Cynopsis: DIGITAL

01/29/10

Good morning, it’s Friday, January 29, 2010, and this is your first early morning digital briefing.

Flush with cash after activating another 3.1 million iPhone customers during Q4, who spend anywhere from $30-$45 each on data plans, AT&T pledged to address lingering issues with its 3G network. (If the iPad takes off, they’re going need all the added capacity they can get.) Wednesday’s Apple iPad unveiling did not announce an end to Apple and AT&T’s exclusive relationship regarding the iPhone; rather Apple COO Tim Cook defended the telco, saying most customers have a “great experience” in most locations. Meanwhile, AT&T added 248k new U-verse TV customers during the quarter, bringing its total IPTV footprint to 2.1 million homes.
 

 
Social networking platforms and digital devices like the iPhone are TV’s last hope of remaining relevant with audiences, Shine Group CEO Elisabeth Murdoch told audiences at NATPE Wed. during her keynote address. according to B&C. She also advised producers to be wary of piracy but to not let loss of control discourage participation.
 
NATPE also gave out its inaugural Digital Luminary Awards this week in the following categories. Congratulation to:

• Omneon –  Broadcast Technology
• Xbox Live ­- New Media
• The Guild – Original Web Content
• Android – Mobile
• Hearst Television Inc. – Leadership

 
Discovery Networks Asia-Pacific launched a pair of new channels in India. Discovery Science and Discovery Turbo will initially air on the Tata Sky DTH platform, but will soon be available on both analog and digital platforms across the country.     
 

 
Netflix reported that profit rose 36% and revenue increased 24% during Q4 as the company ended the quarter with 12.3 million subscribers – up 10% from the third quarter and 31% from a year earlier. The percentage of subscribers who watched more than 15 minutes of a TV episode or movie “instantly” during the quarter was 48%, compared to 28% for the same period of 2008 and 41% for the third quarter of 2009. Netflix has announced more than 40 streaming media integrations with consumer electronics manufacturers.
 
Streaming media device maker Roku has passed the 500,000 mark in units sold, is planning to raise an additional $30 million privately and is mulling over an IPO for next year, per Bloomberg.
CEO Anthony Wood said he expects the company’s revenue to double to $75 million this year.

In a rare attack of the high court, President Obama criticized the Supreme Court‘s decision during his State of the Union address to remove limits allowing corporations to invest directly in radio, TV and internet campaigns in direct support of federal candidates. He called on Congress to pass new legislation to counteract the ruling, limiting the influence of special interests.
 
Mobile video delivery platform Transpera announced the ability to deliver video advertising and video content to Apple’s new iPad device. As with the smartphone platforms it supports, Transpera will enable marketers to deliver and track pre-roll and post-roll video units, as well as clickable interactive video ad units.
 

 
Brisk sales of Windows 7 helped Microsoft post big increases in net income in revenue yesterday after a dismal Q3. The company reported revenue of $19 billion, up 14% from a year ago as net income jumped 60% to $6.7 billion. The company’s Entertainment and Devices division didn’t fare as well, with sales down 11%. The division’s 5.4 million Xbox console sales were down 14%, but Xbox Live memberships were up to 23 million – a 35% jump from a year ago.
 
Objections are being raised to the modified Google Books agreement with the Authors Guild and the Association of American Publishers drawn up to assuage concerns that Google will maintain too much control over digital publishing. Amazon and consumer groups such as Consumer Watchdog raised many of the same objections it had with the first agreement – namely that the revised agreement would improperly destroy potentially millions of absent authors’ exclusive copyrights and would give Google an unfair monopoly.
 
That didn’t take long. The day after Apple launched the iPad, Japanese electronics manufacturer Fujitsu has stepped forward claiming ownership of the iPad trademark, per the NYTimes. The company launched an expensive multifunction computing device of the same name in 2003 used by shop clerks to verify prices and check inventory.
 
Online video platform provider Ooyala launched a Japanese version of its services with help of local partner NTT Smartconnect. Ooyala will provide hosting, analytics, syndication and ad serving features for customers on its white-label video distribution platform. The software will automatically detect browser language settings and adjust the player controls and closed captioning accordingly.
 
Digital encoding specialist Inception Media Group announced it will acquire Trinidad Media Services, Inc., a digital distribution service provider to film studios, television networks, video distributors and independent content owners. Trinidad media also provides digital encoding, electronic packaging and high-speed content delivery services.
 

 
The global average broadband connection speed once again increased during Q3 of 2009, after an unusual drop during the previous quarter, according to Akami‘s latest State of the Internet report. South Korea, boasting an average 14.6 Mbps connection, maintained its position as the country with the highest average connection speed, joined by Ireland as one of two countries in the top 10 posting quarterly gains of greater than 25%. Romania, Sweden, and the Czech Republic all saw quarterly declines in their average connection speeds, while the United States saw a small quarterly gain in average connection speeds, increasing to 3.9 Mbps. However U.S. speeds actually fell on the year. The U.S. ranked 18th in terms of broadband connection speeds, dropping 2.4% on the year.
 
Global Average Connection Speeds – Q3 2009
Country      Q3 09   Q2-Q3   YoY
                   Mbps   Change Change
  – Global           1.7   18%   13%
 1 South Korea 14.6   29%   16%
 2 Japan            7.9   8.2%  11%
 3 Hong Kong     7.6    10%  13%
 4 romania         6.2   -0.1% 12%
 5 Sweden         5.7    -5.0% 6.2%
 6 Ireland          5.3      26%  73%
 7 Netherlands   5.2     2.2%   18%
 8 Switzerland   5.0       –      1.0%
 9 Denmark       4.8      1.6% 7.7%
 10 Czech rep.   4.8     -3.1%  23%
 …
 18 U.S.            3.9      1.8% -2.4%
Source: Akamai

 
In all the hoopla over the upcoming Apple iPad, we thought it might be useful to remind folks two essential things the device doesn’t do. (Keep in mind Steve Jobs is a master at giving early adopters a reason to buy the 2nd generation.)

• Like the iPhone, the iPad doesn’t support Flash, the defacto standard for video on the web. This will put the impetus on content providers to develop native apps to deliver video to the device
• There’s no video camera, which means the iPad won’t support video conferencing and all these cool two-way video broadcasting apps being developed for the iPhone 3GS

 
iCall, a free voice-over-IP phone service that works effectively on PCs and Apple’s iPhone via WiFi, has finally been given access by Apple to be used in conjunction with 3G networks such AT&T’s in the U.S. Users will now be able to make toll free calls in the United States and Canada via their iPhone and iPod device over 3G networks.
 

 
The cable industry’s joint interactive advertising effort Canoe Ventures named John Redpath as SVP and General Counsel, the latter role a post he once held with HBO.
 
Former National Geographic ad sales research director Lauren Lanzi is joining media buying analytics firm LogicLab as Account Management Director. She will develop and oversee the company’s client relationships with advertisers, agencies and media buyers.
 
The Direct Marketing Association announced that Tammy Cota has been named Executive Director of the Internet Alliance , the internet, e-commerce and technology advocacy group. Tammy had served as interim director since July of 2009, when former executive director Emily Hackett retired.
 

 
In today’s multiplatform world it helps to combine mediums for maximum impact. Universal Orlando Resort turned to Gannett’s daily print paper The USA Today yesterday to distribute a map of the new “Wizarding World of Harry Potter” attraction, a map designed to hold up to the webcam on your computer. Go to UniversalOrlando.com/HarryPotter to launch a Shockwave-based application that works in conjunction with the camera. The technology blends computer images and real-life environments to provide a 3D tour of the 20-acre park from multiple angles. Holding the map closer to the webcam activates a close-up view of the magical town of “Hogsmeade” and the Hogwarts Express. Banners on the map flap in the breeze if the microphone is blown into. The Hog’s Head can be seen puffing its jowls at visitors who visit the Hog’s Head pub. Cool idea – but there should be a way to receive and print the map online for maximum exposure.
 
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital
01.29.10

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JOB OPENING:  DIGITAL CAMPAIGN SPECIALIST, AD SALES PLANNING/AETN/NY:Asst AE in post sale execution & delivery to maximize ad revenue for AETN. Strong comm& org skills. Work well under pressure.Apply: www.aetn.com/careers.html (2/5)

JOB OPENING:  ACCT MANAGER/Sirius XM Radio/NYC, L.A., Chicago: Develops new business for radio advertising sales at client & agency levels. Full sales cycle of radio ad sales. Apply: www.sirius.com/careers Reqs 5005, 5006, 5007 (2/5)

JOB OPENING:  AD SALES PLANNER/DIRECTV/NYC: 1-3 Yrs experience in sales support or media buying. Strong MS Office & communication skills.BA/BS degree. Passion for Ad Sales. Apply: www.directv.com/careers Req. 1000080 (2/5)

JOB OPENING:  MGR COMM / SR DESIGNER/ SR DVLPR /marblemedia/Toronto: All three positions available and can be viewed:  http://www.marblemedia.com/mail/mail_jobs.php   Resumes should be sent no later 2/5 to: [email protected] (2/5)

JOB OPENING:  EPG COORDINATOR/CURRENT TV LA: Manage EPG presence. Watch shows, research material to create descriptions/titles that will catch our viewers’ attention. www.current.com for more details. [email protected] (2/2)

JOB OPENING:  SR. DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating successful 360 mktg campaigns a must; 3 + yrs mgt exp a must; B.A required. EOE/M/F/D/AAP www.mtvnetworkscareers.com (2/2)

JOB OPENING:  AFFL MRKTG, MRKTG COORD/Univision/NYC: REQS: Proactive. Multitasker. A1 Excel & PP skills. Provide: Admin, Creative & Campaign Dept Support. Maintain website. Send resume: [email protected] EOE (2/2)

JOB OPENING:  AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/ Spanish fluent a plus send resume: [email protected] EOE (2/2)

JOB OPENING:  NAT’L ACCT EXEC/NYC: Newly formed Outside Television (partnership between RSN Resort TV & Outside magazine): Ad sales/sponsorship/content/web – 5 yrs TV sales/est’d relationships w/ buyers/clients.  Resume:  [email protected]   (2/2)

JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/30)

JOB OPENING: Bravo is looking for a DIRECTOR, RESEARCH: Please visit www.nbcunicareers.com site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30)

JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30)

JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: [email protected] (1/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN: Animated, pre-school TV show. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN: Animated, pre-school TV show. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (2/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY-5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display, video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (2/5)

SITUATION WANTED: PROJECT MANAGER/PRODUCER, INTERACTIVE PLATFORMS– Mid level PM in Detroit ready for NYC. Fun = diving into cutting edge tech and new markets.  Ready to work asap.  [email protected]  (2/5)

SITUATION WANTED: MARKETING AND MARCOM PRO– Media and entertainment professional seeking interim assignments at traditional and new media companies. Background -CBS Cable, Time Warner Cable and 2 video start-ups. [email protected] (2/5)

SITUATION WANTED:   9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients. 15yr exp in promo/creative TV. Also ON-AIR HOST-see raycomsports.com (RoadTrip) [email protected] website: www.pack30productions.com (2/5)

SITUATION WANTED:   20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (2/5)

SITUATION WANTED: MEDIA SALES WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]   646-300-0546 (2/5)

SITUATION WANTED:   BUS DEV/SALES ASSISTANT: 2+ yrs experience supporting sales/bus dev execs, strong writer, organized, professional, great interpersonal skills, strong refs available [email protected] (2/5)

SITUATION WANTED: WRITERS/RESEARCH ASST/LA: WIF Mentee in Screenwriting. Hands-on, web/print research, 1 on 1 interviews, & structured investigation of issues/historic events. Experience in prod/screenwriting. [email protected]   (2/3)

SITUATION WANTED: WRITER/DIRECTOR/EDITOR: with a diverse background in Hollywood and Bollywood.Latest www.IndianGangster.com Reel www.FearlessProductions.tv Snehal Patel [email protected] (2/3)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR/NY: Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (2/3)

SITUATION WANTED: FREELANCE DIGITAL MEDIA PLANNING AND BUYING/NYC: 13+ years experience in Direct Response & Brand Digital Advertising including Social Media, Mobile and In-Game. [email protected] (2/3)

SITUATION WANTED: ANIMATION PRODUCER/LA: 13+yrs / 220+ episodes of award winning network prime-time shows. Experienced in pre-production to Post, tapeless workflows & international pipelines. [email protected] (2/3)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (2/3)

SITUATION WANTED: WEB EDITOR/EDITORIAL ASST/ENTRY-LEVEL POSITION/LA:  2010 UC grad, past intern at NBC UNI, Editor in Chief of school magazine. Motivated, enthusiastic and responsible! [email protected] (2/2)

SITUATION WANTED: ART/CREATIVE DIRECTOR/NYC:Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (2/2)

SITUATION WANTED: PRODUCTION MANAGER/NY: Hard working, organized, self-starter with 18+ years experience, seeking new position where all my assets can best be put to use. [email protected] (2/2)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA:to dive in, develop, and create presentation materials for your unscripted/factually based ideas-from concept to pitch on a ‘per project’ basis. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

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