01/25/22: CBSN rebrands to CBS News Network

Cynopsis Medias First Morning Read
Tuesday January 25, 2022

Today’s Premieres
HBO: Real Sports with Bryant Gumbel at 10p
Netflix: Neymar: The Perfect Chaos; Alda Twist, Scientist
Vice: In My Own World at 10p

Today’s Finale
Fox: Our Kind of People at 9p


NBCUniversal and TikTok inked a “massive” new agreement to bring new content and ad experiences for the 2022 Winter Olympics & Paralympics, including new daily content across select NBC TikTok handles, and a three-episode livestream show hosted by a TikTok creator. The partnership with TikTok stems from the RFP process with social platforms NBCU kicked off last November.

CBS News and Stations unveiled its reimagined and rebranded streaming news service, combining national and local live news along with content from CBS News programs like “60 Minutes” and “Face the Nation with Margaret Brennan,” as well as new primetime programs. Not to mention a new state-of-the-art studio in the CBS Broadcast Center in New York, and the addition of a 13th local stream in Miami. The name: CBS News Streaming Network, rebranded from CBSN. “CBS News and Stations’ local streaming channels are growing at a rapid pace and will continue this year through the significant expansion of coverage in all of our markets, giving us an additional 15,000 hours of live local news per year by the end of 2022,” said Wendy McMahon, President and co-head of CBS News and Stations.

It’s no secret that TV viewers don’t like heavy ad loads during their shows. But according to Hub’s “TV Advertising: Fact vs. Fiction” study, a heavy ad load not only leads viewers to say the number of ads during a show is unreasonable, but it also has a negative impact on their viewing satisfaction generally. Asked to rate the overall experience of watching the show – all things considered, not just ads – positive ratings went from 44% among those who saw 5 or fewer ads, to 33% among those who saw over 11 ads. Those who were most satisfied were those who found the ads relevant, with 58% giving a thumbs up among those who said the ads had featured products that matched their interests.

Byron Allen must be lovin’ it. A federal judge in California has revived a lawsuit by Allen’s Entertainment Studios accusing McDonald’s of a pattern of intentional discrimination against Black-owned media when buying advertising. The lawsuit had been dismissed, but Judge Fernando Olguin reversed that ruling, and said the fast food giant has to answer Allen’s complaint by January 27.

“Maggie” is on the move. The comedy was ordered by ABC for the 2021-22 season, but the network has found itself in the enviable position of having its comedy blocks full thanks to strong new shows and solid veterans. Instead, “Maggie,” focused on a young woman coming to terms with her abilities as a psychic, will stream on corporate sib Hulu.

ID was ranked as the network non-scripted producers most liked to work with over the past year. Categories in NPACT’s list included virtual pitching, development, the greenlighting process, business affairs, production oversight and notes, production management and finance as well as their favorite network and streamer to work with overall, which is the category ID won. Based on overall averages across all survey categories, the leaders were Hulu, CBS, HBO, Nickelodeon, History, HBO Max, ID, Nat Geo WILD, truTV and Netflix.

The SAG Awards announced today the new and returning corporate sponsors for the 28th Annual Screen Actors Guild Awards airing Sunday, February 27 at 8 on TBS and TNT. City National Bank, People, United Airlines, Champagne Taittinger, Cooper’s Hawk Winery & Restaurants, FIJI Water, Tequila Herradura, Willo Farm, Tide, Subaru of America, Inc., Calm, Charlotte Tilbury, Lo & Sons, Lord Jones, and Tony’s Chocolonely are among the dedicated corporate sponsors joining the SAG Awards in support of the SAG-AFTRA Foundation.

ViacomCBS has put on hold plans to rebrand Paramount Network as Paramount Movie Network. In addition to a pandemic-induced delay in production of TV-movies for the new channel, drama series “Yellowstone” has been a major hit for the network, with the season four finale drawing a series high 9.3 million total viewers in Live+SD ratings. The rebrand plan was announced in September 2020.


Don’t miss the February 16 entry deadline! Your brand or project will contend with top brands in the sports media world. We’re excited to see your entries!



Hulu handed an 8-episode order to an adaptation of Alexis Schaitkin’s debut novel, Saint X, from ABC Signature. The psychological drama shows how a young woman’s mysterious death during an idyllic Caribbean vacation creates a traumatic ripple effect that eventually pulls her surviving sister into a dangerous pursuit of the truth. Leila Gerstein is writer/executive producer, Dee Rees will serve as director/EP, with executive producers Stephen Williams, Anonymous Content, and DreamCrew Entertainment.

Syfy gave a straight-to-series order for “The Ark,” set 100 years in the future when planetary colonozations have begun. The series comes from Dean Devlin (“Independence Day”) and his Electric Entertainment. Jonathan Glassner (“Stargate SG-1”) will serve as co-showrunner and executive produce alongside Devlin.

A comedy starring Michelle Buteau, based on her book, Survival of the Thickest, scored an eight-episode order from Netflix. Buteau created the series with Danielle Sanchez-Witzel (“The Carmichael Show”).

Propagate Content announced the launch of Propagate Fuego, a Spanish-language content division to be run by Propagate Chairman and Co-CEO Ben Silverman and Isabel San Vargas, President, Global Productions. Catalina Ramirez, Vice President of Propagate International, Rodney Ferrell, Executive Vice President of Scripted Content, and Cyrus Farrokh, Propagate Fuego will produce and develop original scripted and unscripted content and formats for the Spanish-language markets around the world with a specific focus on the Americas.

The deluge of streaming services continues to be a hot topic, but OTT sibling OTA deserves a closer look, maintains Scripps Chief Research Officer Jon Marks. Find out why OTA is reaching a tipping point, in the latest Cynsiders.

Casting notes: Josh Duhamel (“Jupiter’s Legacy”) will star opposite Lauren Graham in season two of Disney+’s “The Mighty Ducks: Game Changers.” Emilio Estevez left the series during season one… Kelly McCormack (“Ginny & Georgia”) and Katy Mixon (“American Housewife”) have joined the cast of Spectrum and Paramount Network’s “George & Tammy,” starring Jessica Chastain as Tammy Wynette and Michael Shannon as George Jones.


Bravo’s “Below Deck Sailing Yacht” hits the waters of Menorca, Spain for season three starting Monday, February 21 at 8p. Captain Glenn Shephard is back aboard Parsifal III, reuniting with last season’s chief stew Daisy Kelliher, chief engineer Colin MacRae and first mate Gary King.

“Tournament of Champions” returns Sunday, February 27 at 8p on Food Network, with 32 chefs set to battle it out. The following night at 8p comes a new season of “Spring Baking Championship.”


Four attorneys general are suing Google, accusing the company of using “dark patterns” and deceptive practices to track users’ physical location, including making misleading statements about how people can opt out of location tracking. Lawsuits by the District of Columbia, Texas, Indiana and Washington object to Google’s collection of location data, alleging that Google tried to circumvent users’ expressed preferences with workarounds. Google spokesman José Castañeda said the lawsuits were based on “inaccurate claims and outdated assertions about our settings.”

Kantar’s AI-powered ad testing solution, Link AI, is now available on market research platform Kantar Marketplace. Link AI is able to predict a TV ad’s in-market performance within 15 minutes, making it possible to test ads for a wider range of scenarios than before. That includes testing competitors’ ads, getting feedback on early versions in the creative development process, optimizing live campaigns in real-time, and to building an evidence base of ad performance across a sector or market.

Pantone has partnered with Samsung to become the world’s first Pantone Validated HDR Displays for PMS and SkinTone colors for the newest QLED TV and Monitors. Samsung’s 2022 QLED models will incorporate Pantone Validated and Pantone SkinTone Validated with HDR technology.


AVOD Haystack reports it now offers news from more than 400 providers on its Haystack News streaming AVOD platform and will surpass more than 50 live news channels this January. “The core of Haystack News remains the custom newscast we build for each and every viewer, but we are pleased to expand our live channel line-up because we know viewers like to watch news in different ways,” said Daniel Barreto, Co-Founder and CEO at Haystack TV. “Hearst has been a tremendous early supporter of Haystack via our longstanding on-demand news content distribution agreement, and we are thrilled to extend our relationship to now include FAST live channel content from its stations across the US.”

Cinedigm is partnering with Nreal, an innovator in augmented reality technology, to bring three of Cinedigm’s channels to Nreal’s newly introduced AR “TV” app. The deal will bring viewers of streaming services Bloody Disgusting TV, Realmadrid TV and CONtv an immersive viewing experience, via a virtual HD screen of up to 220 inches provided by the Nreal Light AR glasses. The partnership makes Cinedigm the first streaming integrated into consumer AR.

fuboTV has secured exclusive US rights through a six-year sublicense with Fox Sports to stream select matches from Union of European Football Associations. The deal kicks off with the UEFA Nations League in June 2022, and includes a package of selected UEFA National Team Football matches through 2028.

MagellanTV streaming channel True Crime Now is now available in the US. The channel can be found on streaming apps Local Now and Plex.

Spotify has launched a new podcast, “CoComelon Story Time,” as a part of the newly announced Moonbug Entertainment partnership. CoComelon is the #1 kids channel on YouTube with over 4.2 billion views per month worldwide.


“American Masters – Marian Anderson: The Whole World in Her Hands,” exploring the life, career, art and legacy of the African American contralto and civil rights pioneer, premieres nationwide Tuesday, February 8 at 9p on PBS (check local listings) in honor of Black History Month and Anderson’s 125th birthday (February 27, 1897).

Kelly Ripa and Ryan Seacrest reflect back on 2021 in the “Live’s Viewers’ Choice Show” on Friday, January 28. Guided by votes from viewers of syndicated talk show “Live With Kelly and Ryan,” the special will feature three main categories including Best Celebrity Walkout, Best Halloween Performance and Best Trivia Dancer, and culminate with a Top 10 countdown of “Live” moments from the past 12 months.

Guillermo del Toro’s “Pinocchio,” a stop-motion, musical reimagining of the classic tale, debuts on Netflix in November. The film stars Ewan McGregor (“Halston”) voicing Cricket and David Bradley (“Game of Thrones”) as Geppetto.


Craig Heyworth and writer and director Craig Roberts (“Eternal Beauty”) have partnered to found and launch FILMD, a film and TV production platform. The cloud-based collaboration platform connects talent, tools and support to help cast, crew and creative professionals in the entertainment industry develop their own projects and discover opportunities to work together. The app has been in development for 18 months and is now launching to the public.

Universal Music Israel, a division of Universal Music Group, will be collaborating with Israel-based Ananey Studios on its upcoming teen series “Pisces Lane,” produced by Ananey Studios in partnership with The Co-Production Company. UMG Israel will produce and release all the music for the series.


Join us on February 24th at 1pm for our exciting virtual event honoring the insiders who make it all happen, from innovative programming to impactful campaigns and beyond. Plus, you can help us celebrate our Rising Stars!



Last Monday’s episode of Food Network’s “Kids Baking Championship” posted a .8 P25-54 / 1.1 W25-54 Live+3 rating, more than doubling (+113%) year ago timeslot benchmarks and ranking as the #2 non-news/sports cable program in its timeslot among P25-54. To date, four weeks into the ten week season, Kids Baking Championship has reached more than 6.4 million P2+ viewers, pacing +10% ahead of last season.

Shareablee Top 10 Streaming Shows for the week of January 17
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Euphoria (HBO Max), 8.5m, 15, 569,923, 4.6m
The Book of Boba Fett (Disney+), 1.6m, 34, 45,705, 198k
Oultander (Netflix), 749k, 32, 23,408, 4.6m
Nanatsu No Taizai (Netflix), 533k, 108, 4,938, 1m
The Witcher (Netflix), 477k, 10, 47,732, 2.3m
Cobra Kai (Netflix), 463k, 20, 23,132, 3.8m
Queer Eye (Netflix), 405k, 29, 13,966, 2.8m
Shadow and Bone (Netflix), 369k, 5, 73,880, 818k
And Just Like That (HBO Max), 362k, 47, 7,692, 856k
Ozark (Netflix), 296k, 18, 16,436, 726k

Broadcast Nielsen Ratings for Friday, January 21
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 4.20 (0.6), 20/20 2.85 (0.4)
CBS: Undercover Boss 4.11 (0.4), Magnum P.I. 5.43 (0.5), Blue Bloods 6.27 (0.5)
CW: Penn & Teller: Fool Us 0.91 (0.1), Nancy Drew 0.47 (0.1)
Fox: WWE Friday Night Smackdown 2.26 (0.5)
NBC: That’s My Jam 1.93 (0.4), Dateline 3.10 (0.4)
Telemundo: Exatlon Estados Unidos 1.02 (0.3), Hercai: Amor y Venganza 1.32 (0.4), Malverde: el Santo Patron 0.91 (0.3)
Univision: Rosa de Guadalupe 1.56 (0.5), Vencer el Pasado 1.59 (0.,5), Madre 1.58 (0.5)
Source: Nielsen live + same day time period averages


Horizon Media has named Latraviette Smith-Wilson as Chief Marketing and Equity Officer, a new position. Smith-Wilson had been Chief Strategy & Engagement Officer at Essence Communications.

Scottish indie Bandicoot TV has named Kate Stannard as Head of Development following a brief stint at RDF, and Liz Holmwood, formerly Head of On-Screen Talent for Fremantle, as Head of Talent.

Zodiak Kids and Family Studio UK appointed Cheryl Taylor as Creative Director. Until last year, Taylor was Head of Content at BBC Children’s.

9 Story Media Group has tapped Katrina Hitz-Tough to serve as SVP, Franchise Strategy & Marketing. Previously, Hitz-Tough established the Sony Pictures franchise group.

This Day in History
1961 – The first live national presidential news conference took place, with President John F. Kennedy.

Answer to Our Last Trivia Question
What type of business did the title characters in “Kate & Allie” (1984-89) launch? A catering service. Kudos to: Anne Thomason-Canvas Worldwide/Atlanta; Greg West-WATC TV/Atlanta; Dan Qiterio-The WNET Group/NYC; Douglas Hochstadt-Disney/NYC; Aaron Paqette-AccerelateSG/Fort Worth, TX; Dan Whitford-WTTW/Chicago; Andy Pittman-TAMU/College Station, TX; John Kukla-KDFW/Dallas; Julie Houston-Tom Scott Agency/Boise, ID; Alyson Haas-Babiekins Magazine/LA; Ken DuBow-Access Entertainment/LA; Andi Leston-Outdoor Sportsman Group-Waukesha, WI; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which primetime medical drama ran for three seasons, then was turned into daytime soap opera? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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BLUE ANT MEDIA/NYC: Build and implement strategic and results-driven trade marketing and PR plans with a focus on the U.S. and U.K. markets. Execution on all announcements from the production and distribution teams. Writing and routing releases, Op-eds and written interviews and manage PR agency relationships. Minimum eight yrs of experience in a media relations role. Full info HERE (2/9)


Manage assigned portfolio of video providers in alignment with company goals. Develop & maintain strong corporate, division/regional & system relationships. Achieve content distribution & marketing goals across account portfolio. Min of 2-5 yrs’ B2B sales & client relationship management exp; exp in cable television distribution a plus. Full info HERE (2/8)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Communicate daily with Traffic Department. BA in Communication or equivalent from a four-year college. Full info HERE (2/8)


Oversee day-to-day management of campaigns and ensure brand consistency. Develop social media campaigns; drive brand awareness, and engagement. Work with brand managers to create and implement social media strategies monthly. Proven track record of using social platforms to drive conversation and conversion. Full info HERE (2/8)

FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (2/6)

Shoot and produce digital video content. Operate as a one-person band getting your own video, audio, and necessary coverage. Act as the primary liaison with our subjects and must always represent the core values of our brand in the field. Credits in digital/doc/reality programming & experience shooting on the Sony FS-7 or adjacent models. Full info HERE (2/6)

Manage a team of producers/shooters, and editors. Impart technical expertise of shooting and editing equipment to team members. Oversee serialized content from casting through picture lock. Direct large projects and live events. At least 6+ years of video production experience on long-form content. Full info HERE (2/6)

Create and edit original mid-from and long-form video feature stories for Overtime’s YouTube page and social platforms, using creative storytelling and editing to produce the best possible video. Ensure we’re creating the best video content up to Overtime standards. Credits working in long-form doc/reality programming. Full info HERE (2/6)

CLEAR CHANNEL/NYC: Prepare ideas & strategy for sales pitches. Develop strategic marketing plans that identify & direct marketing activities toward opportunities for revenue growth. Serve as an expert in media strategy, research insights & product innovation. 3-5 yrs of Marketing and/or Advertising experience. Business Acumen, Results Focus, and Problem Solving req. Full info HERE (2/5)


Communicate the value and brand strength to advertisers and agencies. Create compelling presentations and proactively keep clients informed of pertinent account and network information, as well as marketplace conditions. Make in-person visits to advertisers and agencies. Minimum 4+ years national advertising sales or equivalent sales experience. Full info HERE (2/4)


Maintain client relationships and process client requests. Negotiate client rates and provide weekly budget reports. Provide quarterly agency/account budget tracking reports and summaries. Analyze and report average unit rates on a weekly/monthly basis. Min of 2 yrs of relevant advertising/media and min one yr direct response experience required. Full info HERE (2/2)

Primary contacts for AKC.tv & AKC productions. Manages the production calendar, including national broadcasts, livestream events, weekly shows, & studio productions. Tracks & monitors the process with AKC clubs for televised events, including contracts & payments. 2+ yrs of exp in broadcast management, communications, marketing, or related field. Full info HERE (1/28)

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluating, promoting and terminating of employees. Manages recruitment, Training, evaluation, and development of sales professionals. Develops and cultivates client relationships alongside Account Executives. 3+ yrs exp in selling TV, Video and Digital. Full info HERE (1/28)


Report & evaluate existing metrics, develop new metrics and reports, & provide strategic recommendations to assist with driving decision-making & measuring performance for key stakeholders. Perform analyses for network programming & competitive analysis for programs on other networks. Minimum 3+ yrs Media and/or TV audience research experience. Full info HERE (1/27)

VIACOMCBS/LOS ANGELES: Forecast & develop delivery schedules & confer with creative teams, management & production company production personnel to handle special requests & production scheduling issues. Collaborate daily with program suppliers to coordinate the delivery of program content. Min 3 yrs in acquisition and delivery of media assets used to produce marketing. Full info HERE (1/27)


Development, as well as enhancement, of workflows for a linear broadcast, and FAST/AVOD OTT channel. Establish the goal setting and success of the long-term programming analysis and moving Circle Media towards a “rated” channel and ensure successful and timely program delivery. Point of contact for all live events in the Linear and OTT feed. Full info HERE (1/26)


Focus on international commercial transactions, including content sales, program license, output agreements as well as international compliance, regulatory matters. Provide counsel on formation, structuring, maintenance, of JVs and partnerships. 7+ yrs legal exp including IP, domestic/int. content licensing, linear/on-demand rights and distribution. Full info HERE (1/26)

REELZ, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (1/26)

Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (1/26)

ABC: Judge Steve Harvey, Abbott Elementary, black-ish, Judge Steve Harvey
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Naomi
FOX: 9-1-1: Lone Star, Our Kind of People [f]
NBC: American Auto, Grand Crew, This Is Us, New Amsterdam
PBS: Finding Your Roots With Henry Louis Gates, Jr., American Experience, Frontline
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Malverde: el Santo Patron
Univision: Soltero con Hijas, Vencer el Pasado, Madre


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