01/31/22: FOX Sports breaks down its plans for the Busch Light Clash at the Coliseum

Monday January 31, 2022

This week sees FOX Sports rev up for the new NASCAR season, offering fans a taste of the year ahead with the inaugural Busch Light Clash at the Coliseum on Feb. 6, with coverage that begins today at 6p with NASCAR Race Hub, and programming throughout the week from the LA Memorial Coliseum. Live Qualifying and pre-race coverage begins at 2:00 PM ET on FOX. Cynopsis Sports asked FOX Sports President of Production & Operations and Executive Producer Brad Zager about this weekend’s race, its challenges and what fans can expect in the year ahead.

Zager on The Clash: Having The Clash evolve from something tied to Daytona to a standalone event like this creates a different type of buzz for the start of the season. It’s always something the fans look forward to because it means that the season is here, but turning it into its own marquee event really opens up possibilities for the future on how NASCAR begins its season.

On thoughts when he first heard that the Coliseum would be hosting: Excitement … I loved everything about it! Right when you hear about it for the first time, you start imagining what it will look like and how it will work. Then you start thinking about how you can cover it in a different way than a normal NASCAR race and what we can bring to it in this setting for a race that we can’t in a usual NASCAR venue.

On potential challenges: To be honest, we didn’t look at anything as a challenge, only opportunity. We started talking immediately about how The Coliseum changes our coverage and what we need to prioritize for this event. What do we want the viewers to see when they turn it on, how do we make sure that we set up in a way that it never feels like any other race no matter what part of the race you are watching? I think our producer Barry Landis and director Artie Kempner have a great plan to make sure this broadcast is as unique to the viewers at home as it will be for the drivers racing in it.

On the season ahead: We can’t wait to get going this season, and we think that The Clash moving to Los Angeles is a great way to kick this off before we head down to Daytona. We have a brand-new graphics package launching this season that we are excited about showing off, and we are pushing forward with new tech to cover the races. The sport has given us some great stories to cover this season with the Next Gen Car, year two of Bristol Dirt (this year in prime time) and an amazing group of drivers that keep every race competitive and exciting to watch.

PROGRAMMING

Meanwhile, FOX Sports revealed the network’s broadcaster lineup for the 2022 NASCAR season, with play-by-play announcer Mike Joy joining analyst Clint Bowyer and Tony Stewart this year. They will be see Larry McReynolds partner with the trio from the FOX Sports studios in Charlotte. Veteran reporters Jamie Little, Vince Welch and Regan Smith cover the race from pit road. Shannon Spake hosts NASCAR RACEDAY prerace studio coverage with analysis from McReynolds and Jamie McMurray. Chris Myers anchors prerace coverage from the track alongside Bowyer. Tom Rinaldi also will contribute to FOX NASCAR prerace coverage. FOX Deportes serves up announcer Tony Rivera providing play-by-play and Jessi Losada and Giselle Zarur delivering analysis.

Platinum-selling recording artist Machine Gun Kelly was tapped to headline the entertainment for the 2022 Honda NHL All-Star Game this Saturday at T-Mobile Arena in Las Vegas. The artist will take the stage during the second intermission presented by Ticketmaster and be televised live as part of the national broadcast of the NHL All-Star Game on ABC in the US and on Sportsnet and TVA Sports in Canada at 3p.

NBCUniversal announced plans to present 230+ hours of Paralympic Winter Games programming, including a record 120 hours of television coverage, for the 2022 Paralympics from Beijing, running March 4-13, across NBC, Peacock, USA Network, Olympic Channel: Home of Team USA, NBCOlympics.com and the NBC Sports app. The company also announced that the event will also receive “unprecedented” promotion and advertising support. NBCU’s coverage, which will once again be presented by Toyota, will feature a record 120 hours of television coverage; seven total hours on the NBC broadcast network, including three in primetime, a first for a Winter Paralympics; coverage of all events and competition on Peacock; live coverage of the Opening Ceremony and Closing Ceremony on USA Network; and comprehensive live streaming coverage on NBCOlympics.com and the NBC Sports app.

Alright hot shots, the door is starting to close so get ‘em in! Nominations for the Cynopsis Sports Media Awards are now being taken for their year’s ceremony, taking place on April 19, live (hopefully) in NYC. New categories are seeking champions! Have a gander by clicking here.

ESPN is tipping off its WNBA free agency coverage tomorrow with a live WNBA Free Agency Special Presented by Google at 5p on ESPN2. Host LaChina Robinson will be joined by Rebecca Lobo, Carolyn Peck and Holly Rowe. The foursome will recap the storylines of the day and offer perspective on how various moves could impact each team and the league overall.

ESPN announced that today will see the company’s longest-tenured reporter, Mark Schwartz retire. He has held the role for 32 years.

NFL Network reporter Kim Jones announced that she is leaving the channel after a 10-year run with the outlet. Jones joined NFL Network in 2012 after seven years as a reporter for YES Network.

SPORTS MEDIA AWARDS ENTRIES DUE IN 2 WEEKS

Don’t miss the deadline to enter the 2022 Cynopsis Sports Media Awards. This is your chance to showcase your best work among top members of the sports media community.

ENTRY DEADLINE: FEBRUARY 16

START MY ENTRY

SPONSORSHIP & PROMOTION

While the world awaits the monster news that is Tom Brady’s official retirement announcement, a story broken by ESPN but denied officially, Twitter is bringing back the GOAT emoji. Tweets with the hashtags #TomBrady, #Brady or #ThankYouTom, will make the emoji appear.

Meanwhile, the 2022 Pro Bowl in Las Vegas will see the NFL once again offer a slate of community initiatives planned for Pro Bowl Week. Initiatives range from a park refurbishment project to flag football games and greening projects. The NFL will kick off Pro Bowl Week festivities on Wednesday, February 2nd with the NFL green wetlands restoration project and Pro Bowl legacy press conference. Later in the week, the NFL will host its Pro Bowl Community Day, where NFL Legends will partake in hands-on volunteering activities alongside local youth.

The World Surf League announced a new partnership with Californian craft brewer Firestone Walker Brewing Company, making 805 Beer the official craft beer of WSL North America. “We are stoked to have Firestone Walker Brewing Company join the WSL family,” said Cherie Cohen, WSL Chief Revenue Officer. “805 Beer is born and brewed in California’s central coast, and has been supporting the surf community since their inception. This dynamic partnership includes creative storytelling and content throughout the Championship Tour, VANS US Open of Surfing, and the WSL Longboard Championships. The authenticity of this brand makes them a perfect partner.”

The upcoming live action series based on the game Halo delivered a new two-minute trailer that premiered during halftime at the AFC Championship Game. Halo: The Series will officially debut on March 24, streaming on Paramount Plus.

The University of Virginia Athletics department announced a NIL partnership with Altius Sports Partners to serve as its partner and provide strategic guidance in boosting the school’s name, image and likeness program, including evaluating and developing departmental initiatives, educating stakeholders and advising on emerging opportunities in the collegiate sports landscape.

DIGITAL, DATA & TECH

Legends announced the acquisition of 4FRONT, a global data and analytics, innovation, and digital media agency. 4FRONT will retain its company name and operate as part of Legends Global Technology Solutions division. Co-founders Josh Kritzler and Dan Migala will now oversee Legends Global Technology Solutions. Kritzler will serve as Co-President and Chief Operating Officer and Migala will be Co-President and Chief Revenue Officer of the division.

The San Francisco 49ers and Vivid Seats announced an expansion and extension to their current partnership. Vivid Seats has been the Official Fan Travel Experience Partner of the San Francisco 49ers since 2017 and will continue to serve in that capacity. With the expanded partnership, Vivid Seats will now also serve as the Official Gameday Fan Experience Partner of the team, providing enhanced gameday fan experiences. Starting next season, Vivid Seats will be the Presenting Partner of Golden Opportunities – the 49ers’ game day experience platform – which will offer 49ers fans the chance to purchase “once-in-a-lifetime” opportunities at Levi’s Stadium.

ESPORTS

GameSquare Esports, owners of Complexity Gaming, forged a deal with NFT platform Arterra and will collaborate with the company on the platform’s official launch. With the deal, ARterra becomes the official NFT marketplace of Complexity Gaming as well as the organisation’s exclusive NFT platform.

Esports Entertainment Group named Stuart Tilly as the Company’s Chief Operating Officer. Tilly has more than 15 years of experience in the online gaming industry, having previously trained and qualified as a Solicitor and had held the role of the Company’s Chief Legal Officer prior to taking on his new position.

KRAFTON and PUBG Esports mapped out plans for the 2022 PUBG: Battlegrounds competitive ecosystem and will offer more than $740,000 in prize pools across four events. The slate includes the two more outings for the PUBG Continental Series as well as two ESL PUBG Masters events. PCS 6 will take place in April, with PCS 7 scheduled for September. Meanwhile, the PUBG Nations Cup returns in June.

CELEBRATE THE BEST OF THE BEST

Are you or someone on your team a finalist for this year’s Cynopsis Best of the Best Awards?

Tune in to see if your company won on Thursday, February 24th at 1PM ET – simply register for your complimentary pass.

Remind your colleagues to continue to spread the word.

REGISTER FREE NOW

ON THIS DAY in
1988: Super Bowl XXII sees Washington beat the Broncos 41-20, led by QB Doug Williams.

IN THE KNOW
Which NFL team (hint: not Washington) originally drafted Doug Williams? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
The main con in the movie “The Sting” revolved around what sport? Answer: Horse racing. Kudos:Joe Lyons-ESPN/Maldives; Matthew Willence-ITN Networks/NY; Phyllis McQuillan-MSG Networks/NY; Denis Barry-CBS/NY; Rob Casalaina-ITN/NY; Matt Sautter-Wideorbit/Harrisburg; Art Salisch-Nielsen/NJ; Carolyn Mailloux-Watauga Group/Ladson; Rick Dascher-Warnermedia Studios/Atlanta; John Kukla-KDFW-KDFI/Dallas-Fort Worth; Kyle Krebs-CBS 42/Birmingham; Bob Ramsey/Meridal David Hauptman/Denver; Greg Moloznik-GLM Media/Scottsdale; Andy Babb-Super League Gaming/Santa Monica; Brian Robin-South Coast Repertory/Costa Mesa; Greg Dudsic/Palmdale; Lorrie Shilling/El Segundo

Cynopsis Team

Chris Pursell
@VegasandVine

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

SENIOR MANAGER ACCOUNT MANAGEMENT
G4
REMOTE, LOS ANGELES OR NEW YORK
We are looking for talent who will help to build the foundation for a long-term business. Candidates should have sales planning and client success management experience. Extensive background in traditional linear and digital media sponsorship sales, and the overall support of multi-year, value-driven partnerships. Full info HERE (2/12)

ACCOUNT EXECUTIVE
G4
REMOTE, LOS ANGELES OR NEW YORK
Candidates should have extensive experience in consultative sales, working with brands to develop strategic and long-term partnerships. You will represent a portfolio of Gaming, Esports and Entertainment offerings that are some of the best in the world. Ideal candidates have experience thinking strategically and creatively for their partners. Full info HERE (2/12)

ACCOUNT MANAGER
G4
REMOTE, LOS ANGELES OR NEW YORK
Candidates should have sales planning and client success management experience. Background in account management for digital media sales (and linear preferred) operations. The Account Manager will be responsible for managing the day-to-day sales operations partnership relationships and campaign management. Full info HERE (2/12)

PROJECT MANAGER >>
TLC/SIVER/SPRING, NYC: If you’re passionate about entertainment here’s your chance to get a job with a leading television brand with women! TLC is looking to hire a Project Manager position on the Marketing team (through staffing agency YOH). If you are looking for a fast paced, creative and strategic place to grow apply here. Full info HERE (2/12)

INSIDE SALES REPRESENTATIVE >>
AXS TV/TORONTO: Responsible for building & maintaining ad sales bookings &d weekly advertiser branding in a timely manner. Liaised with client & traffic department to ensure copy was received & instructions were applied. Resolve discrepancies related to Core business deals. 1-2 yrs exp working with advertising agencies/television traffic departments is preferred. Full info HERE 2/12)

DIRECTOR, FINISHED PROGRAM ACQUISITIONS AND DISTRIBUTION, STREAMING TV
JUKIN MEDIA
LOS ANGELES
Source and identify finished TV program and digital series acquisitions for Streaming FAST Channels. License our TMB/Jukin original Streaming Channel productions for distribution. Responsible for negotiating and closing both inbound and outbound deals. 7 years of relevant work experience at a media company, ie program sales/program acquisitions. Full info HERE (2/12)

PRODUCER, THE FAMILY HANDYMAN, STREAMING TV
JUKIN MEDIA
LOS ANGELES
Produce curated and original series for Streaming TV in the DIY and home genre first, and other genres second. Maintain and influence creative alignment with the Channel and Brands. Contribute to the ideation of new show concepts in the DIY space. 4+ Years Production Experience (digital & linear) in the DIY / Home genre. Full info HERE (2/12)

BUSINESS DEVELOPMENT EXECUTIVE (BRAND ADVERTISERS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with brands and advertisers. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

BUSINESS DEVELOPMENT EXECUTIVE (FOUNDATIONS/NON-PROFITS) >>
HEARST MEDIA PRODUCTION GROUP: Establish and maintain senior-level relationships, develop and pitch unique mission-driven programs, and negotiate long-term partnership agreements with non-profits and foundations. Support creation and present strategic, cross-media concepts to multiple stakeholder groups. 10 + years of relevant business development experience. Full info HERE (2/12)

BROADCAST PLANNER
CADENT
NYC
Cadent is looking to hire a Broadcast Planner to join our fast-growing team! In this role you will work closely with Sales to build proposals & media plans, assist with pricing for ad packages and work closely with operations to finalize orders. If you have broadcast experience and enjoy working with numbers, we would love to speak with you! Full info HERE (2/10)

DIRECTOR COMMUNICATIONS, PRODUCTION & DISTRIBUTION >>
BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/10)

ACCOUNT MANAGER
UPtv
ATLANTA, HYBRID
Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/9)

AD SALES ASSISTANT
UPtv
NYC, ATLANTA or CHICAGO, HYBRID
Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/9)

SOCIAL MEDIA MANAGER
UPtv
ATLANTA, HYBRID
Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/9)

MEDIA SALES PLANNER >>
FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/8)

SHOOTER/PRODUCER/EDITOR >>
OVERTIME/BROOKLYN: Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/8)

SUPERVISING PRODUCER >>
OVERTIME/BROOKLYN: Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/8)

EDITOR >>
OVERTIME/BROOKLYN: Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/8)

MARKETING MANGER >>
CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/7)

ACCOUNT DIRECTOR, AD SALES
TV ONE
CHICAGO
Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/7)

AD SALES PLANNER
TV ONE
NYC
Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/7)

BROADCAST MANAGER >>
AMERICAN KENNEL CLUB/NYC, NY: Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (2/6)

DIRECTOR III, SALES >>
NEXSTAR MEDIA GROUP/CHAMPAIGN, IL: Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (2/6)

SENIOR ANALYST, TV AUDIENCE RESEARCH
E.W. SCRIPPS COMPANY, ION & BOUNCE
ATLANTA, NYC
Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (2/5)

ACQUISITIONS SPECIALIST >>
VIACOMCBS/LOS ANGELES: Forecast & develop delivery schedules & confer with creative teams, management & production company production personnel to handle special requests & production scheduling issues. Collaborate daily with program suppliers to coordinate the delivery of program content. Min 3 yrs in acquisition and delivery of media assets used to produce marketing. Full info HERE (2/5)

@{optoutfooterhtml}@