A CYNOPSIS MESSAGE FROM truTV truTV is officially in the GAMEBig things are happening at truTV …Top 10 PRIME NETWORK! 6 MORE WEEKS OF FOOTBALL starts TONIGHT on truTVNFL Full Contact – SERIES PREMIERE at 10pm ETGo behind the scenes and see the NFL like never before. CLICK TO truTV.COM/NFL Source: Nielsen Media Research, […]
Cynopsis: Digital
Friday, February 5th, 2010
Cynopsis: DIGITAL 02/05/10 Good morning, it’s Friday, February 5, 2010, and this is your first early morning digital briefing. Comments from House members fell somewhat along party lines at yesterday’s hearings regarding the Comcast/NBC Universal merger. Yet even skeptics such as Energy & Commerce Committee Chairman Henry Waxman (D-Calif.) indicated that while there […]
Thursday, February 4th, 2010
Cynopsis: DIGITAL 02/04/10 Good morning, it’s Thursday, February 4, 2010, and this is your first early morning digital briefing. Apparently in good enough financial shape to swallow up NBC Universal, Comcast reported that its Q4 profit more than doubled to $955 million. The company saw increases in its digital cable, broadband and telephony […]
Wednesday, February 3rd, 2010
Cynopsis: DIGITAL02/03/10 Good morning, it’s Wednesday, February 3, 2010, and this is your first early morning digital briefing. 2010 is already looking better for the media giants as News Corp. surprised investors yesterday reporting better-than-projected results in its film, television and newspaper businesses. James Cameron’s smash 3D hit Avatar had more than a little […]
Tuesday, February 2nd, 2010
Cynopsis: DIGITAL 02/02/10 Good morning, it’s Tuesday, February 2, 2010, and this is your first early morning digital briefing. Amazon posted an announcement saying it will relent to Macmillian‘s wish to shift to a new e-book pricing scheme that would peg most of the publisher’s bestsellers at $12.99 to $14.99. “We will have […]
Monday, February 1st, 2010
Cynopsis: DIGITAL 02/01/10 Good morning, it’s Monday, February 1, 2010, and this is your first early morning digital briefing. In a bid to compete with Facebook, Google announced it is transporting its Google Social Search project to its main search engine, allowing users to see content from their friend’s feed amidst other search […]
Friday, January 29th, 2010
Cynopsis: DIGITAL 01/29/10 Good morning, it’s Friday, January 29, 2010, and this is your first early morning digital briefing. Flush with cash after activating another 3.1 million iPhone customers during Q4, who spend anywhere from $30-$45 each on data plans, AT&T pledged to address lingering issues with its 3G network. (If the iPad […]
Thursday, January 28th, 2010
BCynopsis: DIGITAL01/28/10 Good morning, it’s Thursday, January 28, 2010, and this is your first early morning digital briefing. Apple finally unveiled the iPad, an intuitive tablet device for browsing the web, watching TV shows and movies, reading e-books and periodicals, sending e-mails and accessing the 140k or so apps now available on the […]
Wednesday, January 27th, 2010
Cynopsis: DIGITAL01/27/10 Good morning, it’s Wednesday, January 27, 2010, and this is your first early morning digital briefing. Apple is in negotiations with US television networks to cut the prices of TV shows offered on the iTunes store in half as it moves to introduce its tablet computer, per the FT. Offering TV episodes a […]
Tuesday, January 26th, 2010
Cynopsis: DIGITAL01/26/10 Good morning, it’s Tuesday, January 26, 2010, and this is your first early morning digital briefing. Two days before it holds a press conference presumably to announce its fabled tablet computer, Apple reported record Q1 revenues and profits thanks to huge upticks in sales of Macs and iPhones. Apple sold 3.36 million Mac […]
CynCity
Cynsiders
From Backstage to Backroads: Twin Media Execs Find a New Path On Air
Many accomplished media executives are looking to pivot – by necessity or by choice. Industry...AI Is Rewriting The CTV Advertising Playbook
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham...Sports Sponsorship Redefined
By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and...