A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING:
For one week in New York, the best of TV comes together in one place.
Some call it the Upfronts, but we know what they really are.
WELCOME TO THE
WEEK-LONG METAPHOR
FOR DIRECTV
LEARN MORE |
 IN THE NEWS |
| Over the last ten years, Netflix has poured more than $135 billion into films and series, generated over $325 billion in economic impact worldwide, and supported upwards of 425,000 jobs across its productions, according to a new company report called The Netflix Effect. Co-CEO Ted Sarandos framed the investment as a deliberate contrast to broader industry trends, noting that while competitors are pulling back, Netflix is doubling down — spending tens of billions annually on content, building out production facilities from Spain to New Jersey, and running training programs that have reached more than 90,000 people in over 75 countries. Writes Sarandos, “These days, the entertainment business is changing even faster than when we started — which is why, as we look ahead to the next decade, we’ll keep investing in the relationships we’ve built with the creators we work with, the communities we depend on and the fans who love to watch.” The message to partners, investors and creators: At a time when rivals might be retreating, Netflix is moving full steam ahead.
Billboards can outperform television, according to a new study from the Out of Home Advertising Association of America. OOH campaigns delivered a median lift of 20% for in-person outcomes and 14% for digital — roughly double the 10% lift seen from both connected TV and broadcast. Retail led all categories with median lift as high as 25%, followed by automotive and quick-service restaurants. Perhaps most striking: in large-scale QSR studies, OOH preceded search activity 96% of the time and social engagement 94% of the time — making it less of a billboard and more of a trigger. The upshot? The awareness-only era of out-of-home is over.
Queen Latifah and country music star Riley Green are joining Kelly Clarkson and Adam Levine as coaches for the 30th season of NBC’s “The Voice.” Smart choices: Green brings the country credibility the show has valued since Blake Shelton sat in a red chair, and Queen Latifah comes with a broad and diverse fanbase built on her Grammy-winning music career as well as a television résumé that spans her self-titled talk show, “Living Single,” and “The Equalizer.” She’s also hosting the “American Music Awards,” May 25 on CBS.
The day after Jimmy Kimmel announced ABC’s “Jimmy Kimmel Live!” would air a repeat on May 21, the final night of CBS’ “The Late Show With Stephen Colbert,” Jimmy Fallon followed suit with NBC’s “The Tonight Show.” The decision also came the day after the host of “Late Night With Seth Meyers” joked at the NBCUniversal upfront, “I’m Seth Meyers. Or as the FCC calls me, ‘Next.’” |
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| CYNOPSIS SPORTS AWARDS
Guest Presenters Announced
Featuring voices from NY1 Sports and WOW – Women Of Wrestling as we honor the teams and innovators shaping sports media and marketing.
June 4 | New York City
RESERVE YOUR SPOT |
| NEW & RETURNING SERIES |
| Hours before Disney took the Upfront stage at North Javits Center yesterday, ABC shared its fall schedule. For the first time in its history, the network has renewed their entire scripted lineup and, for the second year in a row, will increase their original scripted slate in midseason with the addition of new series “The Rookie: North.” The third season of ABC’s No. 1 series, “High Potential,” won’t debut until 2027, giving it an uninterrupted run, along with “The Bachelor,” “Bachelor in Paradise,” “Shifting Gears,” “The Rookie” and “Will Trent.”
Netflix has settled on a name for its Las Vegas-set drama series: “The Roman.” The streamer has also added three new cast members — Alec Baldwin, Betty Gilpin (“GLOW”) and David Costabile (“Billions”).
Discovery’s “In the Eye of the Storm” makes its debut Sunday, May 17 at 10 p.m. In the reality series, teams of storm chasers self-shoot their encounters with nature, with no producers or camera crews.
BET has greenlit “Lot Patrol,” a comedy series from Manny Halley Productions that focuses on a mismatched squad of eccentric security guards patrolling the chaotic backlot of a major Hollywood studio. |
Today’s Premieres
CW: The Great American Road Rally: Celebrity Edition at 9 p.m.
Netflix: Between Father and Son; Perfect Match; Roosters
Prime Video: Off Campus; Good Omens
TLC: The Face Doctors at 10 p.m. |
| PRODUCTION |
| Conan O’Brien will return to host the Academy Awards for the third consecutive year, joined by returning executive producers Raj Kapoor and Katy Mulligan. The 99th Oscars are set for Sunday, March 14 at 7 p.m. on ABC and Hulu.
Toronto-based production company 9 Light Entertainment announced the launch of its unscripted division with a new TV series, “Lights, Camera…Kitchen!”, a reality format commissioned by Bell Fibe TV1 in Canada. Premiering Thursday, May 28, the show follows two entrepreneurs and business partners who turned a shared love of cooking and community into a multi-generational catering operation serving film and TV productions. |
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| SPORTS UPDATE |
| ESPN, the rightsholder for Super Bowl LXI, has reached an agreement with TelevisaUnivision for broadcast rights in the U.S. Under the agreement, ESPN Deportes and Univision will each produce and air separate Spanish-language presentations, including dedicated commentary teams for each broadcast. ESPN and ABC will air the English-language telecast.
ESPN is also preparing for the Southern California Super Bowl with a content home at Santa Monica Beach. Built specifically for the week, ESPN’s beachfront broadcast center will serve as the central hub for Super Bowl content, offering a week-long presence blending broadcast, digital, and fan engagement.
FOX Sports is collaborating with “Sesame Street” to integrate characters from the children’s show into FOX Sports’ World Cup programming through special content segments rolling out across the tournament from Thursday, June 11, to Sunday, July 19. “We couldn’t be more excited to be working with one of the most adored children’s franchises in the world for FIFA World Cup 2026™,” said FOX Sports Vice President of Production Zac Kenworthy. “By collaborating with ‘Sesame Street,’ we’re adding a fun and educational element that brings families together around the FOX Sports viewing experience.” And perhaps introduces the game to a new generation of fans.
FloSports and the Southern Athletic Association (SAA) struck an exclusive media rights partnership that will bring coverage of SAA athletics to the FloCollege platform, beginning with the 2026–27 athletic year. FloSports will serve as the global home for live and on-demand SAA competitions across its member institutions.
The American Association of Professional Baseball (AAPB) announced that it will have a regular Game of the Week broadcast across a host of regional networks for the first time, through a new partnership with Unbeaten Sports Channel. The syndication will include NBC Regional Sports Networks, Marquee Sports Network, NESN, Sportsnet Pittsburgh, Silver State Sports Network and the Unbeaten Sports App. |
| DISTRIBUTION |
| Spanish animation company Ánima Kitchen, in partnership with Indonesia’s Mocca Studio, has launched its preschool IP “Tippi T-Rex” in China through a wide-ranging digital rollout. The launch builds on a previously announced distribution deal that grants 24 Bridges exclusive rights in China.
Off the Fence announced a new collaboration with John Downer Productions and One Tribe TV. Under the deal, the partners will go to market with a development slate of natural history projects, offering co-development and co-production opportunities. The first shows on the slate include “Nature’s Odysseys,” “Wild Offspring: Animal Families,” “Nature’s Indestructibles” and “Wild Geniuses.”
Prime Video has launched a series of three streaming bundles, pairing Wonder Project with MGM+, BritBox and PBS KIDS. The bundles mark the first time Wonder Project’s streaming service has been offered as part of a package. |
| RATINGS |
 Animated family comedy movie “Swapped” topped Netflix’s English film list with 38.7 million views. That’s the most in a single week for any Netflix animated film. “Man on Fire” was first on the English TV list, with 12.6 million views. |
| EXECUTIVE MOVES |
| Daniella Romanaggi has been promoted to the role of Chief Operating Officer at Keynes, while Scott Shepard has been upped to VP, Measurement & CTV. Romanaggi most recently served as VP, Trading & Analytics for Keynes, and Shepard joined Keynes as Director, CTV, Partnerships in February 2026.
Madhive announced the appointment of Luke Valvano as Chief Financial Officer. Previously, Valvano served as Chief Financial Officer of Intersection and Treasurer of CityBridge. |
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Answer to Our Last Trivia Question
Which two sitcoms moved from ABC to CBS the same year, and were canceled after one season in their new home? “Family Matters” (1989-98) and “Step by Step” (1991-98). Congratulations to: Chris King/NYC (you did it!); Matt Marini-Paramount/NYC; Andrew Goldman-Phanes Funding Group/NYC; Mark Selby-Melbar Entertainment Group/Toronto; Adam Shuler/NYC; Dan Whitford-WTTW/Chicago; Ed Horwitz-Witz End Productions/Hollywood, CA; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
What was Goldie Hawn’s first series regular TV role? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.)
Cynopsis is getting a refresh — and your input matters. What would you change? What topics could we add (or subtract) would make your day-to-day easier? If you’re interested in helping to shape what’s next, email Lynn@Cynopsis.com — we’d love to hear from you. |
INTEGRATED MEDIA SUPERVISOR
VLADIMIR JONES
COLORADO SPRINGS, CO
Responsible for managing the workflow of the media buying/planning staff on specific accounts. They ensure seamless integration of planning and buying functions at the agency and are a confident, seasoned leader with a strong media and analytics background. This role collaborates with clients as well as our account services, creative & insight teams. More info HERE
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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