A CYNOPSIS MESSAGE FROM FREEWHEEL FreeWheel Signature Insights: The Power of OTT – Audiences & Experiences Download Now: http://frwl.tv/2u4kegI  The  thought leaders behind the Video Monetization Report (VMR), proudly introduce FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.  This inaugural installment takes a […]
CynopsisDigital Good morning. It’s Monday July 31, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Sequential Messaging: In digital marketing, sequential messaging – also known as sequential targeting – refers to targeting a consumer with a series of messages in an effort to guide them toward making […]
CynopsisDigital Good morning. It’s Friday July 28, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER Deal ID: In digital advertising, a deal ID is a piece of code containing the agreed-upon terms (for instance, the negotiated pricing) between a publisher and advertiser. The deal ID enables the […]
CynopsisDigital Good morning. It’s Thursday July 27, 2017 and this is your your first early morning Digital briefing! TODAY’S CODEBREAKER PII (Personally Identifiable Information): PII (short for Personally Identifiable Information) is any data that can be directly connected to a consumer and reveal who they are. Ad-tech companies and other platforms often […]
CynopsisDigital Good morning. It’s Wednesday July 26, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Hashing: Hashing is a means of hiding personal information that’s shared between ad-tech partners. For instance, if a brand asks a publisher to target ads to an email list, those […]
CynopsisDigital Good morning. It’s Tuesday July 25, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Probabilistic: Broadly speaking, probabilistic advertising efforts use data points that help marketers form an educated guess as to who’s receiving ads on the other side of the screen. Probabilistic efforts […]
CynopsisDigital Good morning. It’s Monday July 24, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Deterministic: In digital marketing, deterministic data is data that can specifically and accurately identify a consumer for targeting ads. Such data might include visitors’ login info on a website, phone […]
CynopsisDigital Good morning. It’s Friday July 21, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Pay Per Sale: Pay per sale (PPS) is a digital advertising pricing system in which a publisher is paid based on the number of sales that are directly generated by […]
CynopsisDigital Good morning. It’s Thursday July 20, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Meta tag: A meta tag is a snippet of text that describes the content of a webpage. Meta tags don’t actually appear on the page itself – just in its […]
CynopsisDigital Good morning. It’s Wednesday July 19, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Supply Path Optimization: The phrase supply path optimization refers to algorithmic tools used by demand-side platforms to streamline the way that they interact with supply-side platforms. DSPs develop various strategies […]
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