Wednesday, September 19th, 2012

Cynopsis: DIGITAL
09/19/12

Good morning. It’s Wednesday, September 19, 2012, and this is your first early morning digital briefing.

Google announced that over 600 film and TV titles from Twentieth Century Fox will soon be available to rent or purchase on YouTube and Google Play. Right now, Ridley Scott’s sci-fi thriller Prometheus is available on both platforms, three weeks before its scheduled release on Blu-ray, DVD, and VOD. Google says over the next few weeks, consumers in the US will have the ability to rent or purchase Fox film titles such as X-Men, Ice Age, and Black Swan, and TV shows like Family Guy, Glee, Modern Family, and New Girl. Other countries will receive the same access “soon.” This means Google/YouTube now has deals with all six major film studios, along with a number of independent studios, to offer their film and television programming online and on Android-powered mobile devices.


A CYNOPSIS MESSAGE


Cynopsis Digital Video Measurement Summit
November 14 | 11:30am – 6pm | JWT, NYC
Sponsor:
Tremor Video + Media Sponsor: Ad Club of NY

Meet and mingle with the sharpest minds in cross-platform marketing, engagement and return on investment. Whether you’re buying online ads or creating original branded entertainment, you’ll discover how to maximize your ROI with the latest technology and research tools.

View the powerful line-up of speakers, content-rich session and
register now: http://www.cynopsisdigitalsummit.com.


~ MULTIPLATFORM CONTENT NEWS ~

Jon Stewart and Bill O’Reilly plan to square off against each other in a 90-minute debate that will be live streamed online. Dubbed “The Rumble in the Air-Conditioned Auditorium,” the event will begin at 8pm ET on October 6, live from the Lisner Auditorium at The George Washington University. Per the site, “O’Reilly and Stewart will take an entertaining and comedic approach to today’s pressing political issues in an attempt to find the best direction for America.” The Rumble is available for pre-order right now for $4.95 (a half of the net profits will go to charity). Those who pre-order before October 6 will be allowed to submit questions, which the two might answer during the debate.

Rescue Me, the critically acclaimed FX series that finished its run a year ago, will be available on Sony Pictures’ free ad-supported streaming service, Crackle, beginning October 1. The show, which stars Denis Leary as a NYC firefighter, will be released in its entirety by the end of March 2013. However, it’s following a monthly distribution plan that will see a new season (or two) replace an older season (or two) every month through March 2013.Here are the timeframes for the rollout:

  • October 2012: Seasons 1 and 2
  • November 2012: Seasons 1, 2, and 3
  • December 2012: Seasons 3 and 4
  • January 2013: Seasons 4 and 5
  • February 2013: Seasons 5, 6, and 7
  • March 2013: Seasons 6 and 7

As part of E!’s annual coverage of the Primetime Emmy® Awards, E! Online will live stream the channel’s entire red carpet special and offer other interactive features such as polls via its recently launched TV Scoop section. The online stream will be hosted by Alicia Quarles and Kristin Dos Santos beginning at 6pm ET.

Variety is reporting that an expiring licensing agreement between A+E Networks and Netflix could result in the online video service losing unscripted hit shows from channels like A&E and History. The interesting thing is that Variety’s sources can’t even agree on where the companies are in the deal-making process. According to some sources, Netflix believes it has already finished a deal that would see the service lose roughly 40 series and miniseries (a total of 800 hours of content), but still keep around 200-300 hours of content. Other sources say no deal has been reached and the two sides plan on returning to the table later this week. “We renew programming that proves successful and generates viewing among our members and we expire those programs that do not,” said Ted Sarandos, Chief Content Officer at Netflix, in a statement to Variety. “While we do not comment on our deals and partnerships, expect some of the A&E and History programming to drop and some to remain on Netflix.”


A CYNOPSIS MESSAGE


Cynopsis: DIGITAL Measurement Special eReport

What is a reliable metric for measuring online video – what do web content companies and Madison Avenue want?

As a precursor to our upcoming Cynopsis: DIGITAL Video Measurement Summit, our editors will publish a Special eReport on the state of online video measurement. This on September 26th eReport will take an in-depth look at online video measurement  where it is – and where it needs to go.
Push Date: September 26th
To reserve your space contact Mike Farina – 203.218.6480


~ DIGITAL ADVERTISING ~

Facebook is testing a new mobile ad-serving product that has nothing to do with its own mobile apps. According to a TechCrunch report, this “mobile ad network” is designed to deliver ads to third-party mobile apps and mobile websites based on anonymous user data such as age, gender, location, “Likes,” and other targeting options that are available through the social giant’s online ads marketplace. Facebook is currently working with a select group of ad exchanges to serve these ads. Basically when a user visits a mobile app or website that works with one of these partner ad exchanges and allows users to authenticate with Facebook, the social network can send a targeted ad if an advertiser has set a bid on that type of user.

Butter Studios is a newly launched brand marketing production company headed by Bonnie Stone as CEO, Kory Jones as Executive Producer, and Matt Stone as Creative Director. Stone’s resume includes executive media sales roles at Turner Broadcasting, Zillion TV, FOX Sports, UPN, and CBS; Jones is a two-time Emmy winner and Founder of the visual effects shop Reality Check Studios; Stone is a veteran of network, commercial, and music video productions. The company says its services range from design, animation (2D and 3D), and directing, through brand marketing strategy and consulting, to live action and digital production.

~ TECH DEALS, MERGERS & SKIRMISHES ~

T3Media, a provider of cloud-based video management and licensing services has signed an exclusive deal with the Professional Bull Riders (PBR) organization to digitize its library of footage from current and past events. This content will then be made available to ad agencies, as well as sports, TV, and film producers, to search, preview, and license through T3Media’s Footage Licensing website. Types of videos include 8-second clips of rides and wrecks along; an array of behind-the-scenes competition footage; and B-roll of fans, event cities, and arenas from across the US, Australia, Brazil, Canada, and Mexico.

~ TRENDS, RESEARCH, ETC. ~

On the one-year anniversary of Netflix’s Qwikster debacle, a new report from The NPD Group says that one in four US households now subscribe to Netflix. In addition, 58% of Netflix customers only subscribe to its streaming service, while 12% only subscribe to the physical disc option, and 30% do both.Considering how Netflix in the past year has placed an almost singular focus on streaming, believing that it’s the future of how audiences watch movies and TV shows (in fact, it was one of the reasons for its ill-fated attempt at splitting Netflix into two), these numbers should serve as good support. Other interesting findings include:

  • NPD estimates that 80% of streams that occurred on Netflix between January and August 2012 were of television shows.
  • 36% of current Netflix subscribers only watch movies, while 53% watch both movies and TV shows. NPD expects this to shift more in favor of television or television-like programming as the company uses original TV programming (think Arrested Development next year, among others) to attract and retain customers.
  • Interestingly, while 70% of Instant Watch users rate the service as “excellent” or “very good,” a large majority of those are longtime Netflix users. The streaming option’s ratings go down among newer subscribers when NPD surveyed topics such as “having videos I like,” “current releases,” and “easy to find something new to watch.”

A new report from Juniper Research projects ad spend on mobile web search to hit $12 billion annually by 2017. If so, it would be three times the ad spend in 2012, which Juniper says will reach $4 billion. The analyst firm points to the continued adoption of tablets as the main driver of this growth in web search over the next five years. In fact, Juniper forecasts that the number of tablet devices that will be in use by 2017 will reach 672 million. But why tablets? According to Juniper, the size of tablet displays (usually either 7-inch or 10-inch) makes it easier to perform searches. Plus, tablets are generally used when consumers are at home or at work, and for longer periods of time, which means they are like to perform more searches per session. Juniper’s findings support these reasons, as the report shows that on average tablet users make around three times as many search queries as smartphone owners.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. REGISTER NOW.

~ GADGETS & APPS ~

CBS Interactive has launched a second-screen iPad app tied to NCIS: Los Angeles. Called “NCIS: Los Angeles Connect,” it’s the network’s first show-specific iPad app, which will allow fans to sync with live or on-demand episodes from the coming season in order access additional content, such as videos, photos, and evidence from the crime lab (offering a longer look at something that may only appear on screen for a second). Other features include behind-the-scenes access for each episode and a spotlight on the technology the characters use during their investigations, as well as stuff like character back-stories, interactive maps, quizzes, and polls. On the social front, NCIS: Los Angeles Connect uses the CBS Connect platform to allow users the ability to interact with each other and the cast via Twitter or Facebook, all from within the app. Season 4 of NCIS: Los Angeles begins September 25 at 9pm ET/PT.

Livestream is making its suite of live video and live blogging tools available for free to all users. The suite includes encoding software for Mac and PC, ad-free event pages, and mobile broadcasting to the web from the Livestream for Producers iPhone app. The company also announced that it’s going ad-free, eliminating banner ads, pre-roll and mid-roll video from its streaming platform. “Everyone knows that videos wrapped with banners ad pre-roll ruin the viewer experience, especially with live events where you can miss the moments that matter most,” said Livestream Co-Founder and CEO Max Haot. “After looking at our ad-supported pages and player and realizing they looked like a MySpace page from five years ago, I knew we needed to do something to better our customers’ experience.” The iPhone app allows users to share events in real-time on Livestream.com while simultaneously having the ability to post text updates, photos, and video clips. The company says an Android version will be released soon.

Netflix has released a new version of its iPhone/iPod Touch app, which looks to upgrade the browsing experience for users. New features on the home screen include a row at the top that allows users to resume watching an episode or movie from where they previously left off. Right underneath that is the user’s top 10 list, below which is their Instant Queue. Further down, Netflix offers several rows of personalized movie and TV show recommendations. The user interface has also been updated to allow users to tap any title just once in order to get additional information for that title, and twice to instantly begin watching it. Compatible with iOS versions 5.0 and above, Netflix says it will soon offer a version that works with the iPhone 5’s larger screen. An Android version is also in the works.


A CYNOPSIS MESSAGE


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Social media strategies to maximize results

Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET
Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund – Senior Director, Business Development & Strategy, The Intelligence Group
Jim Mollica – SVP, Consumer Marketing, Nickelodeon
Scott Thomas – VP, Consumer Marketing Cartoon, Network
James Lema – Director, Product Development, Poptropica
REGISTER NOW.


~ WEBSITE OF THE DAY ~

Squrl is a mobile video discovery service that is available for free on iOS devices, as well as on Apple TV via AirPlay. It allows users to find and watch videos from an array of popular content sources, including heavyweights such as YouTube, Netflix, Hulu, Vimeo, AOL, and Blip.tv.Yesterday, the app announced a slew of upgrades to give its video discovery capabilities a boost. These upgrades include:

  • Personalized recommendations that are based on users’ interests and consumption habits.
  • A new search engine that allows users to look for specific movies, TV shows, or videos from both free and subscription-based video providers as well as from links posted on Facebook and Twitter.
  • A faster user interface that now displays larger video thumbnails and titles. It also features a side navigation menu to ensure quicker access to favorite/recommended videos and an updated “Activity” tab that offers a video timeline to see which videos other people are watching.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
09.19.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: ART DIRECTOR/LA: Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 5+ yrs online ad exp. Portfolio req. http://bit.ly/PsuOVD (9/26)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact. www.nbcunicareers.com  #6989BR (9/26)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (9/26)

JOB OPENING: TALENT BOOKER/NYC: National Daytime Talk Show seeks experienced Talent Booker. Must have prior experience working on a daily talk show. Please send resume and references to [email protected] (9/25)

JOB OPENING: TEMP ASST. DESIGN DIR/WEtv/NYC: manage designers/vendors, prod scheds & budgets, some hands-on design work, 8+ years exp. Must have project management/supervisory exp. Resumes to: [email protected] (9/25)

JOB OPENING: SALES DIRECTORS (3) Outcast/Detroit/LA/CHI: CEO of your territory, Auto/CPG/Entertainment, agencies respect you. Amazing culture, impressive leadership. Resumes: [email protected] (9/25)

JOB OPENING: MGR AD SLS RESRCH/Discovery/NY: Have a strong understanding of Nielsen/MRI & proven exp; dvlp’g audience estimates & sls positioning materials; 7+ yrs TV/Media rsch exp.; https://careers-discovery.icims.com/jobs/6327/research-manager/job (9/22)

JOB OPENING: DIRECTOR OF DEVELOPMENT/Magnetic Productions/LA: Seeks LA-based Dir. of Dev. Winning pitches, network contacts, character development, sizzles. Will hold key position in company. Resume to: [email protected] (9/22)

JOB OPENING: DIR. PRODUCTION MGT/VH1/NYC: 7+ yrs senior level exp. with all formats; reality/scripted/events/ animation and studio multi-cam; solid prod. finance exp. a must; BA req.EOE/M/F/D/AAP www.viacomcareers.com (9/22)

JOB OPENING: SR MGR MKTG INTELLIGENCE/NYC: Dvlp consumer insights for full impact on strategic directions & key biz decisions. 6-12 yrs exp mktg rsrch exp. knwldg of & exp working w/ brdcst or ntwrk prgrmrs. Apply: http://bit.ly/Q8gjUy (9/22)

JOB OPENING: MANAGER, PUBLIC RELATIONS/HGTV & DIY/Knoxville: Manage Media Relations and Internal Brand Communications. 5 years of experience with public relations in cable television or broadcasting preferred. Click here to apply (9/22)

JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. Click here to apply (9/22)

JOB OPENING: VP ALTERNATIVE PROGRAMMING/CNBC/NJ: 10+ yrs TV production/development, exp. overseeing pilots/series & non-fiction production, idea generation & innovation. Apply: www.nbcunicareers.com Job#6733BR, EOE/M/F/D/AAP (9/22)

JOB OPENING: DIR. NATIONAL ACCTS & BUSINESS AFFAIRS/LA: Supports VP in mgmt of national MVPD accounts including development, financial analysis, client mgmt & contractual compliance. JD/MBA preferred, 5+ yrs. http://bit.ly/PpAUac (9/22)

JOB OPENING: MGR DIGITAL AD SALES RESEARCH/Viacom/NY: BA; 3+ yrs proj + staff mgmt exp. in Dig/Soc/Mobl + wrkng knwldge: ad effect, web + audience metrics (Omniture, comScore, etc.). EOE/M/F/D/AAP. Apply www.viacomcareers.com (9/21)

JOB OPENING: VP, HOME ENTERTAINMENT/Consumer Products/NY: Manage sales channels of Home Entertainment. Full Info/Apply: www.aenetworks.com/career.html (9/21)

JOB OPENING: SALES PLANNER/Music Choice-Ad Sales/NY: Build & manage media plans across mltple pltfrms (TV/VOD/mobile/online) for clients & support AEs. BA/BS, 2+ yrs agency/sales exp req http://musicchoicecareers.iapplicants.com (9/21)

JOB OPENING: VP MARKETING/GMC/ATL: Exp dev & impl off-air mktg campaigns across platforms & w/ partners & teams. 10+ yrs. of sr level mktg, adv & promoting orig. programming. Res: [email protected] (9/21)

JOB OPENING:  VP MKTG CREATIVE/TLC/MD: Oversee creative staff & implement on-air/off-air brand campaigns for ntwrk, mkt creative output for media platforms; 10+yrs on air mktg/ad/promo for a brdcst/cbl ntwrk: www.discovery.com req 6465 (9/21)

JOB OPENING: DIR. PROGRAMMING PLANNING & ACQUISITIONS/Style/NBCUniversal/LA: Execute programming strategy for linear, VOD and oversee acquisitions. 5 yrs exp. and knowledge of Nielsen req. www.nbcunicareers.com Job#6933BR (9/20)

JOB OPENING: MANAGER, AD SALES RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop ratings estimate. 3-5 years media/market research. Apply: [email protected] (9/20)

JOB OPENING: Writer/Producer/Lifetime TV/NY: Conceptualize, write & produce high impact promo campaigns for scripted & unscripted series & movies. 3+yrs On-Air Promo TV exp. Apply: www.aenetworks.com/careers.html (9/20)

JOB OPENING: COORD DIST OPS/A+E Nets/NY: Manage day-to-day admin activities, data entry, tech support & spec projects. Min 1 yr cable exp in an affiliate sales or billing capacity. Apply: www.aenetworks.com/career.html (9/20)

JOB OPENING: MGR DIGITAL AD SALES RESEARCH/Viacom/NY: BA; 3+ yrs proj + staff mgmt exp. in Dig/Soc/Mobl + wrkng knwldge: ad effect, web + audience metrics (Omniture, comScore, etc.). EOE/M/F/D/AAP. Apply www.viacomcareers.com (9/20)

JOB OPENING: ANIMATION MKT MGR/VIZ Media/SF: 5-7 years exp/entertainment marketing/knowledge of anime & manga / resume:[email protected]  NO ATTACHMENT Full Description: www.viz.com/company/job_id_143 (9/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CHILDREN’S/EDUCATIONAL MEDIA. Former Sesame freelancer and Nickelodeon intern looking for position, 5 years exp. in documentary and educational film distribution. [email protected] (9/25)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: http://www.voicebank.net/, www.castingnetworks.com/jburns, http://jburns.voices.com/, Linked In Member (9/22)

SITUATION WANTED: NYC SHOWRUNNER seeks dvlpmnt role w/growing prod. co, channel or media platform. Studio/field, talent, docs, lifestyle, news, talk & partners. I’ll pitch, prod & make profits for you! Contact: [email protected] (9/20)

SITUATION WANTED:  LA-based on-camera & voice actor w/in-home studio; green screen; tele & ear prompter proficient. Also taking meetings with LA or Regional Theatrical and Voice Over Agents – imdb.me/dawnpdavis – 424-354-7254. (9/20)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

10/07/24: Cynopsis Media Tech Update

nfl tech

Monday October 7, 2024 IN THE NEWS Meta introduced Meta Movie Gen, a set of AI tools to automatically generate videos, instantly edit them and synchronize them with AI-generated sound effects. Video clips are up to 16 seconds in length and 16 frames per second. As for sources of data, Meta said, “We’ve trained these […]

Cynopsis 10/07/24: WBD ad chief Jon Steinlauf stepping down

WBD's Jon Steinlauf stepping down

Monday October 7, 2024    IN THE NEWS Jon Steinlauf, one of the most respected executives in the media industry, is stepping down from his position as Warner Bros. Discovery Chief US Advertising Sales Officer later this year. “I have had the privilege of representing this great portfolio of brands for the last 32 years […]

CynCity

Cynsiders