08/06/14: Q&A with animation Guru Mary Bredin; distribution deals abound for Disney, Nick rocks out



A CYNOPSIS MESSAGE FROM DISNEY MEDIA


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CYNOPSISKIDS!
08.6.14

Good morning. It’s Wednesday, August 6, 2014, and this is your first early morning briefing.

TODAY’S TOP NEWS

Fox is beefing up its new Saturday-morning TV block of STEM programming, “Xploration Station,” which debuts in September. Two new hosts–YouTube and social media’s MysteryGuitarMan Joe Penna and MIT graduate and astronautics expert Emily Calandrelli will join previously announced host Philippe Cousteau. Penna will host Xploration Earth 2050, which investigates what the world and technology will look like in the year 2050. Calandrelli will host Xploration Outer Space, which explores space projects at NASA, private companies and top universities. Cousteau, the keynoter at the upcoming Cynopsis Kids Business Summit, will host Xploration Awesome Planet. Conceived and produced by Steve Rotfeld Productions, these two series are both part of a two-hour block of 30-minute programs featuring science and technology. The fourth series is Xploration Animal Science.

How do you thrive as an indie animation studio in today’s competitive market? CynKids posed just that question – and more – to Guru Studio VP and eternal optimist Mary Bredin, who takes us behind hits such as Sprout’s Justin Time and, in conjunction with Spin Master Entertainment, Nickelodeon’s Paw Patrol, which just made a foray into the development of immersive 3D games with the launch last week of Guru Arcade. Here’s Mary in her own words on…

Secret to indie studio success
Innovation. We never look at any show and think, ‘Oh, we’ll just do that like we did the last one.’ It’s always about figuring out what technology we can use to make the creative come alive and sing.

Selecting which projects are right for Guru
It’s always based on the creative. We have many people sending us projects of all shapes and sizes and we’re always evaluating: What’s the story, who are the characters, what’s the energy driving this show, and is there a vision we can get behind and growth with?

Cross-platform distribution mania
I thrive on change. The Netflix’s and Amazons-I say bring them on! I think the speed at which we’re commissioning [content] now is amazing. You’re starting to see that everyone has an online app, many where content and games are together. At the moment, the ancillary stuff is all seen as a marketing function, which makes it challenging to produce it. But online [was viewed as marketing] a few years ago. Can you watch anything on YouTube now without a pre-roll? So it’s coming; the business for these games will be there.

The right time for Guru Arcade
We considered keeping the games under just Guru, but we thought that taking them to gaming trade shows and specific markets might be confusing. So like all big companies, we have different divisions, each with its own space and feel.

Initial gaming content
The first game based on [original IP] is called Stacks. I can’t really say anything about it yet, but we’re just finishing up the development phase and will start pitching it to publishers soon. We’re looking for all kinds of creative ideas. I love hearing that Angry Birds was [Rovio’s] 300th game, because the gestation period can be five years or three months-and the amazing thing is…no one knows magic recipe.


A CYNOPSIS MESSAGE


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MORE KIDS NEWS

Two big distribution deals for the Walt Disney Co. this past week: The Mouse House signed multiyear pacts with the National Cable Television Cooperative (NCTC) and Suddenlink, which will both deliver the Disney lineup across platforms. Among included content are the company’s suite of networks, its WATCH TV Everywhere products, the SEC Network (debuting Aug. 14), University of Texas’ upcoming Longhorn Network, and Fusion, the Disney joint venture service with Univision. Financial terms were not disclosed. NCTC has 950 members; Suddenlink is the seventh largest cable operator in the US, serving approximately 1.4 million residential and commercial customers in markets including Arkansas, Louisiana, North Carolina, Oklahoma and Texas.

If you’re involved in youth media, you need to be at the Cynopsis Kids Business Summit, Sept. 8 in NY. Hear keynotes from DreamWorks head of television Margie Cohn and environmental advocate and media personality Philippe Cousteau, host of the new Fox Saturday morning block, Xploration Station. Share discussions with industry thought leaders including Scholastic Media president Deborah Forte on maximizing cross-platform success; Digital Collective Studio CEO Reza Izad on storytelling in the digital age; and Comedy Central VP programming Rob O’Neill on ways to woo teens. Details here: http://www.cynopsiskidssummit.com

PRODUCTION NOTES

“I pledge allegiance to the band….” Nickelodeon and Paramount Television are bringing back Dewey Finn and School of Rock as a live-action musical-comedy series based on the 2003 film from Paramount Pictures. Nickelodeon ordered 13 eps of the series, scheduled to begin production this fall and premiere in the spring of 2015. Casting will be announced shortly. School of Rock will follow the misadventures of a down-on-his-luck rocker who poses as a substitute teacher at a prestigious prep school. School of Rock will be written by Jim and Steve Armogida (Crash & Bernstein, My Family), who will also serve as exec producers and show runners. The movie’s director Richard Linklater and producer Scott Rudin will produce the TV series.

DHX Media’s Emmy-nominated production company Epitome Pictures (Degrassi, Instant Star) is starting production today on Open Heart, a new original teen, live-action drama series, commissioned by YTV and TeenNick and developed in association with marblemedia. Newcomer Karis Cameron stars as Dylan Blake in the mystery series, which is folded into a sprawling family saga set against the high-stakes workplace drama of a hospital.


A CYNOPSIS MESSAGE


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PROGRAMMING PICKS

Malia Obama may have hit Lollapalooza last weekend, but First Lady Michelle Obama makes an appearance on the season finale of Kid President: Declaration of Awesome, on Saturday, Aug. 9 at 7p ET/ 4p PT on Hub Network. Mrs. Obama will discuss the importance of kids staying active and eating healthy every day as part of her Let’s Move! Initiative.

DIGITAL UPDATE

Amazon’s OTT box Fire TV doubled its offered apps since its debut four months ago, and new offerings include WATCH Disney Channel and WATCH Disney Jr. Amazon also nabbed the exclusive of the re-launched version of gaming app Flappy Birds Family. The Fire TV sells for $99.

The Toon Goggles app is now available on VIZIO smart TV’s. Toon Goggles offers short form animation content like Dibo the Gift Dragon, Puppy in My Pocket and Bernard.

GAMES & APPS

Cartoon Network just released the CN Sayin’ app for iOS devices, enabling fans to create video content in the form of various weekly activities including acting like a television host or quoting favorite shows. The videos can then be submitted to Cartoon Network via the app for a chance to be used on-air as bumpers during Thursday night premieres from 6-8:00p. Cartoon Network Digital currently has 24 apps in the App Store.

LICENSING

Entertainment One Licensing added new apparel and accessory partners for its teen/YA lifestyle brand So So Happy in the U.S. New partners include Iron Fist, Loungefly and Goodie Two Sleeves.

EXECUTIVE MOVES

Vancouver, BC-based Rainmaker Entertainment promoted its Director of Talent Development, Tara Kemes to the newly created position of VP, Culture and Talent.  Kemes, who first joined Rainmaker in 2009, will spearhead the company’s recruiting efforts while also continuing to develop and expand its creative and technical teams.

BY THE NUMBERS

Big week for Disney XD, which hit multiyear highs in K6-14 and K2-11 and delivered its best week in over one year in K6-11, powered by ratings for series Lab Rats, Gravity Falls and Kickin’ It.

Top 10 Basic Cable Ratings for the week of July 28-Aug. 3, 2014

K2-11 Total Programming Day
Network/Rating/000s
NICK/2.6/829
DSNY/2.6/824
TOON/1.7/541
DSJR/1.3/326
NAN/0.8/243
DXD/0.8/219
NKJR/0.7/185
ADSM/0.5/152
NKTN/0.5/101
SPRT/0.5/98

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.2/1010
NAN/1.4/450
DSJR/1.4/355
DXD/1.0/285
NKJR/1.0/259
ADSM/0.6/185
NKTN/0.6/122
SPRT/0.6/110
SYFY/0.5/153
USA/0.4/113

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.7/844
NICK/2.6/829
TOON/1.7/541
DSJR/1.5/378
NAN/1.1/354
DXD/0.9/240
NKJR/0.9/239
SPRT/0.5/100
TNNK/0.4/104
NKTN/0.4/98

K6-11 Total Programming Day
Network/Rating/000s
DSNY/3.2/613
NICK/2.6/502
TOON/2.0/383
NAN/1.0/195
DXD/1.0/175
DSJR/0.6/90
ADSM/0.5/104
TNNK/0.5/78
NKTN/0.5/70
NKJR/0.4/56

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/4.0/777
NAN/1.8/352
DXD/1.3/220
DSJR/0.7/100
NKTN/0.7/89
ADSM/0.6/126
SYFY/0.6/118
NKJR/0.5/77
USA/0.4/73
FAM/0.3/48

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/3.1/605
NICK/2.6/502
TOON/2.0/383
NAN/1.4/279
DXD/1.1/192
DSJR/0.6/95
TNNK/0.6/90
NKJR/0.5/72
NKTN/0.5/66
SYFY/0.3/54

K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.6/527
NICK/1.8/352
TOON/1.5/298
NAN/1.0/190
ADSM/0.8/154
DXD/0.8/140
TNNK/0.5/80
NKTN/0.5/63
SYFY/0.3/55
MTV/0.3/50

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.2/645
NAN/1.4/278
DXD/0.9/163
ADSM/0.8/154
SYFY/0.7/147
USA/0.5/98
FAM/0.5/96
LIFE/0.4/74
MTV/0.4/69
NKTN/0.4/62

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.4/492
NICK/1.8/352
TOON/1.5/298
NAN/1.1/229
DXD/0.8/148
TNNK/0.6/93
NKTN/0.4/55
SYFY/0.3/64
FAM/0.3/53
USA/0.3/52

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of July 28-Aug. 3 , 2104
Date/Program/Network/Time/000s
8/3/14/Toy Story 3/DSNY/8-9:50p/1687
8/2/14/A Fairly Odd Summer/NICK/8-9:30p/1592
8/3/14/Disney Mickey Mouse Short/DSNY/9:50-10p/1463
8/1/14/Sofia the First/DSNY/9:30-9:55a/1397
7/28/14/Disney Mickey Mouse Short/DSNY/10:30-10:45a/1357
7/28/14/Sofia the First/DSNY/10-10:25a/1334
8/1/14/Gravity Falls/DSNY/9-9:30p/1327
8/1/14/Up/DSNY/10:45a-12:30p/1277
7/28/14/SpongeBob/NICK/11:30a-12p/1266
7/28/14/SpongeBob/NICK/11-11:30a/1263

K6-11  Top 10 Programs for the week of July 28-Aug. 3, 2014
Date/Program/Network/Time/000s
8/1/14/Gravity Falls/DSNY/9-9:30p/1113
8/2/14/A Fairly Odd Summer/NICK/8-9:30p/1097
8/3/14/Toy Story 3/DSNY/8-9:50p/1064
8/1/14/Girl Meets World/DSNY/8:30-9p/1012
8/3/14/Disney Mickey Mouse Short/DSNY/9:50-10p/998
7/28/14/A.N.T. Farm/DSNY/1-1:30p/930
8/1/14/Dog With A Blog/DSNY/11-11:30p/929
7/28/14/A.N.T. Farm/DSNY/12:30-1p/928
8/3/14/Austin & Ally/DSNY/11-11:30p/916
7/31/14/Dog With A Blog/DSNY/12:30-12:55p/915

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Aug. 1-3, 2014:
Guardians of the Galaxy
(Disney) $94 million (weekend) $94 million (1-week cume)
Get On Up (Universal) $14.03 million (weekend) $14.03 million (1-week cume)
Hercules (Paramount) PG-13 $10.7 million (weekend) $52.35 million (2-week cume)
Dawn of the Planet of the Apes (20th Century Fox) PG-13 $8.7 million (weekend) $189.33 million (4-week cume)
Planes: Fire and Rescue (Disney) $6.42 million (weekend) $47.6 million (3-week cume)
And So It Goes (Freestyle Releasing) PG-13 $3.34 million (weekend) $10.47 million (2-week cume)
Transformers: Age of Extinction (Paramount) PG-13 $2.2 million (weekend) $241.17 million (6-week cume)
Maleficent (Disney) PG $1.24 million (weekend) $234.721 million (10-week cume)
How To Train Your Dragon 2 (DreamWorks Animation) PG $1.22 million (weekend) $168.57 million (8-week cume)
Magic in the Moonlight (Sony) PG-13 $770,140 (weekend) $1.25 million (2-week cume)


A CYNOPSIS MESSAGE


Cynopsis Kids Business Summit
Monday, September, 8th 2014 | Yale Club NY | 9AM-4PM

At the Crossroads of Traditional, Digital & Social Tools, You Will Learn How to Maximize Revenue & ROI in the Kids & Teen Space.

For more information & to register, visit our website:
http://www.cynopsiskidssummit.com

Questions? Please contact pete@cynopsis.com at 203-899-8483.
Sponsorship? Please contact mike@cynopsis.com at 203-218-6480.


TRIVIA

Answer to last week’s Trivia Question: What’s the name of George Jetson’s boss? Cosmo Spacely Kudos to: Hank Bordowitz, The Bordowitz Media Werx, Ridgewood, NJ; Sherrie Brooks, TBS, Atlanta; Alan Dorfman, Topcat Worldwide, Bristol, PA; Jeff Grant, Cartoon Network, Atlanta; JB Gray, Cartoon Network, Atlanta; Scott Jenkins, Gracenote, Queensbury, NY; Mary Kovach, Icon International; Joel Maxwell, NY; John May, Cartoon Network, Atlanta; Caitlin Plummer, Brunico Communications, Toronto; Joe Swaney, Cartoon Network, Atlanta; Julie Syers, Briggs & Caldwell, Houston; Squirrel Rippley, Dark Horse Media, Tucson, AZ; William "Chip" Beaman, Formosa Interactive, West Hollywood; Pat Brady, CESD, LA; Sabrina Sparlin, Network Talent Agency, Studio City, CA; Rick Wiener, Harmelin Media.

Today’s Trivia Question: What Led Zeppelin song did Richard Linklater and Jack Black convince the band to let them license for the movie School of Rock in 2003? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!
08.06.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AD SALES EXEC/LA/San Diego/SFO: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: revshareadsalesexec@gmail.com (8/12)

JOB OPENING: JR. WRITER PRODUCER/EDIT BEACH/NYC: fun, boutique prod. co. seeks super creative & outgoing JR. W/P must have experience writing on-air promos for cable nets. Will concept/pitch/write/prod/edit. Apply: http://goo.gl/nLmNmC (8/9)

JOB OPENING: VP BRAND MKTG/CNBC/Englewood Cliffs, NJ: Dvlp overall mktg brand strategy & conceptualize/execute high impact, multi-platform campaigns w/various internal/external partners. Job #15300BR 10 yrs brand mktg exp. Full info/apply HERE (8/8) 

JOB OPENING:  MGR, OPS ASSET/PivotTV/LA: Manage, track/report on media assets. Manage external vendors, media delivery req. 3+ yrs broadcast/prod tracking high volume of media assets. Resumes: careers@participantmedia.com (8/8)

JOB OPENING: PROMOTIONS PRODUCER/NBCU/NYC: Promo Producer with experience on a daily talk show. Write and produce daily topical promotions, sweeps spots, generic promos for The Meredith Vieira Show.  Apply here (8/7)

JOB OPENING: MARKETING MANAGER, CREATIVE SERVICES: W/NATPE in mid-Wilshire area. Must shepherd projects from idea to execution in a collaborative environment. 3-5 years exp in marketing pref’d. Resume to http://bit.ly/1sq09wm (8/7)

JOB OPENING: PROMOTION COORD/iN DEMAND/NYC: Acquire, track & distribute promotional materials. Create logs. Bachelor’s Degree & 1 yr exp. Detail & follow-through essential. Apply: resume@indemand.com (8/7)

JOB OPENING: DISTRIBUTION LEAD/ASIA TV USA/NYC: Resp for dev P’ships w/MSOs, neg agrs, dev & mng renewals/delivery of all sub rev apply: careers@asiatvusa.com (8/7)

JOB OPENING: ACT MGR AFFILIATE SALES/MLB NETWORK/SECAUCUS NJ: Mng corp and regional accts, devlp promo prog, maintn relationships w/mark/adsales contcts, heavy travel. Min 3 yrs exp in cable afflt sales/sports mktg. Resume to mlbnhr@mlb.com (8/7)

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Eye Mall Media/Los Angeles: OOH/Mobile Media Account Exec, 3+ years related sales experience strong focus on new accounts. High-energy, driven, goal-oriented. Full info/apply HERE (8/7)

JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply. (8/7)

JOB OPENING: SR ANALYST, SALES & M/NBCU/NYC: Produce reports for national ad sales and use syndicated research tools to effectively position the network in the marketplace. Apply HERE (8/7)

JOB OPENING: DEVELOPMENT WHIZ: Network & prodco experience. Track record. For established NY prodco. Dir, VP or SVP levels considered. tvdevelopmentgenius@gmail.com (8/7)

JOB OPENING: SR PRGRMMING RSCH MGR/Discovery Channel/LA: Talented rsrchr to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 4+ yrs TV rsrch. APPLY HERE (8/7)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

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