Monday, February 8th, 2010


truTV is officially in the GAME
Big things are happening at truTV …

NFL Full Contact – SERIES PREMIERE at 10pm ET
Go behind the scenes and see the NFL like never before.

Source: Nielsen Media Research, M-Su 8-11pm, 12/28/09-1/31/10, ad-supported basic cable networks, A18-49, M18-49 (000). Reported data is based on a blend of the most current data available: Live + 7 (12/28/09-1/17/10), Live + Same Day (1/18/10-1/31/10).


Cynopsis: DIGITAL



Good morning, it’s Monday, February 8, 2010, and this is your first early morning digital briefing.

Interactive TV specialist FourthWall Media is announcing a new integration deal with Rovi Corp. Monday morning to offer an EBIF-standards compliant Enhanced TV solution to Rovi interactive guide customers throughout North and South America. (Rovi acquired Gemstar-TV Guide’s IPG assets about 2 years ago and enjoys roughly 90% of the IPG market in the U.S.) Under the agreement, Rovi will make an initial set of pre-integrated, customizable TV Widgets from FourthWall available to cable operators, including eBay on TV, Yellow Pages on TV, News, Weather, and various pro and college Sports widgets. The integrated solution will also enable MSOs to launch third party EBIF applications without having to perform separate integrations, perhaps finally setting the stage for real iTV development in the U.S.


MacMillian book titles returned to the Amazon Kindle book store after the two parties reached a new pricing agreement that will allow the publisher to charge as much as $14.99 for new releases.
Sports Illustrated is planning to webcast several days of this year’s Swimsuit edition shoot as part of a campaign launched in conjunction with the Las Vegas Convention and Visitors Authority. Ustream will handle the live video beginning Feb. 9 with a noon (PT) Q&A with this year’s cover model. SoBe is sponsoring the group’s Facebook page.
To celebrate Black History Month Time Warner Cable is launching a new category of on demand movies, Black Cinema On Demand.


Congrats to the winners of the New York City’s first NYC BigApps contest, launched to help incubate useful new apps utilizing data from 30 city agencies:

  • WayFinderNYC for Android helps you find the nearest and best directions to New York City subway and NJ Path stations
  • Taxihack allows users to post live comments from cabs via email or Twitter
  • Big Apple Ed helps you evaluate public schools based on data and user input

Facebook has upgraded its photo uploader software that will require the installation of a browser plug-in. The new uploader, which is rolling out gradually over the coming weeks, supports a wider range of formats including .jpg, .gif, .bmp and .png. The site currently receives some 2.5 billion photo uploads a month.
Perhaps realizing that innovative content may ultimately drive e-reader sales, Amazon has posted a want ad for a “Kindle Unique Content Specialist.” The position blends vendor management with creative and technical aspects of product development.


IAB Education: Expand Your Digital Ad Knowledge

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest techniques and best practices in interactive advertising. From virtual webinars to intensive courses, each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, JumpTap and more. For more info:


YouTube re-launched its Ad Blitz site allowing viewers to vote for their favorite Super Bowl commercials.


In a legal filing late Thur. the Dept. of Justice indicated that Google‘s newly revised settlement with authors and publishers to create a huge digital bookstore made up of out-of-print or “orphan” books is much improved but that it still needs work. The DOJ notes that the agreement would give Google a monopoly on a vast number of titles in multiple formats. The Dept. also remains unconvinced that foreign authors, who may have had their works licensed in English speaking countries, are adequately represented in the revised settlement.
Global mobile content retailer Mobile Streams has partnered with IMImobile, a global service to provide IMI with a data service in 21 countries in Africa and the Middle East.


While fear of Over-the-Top services remains palpable among multichannel TV providers, the threat may not be crucial just yet, according to a new Parks Associates‘ study. Parks’ “All Eyes on Video” report found that only 5.5 million homes would be open to canceling pay TV due in part to the availability of online video. At the same time, one-half of these households are also considering a switch to a new pay-TV provider, indicating the primary threats to Pay TV distributors are still their traditional competitors. Just 0.5% of broadband households (350,000 homes) had pay TV, cancelled it, and now watch five or more hours of online video per week. The households likely to “cord cut” watch a sizeable 10 hours of online video each week – much higher than typical video consumers. They also express strong interest in having online access to pay-TV channels, indicating a healthy demand for TV Everywhere-type services. Offline video consumption is also higher among these potential cord cutters. Their median number of DVD rentals from the last six months is 18, compared to two rentals among other households. They’re getting their video fix, they’re just relying on other mediums and models.
The worldwide converged mobile device market (a.k.a. smartphones) reached new record levels during Q4 ’09 as vendors shipped a total of 54.5 million units, up 39.0% from the same quarter a year ago according to IDC. For the full year, vendors shipped a total of 174.2 million units in 2009, up 15.1% from the 151.4 million units in 2008. Converged mobile devices accounted for 15.4% of all mobile phones shipped in 2009, up slightly from 12.7% in 2008. Nokia remained the leader in the smartphone arena, ending the quarter with roughly the same market share it had a year ago.
Top Five Converged Mobile Device Vendors, Shipments, and Market Share – Q4 2009
Vendor         4Q09 Unit   4Q09 Mkt Share  4Q08 Unit  4Q08 Mkt Share  4Q09/4Q08
                    Shipments                           Shipments                             Growth
Nokia              20.8              38.2%             15.1              38.5%            37.7%
RIM                 10.7              19.6%              7.6              19.4%            40.8%
Apple                8.7              16.0%               4.4              11.2%            97.7%
Motorola           2.5                4.6%               1.6                4.1%            56.3%
HTC                  2.4                4.4%                2.2                5.6%             9.1%
Others              9.4               17.2%               8.3               21.2%           13.3%
Total               54.5             100.0%              39.2            100.0%            39.0%


Tales2Go has partnered with major audio publishers including Recorded Books, Audio Bookshelf, Audio Holdings and August House to create a new iPhone app that offers access to more than 800 children’s stories, many read by the authors themselves. The subscription-based app ($24.99 annually,) also allows kids to stream their own audio stories through the platform. Tales2Go plans to roll out Blackberry, Palm Pre and Android versions of the app in the coming months.
‘s greeting card division has launched a new free iPhone app around popular e-card personalities hoops&yoyo (a pink cat and a green bunny invented in 2001.) The app features a variety of Bingo-style games, with integrations to Twitter, Facebook and other networks. Mssrs. hoops&yoyo have been featured in more than 200 flash animations and 50 million e-cards to date, according to Hallmark.


Ryan O’Hara has left his post as President of TV Guide Network and to take an unnamed position in New York, a post he has held since 2005. Recent hire Diane Robina, EVP of Development, Acquisitions and Programming Strategy, will help fill the leadership void.


Internet and social networking services are playing an increasingly important role on Super Bowl Sunday, according to a pre-game survey conducted by ComScore. Super Bowl advertisers put much effort into their social media campaigns this year and are counting on lots of residual value from online video replays of the spots they paid $2.5 million or more to feature yesterday. However Pepsi went out on a limb this year, forgoing a spot in the big game in favor of its social “Pepsi Refresh” initiative. The idea is to create grass roots branding recognition by giving away $20 million to fund health, arts & culture, food/shelter, environmental, educational or community projects. is the hub of the campaign, where fans can go to submit ideas and vote for their favorite grant applications. Postings can be submitted as written grant proposals or as video postings. Awards range from $5k to $250k.
Correction: Friday’s Facebook TV fans list incorrectly tallied the Gossip Girls’ total at 1.82 million. As we mentioned in the top of the item, they’re over 2 million fans.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: LINE PRODUCER/DISCOVERY STUDIOS/SILVER SPRING MD: Mng major new series. Sprvs budget/finance, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref working at dir or EIC level.  [email protected] (2/13)

JOB OPENING: COORD, ANIMATION DVLPMNT & PROD/MANHATTAN BEACH CA: Entry-level. Support dvlpmnt & prod across all shows & supports dept personnel in all functions- licensing, mktg, & dist.Resume to: [email protected] (2/13)

JOB OPENING: MGR, ANIMATION, DVLPMNT & PROD/MANHATTAN BEACH CA: Support dev, prod & dist w/day2day coord of assets/scheds/vendors. Emphasis co-prod & intl prod. 3+yrs exp animation prod is req’d. Res to: [email protected] (2/13)

JOB OPENING: DIR & ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home TV ent sales team.Dvlp/grow new & existing AD Sales across our platforms. 5-8 yrs TV and/or dig/OOH ad sales exp. Resume: [email protected] (2/13)

JOB OPENING: LEGAL ASSISTANT/Hallmark Channels/Los Angeles: Great opp. for exp’d Admin Asst with legal bkgrnd. Will support 3 Attorneys in Studio City. View full job posting & apply: “Jobs” (2/13)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Hoboken, NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 9453BR (2/12)

JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/OAKLAND NJ:   Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NJ DL.  See full posting and apply to req 9446BR (2/12)

JOB OPENING:  IPC CONTENT MGR/NY/MTVN International: Req: Program scheduling, programming acquisitions & budgeting exp. Attention to detail. Production mgmt exp. Apply: . An EOE/M/F/D/AAP  (2/12)

JOB OPENING:  DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (2/12)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected]   Info: (2/11)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11)

JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit for more info and to apply (2/11)

JOB OPENING:  SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: (2/10)

JOB OPENING:  DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: (2/10)

JOB OPENING:  DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; m #225205 (2/10)

JOB OPENING:  SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales ref. FNG17870 (2/10)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (2/10)

JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit site for more information, job#1136428 (2/9)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9)

JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: (2/9)

JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (2/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY:  Interactive Sales Intern Assist Rainbow Advertising Sales team. Woodbury NY Pref. Majors Ad./Comm./Film/Tv/Mktg./Bus. Apply to req 10523BR (2/12)

SPRING INTERNSHIP CREDITS ONLY:PRODUCTION INTERN/NYC: Looking for motivated intern to assist producers w/ all aspects of prod. for science/tech docu-series. 2-3 days/wk. Paid MetroCard. Cover/resume to [email protected] (2/12)

SPRING INTERNSHIP CREDITS ONLY: EDITING/DEVEL INTERNSHIP LA- spring sem for credit/written commitment of 2-3 days. Edit and development unscripted/docs/promo at small production company. Edit on FCP a must. Email: [email protected]  (2/12)

SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.  Must be interested in the business of TV. Cover/resume to: [email protected]   (2/10)

SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on (2/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   ART DIRECTOR (NYC) Highly experienced working concept through completion. Portfolio: Email: [email protected]  (2/13)

SITUATION WANTED:   PRODUCTION ASSISTANT/ENTRY-LEVEL POSITION/NY or LA:’09 Hampshire College Grad, 4+ Years Exp Producing, Writing, Directing, Editing. Extremely Hard-Working, Optimistic and Dedicated. Contact: [email protected]  (2/13)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/13)

SITUATION WANTED:   WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected] (2/13)

SITUATION WANTED:   Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (2/13)

SITUATION WANTED:   SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (2/13)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/13)

SITUATION WANTED: SENIOR ADV SALES/MARKETING EXEC experienced in Domestic cable/syn and International cable. Successful track record in Biz Dev and Strategic Media Implementation- refs/contacts available. [email protected] (2/12)

SITUATION WANTED: PRODUCTION ASSISTANT/DEVELOPMENT/ENTRY-LEVEL/NY : Intern exp. in development & post production. Past Assoc. Prod. for A&E Biography. Creative, passionate, fast-learner. Willing to relocate. [email protected] (2/12)

SITUATION WANTED: FREELANCE ACCOUNTING/BOOK KEEPING/LA:set-up, rebuild or update on QuickBooks and Excel on a ‘per project’ basis. Email: [email protected] (2/12)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA: to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/11)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. To choose your FREE samples, visit (2/11)

SITUATION WANTED: SEO & SEM Expert (NY/Remote): 7+ yrs exp – AdWords Qualified, Google Analytics Qualified, Experience improving comScore and Quantcast rankings. Social Media exp as well – Freelance or P/T: [email protected] (2/10)

SITUATION WANTED: SENIOR COPYWRITER/PRODUCER/NY: Experienced package goods writer for TV and radio commercials. Plus expert interviewer for testimonials.  [email protected] (2/10)

SITUATION WANTED: MERCENARY WRITER  Marketing/Publicity/Pitches/Scripts. Theatrical, television, cable and interactive. You name it, I write it. Writer of FoxPop content for Fox. Contact [email protected] (2/10)

SITUATION WANTED: MKTG or ADVERTISING/EXEC-ASST or COORDINATOR/NYC: 2008 UPenn grad, 2 yrs experience as Exec-Asst, internship experience with VH1 and Lincoln Center; Innovative, articulate, creative & meticulous; [email protected] (2/10)

SITUATION WANTED: UAlbany 2010 grad, looking for programming/research analyst, media buying, or sales positions. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (2/10)

SITUATION WANTED: MKTG/ADVERTISING /ENTRY-LEVEL POSITION: 2010 Iowa grad, Internship experience in Strategic Marketing at Cartoon Network. Willing to relocate. Energetic, efficient, dedicated! [email protected] (2/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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