02/21/20: Bakish delivers ViacomCBS Q4 results and turnaround plan



Cynopsis Long Story Short
Friday February 21, 2020

Tonight’s Premieres
Comedy Central: This Week at the Comedy Cellar at 11p
ID: Young, Hot & Deadly at 9p
Travel Channel: Haunting in the Heartland at 10p

Tonight’s Finale
ABC: Fresh Off the Boat at 8:30p

Saturday’s Premieres
Cleo TV: Just Eats with Chef JJ at 12p
Universal Kids: American Ninja Warrior Junior at 7p

Saturday’s Finale
Fox: Almost Family at 8p

Sunday’s Premieres
AMC: Better Call Saul at 10p
Disney Channel: Fam Jam at 8:25p
Hallmark Channel: When Calls the Heart at 8p
Smithsonian Channel: Rise of the Supercarrier at 8p
TLC: 90 Day Fiance: Before the 90 Days
TLC GO: 90 Day Fiance: What Now?
TV One: Unsung at 9p

Sunday’s Finale
PBS: Sandition on Masterpiece at 9p, Vienna Blood at 10p


CBS will spend less on pilots this year. That’s the word from ViacomCBS president/CEO Bob Bakish, who said during yesterday’s Q4 investor call the company feels “very good about where the network is and therefore are able to be more prudent.” Thus far CBS has picked up six drama and seven comedy pilots this year, including a straight-to-series order for The Lincoln Lawyer, Chuck Lorre-produced comedy United States of Al, The Silence of the Lambs sequel Clarice and Patrick Dempsey-fronted political drama Ways & Means. This year’s tally is down from seven drama and nine comedy pilots last year.

ViacomCBS shares plunged nearly 15 percent yesterday immediately after the company’s quarterly analyst call, reflecting unease over the company’s Q4 numbers and Bakish’s turnaround plans. In what Bakish categorized as a “transitional” period due to the merger, ViacomCBS reported a net loss from continuing operations of $273 million, down from a profit of $884 million in Q4 2018, when Viacom and CBS were separate companies. Revenue dipped 3 percent to a combined $6.9 billion. The company said integration is moving swiftly, and it sees cost savings at $750 million, up from $500 million it anticipated at the time of the merger. In specific Q$ numbers, revenue at cable networks declined 2 percent, while television entertainment ad sales dipped 5 percent to $1.7 billion, affiliate fees rose 27 percent to $682 million and content licensing revenue dipped 9 percent to $715 million.

Ad Tech Innovators, Corporate Visionaries, Directors Who Do It All, Game Changing On Air, Talent, Industry Leaders, Innovators & Disruptors, Local & National News Ambassadors are just a handful of the categories lined up for the 2nd Annual Cynopsis Top Women in Media Awards. View all categories here and nominate yourself or a colleague before April 16th.

YouTube TV will add WarnerMedia’s HBO, HBO Max and Cinemax content as part of an expanded distribution relationship. YouTube TV already carries WarnerMedia networks TBS, TNT, truTV, CNN, HLN, Turner Classic Movies, Adult Swim and Cartoon Network. Linear and on-demand HBO and Cinemax content will debut on YouTube TV this spring.

In more ViacomCBS synergy, Showtime sister network Showcase this summer will rebrand as SHO*BET, and relaunch with scripted content from both Showtime and BET. “We see this as a compelling value creation play that will allow us to benefit from the growing demand for premium, African-American content across platforms,” Bakish said during yesterday’s call.

BET Networks announced #ReclaimYourVote, a campaign in partnership with the National Urban League and other national organizations aimed at increasing the participation of blacks in the 2020 Census and the 2020 Presidential election. Campaign will kick off with spots starting tomorrow (February 22) during the 51st NAACP Image Awards airing live at 8p on BET.

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Laura Neal (Sex Education, Secret Diary of a Call Girl) will be the next lead writer of BBC America hit Killing Eve. The network renewed the series, from Sid Gentle Films, for a fourth season last month, ahead of the season 3 premiere April 26 on BBC America and AMC.

Sheela, a Barry Levinson-directed drama about Ma Anand Sheela, the ‘80s guru who perpetrated the largest bio-terrorist attack executed on US soil, is in the works at Amazon with Priyanka Chopra starring as Sheela.

A&E Network greenlit a second season of Kids Behind Bars: Life or Parole. Documentary series tells the stories of convicted juvenile offenders who received mandatory life sentences without the possibility of parole. Due to a recent US Supreme Court ruling that such sentences for minors are unconstitutional, these inmates now can petition the court for a new sentencing hearing.

Media execs hungry for insights on the industry’s most pressing challenges will have the opportunity to hear from and engage some of the brightest, most creative thinkers in the business at Cynopsis’ That Big TV Conference (September 23rd + 24th in NYC). Save the date!

Five Women, a limited series about a serial sexual harasser and his female employees, is in the works from Marielle Heller and Big Beach, the respective director and producers of feature film A Beautiful Day in the Neighborhood. Series is based on an ep of the NPR show and podcast This American Life. Heller will direct and serve as showrunner and exec producer through her new Defiant by Nature production company.

Broadcast net renewals: NBC renewed The Blacklist for an eighth season, ahead of its season 7 premiere on Friday, March 20 at 8p… Fox gave a Season 17 renewal to So You Think You Can Dance, hosted by Cat Deeley.

Danai Gurira (Black Panther, The Walking Dead) signed a two-year overall deal with ABC Studios, where she’ll develop, write and produce for the studio across all platforms. Gurira currently is showrunner and exec producer on HBO Max miniseries Americanah.

Simon West, who directed Con Air and Lara Croft: Tomb Raider, will helm Boundless, an Amazon miniseries about Juan Sebastian Elcano and Ferdinand Magellan, the two 16th century explorers who set out to disprove the theory that the world is flat. Four-part drama is a co-production between Amazon and Spanish broadcaster RTVE.

The film business was unprepared for the tremendous changes that Netflix and others brought to the industry over the past decade or so, says Kevin Hill, Founder/CEO of VuPulse, a digital advertising platform, adding that now, “It’s time for the movie industry to finally bite the bullet and embrace change. Collaboration between the digital video/streaming world and old-school, traditional movie business has already begun and it’s time to stop fighting it. The efficiencies for cross-promotional benefits lie ahead and the hide tide will definitely lift all boats.” Hear more from Hill in Cynsiders.

Fixer to Fabulous will get a second season on HGTV, after attracting more than 17.9 million viewers during season 1. The network ordered 13 new eps of the series, which stars husband and wife duo Dave and Jenny Marrs, for a premiere in fall 2020.

UK production company Sister scored screen rights to Helena Merriman’s hot BBC podcast Tunnel 29, which chronicles the true story of a group of students who dug a tunnel under the Berlin Wall from West to East Germany to help people escape the Communist regime. Sister, whose roster includes HBO and Sky’s Chernobyl and BBC/Netflix series Giri/Haji, TBD whether the project will become a series or film.

Vicky McClure (Line of Duty, This Is England) will topline Trigger Point, a bomb squad drama for ITV, produced by HTM Television. Six-part thriller follows London’s Metropolitan Police Bomb Disposal Squad and its counter-terrorism police efforts.


Unsung returns to TV One this Sunday, February 23 at 10p, followed by a performance by first ep featured act Dru Hill immediately following on Unsung Live at 11p.

90 Day Fiance: What Now? heads back to the TLC Go app this Sunday, February 23, with a new season that follows fan favorites from across the 90 Day franchise. Season 4 will post weekly eps TLC GO beginning this weekend, and will air on Monday nights on TLC starting April 20.

In Dishing With Julia Child, nine renowned chefs—including Jose Andres, Rick Bayless, Jacques Pepin and Martha Stewart — gather to screen and share stories around episodes of Julia Child’s iconic series The French Chef, which debuted in 1963. Series will stream on PBS Living beginning February 28 and premiere on PBS on three consecutive Fridays, April 3-17 at 10p.

AMC released the opening minutes of the premiere of Dispatches From Elsewhere, created by and starring Jason Segel. Anthology series, about four people searching for greater meaning in life who come together to solve a mysterious puzzle, debuts with a two-night premiere Sunday, March 1 and Monday, March 2.

A new trailer for the new season of Westworld, dropped yesterday by HBO, confirms the action will step out of the park and into the real world this season. “I was born into this world, and my first memories of it are pain,” says Evan Rachel Wood’s Dolores in the teaser. “For my kind, there was one place we were never allowed to go, one place we were never allowed to see: your world.” Season 3 premieres Sunday, March 15.

Travel Channel’s Portals to Hell will descend into new eerie encounters when it returns for season 2 Friday, March 13 at 9p with paranormal investigators Jack Osbourne and Katrina Weidman. Eight additional hourlong eps will move to their regular 10p timeslot beginning Friday, March 20.

Call the Midwife returns on PBS on Sunday, March 29 at 8p. The show returns to Nonnatus House for a ninth season of laughter, tears and inspiring stories as the medics and midwives encounter new challenges as the population shifts, rules change and old diseases return.

Epix dropped a new trailer and official key art for new series Belgravia, which premieres Sunday, April 12 at 9p. Series is a story of secrets and scandals among the upper echelon of London society in the 19th Century.

Hollywood, Ryan Murphy’s post-WWII limited series for Netflix, will premiere Friday, May 1. From Murphy and Ian Brennan, seven-parter follows a group of aspiring actors and filmmakers as they try to make it in post-war Tinseltown, no matter the cost.

Choose your fighter. BattleBots returns to Discovery on Friday, May 15 at 8p. New season features an unprecedented 50 hours of programming, with competitors from around the world facing off to prove who is the ultimate robot-building genius.

RuPaul’s Drag Race All Stars is sashaying over to Showtime, premiering a new edition Friday, June 5 at 8p. Viewers will be able to catch their favorite queens as they return for a second attempt to earn the crown. Showtime’s debut will follow the season finale of RuPaul’s Drag Race on VH1; that series bows Friday, February 28.


ViacomCBS president/CEO Bob Bakish said yesterday the company’s domestic digital pay subscriptions total more than 11 million, with growth expected to reach 16 million by year’s end. AVOD service Pluto TV has 22 million monthly active users in the US, he said, up 75 percent year-on-year and expected hit 30 million by the end of 2020.

In related news, CBS All Access is expanding. The service this year will launch a product called “House of Brands,” part of parent ViacomCBS’ plans to bolster its digital offerings. The move will add select film and TV assets from the company’s library to CBS All Access and expand its entertainment offerings via on-demand and live experiences in the US and globally. The new service will complement the company’s existing free Pluto TV and pay Showtime OTT services.

New from A+E Networks is A&E Crime Central, a subscription video on-demand offering that features more than 900 of episodes of A+E’s library of classic crime series and specials from across its portfolio including A&E, History, Lifetime and LMN. Monthly subscriptions are $4.99. New service joins A+E SVOD offerings including History Vault and Lifetime Movie Club.

In the latest streaming migrations, Marvel’s Black Panther will bid adieu to Netflix in the US on March 3 and head over to its new home at Disney+. Ava DuVernay film A Wrinkle in Time will also exit Netflix for Disney+, beginning March 25. Disney+ also is the exclusive home for subscription VOD access to new releases from Walt Disney Studios, Pixar, Lucasfilm and Marvel starting with new releases in 2019.

Hispanic-focused content house VIx added a faith-based channel to its free ad-supported OTT streaming app. Films from the Paulist Productions library comprise the majority of the new offerings and include remastered Raul Julia-starrer Romero, The Fourth Wise Man, and Christmas films including The Juggler of Notre Dame.

Amazon Prime Video became the fastest-growing streaming service in the UK during Q4 2019 after it started broadcasting, and heavily promoting, Premier League football for the first time. The streamer escalated to 7.14 million subscribers during the quarter, according to Britain’s measurement body BARB, a 35 rise from Q4 2018. Netflix remains the UK’s biggest streamer; its subscriber numbers rose nearly 20 percent YoY to 12.35 million between October and December 2019.


RuPaul launched a 16-lesson self-help online course to help people find their identity and live their best life. Offered via online-education platform MasterClass, the $90 class features RuPaul spilling secrets and encouraging students of life on topics such as how to embrace self-love, identify strengths and cultivate a tribe.

Cart abandonment, it’s a thing: The average conversion rate for an online store is 2.2 percent, according to a new study from website analytics firm Oribi on ecommerce shopping trends in 2019. While 11 percent of all visitors add items to their carts, of these, only 39 percent proceed to checkout, with 48 percent of that group completing a purchase, according to the study, which analyzed the data of 5.2 million visitors, buying 22,459 products in 204 online shops, between October and December 2019. Among other findings:
* Mondays (2.25 percent) and Tuesdays (2.5 percent) hold the highest conversion rates leading to the highest number of sales. The average conversion rate drops as the week progresses, falling to 2.1% on the weekends.
* Google tops Facebook and Instagram for traffic and sales. After email marketing and mobile apps, Google is the second party traffic driver, powering 35 percent of traffic through organic search (20.6 percent) and paid search ads (14.1 percent), followed by Facebook organic/paid (9.6 percent) and Instagram organic/paid (1.5 percent).

Sports-centric media company The Players Media Group in March will launch PlayersTV, a network dedicated to sports lifestyle and culture entertainment that counts pro athletes Carmelo Anthony, Vernon Davis, CJ McCollum and Chris Paul as partners. Net initially will launch on Samsung TV Plus, with three additional distributors coming online by Q3. Nancy Pingitore will serve as CEO of the venture, from Collin Castellaw and Deron Guidrey, the duo behind digital agency Pregame Media. Anthem Sports & Entertainment, owner of AXS TV, Impact Wrestling and other media properties, also is an investor and strategic partner in Players Media Group.

Amazon is giving members of the National Cable Television Cooperative (NCTC) discounts on Fire TV devices. The program, available to the co-op’s more than 750 broadband and cable operators, covers a range of devices including the Fire TV Stick, Fire TV Stick 4K and Fire TV Cube.


Ovation acquired non-exclusive US broadcast rights for two drama series from AMC Networks’ RLJ Entertainment. Agatha Christie’s Partners in Crime, a British series based on the short stories by mystery writer Christie, and Australian drama A Place to Call Home will join Ovation’s new Mystery Mornings block.

Amazon is close to wrapping a deal for Time, the Garrett Bradley documentary that won Sundance’s US Documentary Directing Award. Film follows an entrepreneur, author, and mother of six who’s spent the last 21 years fighting for the release of her husband, who is serving a 60-year sentence for an offense they both committed. Doc is Amazon’s fourth Sundance acquisition this year.


TNT and All Elite Wrestling are launching weekly podcast AEW: Unrestricted, hosted by AEW referee Aubrey Edwards and AEW broadcaster Tony Schiavone. One-hour eps will feature conversations with AEW talent including Jon Moxley, Cody, The Young Bucks (Matt & Nick Jackson) and Brandi Rhodes. Podcast is produced, sold and distributed by WarnerMedia Podcast Network.


Steven Universe Future is drawing to a close on Cartoon Network. The first of the final 10 eps of the Rebecca Sugar-created animated series, the denouement to her long-running Steven Universe, will debut Friday, March 6 at 7p; the series will wrap Thursday, March 27 with a four-part finale.

Factory Entertainment and Mattel are in a licensing partnership to produce collectibles for the Masters of the Universe brand, with first product due out this summer.


Melanie Mayron and Polly Draper are the latest OG thirtysomething cast members to sign on for ABC pilot thirtysomething(else), a sequel to Marshall Herskovitz and Ed Zwick’s 1987-91 drama series. They join fellow original cast members Ken Olin, Mel Harris, Timothy Busfield and Patty Wettig; all are reprising their characters as supporting series regulars.

Bebe Neuwirth will recur opposite Zosia Mamet in HBO Max’s drama The Flight Attendant, starring and exec produced by Kaley Cuoco… Harriet Dyer (The InBetween) scored a lead role in NBC comedy pilot American Auto… Matt Borlenghi landed a supporting role opposite Rachel Hendrix on TV movie Unveiled, for Reel One Network…Niecy Nash, Wendi McLendon-Covey, Cedric Yarbrough, and Carlos Alazraqui join the cast of Quibi and Comedy Central Productions’ Reno 911.

Delroy Lindo, co-star of The Good Fight, is in negotiations to headline Harlem’s Kitchen at ABC. The move would see him leaving the CBS All Access legal drama at the end of this season.


Banijay Rights sold Thomas Markle: My Story to pay TV provider OnDirecTV Latin America, among other international broadcasters. From Alaska TV, doc features insight into the decision by the Duke and Duchess of Sussex to step down from royal duties from Meghan Markle’s father.

Production begins in early March on the second season of Canadian net Global’s medial drama Nurses. From Entertainment One and ICF Films, season 1 was the most-watched Canadian scripted series premiere in more than two years.

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Wednesday night’s Democratic Presidential debate did more than elicit barbs among debaters. It drew a record 19.7 million viewers for NBC News and MSNBC, according to Nielsen fast national numbers. The networks are calling the debate, which brought contender Michael Bloomberg to the stage for his first bout, was the most watched Democratic debate in history. It topped the 18.1 million who watched the second night of the Dem debate in June, and generated 13.5 million live video streams and 22 million video views across all platforms for NBC.

Broadcast Nielsen Ratings for Wednesday, February 19
Show, P2+ 0000s, (A18-49)
ABC: The Goldbergs 3.97 (0.8), Schooled 2.93 (0.6), Modern Family 3.26 (0.7), Single Parents 2.23 (0.6), Stumptown 2.23 (0.4)
CBS: Survivor 7.16 (1.4), Criminal Minds 5.45 (0.8), Criminal Minds 5.35 (0.8)
CW: Howie Mandel’s Fifth Annual All-Star Comedy Gala 0.2 (0.2), Whose Line Is it Anyway? 0.2 (0.1)
FOX: The Masked Singer 2.5 (1.9), Lego Masters 1.2 (1.0)
NBC: Chicago Med 1.1 (0.8), Democratic Debate 2.4 (1.8)
UNIVISION: Ringo 1.09 (0.5), Amor Eterno 1.20 (0.5), Rubi 1.06 (0.5)
TELEMUNDO: Exatlon 1.30 (0.4), La Dona 0.89 (0.3), Operacion Pacifico 0.89 (0.3)
Source: Nielsen, live + same day time period averages


Comcast promoted 20-year company veteran Jennifer Khoury to chief communications officer, overseeing its external and internal corporate communications. She succeeds D’Arcy Rudnay, who will retire at year’s end… Additionally, Adam Miller, was elevated to senior executive VP of Comcast Corp. along with his EVP position at NBCUniversal.

D’Angela Proctor joins Wayfarer Entertainment as CEO, replacing interim CEO Jim Casselberry. Proctor most recently consulted with Ava DuVernay’s Array Filmworks, and previously headed production and business development for Lionsgate’s CodeBlack Films.

Jason Villar joined Newsmax TV as VP of research and analysis. Previously, he served as VP of media and market research for Fox News Channel, Fox Business Network, and Fox Digital.

Tegna appointed David C. Loving president and GM at WOI and KCWI, Tegna’s ABC and CW affiliates in Des Moines. Loving spent 21 years at Univision, most recently as president and GM of its Houston operations.

FanDuel hired Alyssa Zeleznik to lead the company’s advertising and sponsorship sales. She most recently served as VP of ad sales at Home Team Sports, a division of Fox Sports Media Group.

Skybound Entertainment hired NY Times editor Alex Antone as senior editor and former Team Coco exec Hanna Armour as creative executive for film and television, and announced a partnership with print-making expert Attack Peter (Peter Santa-Maria).


Jack Gordon, who served as a president of MGM International Distribution, died Sunday, February 16. He was 90. The son of Oscar-winning composer and lyricist Mack Gordon, Jack Gordon joined MGM as an interim employee after returning from active duty in the Korean War and spent most of his 44-year career in the International department, both prior to and after MGM’s merger with United Artists.

Friday Fun Fact:
30$ of raw popcorn translates into 3,000$ in sales at movie theaters

This Day in History

1848 – The Communist Manifesto was published by Karl Marx and Friedrich Engels.

Answer to Our Last Trivia Question
Which animated series’ characters included a teen named Gilda Gossip? Galaxy High (1986). Kudos to: Gerry Bixenspan-TV Marketing/NY; Marni C. Gold/Hawthorne, NJ; Andy Pittman-TAMU/College Station, TX; Paul Blutter-Walk and Talk Production Rentals/Burbank; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Lorrie Shilling/El Segundo, CA; David Westberg-SAG*AFTRA Credit Union/Burbank;

Today’s Trivia Question
In which short-lived sitcom did Aaron Spelling play a dog catcher? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Crown Family Networks

Dvlp 360-degree advertiser-driven mktg programs while ensuring our brand value proposition, network voice & pgrmng priorities anchor every proposal. 3-5yrs ad sales mktg or related field. Flawless att to detail a must. Full info HERE (2/28)

A + E Networks/NYC:
Manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts. 3 – 5yr exp in a CRM development/execution role or a direct marketing / customer acquisition role with a proven track record of success. Full info HERE (3/4)

Warner Media/NYC:
Track/analyze/report advertising trends & dvlpmnts, especially as they are projected to affect ad sales. 3+ yrs relevant work exp incl linear, digital & social media mktplace knwldg. V-Lookups, Index-Match, Pivot Tables, Data Connections/Queries, etc.; VBA/Macros a +. Full info HERE (2/27)

Crown Media Family Networks/NYC:
Responsible for supporting the Ad Sales team with client communication materials, event coordination, advertiser sponsorship opportunities, premiums and promotions. Min 2 yrs exp mktg or advertising at an entertainment co. Full info HERE (2/28)

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INSP/Charlotte NC:
Oversees all website & digital content initiatives. Proven successful exp mngng creative digital-first content, creating websites & digital properties a must as well as . proven track record showing strong growth. 5+yrs exp leading mngmnt of a website property. Relo pkg avail. Full info HERE (2/26)

VENN/NYC/LA: Entrepreneurially minded self-starter to come in & help drive rev through brand partnerships. Passion for media biz & 5+ yrs track record of success as individual contributor in media sales. Familiarity w/digital & linear media landscape, technologies, platforms & brands. Full info HERE (2/26)

Passionate self-starter to play key role in our revenue org to help drive our business forward. Partner w/sales team to create proposals, presentations & media plans to bring to mkt. 2+ yrs track record of exp in similar role at media co. Familiarity w/dig & linear landscape. Full info HERE (2/26)

Ideal candidate will work cross-functionally with Sales & Prod to ideate/oversee execution of breakthrough creative opps for brand partners across Media, Content and Experience. Must be creative thinker & problem solver. Track record of success in similar role at media company, working with video and experiential assets. Full info HERE (2/26)

Pluto TV/NYC:
Play a meaningful role in Ad Sales driving revenue growth through improved yield. Partner w/SVP of Nat’l Ad Sales & other key ad sales execs within the org. 8-10yrs in a pricing, plan’g or revenue operations dept specializing ad sales @ linear ntwk or online video digital publisher. Full info HERE (2/26)

NBCU Entertainment/Universal City CA: Talented Writer/Producer/Editor brilliant at crafting promos & trailers as they are social & digital videos, with a keen ability to tell different types of stories on diff platforms. Min 3 yrs brdcst network or ent cable network exp on-air promo as a writer/prod/editor. Full info HERE (2/25)

MLB Network/Secaucus NJ: Resp to help ensure that assigned media content & products, whether licensed, library, stock or original are cleared for air. 1- 3 years’ work exp at a TV, Film, Licensing or Media Company. Full understanding of music licensing is req’d. Full info HERE (2/25)

Friday February 21, 2020
ABC: Fresh Off the Boat, Fresh Off the Boat. 20/20
CBS: MacGyver, Hawaii Five-0, Blue Bloods
CW: Charmed, Dynasty
FOX: WWE Friday Night Smackdown
NBC: Lincoln Rhyme: Hunt for Bone Collector, Dateline NBC
PBS: Washington Week, Antiques Roadshow, Country Music
Telemundo: Exation Estas Unidos, La Dona, Operacion Pacifico
Univision: Ringo, Amor Eterno, Rubi


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