Wednesday, September 18th, 2013

Cynopsis: DIGITAL
09.18.13

Good morning. It’s Wednesday, September 18, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Twitter’s overhauling its mobile app. It started today, with a small update to its look, in connection with the release of Apple iOS 7. A more comprehensive revamp is expected soon after, says All Things D. Among other upgrades, any multimedia will now appear automatically, instead of through an attached link.
In Other Words: The biggest part of the refresh will be a TV-trending conversation stream, to take advantage of recent acquisitions  – and conversation trackers – Trendrr and MoPub.

Microsoft announced a $40 billion share buyback program yesterday. The move comes after an already big year for the tech giant, with a management reorganization, CEO Steve Ballmer’s retirement, and the purchase of Nokia.
In other words: Microsoft is investing in its own stock in order to stay competitive with Yahoo and Apple; the two companies launched similar buyback programs in the past year.

AOL On’s latest original docu-series Flat Out is now available on www.FlatOutDK.com and the AOL On app. The 10-episode series coproduced with NASCAR Productions, follows the life of Dylan Kwasniewski, the youngest driver ever win the K&N Pro Series West Championship.

Original Star Trek TV show actor George Takei is hosting a new YouTube tech news web series called Takei’s Take. Series sponsor AARP ordered 12 eps of the four-minute videos. Takei currently has a formidable digital presence, with 4.56 million Facebook fans and 817,000 Twitter followers.

Madonna thinks piracy is ok… if it promotes freedom of speech. The pop star is releasing a short film called Secretprojectrevolution on piracy platform BitTorrent as part of her Madonna’s Art For Freedom internet project. BitTorrent users can access the short film on Sept. 24.

CONTENT MEDIA

Yahoo-ABC News Network is top of the heap as August’s most visited online news source, with 2.6 billion views and 82.2 million unique visitors. CNN placed second with 1.8 billion page views, and Huff Post Media Group News with 1.4 billion views snagged third. Last month, Yahoo-ABC News Network launched two web video series: World News: Beyond the Headline, Nightline Fix, and live-streamed coverage of the 50th anniversary of MLK Jr’s “I Have a Dream Speech.”

Bing is the latest to join the logo redesign trend along with Yahoo, YouTube and Google. The new logo is a flat yellow, specifically showcasing a lowercase angular letter “b.”
In Other Words: The Verge reports the new logo is part of Bing’s complete renovation of the search engine’s design and features – in order to keep up with rival Google.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!


A CYNOPSIS MESSAGE FROM WICT NY


WICT NY 2013 EXECUTIVE WOMEN’S LUNCHEON
Monday, October 28, 11 am – 2 pm – Mandarin Oriental, NYC
GENERATION INNOVATION
Millennials Defining a New Media Landscape

MODERATOR: Christine Romans – CNN
PANELISTS:
Pete Cashmore – Mashable    Kelly Day – Blip Networks
Joan Gillman – Time Warner Cable    Evan Shapiro – Participant TV & Pivot

CLICK HERE FOR SPONSORSHIPS OR TICKETS.


ADVERTISING

Online craft marketplace Etsy.com launched Pages on Tuesday, to allow brands to recommend the site’s products while simultaneously promoting its own product through a Pinterest-like page set-up. Babble, Martha Stewart Weddings and SwissMiss are already using Pages.

MOBILE ADVERTISING

Facebook‘s auto play video ads have been spotted in newsfeeds on Android devices this week. Facebook first announced auto play ads in April, and the tests indicate that it’s likely Facebook will roll out the technology sooner rather than later.

TECHNOLOGY

YouTube is experimenting with Chromecast so that viewers can use it to send videos from third-party sites from their browser to their TV. YouTube acknowledged the testing.

…Another video streaming service – Amazon Instant – updated its app to include AirPlay, so it can be used on Apple TV devices.
In other words: AppleTV has yet to include the actual Amazon Instant app – perhaps because Amazon is rumored to be creating its own over-the-top device, according to Tech Crunch. Google’s Chromecast doesn’t have an Amazon Instant app available, either.

EXEC MOVES

FremantleMedia North America hired Gayle Gilman as the new Executive Vice President of Digital Content. Gilman was previously Senior Vice President of Original Productions Entertainment Networks, and was a co-executive producer of Emmy nominated Ice Road Truckers.

Research company International Data Group Communications promoted Pete Longo to Chief Digital Officer for Media Brands in the U.S. and Michael Friedenberg to CEO, IDG Consumer & SMB. IDG Communications also promoted John Gallant as Chief Content officer for IDG Consumer & SMB.


A CYNOPSIS MESSAGE


Register Now – Cynopsis Millennials Webinar is Today!
Reaching Millennials: New Ways to Activate Viewership & Revenue
Today – 1:30-3:00pm ET

Expert Speakers:
MTV:
Joe Ortiz (SVP Marketing)
Fitzgerald + Co: Noel Cottrell (Chief Creative Officer)
Pivot/Participant Media: Kent Rees (EVP Marketing, Scheduling & Operations)
Turner Broadcasting’s Young Adults Group: Patty Gillette (SVP, Integrated Marketing)


DIGITAL SPOTLIGHT OF THE DAY

Forbes recently asked the question: how much does Facebook make from each of its 1.15 billion users? To illustrate the concept, Forbes created a video to visualize just how much each Facebook user contributes to the social network’s $108 billion worth, assigning a dollar value for every photo, shared item and like. So, what if users could buy a “like?” for themselves? According to the calculations, Facebook’s founder and Forbes’ 20th richest person in America, Mark Zuckerberg, would be downright beloved. Check out the video at www.cynopsis.com.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt| NYC

This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Our Sponsors | Silver: A+E Network | Gold: ABC Family | Participating: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483


See you tomorrow,
Jessica Reese
09.18.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: WRITER/SEG PROD/SPIKE TV/LA: 5 yrs exp. Write/prod field segments; pitch new ideas; book guests; oversee pre/post prod. Exp w/mktg integrations a must. LIVE exp a + Sports, pop cult, tech & gaming fan a +. Send res HERE (9/25)

JOB OPENING: WRITER/SPIKE TV/NY: 5 yrs exp. Highly-motivated self-starter. Expe writing host copy, on-air promos, mktg integrations a must; concept dev; Sports, pop culture and gaming enthusiast a +. Send res: HERE (9/25)

JOB OPENING: DIR, PROD INFO SECURITY/AMC/NYC: Oversee production security for AMC productions. Work w/Bus Affairs to address incident response for any IP rights violations on copyright/trademarked material. Submit res HERE (9/25)  

JOB OPENING: DIR, PHOTOGRAPHY/AMC/NYC: Oversee photog dept to support AMC PR dept. Exp hiring, evaluating, directing photogs. 5+ yrs exp in digital photography. Adobe Photoshop, Indesign, Illustrator req’d. Submit res HERE (9/25) 

JOB OPENING: YAHOO RESEARCH MANAGER  RETAIL/NYC: You will manage quantitative and qualitative studies run both internally as well as with third-party audience research companies. Resume to: http://bit.ly/18qjSge (9/25)

JOB OPENING: YAHOO MANAGER, RESEARCH OPERATIONS/SUNNYVALE CA: The single point of contact for the entire insights team in tracking studies and managing vendors abilities to execute studies on Yahoo. Resumes to: http://bit.ly/18qkHWm  (9/25)

JOB OPENING: SALES RESEARCH MANAGER/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/25) #11645BR

JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

JOB OPENING: VP AD SALES/NY: Re-inventors of media looking for VP AD Sales for a culture that redefines/delivers media for 21st century. Must have bkgd in ntwrk television/cable (digital sales a +s). Resume/CL: [email protected] (9/21)

JOB OPENING: MGR DIGITAL AD SALES MKTG/NYC: 2+ yrs exp agency, media. Create unique & dynamic digital and cross platform mktg packages around Syfy program and web. Gen understding online APPLY HERE (9/21)

JOB OPENING: SUPERVISING PROD/Comedy Central/NYC: Lead talented team of content strategists & producers dvlpng/executing multi-platform. 7+ yrs digital strategy exp w/ at least 3 yrs in a mngemnt role. Full details/apply HERE (9/21)

JOB OPENING: AD SOLUTIONS MGR/NYC: create presentations, sales materials, brainstorm, comScore research & mock dev., event planning, 5yrs media exp. Apply: http://goo.gl/bFo2pj (9/21)

JOB OPENING: SALES ASST/WGN AMERICA/LA: Be liason between sales & plan’g depts, traffic, billing & ad agencies. Knwlg Excel, Word, PP & Dealmaker &/or Wide Orbit is a +. Good comm, interpersonal & organzt’l skills. Info/apply HERE (9/21)

JOB OPENING: DIRECTOR WEB PRODUCTS/CBSSports.com: Drive prod vision, strategy & execution. 10 yrs web prod dev & mgmt. Resume here (9/21)
 
JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inventory. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE (9/21)

JOB OPENING: PUBLICITY MGR/BBC AMERICA-NYC: Devise and implement creative publicity strategies for BBC AMERICA programs to maximise exposure. 5+ yrs exp. knowledge of publicity tactics & US/UK programming. [email protected] (9/20)

JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.: Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a + Res/CL: HERE (9/20) 

JOB OPENING: VP, DEVELOPMENT/NY: Brilliant & resourceful Dev’t Exec needed to create/conceptualize cutting-edge unscripted series for talented & growing prodco. Proven track record and contacts a must. Send resumes to: [email protected] (9/20) 

JOB OPENING: MGR,DIGITAL MEDIA/AMCN/NYC: Manage AMCN digital media strategy- all corporate web properties, press site and digital content. 5+ yrs. exp. web development & design, excellent knowledge HTML, CSS, XML, JavaScript CLICK HERE (9/20) 

JOB OPENING:  SR DIR, MKTG/TURNER-TNT/ATL: 10+ yrs ENT mkting exp. Support TNT scripted programming. Dev 360* multi-platform mkting campaigns. Exp managing big budgets. Oversee 6 direct reports. Relocation provided. Resume HERE (9/20)

JOB OPENING: SR SALES PLAN’G ANALYST/The CW/NY: 1-4 yrs exp. Contract maint, inventory mng, traffic coord, stewardship eval, budget&plan rvw & apprvl, weekly rev reports gen, ratings impact & system upkeep. Agency/Ntwrk exp + To Apply: HERE (9/20)

JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

JOB OPENING: RSCH MGR (TEMP)/CNN Hispanic/Miami: 4+ yrs exp Hispanic brdast/media/rsrch. Exp w/ local or nat’l TV ratings data Working knwlg of Arianna, NPower, Scarborough Prime Lingo, Simmons OneView, &  AdViews req’d. Resume HERE (9/19)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY or ATL: Innovative rsch on brand, xplat, social in fast paced news envir. Need Nielsen tv/Omniture/comScore/data & reporting skills. Stats, primary exper prefd. 8+ yrs rsch exp, apply HERE (9/19)  

JOB OPENING: DIRECTOR, PROGRAMMING/HGTV & DIY/Knoxville: Creates & develops new original programming. Manages all aspects of original commissioned productions. Maintains and evolves ongoing series. 6 yrs exp. CLICK HERE TO APPLY (9/19)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

SITUATION WANTED: AUDIENCE/MARKET RESEARCH/HELP AVAILABLE: Pt-time, Temp, Fl-time. Exp’d media rsrch & insights. Quant/qual analysis, primary research, sales support. Nielsen, STB, comScore, MRI, Scarb., Kantar, WRAP, PP Excel. [email protected] (9/19)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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