| A CYNOPSIS MESSAGE FROM FREEWHEEL |
FreeWheel Signature Insights: The Power of OTT – Audiences & Experiences
The thought leaders behind the Video Monetization Report (VMR), proudly introduce FreeWheel Signature Insights, a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.
This inaugural installment takes a closer look at the growing prominence of OTT devices and what makes them so promising, yet challenging, for the industry to monetize.
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| A CYNOPSIS MESSAGE |
The Stars are Aligning in Midtown!
The 3rd Annual Rising Star Awards | 9.15.17 |Midtown Lofts| NYC
Cynopsis Rising Star Awards Reception is honoring stand-out performers, innovators and emerging leaders in the media industry. The experience of these young execs spans research, sports, digital, content, and marketing and their future’s look bright! Stars are joining us from Mediacom, Epix, Maxus, E! Entertainment, Discovery, NBCUniversal, Horizon Media, Nielsen, Smithsonian Channel, Turner and many more!
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APPS + DEVICES
Facebook’s assault on Snapchat continues. Facebook Stories – largely a clone of Snapchat’s photo- and video-sharing app of the same name – just became more widely accessible. The company confirmed to TechCrunch that users can now share Stories publicly, allowing anyone to see them. When the feature launched in March, users could only share Stories with friends. The update could potentially turn Facebook Stories into a haven for celebrities and influencers, drawing them away from Snapchat.
Really Simple Software is shuttering its services. The California startup was best known for its Simple TV device, a DVR geared toward cord-cutters. In an email to customers, the company confirmed that it will be taking Simple TV offline by August 4. The company first launched the device in 2013; it offered users access to recordings of over-the-air programming from major broadcast networks.
VIRTUAL + AUGMENTED REALITY
Linden Lab, the company behind the virtual online world Second Life, has launched its new social VR environment. Called Sansar, the new VR world lets users interact with other users, visit various VR experiences, and create their own locations and games. Linden first started developing Sansar in 2014; it’s now available as part of an open beta test. A premium subscription tier, which lets creators build more than three separate VR experiences, costs $9.99 per month. A free tier is also available. As in Second Life, creators can earn real-life cash by selling virtual items in Sansar’s store.
AUDIO
Music streaming giant Spotify announced that it has surpassed the sixty-million subscriber mark. The number was fifty million back in March. Those ten million additions within just the past few months place Spotify on a faster growth pace than competitors like Apple Music. As of June, total active users (including those who use the free, ad-supported version of Spotify) added up to 140 million. Spotify is widely expected to make its IPO – which is reportedly expected to come in the form of a direct listing on the New York Stock Exchange – by the end of the year.
LET’S MAKE A DEAL
Is SoundCloud getting a second chance at life? The music streaming service, which has seemed on the verge of collapse over the past few weeks, is reportedly nearing a deal to sell stakes in the company to a pair of private equity firms. According to Bloomberg, the two (as-yet unnamed) firms will help keep the company operational for “the foreseeable future.” The companies would reportedly acquire their stakes separately. Between the two of them, they would own a majority of SoundCloud. It’s worth noting that while the deals are reportedly at a late stage, they haven’t been finalized and could still potentially fall apart.
INFLUENCERS
If you’re a westerner, there’s a good chance you’ve never heard of Salman Khan – but the Bollywood star happens to be one of the world’s most popular actors. Amazon has gotten the memo; in a new deal, all future films starring Khan – or produced by his company, Salman Khan Ventures – will premiere on Prime Video soon after their theatrical debuts (and two months before any television or satellite broadcast). A handful of Khan’s past films will also be included in the deal. Amazon Prime Video launched in India in December of 2016. The company debuted Inside Edge, its first Indian original series, on July 10.
MEASURING UP
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of July 24-July 30, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (7/24/17 – 7/30/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
EXECUTIVE MOVES
Studio71, the digital media company and multi-channel network owned by German broadcaster ProSiebenSat.1, has added a new Managing Director of U.K. Operations. The role goes to former StyleHaul executive James Satfford. The hire comes as Studio71 is ramping up its activity in the region, including the launch of a new production studio for U.K. creators. The company also announced that it has named Jeremy Stein, formerly of Broken Road Productions, to its U.S. team; he’ll serve as VP of Scripted Content.
TRIVIA
Our Last Trivia Question: Netflix canceled The Get Down, its drama series about the origins of hip-hop and disco, earlier this year. But the show had been much-hyped the year before, largely because of the talent behind the camera. One of the co-creators was playwright Stephen Adly Guirgis; the other was a well-known filmmaker. Who? Answer: Baz Luhrmann. Kudos to Louis Lewow-Lewow Media Group/GA, Dan Quitério-Understood/NY, Andy Pittman-TAMU/TX, Luke Watson-Essential TV/NY, Tom Moore-Kalt Productions/CA, Sheena Das-Disney Media/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Lori Paterson-IAB Certified/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Bill Graff-Bein Media Group/FL, Christine Allen-McGee Media/NY, Aaron Paquette-Screen Engine/ASI/TX, Alejandro Sacasa-Albavision/FL, Anjali Desai-Departure Films/NY, Garrett Estrada-Caesars Entertainment/NV, Gabriel Shore-Tennis Channel/NY, and Todd Koerner-E-merge Media/CA
Follow-up: Which actor played the role of Zeke “Books” Figuero on The Get Down? Email [email protected] with your answer and be sure to include your name, company, city and state.)
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| A CYNOPSIS MESSAGE |
TODAY: CYNOPSIS DIGITAL AWARDS DEADLINE
Don’t forget to enter the 5th Annual Model D and Digital “It List” Awards!
Honoring those in online video content who are at the forefront of their industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
2016 Finalists include: A+E Networks, Bravo, Food Network, Hulu, HBO, Omnimedia, Meredith Video Studios, MTV, NBCUniversal, PBS Digital Studios, Turner, VEVO and more!
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DIGITAL SPOTLIGHT
If you’re a Stranger Things fan, you’re probably not used to seeing Millie Bobby Brown – AKA Eleven – with a full head of hair. But the 13-year-old Netflix star looks a whole lot different in a new campaign for Converse. In a series of GIFs that will run across digital media outlets like BuzzFeed and Teen Vogue – along with Converse’s social channels and website – Brown tries to capture all of the emotions and facial expressions that go hand-hand-in hand with going back to school. There are 32 GIFs in all. There’s also a video that all the GIFs were made from – which you can check out here.
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JOB OPENING: PRODUCER/EDITOR-ON AIR PROMO/REELZ/Albuquerque: Write, produce & edit high impact promo spots for national network series & documentaries. Excellent opportunity for fresh, talented On-Air Promo Preditor on the rise. Relocation offered to Albuquerque, NM. Apply HERE (8/8)
JOB OPENING: MEDIA SALES PLANNER/Z LIVING/NYC: Asst in daily maint of media schedules. Strong math, written & comm skills. Knowledge of media math, including CPM calculations a must. Ability to work w/sales plan’g system Wide Orbit Network. Resumes: HERE (8/5)
JOB OPENING: AD SALES ASST/Z LIVING/NYC: Detail oriented, flex & independent worker w/exc orgnztn, comm & interpersonal skills. BA deg & ability to multi task a must. Proficient in PP Excel, Word. Wide Orbit a +. Working w/mult depts such as sales acct to keep deals on track thru finance & billing. Resume HERE (8/5)
JOB OPENING: AD SALES RESEARCH MGR/Z LIVING/NYC: Work closely w/team’s SVP & sales staff to create strategic & customized research presentations. Min 5 yrs in media rsrch w/a cable network. Solid knwlg Nielsen ratings & understanding of ad sales process and needs. Resumes HERE (8/5)
JOB OPENING: SR COUNSEL, DIST & BIZ DEV/VIACOM/NYC: Draft, review & negotiate a variety of agreements arising from the distribution of the VMN/BETN programming services & related content on a broad array of media platforms (e.g., cable & satellite TV, telco, wireless, internet, IPTV), w/a focus on distribution agreements. 4-7 yrs exp req Apply (8/4)
JOB OPENING: VP, PRODUCTION/AMC STUDIO/LA: 10+ yrs exp managing day-to-day production on assigned scripted series. Creative prob solver, great communicator. Exp wking with crews & tax incentives across the country & across the world. Provide leadership & oversight of physical production of scripted series and specials. Deliver compelling programming that meets creative expectations. Full info/apply HERE (8/4)
JOB OPENING: SR MANAGER-PUBLICITY/TLC/NYC: Talented PR professional to create buzz for TLC programming and overall brand.Create/implement publicity campaigns, dev press strgy, pitch talent and prgmming. Work closely across depts & serve as NYC comms rep. 6-8 yrs exp, TV publicity exp pref’d. Apply (8/4)
JOB OPENING: ADVANCED TV SALES/EYEVIEW/NY: Eyeview (leader in outcome based video marketing) is hiring a Seller to drive revenue for Addressable & Connected TV, packaging it w/digital & social video offerings to drive sales outcomes. 5+ yrs exp TV sales/buying Apply: http://grnh.se/8n5gyu1 (8/3)
JOB OPENING: SR. DIR, CO-PROD & ACQ/LIFETIME/NY: Manage the development & prod of original films & int’l co-prods at both series & film level. 5+ yrs network, studio or prod company exp ideally focused on scripted prgmg. Apply: www.aenetworks.com/career.html (8/3)
JOB OPENING: VP, PAID MEDIA A&E AND LIFETIME/A+E NETWORKS/NY: The VP will construct an innovative approach to data based media strategy & planning that will meet business goals & effectively use A+E assets in marketing each brand. Full Info/Apply HERE (8/3)
JOB OPENING: DIRECTOR, ANALYTICS/GSN TV/Santa Monica: 5+ yrs in rsrch, data analytics/data science; Fam w/syndicated rsrch software. Analyze consumer data (quantitative/qualitative), incl: consumption trends, traffic patterns etc. BA deg statistics, math or applied quantitative field. Res/cover HERE (8/3)
JOB OPENING: RESEARCH MGR/Animal Planet/NY: Direct primary rsrch efforts/analysis of Nielsen data to inform ntwk dev/prod, mktg strtgies, etc. Turn data into stories w/ actionable results. Find insights to spprt aud building initiatives. Expert on changing TV biz . Prof w/ Nielsen data/systems & 5+ yrs mrkt rsrch exp reqd. Full info/apply HERE (8/3)
JOB OPENING: SALES PLANNER/MARATHON VENTURES: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit, OSI or Broadway a plus. Resumes: HERE(8/3)
JOB OPENING: SR MANAGEMENT MEASUREMENT & INSIGHT/Fullscreen/NYC: Analyze/synthesize data to help support the brand group. Dvlp/execute dynamic measurement & insights prgrms for clients. 8 yrs exp w/in media or advertising rsrch. Exp w/social/video analytics tools & passion for You Tube. Full info/apply HERE (8/3)
JOB OPENING: DIRECTOR, STRATEGIC CONTENT & NEWS PARTNERSHIPS/CNBC/Englewood Cliffs NJ: Drive pioneering growth initiatives & partnerships for CNBC Bus. Day, Events, & Digital. 5+yrs exp at a news organization or other major media enterprise. Full info/apply HERE (8/3)
JOB OPENING: MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (8/3)
JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (8/2)
JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (8/2)
JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (8/2)
JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (8/2)
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