Good morning. It’s Monday, October 11, 2010, and this is your first early morning Kids briefing.

Warner Bros. delivered the news on Friday that it would Harry Potter and the Deathly Hallows  Part 1 in 2D, in both conventional and Imax theaters, and not a 3D version of the movie as had been slated.  The studio plan was to convert the movie into 3D in post production for its release, but explained: “Despite everyone’s best efforts, we were unable to convert the film in its entirety and meet the highest standards of quality.  We do not want to disappoint fans who have long anticipated the conclusion of this extraordinary journey, and to that end, we are releasing our film day-and-date on November 19, 2010, as planned.”  Moving forward the studio will release Harry Potter and the Deathly Hallows  Part 2 in both 2D and 3D formats to regular and Imax theaters on July 15, 2011 as planned.  Based on fans I’ve spoken to and many comments online, it doesn’t seem like Potter fans really care much about 3D; they’re in it for the story.  What remains to be seen is if and when Warner Bros. will ever release Part 1 in 3D, perhaps there will be a special movie theater 3D event featuring Part-1 and Part-2.

Mike Myers will lend his voice to Pepe Le Pew in Warner Bros.‘ new mixed CGI/live-action feature film about the Looney Tunes’ famous scent-imental French skunk, per Vulture.

MORE KIDS STUFF

Tonight’s episode of iCarly, 8p on Nickelodeon, will feature star Miranda Cosgrove (Carly) performing Shakespeare, a song of her new album Spark’s Fly.  This marks the first time Carly sings on the show.  Additionally, the evening will include a new episode of Big Time Rush (8:30p) that will feature a music video for the new song Boyfriend, off the group’s debut CD BTR, which releases on Columbia Records today.

Cartoon Network will premiere the new mixed CG/live-action TV movie Scooby-Doo! Curse of the Lake Monster on Saturday, October 16 at 7p.  Curse of the Lake Monster includes appearances by Marion Ross (Happy Days), Nichelle Nichols (Star Trek) and Ted McGinley (Married with Children). Warner Home Video will distribute Scooby-Doo! Curse Of The Lake Monster on DVD, Blu-ray Combo Pack, OnDemand and for download in spring 2011. This new Scooby-Doo TV movie is a follow-up to last year’s Scooby-Doo! The Mystery Begins.

Heading into holiday season means the annual plays of classic animated TV specials, beginning this year with the 1966 Halloween-themed Peanuts special, It’s the Great Pumpkin, Charlie Brown, which will air Thursday, October 28, 8-9p, on ABC.  The presentation will also feature an additional Peanuts episode in which Linus runs for class president.  The special will air with Spanish audio via SAP.

Nickelodeon Sweden debuts the second season of the tween-targeted series Huset Anubis (House of Anubis) beginning today.  Additionally, licensee Svensk Filmindustri will release the first 2 DVD box sets of the series in Sweden next month.  The series, a Nickelodeon and Studio 100 co-productions, also recently debuted on Nick Denmark.

Penguin Young Readers Group and Archie Comics revealed they are partnering on a new series of new middle grade novels and humor books, featuring the Archie Comics characters, during New York Comic-Con over the weekend.  Under the Grosset & Dunlap imprint, the series are slated to launch in summer 2011, the middle grade novels will feature new stories starring Betty and Veronica, while the humor books are targeted to K7-10 and will feature Archie and Jughead.  Archie Comics recently launched the Archie Comics App, and over the summer released Life with Archie, a new full-sized magazine that follows Archie’s married lives to Betty and Veronica.

Ape Entertainment attended New York Comic-Con where they unveiled new comic book deals:

• Ape enters into a deal with American Greetings Properties to publish comic books based on Strawberry Shortcake.  The Strawberry Shortcake comic books will be published under Ape’s all-ages imprint, Kizoic, and will be available in early 2011 with scratch and sniff covers.
• Under a new deal with Classic Media, Ape Entertainment will re-imagine the cartoon and comic book versions of Richie Rich in a new comic series for today’s audiences. Richie Rich will still expect him to travel the world on adventures with his friends, including updated Irona and Cadbury, and he will also use his funds and character to helps people too.  The new Richie Rich comics will also be published under Ape’s Kizoic imprint and debut in early 2011.

Atlantyca Entertainment inks foreign language deals for two of book series:

• Atlantyca enters into a deal with Spanish-language publisher Alfaguara to publish two new Code Lyoko book titles, Code Lyoko 3: The Return of the Phoenix and Code Lyoko 4: The Army of Noting, in Spanish throughout Spain and Spanish-speaking countries.  Earlier this year Alfaguara released the first two Spanish-language versions of the Cody Lyoko books.
• Atlantyca grants Japanese publisher Gakken the Japanese-language rights to the tween-targeted Ulysses Moore mystery/adventure book series by author Pierdomenico Baccalario, which is published in Italy by Edizioni Piemme.  Gakken will release the entire six-book Ulysses Moore series in Japan beginning this month.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 8-10, 2010:
The Social Network (Sony/Columbia) PG-13                                  $15.5m-2 wk total $46.1m
Life as We Know It (Warner Bros.) PG-13                                     Opening Weekend $14.6m
Secretariat (Buena Vista) PG                                                       Opening Weekend $12.6m
Legend of the Guardians: The Owls of Ga’Hoole (Warner Bros.) PG $7.0m-3 wk total $39.4m
Wall Street: Money Never Sleeps (Fox) PG-13                               $4.6m-3 wk total $43.7m
Easy A (Sony/Screen Gems) PG-13                                              $4.2m-4 wk total $48.1m
You Again (Buena Vista) PG                                                         $2.5m-3 wk total $20.7m
It’s Kind of a Funny Story (Focus Features) PG-13                         Opening Weekend $2.0m
Devil (Universal) PG-13                                                               $1.8m-4 wk total $30.0m
Alpha and Omega (Lionsgate) PG                                                 $1.5m-4 wk total $21.0m
Source: Rentrak (www.rentrak.com)

EXECUTIVE MOVES

MTV Networks Europe (MTNVE) grows its international program sales group with two new appointments:

• Maria Rakhmatullina-Ufland is appointed Director/International Program Sales, MTV Networks Emerging Markets.  Rakhmatullina-Ufland, who will be based in London, will oversee all sales in emerging market territories.  Most recently, she was with central and eastern European broadcaster CME Development Corporation.  Previously she worked for Screentime Partners.
• Emmanuelle Bon is named Director/International Program Sales, MTV Networks South.  Based in Paris, Bon will be responsible for all sales in France and head the South territory sales teams.  She previously worked for Decode, Entertainment Rights, Spellbound Entertainment, Canal J and Fox Kids.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 936; K6-11 407; TWEENS 9-14 264
DISNEY CHANNEL:     K2-11 838; K6-11 478; TWEENS 9-14 383
CARTOON NETWORK: K2-11 441; K6-11 283; TWEENS 9-14 185
DISNEY XD:               K2-11 180; K6-11 130; TWEENS 9-14 102
NICKTOONS:             K2-11   87; K6-11   48; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 7, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 951; K6-11 416; TWEENS 9-14 278
DISNEY CHANNEL:     K2-11 852; K6-11 490; TWEENS 9-14 384
CARTOON NETWORK: K2-11 447; K6-11 269; TWEENS 9-14 187
DISNEY XD:               K2-11 118; K6-11   91; TWEENS 9-14   74
NICKTOONS:              K2-11   75; K6-11   54; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Today’s Trivia Question:  This Saturday morning cartoon was about a group of cows who became cowboys … well, cows who ride horses.  They also maintained law and order in their town.  What was the name of this show?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

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JOB OPENING: EXEC DIRECTOR OF PRICING AND PLANNING/Fox Cable Networks/NY: 8+yrs Pric/Plan exp + mgmt exp. Mission critical analysis of inventory/pricing. Expert w/Ad sales systems/ Excel. Apply: www.foxcareers.com , Ref FNG0000051 (10/16)

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