A CYNOPSIS MESSAGE
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Feb. 10, 2015 | Yale Club NYC | Sponsored by: TubeMogul Featured Trainers:
Tom Maney, EVP, Advertising Sales, Fox Hispanic Media
Jacqueline Corbelli, Co-Founder, Chairman & CEO, BrightLine
Mark Loughney, VP of Research, Turner Emerging Consumers
Shivank Gupta, Account Director, AOL Platforms Registration: Pete Romas; 203.899.8483 | Sponsorships: Mike Farina; 203.218.6480
CYNOPSISDIGITAL
02.05.15
Good morning. It’s Thursday February 5, 2015, and this is your first early morning digital briefing.
FCC chairman Tom Wheeler proposed reclassifying high-speed Internet service as a telecommunications service, giving his agency the authority to see that Internet providers don’t block content or create fast or slow lanes in delivering traffic. It’s the right path to ensure net neutrality, said Wheeler in an op ed piece on Wired’s web site: “My proposal assures the rights of Internet users to go where they want, when they want, and the rights of innovators to introduce new products without asking anyone’s permission.”
Multi-channel network Fullscreen is moving further into branded programming with a new content division devoted specifically to sponsored entertainment. To lead the new group, FS hired Billy Parks, credited with AT+T Snapchat series SnapperHero, and Bryan Thoesen, former Director and Head of Brand Content at Hulu.
National Geographic and PBS veterans Greg Diefenbach and Thomas Lucas (now both with Alliant Content) announced a new free web streaming service specifically for documentaries called XiveTV. The new digital video network will offer long-form documentaries and will live on Hulu, Amazon, and YouTube as well as on the XiveTV iOS and Android apps. Alliant Content original series Pure History and SpaceRip will move over to the new XiveTV brand along with 500,000 subscribers. XiveTV features originally produced content and programming from more than 20 major media organizations, including ITV, Sky Vision, Digital Rights Group, Cineflix and others.
Multi-platform entertainment company Shout! Factory unveiled new digital service Shout! Factory TV. Through the new app or on ShoutFactoryTV.com, viewers can stream more than 2,500 hours of TV episodes, movies and comedy specials for free.
Bravo launched The Mentorship, a LinkedIn social contest to give Best New Restaurant fans a chance to shadow staff at one of Tom Colicchio’s New York City restaurants. The winner will meet the chefs, see the ins and outs of the service and finish off with a meal. The contest began yesterday; submissions are open until Feb. 18.
For the first time, The 57th Annual Grammy Awards will stream live on CBS All Access platforms on Feb. 8. Viewers can tune in from 8-11:30p ET in 14 major markets as well as watch exclusive behind-the-scenes content on the service. In addition, the red carpet arrivals and programming leading up to the ceremony will be available on CBS.com, the CBS App, and CBS All Access starting at 3p ET. YouTube’s Tyler Oakley will interview stars on the red carpet, which will also be available on CBS Audience Network partner sites and CBS’s YouTube channel. Fans can follow CBS.com’s Social Media Reporters, NCIS star Pauley Perrette and CSI: Cyber’s Shad Moss, on Twitter as they cover events leading up to the broadcast.
…also in anticipation of the Grammys, Shazam released a list of how nominees stacked up against one another this year. The rankings are based upon Shazam listens from the app’s 100 million monthly mobile active users:
Record of the Year
1. Meghan Trainor – “All About That Bass”
2. Sam Smith – “Stay With Me”
3. Iggy Azalea Feat. Charli XCX – “Fancy”
4. Sia – “Chandelier”
5. Taylor Swift – “Shake It Off”
Song of the Year
1. “All About That Bass” – Meghan Trainor, Kevin Kadish
2. “Stay With Me” – Sam Smith, William Phillips, James Napier
3. “Chandelier” – Sia, Jesse Shatkin
4. “Take Me to Church” – Hozier
5. “Shake It Off” – Taylor Swift, Max Martin, Shellback
Best New Artist
1. Sam Smith
2. Iggy Azalea
3. Bastille
4. Haim
5. Brandy Clark
Vevo reached a milestone yesterday, hitting ten billion monthly global views for the first time in January 2015, an 86 percent increase from the same period last year. The growth is partly due to the mobile and connected TV views, which account for 49.5 percent of Vevo views, up 38.8 percent from last January.
ADVERTISING + AD PLATFORMS
Video platform Vilynx announced the new in-line video ad insertion technology for online video publishers. The tech uses Vilynx’s five-second video preview solution based on user engagement and views, which removes the manual vid search by showing a clip of the video without pressing the play button. “The algorithm for our smart in-line ad technology finds the right moment to insert the ad into video preview without sacrificing user experience,” CEO and co-founder Juan Carlos Riveiro explained. Vilynx has performed partner testing with Machinima, Live Nation and dick clark Productions.
A CYNOPSIS MESSAGE
Your Sports Content on Social Media
Tuesday, February 24, 2015 – 1:30PM to 3:00PM
Featured Panelists:
Nick Freeman,
Jeramie McPeek, VP of Digital for the NBA’s Phoenix Suns
Daren Trousdell, Founder and CEO for OneUp Sports
John Pacino, VP, Product Dev. & Social Media for NHL Register your team today!.
RESEARCH
Social media analytics firm Unruly released the Top Social Video Brands in January 2015, and the results include:
1) Budweiser: 2,319,628 shares; notable campaign Watch our 2015 Super Bowl Commercial with 2,100,225 shares.
2) Fanpage.it: 2,190,783 shares; notable campaign was What happens when you put a boy in front of a girl and ask him to slap her with 2,190,783 shares.
3) Animals Australia: 281,262 shares; notable campaign was People Being Awesome with 281,262 shares.
4) Microsoft: 251,097 shares; notable campaign was Microsoft HoloLens – Transform your world with holgorams with 223,987 shares.
5) St. John Ambulance: 210,131 shares; notable campaign was St. John Ambulance #TheChokeables advert: save a choking baby with 210,131 shares.
6) Sport England: 198,461 shares; notable campaign was This Girl Can: Full Film with 198,461 shares.
7) Adidas: 197,837 shares; notable campaign was There Will Be Haters feat. Suarez, Bale, James and Benzema – Adidas Football with 156,281 shares.
8) Snickers: 187,237 shares; notable campaign was Snickers – The Brady Bunch with 187,237 shares.
9) Universal Studios: 190,574 shares; notable campaign was Fifty Shades of Grey – New TV Spot during Suits with 24,966 shares.
10) Bud Light: 176,001 shares; notable campaign was WARNING: You’re about to watch an insanely epic #SuperBowl commercial with 114,718 shares.
Centriply hired Rich Kaufman as Vice President of Business Development. Previously, he was Vice President of Ad Sales at the Digital Place Based Advertising Association (DPAA).
Sizmek appointed Stella Araya-Weil as Vice President of Global Holdings. Most recently she was Senior Vice President of Sales at Parade Media Group.
DIGITAL SPOTLIGHT OF THE DAY
Thought Netflix’s quick 15-second teaser was the only peek you would get of its new Daredevil series before it hits the network on April 10? Think again. The streaming service released the full trailer yesterday, revealing what will appear to be a dark, action-packed and often bloody series from Marvel. Check out the 90-second spot, which has Charlie Cox’s Daredevil “asking forgiveness for what I’m about to do,” at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
02.05.15
Roberta Caploe: Editorial Director @robertacaploe
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