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Entries are now open for the 7th Annual Cynopsis Sports Media Awards, recognizing the best in show both in front of and behind the camera. The Cynopsis Sports Media Awards will celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Crossing the spectrum of television, radio, and online platforms, our list covers all the corners of the industry including best series and savvy marketing tactics as well as top digital content. Click here to view last year's finalists.

Enter By 01/30

How to Enter

DEADLINE

January 30, 2018

LATE DEADLINE

February 6, 2018

The price of each primary entry is $399. If you are submitting a secondary entry for the same person into two or more categories, the price drops to $199 for each additional entry. Please note, the content for any tagged entries at the reduced rate will need to be the same as the original entry. Payment in full must accompany the entry and is not refundable.
All entries must be submitted online by January 30, 2018 at 11:59pm EST. Entries submitted after that date will automatically incur a $225 late fee, per entry.
Finalists will be notified in February and honored April 12 at the New York Athletic Club in NYC. 

Entry Process

The entry process is completed solely online:
First, you will be guided through the registration process, and then the entry (synopsis + supporting materials) and payment process.

Categories

Campaigns

  • Awareness Campaign for a Social Good Initiative

    Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

  • Brand Activation at Live Events

    Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.

  • Integrated Campaign for Networks (Marketing / PR / Advertising)

    Looking at a Network's design, ease of use, copywriting, technology, innovation and content, this category recognizes the planning and communication techniques to deliver a seamless yet powerful message to audiences.

  • Marketing Campaign (National)

    Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.

  • Marketing Campaign (Regional/Local)

    Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the Regional/Local broadcast.

  • Marketing Initiative

    What one new, untried tactic launched a thousand+ ships for an event, team or show?

  • Network Sports Branding Campaign

    Recognizing a long-term multiplatform promotional strategy designed to build an engaged fan base for a game or sports series.

  • Overall Social Media Excellence

    The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.

  • Pro-Social Campaign

    A great use for a great cause. This category recognizes the importance of an on-air or off-air campaign leveraging sports fans to benefit a pro-social initiative.

  • Tune-In Promotion

    Best use of an overall promotional campaign designed to drive viewers to a specific series or televised event.

  • Use of Facebook

    Sure fans liked your Facebook campaign, but will the judges? This category honors innovation and efficiency in driving and engaging sports fans on your Facebook page. This category is for entries directly representing or independently covering a sports network, show, team or league.

  • Use of Instagram

    Whether you grow your photo/video feed organically or utilize sponsored posts, this category honors innovation in engaging sports fans with your Instagram account.

  • Use of Twitter

    Leveraging this ubiquitous social media feed 140 characters at a time, your company, media network, sports league or team is a master at Twitter communications.

Content

  • Best Podcast Series

    Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red hot genre and elevated the industry.

  • Documentary Series

    Recognizing the quality of a TV or A web series produced specifically about an event that took place in the world of sports.

  • Documentary Special/TV Movie

    Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

  • Event of the Year for a Breakthrough Sport

    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Fans flocked to see (both in person and via stream) athletes shine in their element. This category honors the best breakthrough sporting events from the past year.

  • League of the Year for a Breakthrough Sport

    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. Which leagues were best at rising to the top and fostering not only terrific events, but a thriving community as well?

  • Live Coverage of a Breakthrough Sport

    These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2017. The award honors a live, single broadcast of a breakthrough sports game or match by a local, national or online streaming network or station.

  • Live Coverage of Sporting Event (National)

    The big game! The award honors a live, single broadcast of a game or match by a National network or station.

  • Live Coverage of Sporting Event (Regional/Local)

    The big game! The award honors a live, single broadcast of a game or match by a Local network or station.

  • Live Stream Presentation

    A single sporting event designed to be viewed online alone or in conjunction with a television network.

  • New Sports Show

    This category honors the best-sports-themed series in any category launched in the US Between Jan 1, 2016 - Jan 1, 2017.

  • Radio Program

    Music to our ears. Best regularly scheduled local or national sports series that was broadcast through a local or national radio platform.

  • Reality Series

    Honoring programs that went both behind-the-scenes and in front of the camera to deliver a program that focuses on one subject and/or competition throughout its seasonal run.

  • Use of Integrated Sponsorship for Broadcast

    Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.

  • Use of On-Air Design

    Title sequences, bumpers, etc. The best work in the business will be honored for its stunning visual displays. 

  • Use of Snapchat

    This category honors innovation in engaging sports fans with your Snapchat account and/or discover channel.

  • Webisode series

    An online-only program with five or more episodes revolving around sports.

  • Website

    What online site was the best at raising TV viewing numbers for a series or sporting event?

  • Seasonal Coverage (National)

    From the opening match to the national championship, this category honors national networks that have dedicated extensive resources into covering every kick, pass, throw, hit and/or maneuver from athletes at a single league throughout a single season.

  • Seasonal Coverage (Regional)

    From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.

  • Social Good TV Special or Episode

    Recognizing content via a single episode of a TV or Web program that increased viewers’ awareness of a social issue.

  • Spot (30 Seconds)

    An outstanding single 30 second video-based spot used to market or promote a specific sports program or event.

  • Spot (Over 30 Seconds)

    An outstanding single 30+ seconds video-based spot used to market or promote a specific sports program or event.

  • Studio Pregame/Postgame Show

    Best Television Series: An outstanding regularly scheduled program that aired in 2016 with eight or more episodes that specifically revolved around sports.

  • Talk Show

    What program was able to break down a game or a signing, debate a personnel move with fellow analysts and keep audiences riveted along the way? This award recognizes excellence in a regularly scheduled series that is primarily interview-based and/or in a roundtable format discussing the state of a sport or sports.

Tech

  • Mobile App

    Sure there's an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.

  • Over the Top (OTT) Content Service

    Recognizing the app/service with a proven ability to delivery of sports' video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.

  • Production Innovation

    You've upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more.

  • Virtual Reality

    Immersed in a game or sports experience, viewers were taken to new worlds from inside the stadium to ringside to mountaintops through this platform. Here are the best.

People

  • Shining Stars (team/company)

    Recognizing a company, organization or team/league that excels in championing pro-social awareness and action.

  • Shining Stars (individual)

    Recognizing an outstanding champion for pro-social awareness and action.

  • Marketing Executive

    The person’s campaigns would have made tongues wag both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.

  • Digital Executive

    Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?

  • Athlete in a Web Series/Special/Spot

    This award honors an Athlete in scripted or unscripted series produced for the web, or an actor that transitioned from a web series/special/spot.

  • RSN of the Year

    Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?

Rules of Entry

Overview

The Cynopsis Sports Media Awards are open to all individuals and teams worldwide including: networks, MSOs, teams, leagues, associations, universities, production companies/studios, producers, video game developers/producers, website developers, app developers/producers, licensing companies, marketing companies, PR firms, ad agencies, creative services teams, and developers. Vendors are also eligible to compete on behalf of clients. The program is open to national and international entrants. Multiple entries are accepted, and a single entry can be entered into more than one category. Please follow the “Compiling Your Entry” instructions below for each additional category you will be entering.

To be eligible, the campaign, content or individual’s work must have been worked on (in part) between January 1, 2017 – January 1, 2018. 

Deadlines

Entry Deadline: Tuesday, January 30, 2018 by 11:59pm ET
Late Entry Deadline: Tuesday, February 6, 2018 by 11:59pm ET
*All entries made after the 01/30 deadline will incur a $225 late fee.

Rates

The price of each primary entry is $399. If you are submitting a secondary entry for the same categories, the price drops to $199 for each additional entry. 
Entries made after the 01/30 deadline will receive an added late fee of $225/entry. 

Compiling Your Entry

The entry process is quick and easy and completed solely online:

First, login to our submission portal by clicking on the below “Enter by 1/30″ button.

Then, select one of our over 40 categories.

Write a 400-word (max) synopsis describing your entry, using the following sub headings:

  • Objectives
  • Strategy
  • Tactics
  • Execution
  • Evaluation of Success/Results/ROI

*While these headings are not mandatory, we do recommend using as many as it relates to your entry. The more information provided, the better!

Optional supporting materials can be uploaded in any of the following formats: 

  • Video content (up to 3 examples)
  • Websites & additional links (up to 4 examples)
  • PDF documents (up to 3 examples)
  • Word documents (up to 2 examples)
  • Photos (up to 4 examples)

Finally, pay for & submit your entry!

Contact

Questions

For award entries and event registration questions, contact:

Cathy Pearson

Cathy Pearson
Marketing Coordinator
Cynopsis Media
cathyp@cynopsis.com
203.899.8470

Sponsorship

For award event sponsorship opportunities, contact:

Mike Farina
VP, Sales & Marketing
Cynopsis Media
mike@cynopsis.com
203.218.6480

Programming

For information on programming at the awards gala, contact:

Chris Pursell
Director
Sports and Esports Content
cpursell@accessintel.com
818.744.3071