11/03/14: Fullscreen collaborates for Oxygen series ‘Fix My Choir,’ Marriott dives into digital to attract younger travelers, Telescope CEO talks #VOICESAVE campaign


First-ever media agency co-branded Masters in Social Media

Pace University’s Lubin School of Business in NYC and Media Storm, the second largest independent media planning and buying agency in the U.S., announce a first-of-its-kind co-branded:

Accepting applications now for the Spring, 2015 term  priority application deadline is December 1, 2014. GMAT and GRE accepted for admission.


Good morning. It’s Monday, November 3, 2014, and this is your first early morning digital briefing.


is partnering with Oxygen to promote the new reality series Fix My Choir, to connect the show’s star mentors Michelle Williams and Deitrick Haddon with YouTube celebs Tyler Ward (1.7 million subs) and Fresh Big Mouf (12,000 subs) to cover a hit pop song in a music video. Fresh Big Mouf, known for his ability to make beats out of anything, will create a tune while Williams, Haddon and Ward sing Clean Bandit’s song Rather Be. The show will debut Nov. 5 at 10p ET on Oxygen.


Pitch your original reality TV ideas directly to top executives from the worlds of broadcast, cable and syndicated television at NATPE’s Reality PRO Pitch, part of NATPE Miami – to be held Jan. 20-22, 2015. NATPE is the first marketplace of the year to meet with the media and TV executives who can put your content on the map. Register now for Reality PRO Pitch, then get ready to launch strategic relationships in Miami! You must be registered for NATPE Miami to participate in PRO Pitch. All applications must be received by Nov. 21.

YouTube creator Jack Harries (JacksGap channel), Snapchat star Casey Neistat and producers Ian Sander and Kim Moses (CBSGhost Whisperer) will work with Marriott International to create content for its 18 brands. In a move to attract younger travelers, Mariott launched Marriott Content Studio and released the first project from the entertainment arm on Friday, called Marriott Rewards’ Year of Surprise. The first episode features L.A. ClippersJordan Farmar as host and highlights the Ballin’ for Peace organization; a total of 15 episodes were ordered to debut until the end of 2015. Marriott will also develop interactive travel stories on Snapchat with influencers in a co-production deal with tech startup Naritiv. Additionally, Marriott will develop three short films on travel with Harries, and a scripted drama with Sander and Moses’ production company.


People Now, the daily live online show presented by Toyota on People.com, announced that Joey McIntyre (The McCarthys), Snooki (Snooki & JWoww), Bethenny Frankel (The Real Housewives of New York), Wendy Williams and Adrian Grenier (Entourage) will make guest appearances this week. The 20-minute program offers exclusive interviews, celebrity and entertainment updates, and news and human-interest stories Monday-Friday at 8:30a ET.
Blame Netflix, said Sanford C. Bernstein analyst Todd Juenger in a report analyzing the 3Q14 drop in C3 ratings for ad-supported TV. “We examine all the evidence at hand and come to a strong conclusion that SVOD is primarily to blame,” said Juenger, predicting another 4 percent decline in linear TV thanks to Netflix. “It seems SVOD is no longer incremental, it has become cannibalistic.” Report said the drop is biggest in primetime and among younger demos.
Want to find out what shows from Acorn TV and Believe Entertainment are online and when? They’re just two of the latest companies whose programming is included in
Watcheroo, Cynopsis’ new Digital Programming Guide. Constantly updated and organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


AOL Platforms and Australia’s media advertising company Multi Channel Network (MCN) will integrate programmatic video platform Adap.tv for TV ad sales. “Australia is a burgeoning market that has been ahead of the programmatic trend, particularly in video,” AOL Platforms’ Head of Programmatic TV Dan Ackerman said. “MCN fully understands the shift occurring in our industry and is putting a stake in the ground as a leader in moving the TV industry forward toward its inevitable converged future with digital through data-driven audience buying.” MCN represents 70 Australia pay-TV networks and reels in 90 percent of the country’s pay TV revenue.


Holiday Rock & Roll Bash 14
A benefit for The Lustgarten Foundation
for pancreatic cancer research

Wednesday, December 3, 2014 | Hard Rock Cafe, NYC
Presented by Cablevision Systems Corp.
Reservations: 516-803-2354 /
Cablevision’s support of The Lustgarten Foundation ensures that 100% of every donation goes directly to pancreatic cancer research.


With the Cynopsis Digital Model D Awards fast approaching on Nov. 14, we chatted with Jason George, Telescope CEO and finalist in the Social Media Campaign for Broadcast TV category about his entry, as well as the industry right now. Come celebrate with us at the Awards by registering here.
Your entry, #VOICESAVE, encouraged fans of NBC’s The Voice to participate in the live show to keep their favorite contestant in the running. How did the idea come about?
and One Three Media wanted to focus on the Tuesday Voice results show and see how an interactive mechanic could add drama and “stickiness” to the broadcast – especially something that was live. Given the already extensive use of Twitter alongside the show and how powerful a live impact vote is for TV audiences, putting the real-time save/elimination power directly in the hands of the viewers seemed like the right direction to all of us. The real beauty of this campaign is how The Voice integrated #VOICESAVE to drive buzz and conversation throughout the entire program.
Social statistics are still struggling to gain ground in the TV industry. What would you say to critics about why social integration is so important to the future of TV?
It really comes back to one thing – the reliance of a $65 billion advertising industry on an antiquated ratings system – a sample of 10,000 homes (out of 120m) – which in today’s day and age is pretty laughable. So the whole argument narrows down to whether or not social engagement impacts ratings – which of course can’t actually be proved either way. So what do we know? In the case of The Voice, I know that the campaign increased followers by 50%, that in the first episode it generated 1.92m tweets, and that those tweets generated 28m impressions with a total reach of 3.8m people. So, as we see it, that’s a hugely positive and measurable success story.
If Telescope wins, how do you plan on celebrating?
After the event finishes Friday afternoon, we’re enticing clients like Viggle and HGTV (also up for one of the awards) to forego a return to the office and head out after the lunch for a couple of “snifters” with us. So expect to see us carousing around the hostelries of Manhattan – glass of fizz in one hand, Cynopsis awards clutched in the other.


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising…

Awards Event: Friday, November 14, 2014
Grand Hyatt
NYC | Noon to 2pm


Visit our website for additional information on:
Sponsorship Opportunities, Contact Information and FAQs.


Fullscreen named Michael Goldfine as Chief Content Officer. He is known for producing Camp Takota with RockStream Studios, the company he founded in 2012.
hired Katie Boyd as Executive Producer of the Features and Development Team, and Simon Willgoss as Head of Development for the same department. Boyd was most recently the Senior Commissioning Editor at London Live. Willgoss was previously the Head of Development for CB Films.
AMC Networks appointed Mike Moriarty as Managing Director, AMC Networks International-Zone, expanding his current role as Managing Director of the company’s Central Europe operations and DMC, an advanced digital media and technology facility.
Fusion announced hires for its new Silicon Valley bureau. Onboard: Forbes’ Kashmir Hill to serve as Senior Editor and New York magazine’s Kevin Roose, to write for digital, co-exec produce an upcoming TV show and manage the editorial team.


The first trailer for the Lifetime movie featuring the Internet’s favorite feline grinch, Grumpy Cat, was released over the weekend. The movie, called Grumpy Cat’s Worst Christmas Ever, stars Parks and Recreation’s Aubrey Plaza as the cat’s voice. Check it out at www.cynopsis.com/#video.


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See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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EXPERTISE SERVICE AD: WURDSMITH CREATIVE: Award-winning short-form experts specializing in topicals, digital content, launch campaigns and sponsor spots. Great ideas don’t write themselves! Email Jim McNulty jim@wurdsmithcreative.com or call 240-205-3367 (11/4)

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