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Awards Breakfast: Tuesday, March 3, 2015 – 8:00-10:00 a.m.

Join us at the Cynopsis Social Good Awards Breakfast to praise excellence in the area of social good in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. That’s because we know it’s the moment to celebrate all these good works by brands, networks and digital entities, regardless of platform.

**Please join us on Tuesday, March 3, 2015 for the Cynopsis Social Good Awards Breakfast at the Yale Club in New York City.**

THANK YOU TO OUR 2015 INDUSTRY PARTNER

The Cable CenterThe event space is very limited and tables sell out quickly. Register yourself and your team today – the form is in the middle of the page.

Registration/Tickets: Pete Romas; 203.899.8483

Advertising/Sponsorships: Mike Farina; 203.218.6480

 


 

 

 


Pricing

Registration Options Cost
Per Person Rate $399
Group Rate (Table of 10) $3,990

 



 


2014 Cynopsis Social Good Awards Finalists

Awareness Campaign or Initiative

A+E Networks – A&E Project Startup Live

CMT – Empowering Education

CNN – CNN Heroes: Subaru Donation Matching

Crackle – “Playing It Forward”

Investigation Discovery – Inspire a Difference Public Affairs Campaign

Nat Geo WILD – Big Cat Week 2013

REELZ – Independence Happens Here Initiative

Reingold/Herzog – US Dept of Veterans Affairs – Make the Connection

Scripps Networks Interactive – HGTV/DIY Network & Rebuilding Together

USA Network – Character’s Unite Initiative

Viacom – Says NO MORE: Together we can end domestic violence and sexual assault

 

Awareness Campaign: Children’s Initiatives

Ad Council – UNCF (United Negro College Fund): Supporting Minority Education – Better Futures Campaign

DIRECTV – All Stars Project

Discovery Communications – Say Yes to the Prom

JetBlue Airways – Increasing Access to Books: Soar with Reading and First Book

MRY – Communities in Schools

SapientNitro Campfire – Save The Children: Stay Connected

Sprout – Kindest Kid Contest

Stop Bullying: Speak Up – Stop Bullying: Speak Up Week

Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

 

Awareness Campaign: Health Initiatives

BET Networks – BET Goes Pink Awareness Campaign

CNN – CNN Heroes: Johnson & Johnson Amazing Nurse Campaign

Community of Lights, LLC – Tapestry: The Faces of AIDS

ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign

Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick

OMD – Stand Up To Cancer

 

Awareness Campaign: Sports

FOX Sports Supports – 2014 Special Olympics USA Games

OMD – Dick’s Sporting Goods: Sports Matter

 

Best Episode with a Social Good Theme

44 Blue Productions – Pit Bulls & Parolees – Giving Thanks

Food Network – The Kitchen featuring Share Our Strength

International Rescue Committee – Escaping Syria

Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS

Magilla Entertainment, LLC – Long Island Medium: “Theresa Visits Jail”

MTV – Girl Code: Race

Pivot – TakePart World

Questus – The Naked Brand

Show of Force – A Path Appears

USA Network – Powerful Human Trafficking Programming Stunt

 

Best Overall Marketing

Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign

Major League Baseball – 2014 World Series Game Cause-Based Dedications

Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick

Stop Bullying: Speak Up – Stop Bullying Speak Up Week

 

Best Spot (30 seconds or less)

Major League Baseball – Welcome Back Veterans – “Royals Surprise” PSA

MTV – Look Different: Facing Change

SapientNitro – Halo Purely for Pets

Viacom Velocity – Viacom Says NO MORE

 

Best Spot (Over 30 seconds)

Cartoon Network Latin America – The Cartoon Movement and UNICEF’s Let’s Play Initiative (Vamos Jogar)

International Rescue Committee – My Life Has Been Transformed

Pereira & O’Dell – Keep America Beautiful “I want to be”

Pivot – Human Resources

Pivot – Please Like Me

Top Drawer Creative Inc. – UCycle

USA Network – New “I Won’t Stand For” PSA Featuring Macklemore & Ryan Lewis

 

Branded Campaign for a TV Series or Special Programming

Disney Channels Worldwide – Make Your Mark Campaign

Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign

MSNBC – Global Citizen Festival

Nickelodeon – HALO Awards 2013 (Helping And Leading Others) 

Radio Disney – Disney Channel Presents the Radio Disney Music Awards “Heroes For Change”

Time Warner Cable – It Ain’t Rocket Science

 

Diversity Campaign or Initiative

DIRECTV – All Stars Project

Interactive One – Your Life Matters campaign

MTV – Look Different

Myx TV – I’m Asian American and…

Anything Is Possible (ProjectAIP)

USA Network – Characters Unite Awards/USA Network

 

Environmental Campaign or Initiative

Disney Channels Worldwide – Friends for Change – Outside Is In

La Rabida Children’s Hospital – LEED-HC Certification for the La Rabida Children’s Hospital Outpatient Center

Litton Entertainment – Ocean Mysteries with Jeff Corwin from Ocean Mysteries

Maryland Public Television – Chesapeake Bay Week 2014

Pereira & O’Dell – Keep America Beautiful “I want to be”

TakePart.com – #SaveOurBees

Time Warner Cable – Time Warner Cable’s Employee Green Teams & Playbook

 

Green/Sustainability Campaign or Initiative

DHX Media – Yo Gabba Gabba! Live!

DIRECTV – Televisionary

Pivot – Human Resources

Volta Industries – Free EV Charging Campaign

 

Hash Tag Promotion

MLB Advanced Media – #TroopThanks

PGA TOUR – Miguel Memes

The Doctors – #SMOCK Simple Moments of Contagious Kindness

Human Rights Initiative/Campaign or Initiative

Community of Lights, LLC – Tapestry: The Faces of AIDS

Pinkwater & Putman – Fair Food Program

Sesame Workshop – Little Children, Big Challenges: Incarceration

 

Instagram/Vine Campaign

FullBottle – STOP BULLYING: SPEAK UP

MLB Advanced Media – Bank of America #TroopThanks

MTV – Get Schooled: MTV’s Go.Pay.Finish. Vine Campaign

 

Integrated Campaign

American Heroes Channel – My Hero Is…

BET NEWS – What’s At Stake

Big Ten Network (BTN) – BTN LiveBIG

Cartoon Network Latin America – The Cartoon Movement – Basta de bullying, no te quedescallado

Discovery Communications – Creating Change Pro Bono Marathon and Conference

OMD – Dick’s Sporting Goods Sports Matter

Pereira & O’Dell – Keep America Beautiful

Stop Bullying: Speak Up – Stop Bullying Speak Up Week

Top Drawer Creative Inc. – Our Agenda

Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

 

Integrated Campaign for a TV Series or Special Programming

Cinelan/Vulcan Productions – WE THE ECONOMY 20 Short Films You Can’t Afford To Miss

Discovery Channel – Shark Week 2014

FOX Sports Regional Marketing – FOX Sports Salutes the Troops

Litton Entertainment – The Henry Ford’s Innovation Nation

Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick

MTV – “Teen Mom” and “16 and Pregnant”

Univision News Network – Cita con Tu Salud

 

Integrated Campaign: Health Initiatives

ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign

MTV – Half of Us: The Other Side of Pills

OMD – Stand Up To Cancer

Univision News & Univision Contigo – Health Week 2014

 

Integrated Social Campaign for a Brand

Barclaycard US – Be Your Possible

BET NEWS – What’s At Stake

Nickelodeon – World Wide Day of Play 2014

 

Nonprofit/Corporate Partnership

A+E Networks/HISTORY® – The Civil Rights Act of 1964: A Long Struggle for Freedom Museum Exhibit

Cablevision Systems Corporation – Cablevision and The Lustgarten Foundation’s curePC pancreatic cancer public awareness campaign

Discovery Education and the Healthy Weight Commitment Foundation’s Together Counts™ program

ESPN – 2014 ESPY Day Benefiting The V Foundation for Cancer Research

Food Network and Share Our Strength Partnership

FOX Sports Supports – AYSO

INSP – INSP Honors Vietnam Veterans with “Thank You For Your Service”

MSNBC & Global Poverty Project

SapientNitro – Halo Purely for Pets

Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos

 

Nonprofit/Corporate Partnership: Youth Initiatives

DIRECTV – All Stars Project

Discovery Communications and US2020: Encouraging STEM Mentorship

Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign

FullBottle – STOP BULLYING: SPEAK UPWITH CARTOON NETWORK

MTV – National Campaign + MTV It’s Your Sex Life

REVOLT TV – REVOLT TV x Boys & Girls Club for “#HelloHarlemNYC” Youth Initiative

Sesame Workshop – Sesame Workshop PNC Grow Up Great

Time Warner Cable – Boys & Girls Clubs of America National Partnership

Univision Communications Inc. – Estamos con los Ninos

Varsity Spirit – Team Up for St. Jude Spirited by Varsity

 

Partnership with a Celebrity/Athlete/Character

A+E Networks/HISTORY® – American Pickers Pick & Tell Contest

Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS

Litton Entertainment – Ocean Mysteries with Jeff Corwin from Georgia Aquarium

 

Philanthropic Campaign

Blue Chalk Media – First Sight: Sonia and Anita

JetBlue Airways – JetBlue Airways Brings Its “Inspiring Humanity” Mission To Life with A Humanitarian Effort to Haiti

USA WEEKEND – Make A Difference Day

Viamedia – Viateer Program

 

Public Service Announcement

Concepts, Inc. – “Who I Am” PSA

INSP – Moments.org, a Production of INSP

Major League Baseball – Welcome Back Veterans PSA

Pereira & O’Dell – Keep America Beautiful “I want to be

Top Drawer Creative Inc. – It Moves Us All

Viacom Velocity – Viacom Says NO MORE

Viamedia – Viateer Program

 

Social Good Leaders of the Year

Discovery Education – Lori McFarling, Chief Marketing Officer and Senior Vice President

MELT – Vince Thompson, CEO

REVOLT TV – Kai D. Wright, VP of Communications

Time Warner Cable – Tessie Topol, Vice President, Corporate Social Responsibility

Top Drawer Creative Inc. – Howard Chang

 

Social Good Shining Stars

Comedy Gives Back – Digital Telethon benefiting Malaria No More

Community of Lights, LLC – Tapestry: The Faces of AIDS

Destination America – Red, White & You

FOX Sports Supports

Litton Entertainment – Game Changers with Kevin Frazier

MaxMedia – Global Paint for Charity

Pivot

Sesame Workshop – Sesame Workshop

Show of Force – A Path Appears

TeamWorks Media

 

Social Media Promotion/Campaign

Bravo Digital Media – Top Chef Duels Live Voting Campaign

Reingold – US Dept of Veterans Affairs: Make the Connection

SapientNitro Campfire – Save The Children: Stay Connected


Upload Form - (Please use this widget to send us your video clip and/or images for our awards program)

Awards Program Guide and Special Edition of Cynopsis

If you’re interested in running a congratulatory 4-color ad in the awards event program or sponsoring this premier industry event, please contact Mike Farina at 203-218-6480.


Event/Registration Questions? Don’t hesitate to contact us: Pete Romas at 203-899-8483


About the Venue

Yale Club of New York City*
50 Vanderbilt Avenue (at the corner of 44th St) New York, NY 10017
*Across from the western entrance to Grand Central Station

The 22-story historical building continues to be the largest clubhouse in the world and is admired for it’s understated elegance.

The Yale Club is located in convenient mid-town Manhattan near Grand Central. The event will take place in the Ballroom on the 20th Floor. Cynopsis Media does not have a hotel room block, but you can download a list of hotels nearby.

Subway: Take the 4, 5, 6, 7 trains or Times Square Shuttle to Grand Central and exit on Vanderbilt Avenue.

Railroad: Metro-North to Grand Central and exit on Vanderbilt Avenue.

Parking: Valet parking in front of the Clubhouse is available 24 hours a day. Self-parking is available at 200 Park Avenue. Hourly rates apply.

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