03/04/15: RDMA finalists revealed; new Nick animated series hits this month; Uber’s family outreach


Disney Media’s television multiplex-Disney Channel, Disney XD and Disney Junior-reaches more kids and families than the competition.

  • 182 million total viewers
  • Reached 75% of all K2-11
  • Largest SOV among K2-11

AMP your total reach and engagement with Disney Media
across TV, online, mobile, social and events.
SOURCE: Nielsen. Click here for source


Good morning. It’s Wednesday March 4, 2015, and this is your first early morning briefing.


Kids awards season is heating up.  The nominees for the Radio Disney Music Awards dropped this week; among them are Ariana Grande, One Direction, Taylor Swift, Meghan Trainor and Fifth Harmony. Golden mouse statuettes will be handed out Saturday, April 25 at the Nokia Theatre LA LIVE, with a 90-minute special airing on Disney Channel on Sunday, April 26, at 8p. Voting is open through April 5 at Disney.com/RDMA, the Radio Disney app, via Radio Disney’s Facebook and Twitter profiles, or by texting RDMA to Disney. Walt Disney Records will release a compilation album of 15 tracks featuring nominees and nominated songs on Tuesday, April 21.

Nickelodeon is pumping up KCA excitement with the launch of the Kids’ Choice Awards Experience, a six-city tour that offers the chance to walk the iconic Orange Carpet, take photos with the KCA Blimp, cast ballots in interactive voting booths and get slimed in super slow-motion. The tour kicks off Saturday, March 7 at the Westfield Garden State Plaza in Paramus, NJ.

Youth networks were represented big time at yesterday’s inaugural Cynopsis Social Good Awards. Congratulations to our winners:
Awareness Campaign: Children’s Initiatives
Cartoon Network: Stop Bullying: Speak Up – Stop Bullying: Speak Up Week
Cartoon launched the first-ever Cartoon Network Speak Up Week during National Bullying Prevention and Awareness Month. More than 1.2 million people joined the net’s Speaking Up’ against bullying movement.
Branded Campaign for a TV Series or Special Programming
Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
Disney Junior empowered kids and families to perform good deeds in their communities through a nationwide tour, digital programs, short-videos & pro-social partnerships.
Human Rights Initiative/Campaign or Initiative
Sesame Workshop – Little Children, Big Challenges: Incarceration
Little Children, Big Challenges is a bilingual resource for families with young children who have an incarcerated parent, aimed at helping them continue developing skills for resilience.
Instagram/Vine Campaign
FullBottle  Stop Bullying: Speak Up
FullBottle designed a campaign for Cartoon Network’s Stop Bullying: Speak Up initiative that encouraged the creation and sharing of vine videos. The campaign reached 2 million people and overall delivered more than 5 million views to promote their anti-bullying message.
Integrated Social Campaign for a Brand
Nickelodeon – World Wide Day of Play 2014
Nick combined awareness, engagement and star power to engage families in its annual Worldwide Day of Play, which encourages children and parents to turn off the television and spend time together.


Production is underway on season two of Emmy-winning Peg + Cat, including 25 new eps and a one-hour special, which will begin airing on PBS Kids in spring 2016. Peg + Cat is co-created and exec-produced by Jennifer Oxley (Little Bill, The Wonder Pets!) and Billy Aronson (Rent, Postcards from Buster) and produced by The Fred Rogers Company.


Nickelodeon is set to unleash animated series Harvey Beaks. Episodes revolve around a straight-laced bird who decides to get adventurous with his two best but looser pals Fee and Foo. Debuting Sunday, March 29, at 7p, the show got a lot of love at Nick’s Upfront presentation last week from Nick content chief Russell Hicks. The series was created and exec-produced by C.H. Greenblatt (Chowder), who begun his career as a writer on SpongeBob. A first-look will debut after the Kids’ Choice Awards on March 28. New games and additional content are available on the Nick App beginning March 26.

Nick Jr. is going to the dogs this week with the Nick Jr.’s Puppy Preschool branded programming event featuring new eps of PAW Patrol, on-air spots featuring real puppies and kids and the premiere March 6 at 1:30p of live-action preschool special, Mutt & Stuff, created by Sid and Marty Krofft (H.R. Pufnstuf), starring Calvin Millan and featuring the original star of Dog Whisperer, Cesar Millan. The Mutt & Stuff special will be available to watch on the Nick Jr. App and on NickJr.com beginning March 7.

The Daytime Emmy Awards will sashay back to television this year via a new partnership with cable network Pop. The former TV Guide Network will air the event Sunday, April 26 at 8p.

Discovery Family is on the rise. With four consecutive months of month-over-month growth in prime HH delivery, the network saw double digit year-over-year increases in prime delivery among P2+ (up 17 percent) HH (16 percent), W25-54 (13 percent), W18-49 (10 percent) and K2-11 (13 percent). February 2015 was the net’s best February ever (including pre-rebrand years as the Hub) for total day delivery of P2+, HH, and G2-11 and the best daytime delivery of G2-11.

The Gravity Falls mid-winter finale airs Monday, March 9, at 8:30p on Disney XD.


Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW

We’re no longer in a “digital” world. We’re beyond it, in a confusing moment of media history where content lives everywhere and is generated by everyone… where the line between viewers and producers has blurred away. Where exciting revenue models can gain and lose traction in a moment, sometimes leaving more questions than answers in their wake.

Join us on April 23rd to get the information you need to meet and exceed your business goals.



Uber’s new uberFAMILY service launching this week in DC features vehicles stocked with car seats and nabi tablets, thanks to a new deal between Uber and Fuhu. Families using the service will have access to the nabi Pass mixed-media subscription service. Additionally, customers new to Uber can sign up with the promo code ‘NabiFun’ to receive $20 off their first ride.


Penguin Young Readers tomorrow (March 5) will launch The Very Big Wiggle tour, a month-long national car and costume tour to celebrate Eric Carle’s classic picture book The Very Hungry Caterpillar. The tour starts at The Reading Bug in San Carlos, CA, and will travel across the country in a custom Volkswagen Bug on a route shaped like Carle’s iconic character. The car will make more than twenty stops at libraries, independent bookstores, and Barnes & Noble locations before arriving in Western Massachusetts the weekend of March 20th, aka The Very Hungry Caterpillar Day. Fans can join in the online and social media countdown to The Very Hungry Caterpillar Day using #VHCday; tour stops are listed at the Penguin Young Readers on Tour site (http://penguinontour.tumblr.com). Joester Loria Group, the licensing agency that represents Carle, will sponsor a photo contest to accompany the tour.


France’s TF1 (France) picked up all European, French-speaking VOD, SVOD, and EST rights to Genius Brands International’s animated movie Stan Lee’s Mighty 7. Teletoon (Canada) acquired the rights for Canadian broadcast. CSC Media (UK) has secured rights for its POP channel, and The Movie Partnership will represent all digital rights in the UK. Telepictures Promoters (Beirut) nabbed rights for all Arabic-speaking countries in the Middle East and North Africa; Telepictures also secured rights to Thomas Edison’s Secret Lab. Additionally, GBI partnered with Lai’s Intelligence Network (Taiwan) for a Baby Genius audio picture book.


Top 10 Basic Cable Ratings for the week of Feb. 23-March 1, 2015

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Feb. 27-March 1, 2015:

SpongeBob Squarepants: Sponge Out of Water (20th Century Fox) PG $11.2 million (weekend) $140.32 million (4-week cume)
The Lazarus Effect (Relativity Media) PG-13 $10.6 million (weekend) $10.6 million (1-week cume)
McFarland USA (Disney) PG $7.8 million (weekend) $21.2 million (2-week cume)
The Duff (Lionsgate) PG-13 $7.15 million (weekend) $20.05 million (2-week cume)
Still Alice (Sony Pictures Classics) PG-13 $2.69 million (weekend) $11.98 million (6-week cume)
Jupiter Ascending (Warner Bros.) PG-13 $2.1 million (weekend) $43.11 million (4-week cume)


Want to find out what shows are online and when?

Check out the Watcheroo Digital Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


Answer to last week’s Trivia: What other famous Brit was a member of the same social club as Eddie Redmayne in college? Prince William. Congrats to: Pat Brady CESD, LA.

Today’s Trivia Question: What was the name of the title character’s talking goldfish in the series Stanley? Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for
Cynopsis Kids!

Roberta Caploe: Editorial Director @robertacaploe
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