07/20/17: Report: AT&T in talks to buy up Otter Media, other joint ventures

Good morning. It’s Thursday July 20, 2017 and this is your your first early morning Digital briefing!

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Hulu just inked a major licensing deal with 20th Century Fox Television Distribution. Over the coming weeks, Hulu will add almost three thousand episodes from 26 different drama and comedy series to its library. Both recent and older shows will be included, including How I Met Your Mother, Glee, and Bones. Hulu also gained the exclusive VOD rights to all episodes of M*A*S*H and NYPD Blue, both of which will debut on the service this summer. Other exclusives include Reba, The Practice, and St. Elsewhere, which are now available. Fox Entertainment Group owns a 30% stake in Hulu.    
Plenty of news publishers have expressed frustration with Facebook’s Instant Articles tool, observing that it’s easier to monetize news content on their own sites than on Facebook’s platform. So it’s no surprise that the social giant may be changing up the product: As first reported by The Street, Facebook recently told a gathering of publishers that it’s going to start testing a subscription model for news content. Details are thin, but it seems that Facebook may offer access to a certain number of free articles before requiring readers to subscribe. (It’s essentially the same paywall model that the New York Times uses.) According to The Street, Facebook news partnerships chief Campbell Brown told publishers that the company will start testing the new product in October.
Jeffrey Katzenberg has a new mobile-centric entertainment project up his sleeve – all he needs now is $2 billion. According to Variety, the former Dreamworks Animation Chief – who left the company after its sale to NBCUniversal last year – has recently met with a number of high-powered tech executives from the likes of Apple, Verizon and YouTube. He’d use the $2 billion investment to build up a company he’s tentatively calling New TV. Geared toward 18-34-year-olds, Katzenberg says that New TV would spearhead projects with TV-level production budgets, along with high-profile writers, directors and, stars. The twist: It would all be devoted to short-form content for the mobile screen. In addition to tech companies, Katzenberg has reportedly been pitching companies like Disney and CBS Corp., with the aim of getting them on-board as content producers.  
The 6th Annual Cynopsis Kids !magination Awards Breakfast
Tuesday, September 19 | The Yale Club | NYC
Don’t miss the ultimate event for children’s media innovators honoring the best in children’s, tween and family programming across platforms, technology, marketing and prosocial campaigns.
Tickets will be available soon but should you have any questions in the meantime, please contact Cathy Pearson at 203.899.8470
NBCUNiversal’s Snap Inc. partnership just got more newsy. Yesterday, NBC News debuted Stay Tuned, a two-to-three minute Snapchat newscast that will run twice every weekday and once a day on weekends. NBC News anchors Savannah Sellers and Gadi Schwartz will helm the show. It’s Snapchat’s first-ever daily program. NBCuniversal was one of the first major TV companies to partner with Snap Inc. on short form content; the company also invested $500 million in Snap this past March.
Looks like Stupid Idiots is making its way to television. The TV development rights for the comedy web series, which hails from writer/director/star Stephanie Koenig, have landed with Paramount Television and Anonymous Content. Michael Sugar and Ashley Zalta will executive produce the TV series for Anonymous Content, along with Zoe Worth of Paramount. Six episodes of the web series are available on the YouTube channel of Brian Jordan Alvarez, who co-stars.
Spot.IM, a tech startup focused on social engagement, announced the launch of its native Software Development Kit (SDK) for iOS and Android. The SDK is designed to let publishers build social communities around content. Among other features, the tool allows website visitors to comment and interact with other readers in real-time. Publishers can then direct targeted ads toward those articles and comments. Spot.IM also says that the SDK has an integrated monetization feature. The company cites clients including Time Inc., AOL, and Refinery29.
Otter Media may not be a joint venture much longer. The digital media unit, which owns companies and services such as Fullscreen and Crunchyroll, has been co-owned by AT&T and The Chernin Group since its inception in 2014. But according to The New York Post, AT&T has been in talks to buy up The Chernin Group’s stake. The Post reports that the talks are part of a wider effort by AT&T to take ownership of a variety of joint ventures ahead of its acquisition of Time Warner. Those ventures reportedly include MLB Network, the NHL Network, and Game Show Network, each of which AT&T owns a stake in.
SHAREABLEE SOCIAL TV RATINGS: Top 10 U.S. Primetime and Streaming Shows for July 10 – July 16. Based on Shareablee’s Video Power Index (VPI), which combines viewing, consumer interactions and audience scale across all active platforms, and includes the video performance of primetime and streaming shows.

Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments across social platforms.
OpenSlate Engagement Data for the Sports vertical, based on the engagement metric for the week ending July 16.
Channel (Engagement) / Monthly Views Total Subs / SlateScore
Desimpedidos (9.3) / 34,849,862 4,045,031 713
Dude Perfect (9.0) / 203,728,482 20,575,258 704
WWE (9.0) / 481,522,789 16,835,750 756
ESPN (8.7) 108,143,048 1,967,160 / 681
Esporte Interativo (8.6) 17,134,225 / 2,104,544 / 659
LaLiga Santander (8.5) 7,454,332  1,561,800 545
ajyari watersports (8.5) 359,672 15,372 / 439
nilcobax (8.5) / 23,778,339 1,072,804 613
SporTube (8.5) 8,023,424 416,903 543
VelodromStudioTV (8.5) 44,992  12,876 400
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Tweet of the week: @senoritacruzz: Wow what an opening #GameOfThones
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from July 12-18 using Twitter data from Nielsen. Insights from the 1,823,031 tweets expressing a specific Emotional Reaction (ER) include:
– A monologue by host Peyton Manning had viewers in stitches during the 2017 ESPY Awards, which was broadcast on ABC (and also livestreamed). Humor doesn’t typically go hand-in-hand with sports-related programming, so the unexpected hilarity arguably made Manning’s performance even more buzzworthy.
– Tops in crazy: the season 7 premiere of HBO’s Game of Thrones, where the opening with Arya Stark had viewers gasping in shock. (A surprise cameo by Ed Sheeran later on also prompted expressions of craziness.)  
Congratulatory messages blew up during the 2017 Wimbledon Championships on ESPN, with fans applauding Roger Federer on his eighth title.
– People were freaked out during an episode of Ghost Adventures on Travel Channel that featured a particularly creepy gnome statue in a sketchy hallway in an abandoned nursing home.
So just what drove Netflix’s far-better-than-expected Q2 subscriber growth? According to app analytics firm App Annie, mobile sign-ups were a major factor. App Annie told Variety that the average number monthly active Netflix users on mobile devices grew by 60% year-over-year in the second quarter. The company now has more than 100 million streaming subs worldwide. And according to App Annie, almost 70 million of those were accessing the service through mobile devices in Q2.
Discovery Communications has hired Fred Graver, formerly the Global Head of TV Creative for Twitter, as SVP of Digital Content and Social for Discovery Digital. In the new role, he’ll oversee Discovery’s network teams across its U.S. portfolio. Based in New York, he’ll report to Karen Leever, Discovery Communications’s EVP and GM of Digital Media.
Billy Bob Thornton plays the lead role in which streaming series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Which Hunger Games actor is starring in the upcoming Hulu series Future Man? Answer: Josh Hutcherson. Kudos to Andy Pittman-TAMU/TX, Susan Nessanabum-Goldberg-M and S Entertainment/NY, Kelli McCabe- Chicago Association of Realtors/IL, Tom Moore-Kalt Productions/CA, Lorrie Shilling/CA, and Aaron Paquette-Screen Engine/CSA/TX
Don’t miss the Cynopsis Digital Model D Awards
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New categories include Best Podcast/Audio Series, Best Use of Augmented Reality Technology, Best Experiential Marketing Campaign, Best Social Media Campaign for TV and many more!
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For sponsorship opportunities, please contact Mike Farina

If you ever go to Hong Kong, you might want to check out the Playdium Virtual Reality arcade. Or you could just learn more about the place from a new TechCrunch video – here.

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JOB OPENING: DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital.  5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (7/28)

MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (7/27) 

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (7/26)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/26)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/26)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/26)

DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/25)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/25)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/25)  

JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Gather requirements from customer re: new features. Create documentation and user stories. 5+ yrs of exp cable ntwrk ind w/focus in pricing & plan’g, and sales. Full info/apply HERE (7/22)

JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/22)

JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/22)  

COMMUNITY PRESS MANAGER/NBCU/San Diego: Act as primary liaison to community groups and internal liaison with both NBC 7 & Telemundo 20 news, sales and promotion departments on community projects. Full info/apply HERE (7/22)

JOB OPENING: BRAND MARKETING COORD/NBCU/SYFY/NYC: Assist in the execution of all off-air marketing efforts and brand initiatives, including multi-platform media campaigns and cross promotions.1-2 yrs exp. Full info/apply HERE (7/22)
JOB OPENING: COORDINATOR/SR COORDINATOR/Sirius XM Radio/NYC: Assist Acct mgrs in maintaining client relationships. Research prospective clients & ad sales opps upon request. Min 2 yrs exp working in a sales or media/entertainment envir. Strong interest in sales & strong comm skills a must.  Full info/apply HERE (7/22)

JOB OPENING: ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TV pref’d. Job based out of San Diego office. Full info/apply HERE  (7/21)

JOB OPENING: MGR, CONSUMER MARKETING/NICKELODEON/NYC: Responsible for leading the marketing strategy, tactics and audience engagement for Nickelodeon series, tentpole events and TV movies. 3-5 yrs exp. Interest in Ent/TV, Marketing/Advertising, Children’s media. Full info/apply HERE (7/21)

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