07/19/17: Sizmek acquired Rocket Fuel in blockbuster ad tech deal

Good morning. It’s Wednesday July 19, 2017 and this is your your first early morning Digital briefing!

Supply Path Optimization: The phrase supply path optimization refers to algorithmic tools used by demand-side platforms to streamline the way that they interact with supply-side platforms. DSPs develop various strategies for supply path optimization. For instance, some use it to turn off SSPs that aren’t implementing certain types of auctions, while others use it to pick up on the bids that have the highest chance of winning.
It’s not too many companies that can win Wall Street’s confidence without gunning for profits. But, in the wake of announcing its much-better-than-expected Q1 subscriber growth numbers, it’s clear that Netflix is doing exactly that. The company’s stock rose by over 13% yesterday, despite the fact that the company’s financial numbers – unlike its customer growth – had been almost precisely in line with previous forecasts. Netflix has made it explicitly clear that, for at least a few more years, it intends to continue spending mountains of cash – and raising mountains of debt – in the service of expanding its content slate and growing its international business. Profits don’t necessarily factor into those plans, and Wall Street doesn’t seem to mind.
Ad tech company Sizmek has reached a deal to acquire programmatic marketing platfortm Rocket Fuel. Sizmek is paying $145 million for the company. The two companies say that they’ll now serve over 3,600 agencies and 20,000 advertisers. The acquisition is expected to close in Q3. The combined company will be one of the biggest independent marketing platforms in the U.S., and could put it in a position to better compete with giants like Google and Facebook. Sizmek has been owned by the private equity firm Vector Capital since last year.    
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A few new bits of news from Centro, the ad-buying specialist that recently rebranded its software-as-a-service (SaaS) platform as Basis. The company announced a new integration with Advantage Software, a provider of operations and finance software for ad agencies. Centro says that, under the deal, a combined Basis/Advantage software solution will streamline the agency resources needed for reconciliation by reducing the manual labor necessary for data entry. In addition, Centro announced a new integration with the video advertising marketplace Teads. The deal is designed to enable the programmatic buying of outstream video ads.
Google Glass is back (kind of). X, the Alphabet subsidiary focused on “moonshot” technologies, has been testing a version of the wearable device that’s focused on enterprise applications – specifically job productivity. Partners in the new effort include GE, Sutter Health, and DHL. Google first introduced a prototype of the device two years ago; among other features, it included a camera and a display that gave users access to navigation instructions and notifications. Thanks in part to a public backlash – many people worried about being recorded against their will – the company stopped selling the device. According to Wired, the new version features a red LED light that turns on whenever video is being recorded. Still, there’s no sign that Alphabet intends to start rolling Google Glass out to consumers anytime soon.
Soccer is the most popular sport among Instagram users, and it’s no contest. That’s according to Brandon Gayle, Instagram’s Head of Sports Partnerships. 146 million of Instagram’s 700 million-plus users follow an account from a player, team or news outlet that Instagram rates as soccer-specific. Number two on the list is basketball with 45 million, followed by combat sports with 42 million, action sports with 33 million, and football with 29 million. One major takeaway from that list: A whole lot of Instagram users aren’t American.
Snapchat is making life a little less restrictive for its video users. A new feature, called Multi-Snap, will let creators record six ten-second videos back-to-back, which can then be shared as a series of six chronological snaps. The tool gives some breathing room to users who felt restricted by the ten-second time limit for Snaps. It’s now available for iOS, and will come to Android devices soon.
The Chinese government appears to have deleted a number foreign shows from the popular Chinese video site AcFun. The removals come about a week after a similar occurrence at Chinese video site Bilibili. According to reports from Hong Kong media outlets, episodes of shows such as Jimmy Kimmel Live!, Saturday Night Live, and Britain’s The Graham Nortan Show have been deemed illegal by Chinese regulators.
For the 5th straight year, Cynopsis celebrates those in online video content and advertising who stand at the forefront of the industry, elevating it with state-of-the-art contributions to branded content, technology, ad campaigns, and original content Enter Cynopsis Digital’s Model D Awards by August 1 before rates increase.  
All these years later, people are still banking on Agatha Christie’s popular appeal. In a new deal with WME-IMG, Amazon has gained the exclusive U.S. streaming rights to several series adaptations based on Christie’s fiction. IMG has been overseeing the international sales for seven Christie-based dramas since April, thanks to a deal with Agatha Christie Ltd., which manages Christie’s properties. (RLJ Entertainment, which owns the Anglophile-friendly streaming service Acorn TV, owns 64% of Agatha Christie LTD.) The first adaptation to make it to Amazon will be Ordeal by Innocence, based on the 1958 novel of the same name; production has already begun. 
Amazon-owned live-streaming platform Twitch has partnered with Crunchryroll, an SVOD service focused on anime. Under the pact, Twitch is set to broadcast a 5-day anime marathon featuring episodes of over fifteen different series. The broadcast starts at 6:30pm ET on July 27. While Twitch is best known as a platform for live-streamed gaming, this isn’t the first time it’s featured other entertainment content. Plus, according to a statement from Twitch marketing exec Annie Berrones, “Anime content on Twitch always sparks a lot of positive feedback from our community given how gaming and anime culture have borrowed a lot from each other.”
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (7/10/17 – 7/16/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitterGoogle+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. 
Looks like Rachel Whetstone found her way to a less embattled company. The former VP of Communications and Public Policy for Uber, who left the ride-sharing company in April, has landed a role as VP of Communications for Facebook’s WhatsApp, Instagram, and Messenger. She’ll start her new gig in September, reporting to Caryn Marooney, Facebook’s Global VP of Communications.
John Piccone has rejoined TV audience targeting platform Simulmedia, taking on the role of President and Chief Revenue Officer. He’d previously held various senior roles at the company from 2010-2016.  
The Federal Trade Commission just named a Chief Technologist. The role goes to Neil Alan Chilson. He’d already been serving as an attorney adviser on tech and privacy issues in the office of acting chair Maureen Ohlhausen.
Our Last Trivia Question: Seth Rogen and Evan Goldberg serve as Executive Producers on an upcoming sci-fi/comedy series for Hulu. What it’s called? Answer: Future Man. Kudos to Venk Potula-Khrisp Entertainment/CA, Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment/NY, Gayathri Jayakumar-THREE/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
Follow-up: Which Hunger Games actor is starring in Future Man? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Newest Strategies for Branded Content
Branded content has enormous potential to really move the needle (if done correctly), which is why we’re excited to share the latest and greatest branded content strategies with you. Listen in on Tuesday, July 25, for Cynopsis’  Newest Strategies for Branded Content   webinar as we do a deep dive into winning branded content strategies with content experts at The New York Times, IFC and Branded Entertainment Network.

There are a shocking number of niche dating apps out there – and CNET’s got a rundown of the five weirdest. Check it out here.  

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JOB OPENING: MANAGER, SALES ADMIN/NBCU/LA: Review and interpret deal summaries and license agreements in order to enter and maintain license terms in contract/availability management and inventory system. Full info/apply HERE (7/27) 

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Res to: [email protected] EOE (7/26)

JOB OPENING: SR MANAGER, DIGITAL AD PRODUCTS/A+E Networks/NY: Help diversity A+E Networks ad product line up, by creating ground breaking ad products, certifying new partners, devices and points of distribution, and owning the product education, maintenance, and specification process. Full Info/Apply HERE (7/26)

JOB OPENING: PRODUCER, NEWS/NYC: Plan & coord production of NewsHourWeekend – story dev thru post-prod & delivery; min 4yrs multimed exp, incl exp in dealing w/a wide range of contemporary issues; news exp a must. Exceptional written/verbal comm & presentation skills. Full info/apply HERE (7/26)

JOB OPENING: SR ANALYST, TV RESEARCH/CAA/LA: Produce written analysis & presentations for represented properties for brdcst/cbl/synd/OTT programs. Min 3 yrs exp TV rsch related to synd TV pref’d. Brdcst/cble ntwk exp a +. BA deg required. Full info/apply HERE (7/26)

DIRECTOR PRESENTATION DESIGN & CREATIVE SERVICES/CBS/NYC: Design, produce & edit sales materials. Min 6 yrs industry exp. Ability to communicate media research. Advanced skills in PowerPoint, Photoshop, Illustrator & InDesign. Full info/apply HERE (7/25)

JOB OPENING: SR. PICTURE EDITOR/Photography/A+E/NY: Develop & evolve the photographic direction across all editorial platforms. 5+ yrs exp in either the photographic, design or art industries. Proficiency in Adobe Creative Suite. Est’d vendor relationships & contacts. Apply: HERE (7/25)  

JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (7/25)  

JOB OPENING: SR BUSINESS ANALYST/WIDE ORBIT/NYC: Gather requirements from customer re: new features. Create documentation and user stories. 5+ yrs of exp cable ntwrk ind w/focus in pricing & plan’g, and sales. Full info/apply HERE (7/22)

JOB OPENING: MGR, BUSINESS & LEGAL AFFAIRS/AMC Networks/NYC: Draft & negotiate high volume of content license agreements & interpreting contractual rights. 2+ yrs legal exp in-house or law firm drafting IP contracts. J.D. degree is pref. Full info/apply HERE (7/22)

JOB OPENING: DIGITAL AD OPERATIONS SENIOR ASSOCIATE/A+E Networks/NY: Coordinate detailed implementation for complex online campaigns across all A+E Networks non-linear properties, including desktop, mobile/tablet, OTT and STB-VOD. Full Info/Apply HERE (7/22)  

COMMUNITY PRESS MANAGER/NBCU/San Diego: Act as primary liaison to community groups and internal liaison with both NBC 7 & Telemundo 20 news, sales and promotion departments on community projects. Full info/apply HERE (7/22)

JOB OPENING: BRAND MARKETING COORD/NBCU/SYFY/NYC: Assist in the execution of all off-air marketing efforts and brand initiatives, including multi-platform media campaigns and cross promotions.1-2 yrs exp. Full info/apply HERE (7/22)
JOB OPENING: COORDINATOR/SR COORDINATOR/Sirius XM Radio/NYC: Assist Acct mgrs in maintaining client relationships. Research prospective clients & ad sales opps upon request. Min 2 yrs exp working in a sales or media/entertainment envir. Strong interest in sales & strong comm skills a must.  Full info/apply HERE (7/22)

JOB OPENING: ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TV pref’d. Job based out of San Diego office. Full info/apply HERE  (7/21)

JOB OPENING: MGR, CONSUMER MARKETING/NICKELODEON/NYC: Responsible for leading the marketing strategy, tactics and audience engagement for Nickelodeon series, tentpole events and TV movies. 3-5 yrs exp. Interest in Ent/TV, Marketing/Advertising, Children’s media. Full info/apply HERE (7/21)

EXECUTIVE PRODUCER-DIGITAL CONTENT/Spectrum Networks NY1/NYC: 5-10 yrs digital content leadership exp. Preferred exp with website (re) launch and rebranding process, newsroom exp and a strong track record working with sales/creative/finance to drive a digital strategy forward. Full info/apply HERE http://bit.ly/2uJCnAy (7/20)

JOB OPENING: SR ANALYST DIGITAL ANALYTICS/CNBC/Englewood Cliffs NJ: Collect/analyze user data across platforms (website, app, synd, social platforms) to grow digital audience, better understand user segments, & identify bus. opps. 3+ yrs exp digital analytics &/or data analysis. Full info/apply HERE (7/20)

JOB OPENING: SALES PLANNER/MARATHON VENTURES/NYC: Join team-oriented leader in national direct response TV ad sales. Attention to detail, min. 2-3 yrs experience in TV traffic or sales support required. Wide Orbit a plus. Resumes: [email protected] (7/20)

JOB OPENING: MUSIC PRODUCT MANAGER/Discovery/LA: Resourceful self-starter resp for all digital music asset and metadata mgmt for in-house production library of 110K+ tracks. Extensive exp w/Soundminer req’d. 3+ yrs exp working w/production libraries, pltfrms or TV music dept. Full info/apply HERE (7/20)

JOB OPENING: VP MARKETING & BRANDING/NBCU/NECN/BOSTON:  Lead creative svc providing overall creative services, mktg strategy & brand direction to drive viewership for NBC Boston, necn & Telemundo. Min 10 yrs relevant, successful  & progressive creative services &/or mktg exp. Full info/apply HERE (7/20)

JOB OPENING: SR RESEARCH ANALYST/TV ONE/SILVER SPRING MD or NYC: Assist Sr. Rsrch, Dir w/interpreting media rsrch results & effectively communicating results. Strong knwlg Nielsen software & 3rd party systems. BA/BS deg & 2+ yrs rsrch expe @ media co., agency or advertiser. Full info/apply HERE (7/20)

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