01/11/18: Data leak shines light on Snapchat users

CynopsisDigital
Good morning. It’s Thursday January 11, 2018 and this is your your first early morning Digital briefing. 
 
 
TODAY’S CODEBREAKER
 
Path Dependency: Path Dependency reflects an industry’s technological development and available investment capital. It could also denote the rate of innovation and adoption of new technologies.
 
 
JUST IN
 
While it’s a notoriously secretive company, Snapchat isn’t immune to data leaks that shine light on its inner workings. And so it was when The Daily Beast this week published a slew of information detailing Snapchat user activity from April to late September of 2017. Here’s one snippet from the story headlined This Is The Data Snapchat Doesn’t Want You To See: When Snapchat pitches itself to publishers, it emphasizes that they will have access to its 178 million daily active users. But according to the data reviewed by The Daily Beast, only an average of 20% of Snapchat users consumed content from a Discover Edition daily. While Discover Edition unique users rose slightly over time, consumption peaked on July 24 at 38 million daily unique users, around 21% of the broader user base. The tsunami of leaked data is presented in no fewer than 37 slides on the Daily Beast website.
 
Move over, Amazon Echo. Cheddar reports that Facebook is readying a video chat device called Portal, marking the social platform’s planned entry into consumer hardware. A major point of differentiation will be Portal’s positioning as a way for families and friends to stay connected through video chatting and other social features. Cheddar cites sources as saying Portal will be equipped with a wide-angle lens that is capable of recognizing individual faces and associating them with their Facebook accounts. Facebook plans a formal product introduction in early May at its annual developer conference and hopes to ship the device in the second half of 2018. The news comes amid increasing criticism of Facebook in some quarters for its role in vetting user-generated content and its influence on global social discourse.
 
We’re looking for feedback to better serve you with the digital content you want and need. To thank you for your time, you’ll have the opportunity to enter to win a $75 Amazon gift card. Take the quick survey here: https://www.surveymonkey.com/r/XS2J7FP
 
 
PROGRAMMING
 
Fox Sports is partnering with Twitter to stream a live show about the FIFA World Cup soccer tournament and with Snapchat to showcase stories about game highlights in Russia later this year. Fox Sports will produce the show that will be streamed daily from Moscow’s Red Square. Twitter users can access it using the handles @FOXSports and @FOXSoccer.
 
In a first for the Winter Olympics, NBC Olympics will stream more than 50 hours of live, virtual reality video content from the 2018 Winter Games in PyeongChang, South Korea. It will be available to users of Windows, Samsung and Google VR headsets, and for Android and iOS devices through the NBC Sports VR app.
 
Free, ad-supported network Crackle will debut its sci-fi thriller In The Cloud on Feb. 8. Ahead of the wide premiere, the full-length feature will be released on Feb. 6 exclusively through the Crackle app on PlayStation3, PlayStation4 and PlayStation Vita systems. 
 
Beginning today, the first 26 episodes of Cloudy With A Chance Of Meatballs premieres on streaming service Boomerang, including previously unseen episodes.
 
A CYNOPSIS MESSAGE
The 7th Annual Cynopsis Sports Media Awards
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE
The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry.
 
View Categories                  Enter by 01/30
 

CROSS-PLATFORM MEASUREMENT
 
DISH is trying to advance the measurement of cross-platform addressable advertising with a new partnership involving its Sling TV and comScore. It’s designed to enable advertisers to their campaigns’ performance on connected TV, mobile, and desktop impressions, as well as linear TV impressions. DISH says cross-platform advertising lets brands reach DISH and Sling TV viewers in a “premium, brand-safe” environment with a single buy. The ads are delivered during live and video-on-demand (VOD) content. 
 
 
MEASURING UP
 

TOP 10 TV SHOWS 2017: DIGITAL AUDIENCE RATING PER EPISODE

Rank

Program

Network

Score

1

Saturday Night Live

NBC

58,320,976

2

Game of Thrones

HBO

49,287,662

3

WWE Monday Night Raw

USA Network

46,359,009

4

America’s Got Talent

NBC

38,772,419

5

Top Gear

BBC America

37,912,008

6

World of Dance

NBC

24,118,332

7

Pretty Little Liars

Freeform

22,755,424

8

WWE Smackdown

USA Network

21,929,938

9

Rick and Morty

Adult Swim

17,324,253

10

Sesame Street

HBO

16,110,424

 
ListenFirst Digital Audience Rating: public engagement across all digital and social channels (Facebook, Twitter, Instagram, Tumblr, YouTube, Google+, Search) including fan growth, content responses, conversation volume, video views, and organic search volume.
 
 
AT CES
 
WPP Group CEO Sir Martin Sorrell used the occasion of CES 2018 to opine on issues including agency and adtech consolidation and the continued rise of digital giants. He noted in an interview with AdExchanger that while GroupM spent $180 million on Amazon on behalf of clients in 2017, that figure could reach $300 million this year – an increase of nearly two-thirds. He sees the balance between Google, Facebook, Amazon, Alibaba and Tencent shifting, likening them to the oil companies of old, “the oil being data and AI and voice activated devices. That is going to put a lot of pressure on our clients.”
 
Comcast has a scheme for keeping people tied to its cable cords: It wants to turn its Xfinity broadband service into a home operating system of sorts integral to Internet of Things devices. In one example, a customer could use the company’s voice remote to lock doors, turn of lights, adjust thermostats and arm security systems. Comcast already offers some home-automation features via the Xfinity Home security service, which has about 1 million customers.
 
Ride-hail company Lyft shared some of its ideas about the future of transportation, including the notion that all U.S. households should have just one car. The rest should be sold to cut down on costs and traffic. It’s all part of Lyft’s promotion of car-pooling. The company cites a report that suggests that hundreds of thousands of Lyft users shed a second car in 2017 because of the availability of ride sharing.
 
 
LET’S MAKE A DEAL
 
Sinclair Broadcast Group is looking to get ahead of the curve that is ATSC 3.0 digital television technology. It’s joining with Imagine Communications to play a critical role in the development of Imagine’s next-generation business process systems for traffic, ad sales and data analytics that allow for unit- and impression-based buys. Among other things, ATSC 3.0 will provide broadcasters with a rich palette of IP-based service offerings that enhance and complement their over-the-air capabilities.
 
 
RESEARCH
 
It comes as no surprise that people are streaming more content and buying fewer CD’s. Yet the numbers reflecting the decline of the compact disc are sobering considering how popular they were less than a decade ago. Disc sales were down 14% last year, falling to $4.7 billion, just one year after registering a decline of nearly 10%, according to the Digital Entertainment Group trade organization. The drop for physical rentals was even more pronounced. Brick-and-mortar rentals and kiosk rentals declined a combined 17%, falling to just over $2 billion.
 
 
EXECUTIVE MOVES
 
Sue Kroll is stepping down as President of Worldwide Marketing and Distribution at Warner Bros. as the company reconfigures its upper management ranks. Toby Emmerich has been named Chairman of Warner Bros. Pictures Group, among other personnel changes.
 
Simulmedia promoted Kyle Hubert to Chief Technology Officer. He has been the company’s Chief Scientist since December 2016.
 
Jimmy Iovine says he’s not leaving Apple Music after all, despite numerous recent reports to the contrary. He told Variety he doesn’t have a contract that expires in August, he has a “deal.”
 

TRIVIA

Who won the Golden Globe award for Best Supporting Actress for her role in the film about figure skater Tonya Harding that airs tonight on ABC? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
 
Our Last Trivia Question: This actor portrays a CIA agent who is determined to help Jennifer Lawrence in the upcoming Red Sparrow film from 20th Century Fox. Answer: Joel Edgerton. Kudos to Andy Pittman-TAMU/TX, Mathew Tombers-Intermat/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA.

A CYNOPSIS MESSAGE
Go experiential… here’s how!
Tuesday, Jan 30, 2018 | 1:30 PM ET
Experiential marketing and events can increase lead generation and sales…but how do you execute experiences that will resonate with your target audience and supercharge your story? How do you amplify them on social, and accurately measure their success? Find out in 3 weeks during the Cynopsis webinar on Tuesday, January 30th.
 
 

SHORT FORM SPOTLIGHT
 
From gigantic Micro LED TV screens to “smart refrigerators,” this video provides an overview of the technologies that Samsung brought front and center to its CES 2018 booth.
 
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Publisher
@robertacaploe
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Senior Vice President
Media Communications Group
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