Cynopsis: DIGITAL
09.25.13

Good morning. It’s Wednesday, September 25, 2013, and this is your first early morning digital briefing.

Yesterday, Adobe announced a partnership between its video publishing and advertising system, Adobe Primetime, with Turner Broadcasting. Adobe will now power the revamped TNT and TBS apps and websites.

Bloomberg TV is joining digital billboard company BrandedCities Network to expand the distribution and production of its digital videos. Bloomberg Media will produce short news video clips on entertainment, technology and business for BCN billboards.

Twitter is leaning toward the New York Stock Exchange over Nasdaq for its anticipated IPO, according to Reuters.
In Other Words: Insiders say this may be because Nasdaq glitches didn’t exactly help Facebook’s IPO last year.

MyDamnChannel released ten episodes of its first original series for Blip.com, Daddy Knows Best. The show is produced by Blip, and can be viewed at both Blip.com and MyDamnChannel.com for an exclusive 30-day window starting Sept. 30, before it becomes available on additional platforms, like YouTube.

…Blip also premiered another new web series yesterday – Indie Across America – on Blip.com. The series will have a total of eight episodes, hosted by MTV video journalist Dave Holmes. A new episode will air weekly.

When Charlie Rose interviewed Yahoo’s CEO Marissa Meyer at iabMixx yesterday, Meyer said that Yahoo had suffered through what she called a “string of bad luck” before she arrive to overhaul the company. Although Yahoo’s original show Burning Love was recently nominated for an Emmy, Meyer commented that original content isn’t the publisher’s main focus for the future, thought it’s still important. Yahoo recently released a new weather app, Yahoo Screen, and updated the MyYahoo pages.

Apple’s iTunes will issue refunds to iTunes Season Pass holders of AMC’s Breaking Bad since the final season’s split inadvertently made customers pay twice to own season 5. The $23 iTunes credit should smooth over the snafu that resulted when AMC named the first half of its BB season Season 5 and the second half The Final Season.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!

Microsoft and Nielsen teamed up to find a solution to how brands can better pair TV and online campaigns. The two companies revealed their findings at Advertising Week yesterday. Most interesting?

• Use the 80/60 approach. This means that choosing index targeting vs. cookie targeting should depend on whether the brand’s target audience has a TV reach above, below, or between 60-80 percent.

• Take advantage of cross-platform exposure with both TV and online video to double down on campaign efforts. However, using online video campaigns before a TV spot is more effective.

Google’s Director of Product Management Brad Bender and VP of Americas Strategic Partnerships Bonita Stewart took to the stage at iabMixx to discuss ad technology trends for this quarter. The Google execs outlined six developments, including the “advercaster,” which is the merging of publishing, broadcasting and advertising into one campaign. Google also unveiled its own ad technology for its ad-suite software, which included a pre-built media rich ad template to simplify the programming of video ads for websites.

Live video streamer Ustream introduced a new advertising service for its customers on Tuesday. The LiveAd technology will help companies package video with standard ad displays, and can also include special features, such as a live Twitter feed that mentions the brand or promotion. Cisco, Sony and HBO have already started using LiveAd.

AOL’s Adap.tv launched a new toolset for advertisers and publishers to buy video, called Audience Everywhere. The new technology specifically focuses on video purchasing for mobile and television platforms. The mobile component went live yesterday; the television technology will launch at a later date.
In other words: Adap.TV intends to become the standard for television advertising, not just mobile and online video advertising.

A CYNOPSIS MESSAGE

Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
Oct.17| Grand Hyatt NYC | REGISTER NOW

Speakers Include:
Keith Clinkscales: CEO (Revolt Media)
Danielle Mullin: VP, Marketing (ABC Family)
Borja Perez: SVP, Digital and Social Media (Telemundo Media)

A Special Thank You To Our Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: NCC, BrightLine & TruthCo. | Media: IAB

Apple unveiled its updated and slimmer all-in-one computer and desktop iMac on Tuesday. The newest iMacs include faster Intel processors, better graphics and speedier WiFi capabilities. The desktop computer starts at $1300.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming, please send your listings to Cathy Applefeld Olson at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). Cathy will send you a confirmation email following each submission (if you don’t receive a confirmation email, please resubmit).

Entertainment marketing agency NuContext has hired Michael Rola as its new Executive Director of Integrated Marketing. Rola was previously Walt Disney Studio’s Director of Integrated Marketing and Synergy.

25/7 Media announced the hiring of Matt Haies as the company’s new VP General Counsel. He was previously the VP of Privacy Strategy at AppNexus.

Sony Pictures has said goodbye to Marc Weinstock, who was SP’s president of worldwide marketing. The move was made after the company had a disappointing summer at the box office.

Digital entertainment company Townsquare Media hired Andi Poch as Senior Vice President of its National Digital Media Sales Team. He was most recently IconicTV’s Chief Revenue Officer.

A CYNOPSIS MESSAGE

Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Speakers: Evan Bregman: Director, Digital Media {Electus}
Stuart McLean: Founder and CEO {Content & Co}
Daniel Tibbets: SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas: Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

With Advertising Week in full swing, the latest Adobe ad is making its rounds and hitting home on one of the biggest components of the conference: interpreting data for marketing purposes. By the end of the week, the ad will have aired at 64 seminars and on Bloomberg and CNBC. Luckily, it’s actually fun to watch. Check it out at www.Cynopsis.com.

A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
09.25.13

Roberta Caploe: Editorial Director
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JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: http://www.aenetworks.com/careers (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/27) #11645BR

JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

JOB OPENING: DIRECTOR, COMMERCIAL PLANNING & STRATEGY/LOS ANGELES CA: Responsible for delivering/driving Domestic Home Entertainment go- to market best practices & strategies across all domestic channels of trade. Sales Representative, Services. Apply HERE (FFE0001869) (9/27)

JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: www.tvone.tv (9/27)

JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: www.aljazeera.com (9/26)

JOB OPENING: DIR VISITOR SALES (MIDEM)/NYC: 5-10 yrs sales/mgmt exp. Mng intn’l visitor growth for tradeshows/conferences. Retain/grow visitors from across intn’l TV/music industries. Resume: [email protected] (9/26)

JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

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FALL INTERNSHIP CREDITS ONLY: Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

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