OPENING: ASSOC MGR, ON-AIR MEDIA STRAT/NAT GEO Channel/DC: point person for all On-Air promo initiatives for NGC & WILD. Manage strategic planning & execution of on-air. Full info/apply HERE (2/21)
JOB OPENING: SEGMENT PROD/MSNBC Shift/NYC: Determine and produce for assigned Shift programming, Communicate daily story development with Managing Editor, Participate in control room during live segments: Full info/apply HERE (2/21)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
