01/11/18: Data leak shines light on Snapchat users

Good morning. It’s Thursday January 11, 2018 and this is your your first early morning Digital briefing. 
Path Dependency: Path Dependency reflects an industry’s technological development and available investment capital. It could also denote the rate of innovation and adoption of new technologies.
While it’s a notoriously secretive company, Snapchat isn’t immune to data leaks that shine light on its inner workings. And so it was when The Daily Beast this week published a slew of information detailing Snapchat user activity from April to late September of 2017. Here’s one snippet from the story headlined This Is The Data Snapchat Doesn’t Want You To See: When Snapchat pitches itself to publishers, it emphasizes that they will have access to its 178 million daily active users. But according to the data reviewed by The Daily Beast, only an average of 20% of Snapchat users consumed content from a Discover Edition daily. While Discover Edition unique users rose slightly over time, consumption peaked on July 24 at 38 million daily unique users, around 21% of the broader user base. The tsunami of leaked data is presented in no fewer than 37 slides on the Daily Beast website.
Move over, Amazon Echo. Cheddar reports that Facebook is readying a video chat device called Portal, marking the social platform’s planned entry into consumer hardware. A major point of differentiation will be Portal’s positioning as a way for families and friends to stay connected through video chatting and other social features. Cheddar cites sources as saying Portal will be equipped with a wide-angle lens that is capable of recognizing individual faces and associating them with their Facebook accounts. Facebook plans a formal product introduction in early May at its annual developer conference and hopes to ship the device in the second half of 2018. The news comes amid increasing criticism of Facebook in some quarters for its role in vetting user-generated content and its influence on global social discourse.
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Fox Sports is partnering with Twitter to stream a live show about the FIFA World Cup soccer tournament and with Snapchat to showcase stories about game highlights in Russia later this year. Fox Sports will produce the show that will be streamed daily from Moscow’s Red Square. Twitter users can access it using the handles @FOXSports and @FOXSoccer.
In a first for the Winter Olympics, NBC Olympics will stream more than 50 hours of live, virtual reality video content from the 2018 Winter Games in PyeongChang, South Korea. It will be available to users of Windows, Samsung and Google VR headsets, and for Android and iOS devices through the NBC Sports VR app.
Free, ad-supported network Crackle will debut its sci-fi thriller In The Cloud on Feb. 8. Ahead of the wide premiere, the full-length feature will be released on Feb. 6 exclusively through the Crackle app on PlayStation3, PlayStation4 and PlayStation Vita systems. 
Beginning today, the first 26 episodes of Cloudy With A Chance Of Meatballs premieres on streaming service Boomerang, including previously unseen episodes.
The 7th Annual Cynopsis Sports Media Awards
The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, we’ve expanded our categories and are looking forward to spotlighting this incredible industry.
View Categories                  Enter by 01/30

DISH is trying to advance the measurement of cross-platform addressable advertising with a new partnership involving its Sling TV and comScore. It’s designed to enable advertisers to their campaigns’ performance on connected TV, mobile, and desktop impressions, as well as linear TV impressions. DISH says cross-platform advertising lets brands reach DISH and Sling TV viewers in a “premium, brand-safe” environment with a single buy. The ads are delivered during live and video-on-demand (VOD) content. 







Saturday Night Live




Game of Thrones




WWE Monday Night Raw

USA Network



America’s Got Talent




Top Gear

BBC America



World of Dance




Pretty Little Liars




WWE Smackdown

USA Network



Rick and Morty

Adult Swim



Sesame Street



ListenFirst Digital Audience Rating: public engagement across all digital and social channels (Facebook, Twitter, Instagram, Tumblr, YouTube, Google+, Search) including fan growth, content responses, conversation volume, video views, and organic search volume.
WPP Group CEO Sir Martin Sorrell used the occasion of CES 2018 to opine on issues including agency and adtech consolidation and the continued rise of digital giants. He noted in an interview with AdExchanger that while GroupM spent $180 million on Amazon on behalf of clients in 2017, that figure could reach $300 million this year – an increase of nearly two-thirds. He sees the balance between Google, Facebook, Amazon, Alibaba and Tencent shifting, likening them to the oil companies of old, “the oil being data and AI and voice activated devices. That is going to put a lot of pressure on our clients.”
Comcast has a scheme for keeping people tied to its cable cords: It wants to turn its Xfinity broadband service into a home operating system of sorts integral to Internet of Things devices. In one example, a customer could use the company’s voice remote to lock doors, turn of lights, adjust thermostats and arm security systems. Comcast already offers some home-automation features via the Xfinity Home security service, which has about 1 million customers.
Ride-hail company Lyft shared some of its ideas about the future of transportation, including the notion that all U.S. households should have just one car. The rest should be sold to cut down on costs and traffic. It’s all part of Lyft’s promotion of car-pooling. The company cites a report that suggests that hundreds of thousands of Lyft users shed a second car in 2017 because of the availability of ride sharing.
Sinclair Broadcast Group is looking to get ahead of the curve that is ATSC 3.0 digital television technology. It’s joining with Imagine Communications to play a critical role in the development of Imagine’s next-generation business process systems for traffic, ad sales and data analytics that allow for unit- and impression-based buys. Among other things, ATSC 3.0 will provide broadcasters with a rich palette of IP-based service offerings that enhance and complement their over-the-air capabilities.
It comes as no surprise that people are streaming more content and buying fewer CD’s. Yet the numbers reflecting the decline of the compact disc are sobering considering how popular they were less than a decade ago. Disc sales were down 14% last year, falling to $4.7 billion, just one year after registering a decline of nearly 10%, according to the Digital Entertainment Group trade organization. The drop for physical rentals was even more pronounced. Brick-and-mortar rentals and kiosk rentals declined a combined 17%, falling to just over $2 billion.
Sue Kroll is stepping down as President of Worldwide Marketing and Distribution at Warner Bros. as the company reconfigures its upper management ranks. Toby Emmerich has been named Chairman of Warner Bros. Pictures Group, among other personnel changes.
Simulmedia promoted Kyle Hubert to Chief Technology Officer. He has been the company’s Chief Scientist since December 2016.
Jimmy Iovine says he’s not leaving Apple Music after all, despite numerous recent reports to the contrary. He told Variety he doesn’t have a contract that expires in August, he has a “deal.”


Who won the Golden Globe award for Best Supporting Actress for her role in the film about figure skater Tonya Harding that airs tonight on ABC? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: This actor portrays a CIA agent who is determined to help Jennifer Lawrence in the upcoming Red Sparrow film from 20th Century Fox. Answer: Joel Edgerton. Kudos to Andy Pittman-TAMU/TX, Mathew Tombers-Intermat/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA.

Go experiential… here’s how!
Tuesday, Jan 30, 2018 | 1:30 PM ET
Experiential marketing and events can increase lead generation and sales…but how do you execute experiences that will resonate with your target audience and supercharge your story? How do you amplify them on social, and accurately measure their success? Find out in 3 weeks during the Cynopsis webinar on Tuesday, January 30th.

From gigantic Micro LED TV screens to “smart refrigerators,” this video provides an overview of the technologies that Samsung brought front and center to its CES 2018 booth.
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Assist CRO at high volume Nat’l DR Team w/reporting & tracking needs. Assist AE’s booking deals; interact w/clients & agencies to ensure all srvc related issues are managed, move req’s pre/post logs. PP/Excel efficient a must. opp for growth w/sales.

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JOB OPENING: SUPERVISOR, NATIONAL BROADCAST/Active International/Pearl River (15 min from NYC): Resp for overall execution/ mngmnt of our clients’ media efforts. Evaluate new/existing bus to determine feasibility of funding a schedule thru corp trade. 7+ yrs as Sr Nat’l Negotiator @major buying service or agency. Full info/apply HERE (1/20)

JOB OPENING: NEGOTIATOR, NATIONAL BROADCAST/Active International/Pearl River NY (15 min from NYC): Resp for the overall execution/management of media efforts for assigned clients as well as dvlpng strategies to stimulate bus.  3yrs Nat’l Brdcst exp. Harris, Spectra OX (Media Bank) knwlg pref’d. Full info/apply HERE (1/20)

JOB OPENING: SALES ASSISTANT, DR AD SALES TEAM/NYC: Assist CRO at high volume Nat’l DR Team w/reporting & tracking needs. Assist AE’s booking deals; interact w/clients & agencies to ensure all srvc related issues are managed, move req’s pre/post logs. PP/Excel efficient a must. opp for growth w/sales. Resume HERE (1/20)

HEAD OF MARKETING, CMO/LA: Refine our brand & present it in an exciting, engaging array of brand integrations on our digital channels as well as live, experiential events. 7-10 yrs of web, digital mktg & eCommerce exp req’d, covering entire process from merchandising to CRM. Resume/cvr HERE (1/19)

JOB OPENING: HEAD OF BRAND PARTNERSHIPS/LA: Resp for year over year revenue growth, fully realizing all revenue growth opportunities. 7-10 yr exp with a proven track record of leading successful sales organizations. Identify/track KPIs & adjust bus.-dvlpmnt efforts accordingly Resume/cvr HERE (1/19)
JOB OPENING: COO/LA: Execute overall strategy guiding organization. Leverage your exp dvlpng processes/programs/budgets to drive rev growth. Set aggressive operational &/or perf goals for each dept. 7-10 yrs exp mngng bus. operations, in relation to content dvlpmnt & building online platforms. Resume/cvr HERE (1/19)
JOB OPENING: HEAD of ECOMM/LA: Develop & clearly identify our digital commerce strategy & execute plans to grow online sales & digital presence. 7-10 yrs web, digital mktg & eCommerce exp req’d, covering the entire process from merchandising to CRM. Resume/cvr HERE (1/19)

JOB OPENING: SALES ACCOUNT MGR/KNBC/LA: Dvlp/grow revenue for an established account list with a focus on generating revenue and growing station share. Min 10yrs TV advertising sales experience with a proven success record in the Los Angeles area. Full info/apply HERE (1/19)

JOB OPENING: PRODUCTION MGR, BROADCAST/USTA Production/White Plains NY: Manage US Open and US Open Series broadcast projects, events and deliver the highest quality product to constituents -domestic and int’l broadcast partners, sponsors, and tournament partners. 2-4 years of broadcast exp. Full info/apply HERE (1/19)

SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (1/18)

JOB OPENING: ASSOCIATE PRODUCER/NBC NEWS & MSNBC/Miami: Highly motivated Associate Producer with a passion for news on all platforms (broadcast, digital, and mobile). BA deg. 2+ yrs editorial production exp at a network, cable or digital outlet. Full info/apply HERE (1/18)
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JOB OPENING: SR. ANALYST TO DIRECTOR, MARKETING INSIGHTS/Comedy Central/NYC: (Freelance) Analyze linear mktg effectiveness, provide insights/recommendations in campaign plan’g & effective ROI evaluations. Strong knwldg Nielsen data & some exp w/dig & social metrics req’d. 2+ yrs of exp pref TV ntwrk brand Full details HERE (1/18)

DIRECTOR, MEDIA PLANNING/R2C Group/Portland OR: Oversee team of experts successful interpretation of clients challenges, the creation of innovative media strategies/plans to drive business results. 12+ yrs exp w/BA deg or equivalent comb of training & exp to support this position. Full info/apply HERE (1/17)

JOB OPENING: MARKETING MANAGER/NYRA Bets/NYC: Mng mktg, advertising and promotion of the New York Racing Association’s ADW program, NYRA Bets. BA Deg & 5-7 yrs work exp. Exp dvlpng/implementing large scale promotions & mngng. Strong knwlg Google analytics & digital marketing. Full details HERE (1/17)

JOB OPENING: DIRECTOR, DIGITAL BUSINESS OPS/Viacom/NYC: Take lead role mngg new media product deployments e.g. VOD, DAI & TVE, w/dist partners & act as departmental SME w/ interna & external stakeholders. 5+ relevant exp. Strong understanding of new media & dig products such as VOD, addressable. Full info/apply HERE (1/17)

DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)

JOB OPENING: APPLICATIONS WEB DEVELOPER/ION Media/West Palm Beach FL: Provide strategic tech & architecture recommendations in dvlpng websites ION; Create new interactive tools (web-based, mobile, social media) to engage consumers & promote our on-air offerings. 5+yrs exp web application dvlpmnt. Full info/apply HERE (1/16)

ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)

JOB OPENING: MANAGER BRAND MANAGEMENT, CLASSIC MEDIA/NBCU/Universal City CA: Support Dir-Brand Mngmnt & EVP-Creative to activate/monetize Classic Media, & non-franchise  DreamWorks & NBCU catalog properties. Min 3 yrs consumer mktg exp w/demonstrated ability to proactively lead initiatives. Full info/apply HERE (1/15)

JOB OPENING: ANALYST, CONTENT ACQUISITIONS DILIGENCE/ION Media/NYC: Resp for providing quantitative diligence & analytical support in acquisition of prgrm content. 4+ yrs relevant exp; prior exp at studio, TV or digital media A +. Est’d track record of operational success & financial growth. Full info/apply HERE (1/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/TELEMUNDO/LA: Resp for rev generation utilizing TV, Internet, OOH, Mobile, Integrations & sports. Maintain/grow client direct acct list for existing & new brands. Min 5+ yrs Bus. Dev w/specific focus on client direct relationships pref brdcst ops or media co. Full info/apply HERE (1/15)

JOB OPENING: SALES ACCOUNT MGR/KNBC/Universal City:  Resp for dvlopng creative solutions based on advertiser needs/wants. Dvlp clients packages and presentations, utilizing excellent presentation skills. Negotiate advertising schedules and rates. Full info/apply HERE (1/15)

EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)

JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg  of DFP, OAS, OpenX as wella s 3rd party ad tags. Full info/apply HERE (1/14)  

JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)

JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)

JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)

SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)

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JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)

JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)

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