Monday, February 1st, 2010

Cynopsis: DIGITAL



Good morning, it’s Monday, February 1, 2010, and this is your first early morning digital briefing.

In a bid to compete with Facebook, Google announced it is transporting its Google Social Search project to its main search engine, allowing users to see content from their friend’s feed amidst other search results. Beginning this week, anyone logged into their Google account will find friends’ pictures that have been published to Yahoo’s Flickr or Google’s own Picasa Web Albums pop up. A part of the “My social content” feature, web content written or published by contacts relevant to the search query will also appear, include anything from bar reviews on Yelp to rants posted on Twitter.


Football fans will have plenty of content to turn to on this week leading up to the big game, including live online streaming of the carefully orchestrated Super Bowl Media Day. The interface allows you to choose between a dozen different feeds following featured members of the Saints and Colts. The site won’t feature video coverage of the actual game on Sunday, but you will be able to choose from 10 international radio broadcasts in their native languages including Spanish, Italian, Russian and Japanese.
For those of you who still find the network trapped behind a sports tier, Hulu has added a new channel from the NFL Network featuring 8 original shows including America’s Game, Hard Knocks, Live Wire, Team Highlights and Superbowl Highlights. If you’re someone who watches the Superbowl for the commercials check out Hulu AdZone, featuring a compendium of Super Bowl ads from last year. Spots from this year’s game will be added from next week.
The newly redesigned CNN announced it posted a banner year in 2009, leading news and information sites in a variety of categories including Time Spent Watching Video (averaging 304.5 million minutes/month); Total Usage Minutes (1.3 billion total usage minutes/month); and Overall market share (9% average monthly,) citing Nielsen Online. Other highlights included:

  • Serving 1.3 million concurrent video streams during President Obama’s inauguration
  • Averaged 11.8 million unique visitors per month on CNN Mobile
  • Receiving more than 203,000 iReport submissions, up 21% from 2008



Live online video platform Ustream launched a $199 prosumer version of its desktop video production software enabling producers to manage multiple video and audio sources, import movies and audio and add additional bells and whistles to their streams including overlays, titles, and picture-in-picture video.
Pee Wee Herman of all people seems to have gotten his hands on an iPad. Check out this funny/informative video on Funny or Die.
Online gaming network WoW Radio relaunches today as the OMFG network (Original Media for Gamers.) In addition to podcasts, the site is planning to feature web cartoons, blogs, comics, and live video game commentaries.


Manhattan-based creative shop Maude NY has come up with an innovative way to promote MTV‘s new 8-episode series The Buried Life, which premiered Monday, Jan. 18. As part of a storefront takeover on 43rd and Fifth Ave., a touch screen had been set up allowing passers by to select one of three videos. Each poses the main question from the series – “what do you want to do before you die?,” asking users to input their answers, which are then cross-posted via Facebook Connect as well as to
Univision has partnered with The Clorox Co. to co-develop original content within an interactive platform through which Latinas can discuss topics relevant to their lives. Compartiendo Entre Amigas (Sharing Among Friends) will encourage women to share constructive stories. The multiplatform deal was negotiated by OMD, along with their agency partners OMD Latino and Alma DDB.


Gay dating site was planning to have a big coming out by running its first commercial during the Super Bowl. That is until CBS‘ Standards and Practices division rejected the creative. The decision has sparked a sizeable controversy, especially after CBS had come out earlier in the week saying that it would accept advocacy ads that were “responsibly produced.” (CBS made the statement after it approved an ad from Christian group Focus on the Family, believed to present an anti-abortion message featuring Florida QB Tim Tebow.)
Likely encouraged by Apple’s decision to allow publishers to charge more than $10 for best sellers, has removed all e-book titles published by Macmillan off Amazon and its Kindle e-reader site in a pricing dispute, according to a statement issued by the publisher on Saturday.
Public opinion research firm Zogby International announced it will receive a substantial investment from Brazilian opinion research group, IBOPE (the Brazilian Institute of Public Opinion and Statistics). Zogby’s headquarters and call center will remain in Utica, NY and the company will maintain its offices in Washington, DC and Miami, FL.


The worldwide mobile phone market grew 11.3% in Q4 of 2009 after 5 consecutive quarters of decline, according to IDC‘s Worldwide Mobile Phone Tracker report. Vendors shipped 325.3 million units during the quarter compared to 292.4 million units during Q4 of 2008. Manufacturers shipped a total of 1.13 billion units on a cumulative worldwide basis in 2009, down 5.2% from the 1.19 billion units shipped in 2008. The North American market finished 2009 relatively strong, posting the second-highest regional growth after the Asia/Pacific region (excluding Japan.)
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q4 2009
 (Units in Millions)
Vendor 4Q09 Volumes 4Q09 Mkt.Share 4Q08Volumes 4Q08Mkt. Share 4Q09/4Q08 Growth
Nokia          126.9               39.0%           113.1               38.7%           12.2%
Samsung       68.8               21.1%             52.8               18.1%           30.3%
LG                 33.9               10.4%             25.7                8.8%           31.9%
Sony Ericsson 14.6                 4.5%             24.2               8.3%          -39.7%
5. Motorola     12.0                3.7%              19.2               6.6%          -37.5%
Others            69.1               21.2%             57.4             19.6%           20.4%
Total            325.3              100.0%           292.4            100.0%          11.3%
Source: IDC


Mozilla finally debuted a version of the Firefox web browser for mobile devices, beginning with a version for Nokia’s Maemo platform available on the Nokia N900 handset. Features include an “awesome bar,” (favorites), tab, bookmark and history synching with the desktop version and location-aware browsing.


Don’t look now but Cynopsis has launched a new website that aggregates blurbs of the leading stories from all 4 of our daily newsletters, Cynopsis, Cynopsis: Digital, Cynopsis: Kids! and our weekly, Classified Advantage. Click on a log line to be taken to the full edition or click on the video player to view today’s podcast. Manage your subscriptions by clicking on the “subscribe” tab up top or look below the video player to sign up, share the edition with a friend, subscribe to an RSS feeds or to go to our Facebook, Twitter or Linkedin pages. Search functionality on each edition page has also been improved allowing you to specify approximate dates; classified searches can be targeted by category or region including “And other places you’ll never go.” (Or perhaps it should read, “other places you never thought you’d go!”) Portland, OR-based Concrete5, creators of a free open source CMS and online marketplace for designers, collaborated with Cynthia on the new design and built the site. Send us a note if you have any questions or suggestions – the site is about 90% complete according to Cynthia, so bear with us if you come across a bug.


Classified Ads in our Daily Publications provide you with
Job Advertising Impact:

DIRECT CONNECT: Deliver your message by 5:30 am every morning.
THE RIGHT ENVIRONMENT:  The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!)
REACH: Each classified ad reaches over 100,000 subscribers DAILY!
IMPACT: Job Ads in Cynopsis get responses and results!

To begin your search for the most qualified candidate or employment opportunity,
Contact Trish Pihonak – [email protected], 203.926.9878

Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR ANALYST, RESEARCH /Music Choice, NYC: Support multi-platform sales, mrktng& prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (2/5)

JOB OPENING: NCC DIGITAL MEDIA SALES ASSOC/ATL, DAL, CHI: Online sales & intro, devel & execution of Interactive TV/Mob/VOD campaigns. 2-4 yrs exp in digital; fluency w/ analytics & ad-serving tech. Resume: [email protected] (2/5)

JOB OPENING: ABC RESEARCH TEMP/ABC Burbank. Track/Analyze the perf of ABC prog. across all platforms. Min3 yrs exp TV res.., apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (2/5)

JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed: Resumes should be sent no later 2/5 to: [email protected] (2/5)

JOB OPENING:  EPG COORDINATOR/CURRENT TV LA: Manage EPG presence. Watch shows, research material to create descriptions/titles that will catch our viewers’ attention. for more details. [email protected] (2/2)

JOB OPENING:  SR. DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating successful 360 mktg campaigns a must; 3 + yrs mgt exp a must; B.A required. EOE/M/F/D/AAP (2/2)

JOB OPENING:  AFFL MRKTG, MRKTG COORD/Univision/NYC: REQS: Proactive. Multitasker. A1 Excel & PP skills. Provide: Admin, Creative & Campaign Dept Support. Maintain website. Send resume: [email protected] EOE (2/2)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/ Spanish fluent a plus send resume: [email protected] EOE (2/2)

JOB OPENING:  NAT’L ACCT EXEC/NYC: Newly formed Outside Television (partnership between RSN Resort TV & Outside magazine): Ad sales/sponsorship/content/web – 5 yrs TV sales/est’d relationships w/ buyers/clients.  Resume:  [email protected]   (2/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: EDITING INTERNSHIP Nick Davis Productions offers a short-term internship in NYC. Job: Help edit development reels for production company. Editing experience on Final Cut Pro a must. [email protected] (2/5)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN: Animated, pre-school TV show. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN: Animated, pre-school TV show. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (2/5)

SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POS/Anywhere: ’09 UVa grad,past production intern at FoxSports/ former radio personality/produced features. Great writer, creative, self-starting. Email: [email protected] (2/5)

SITUATION WANTED: Female VOICEOVER ARTIST with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (2/5)

SITUATION WANTED: MEDIA RESEARCH/ANALYST/ENTRY-LEVEL POSITION/NY or NJ: Media Research/Analyst/Entry-Level Position/NY or NJ: 2010 William & Mary grad; past ad sales research intern at NBC’s Oxygen. Genuine, hard-working, flexible, personable. [email protected] (2/5)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (2/5)

SITUATION WANTED: 15+ years TV/CABLE AD SALES PRO DOS/LSM/NSM/GSM – Great ref/contacts. Know all political rules & regs. Currently in FL but w/relocate @ own expense. I love startups & biz develop! [email protected] (2/5)

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see (RoadTrip) [email protected] website: (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest Reel Snehal Patel [email protected] (2/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/3)

SITUATION WANTED: FREELANCE DIGITAL MEDIA PLANNING AND BUYING/NYC: 13+ years experience in Direct Response & Brand Digital Advertising including Social Media, Mobile and In-Game. [email protected] (2/3)

SITUATION WANTED: ANIMATION PRODUCER/LA: 13+yrs / 220+ episodes of award winning network prime-time shows. Experienced in pre-production to Post, tapeless workflows & international pipelines. [email protected] (2/3)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (2/3)

SITUATION WANTED: WEB EDITOR/EDITORIAL ASST/ENTRY-LEVEL POSITION/LA:  2010 UC grad, past intern at NBC UNI, Editor in Chief of school magazine. Motivated, enthusiastic and responsible! [email protected] (2/2)

SITUATION WANTED: ART/CREATIVE DIRECTOR/NYC:Concept through completion. Portfolio: Email: [email protected] (2/2)

SITUATION WANTED: PRODUCTION MANAGER/NY: Hard working, organized, self-starter with 18+ years experience, seeking new position where all my assets can best be put to use. [email protected] (2/2)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA:to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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