Cynopsis: Kids!
10/26/11

Good morning. It’s Wednesday, October 26, 2011, and this is your first early morning Kids briefing.

Nickelodeon will premiere the new CG animated series Kung Fu Panda: Legends of Awesomeness, which it is co-producing with DreamWorks Animation SKG, on Monday, November 7 at 5:30p, with new episodes airing all week at 5:30p following new episodes of SpongeBob SquarePants at 5p.  Based on DreamWorks Animation’s Kung Fu Panda movie franchise, Kung Fu Panda: Legends of Awesomeness features Lucy Liu (Kill Bill and James Hong (Big Trouble in Little China) reprising their roles as Viper and Mr. Ping, respectively.  Kung Fu Panda: Legends of Awesomeness will move to its regular Friday at 8p time slot beginning December 2, 2011.  Kung Fu Panda 2 is set to release on Blu-ray and DVD this December 13, 2011.  In support of the new series premiere, Nickelodeon has set a multiplatform effort that includes sneak peeks, image galleries, and promotional content that will stream on Nick.com as well as Nickelodeon’s wireless partners.  Additionally, Nick.com ( www.nick.com ) will launch a Kung Fu Panda: Tales of Po game where Po, who narrates his adventures as the Dragon Warrior, must master Kung Fu in order to take down the bad guys.  Kung Fu Panda: Legends of Awesomeness is executive produced by Peter Hastings (Animaniacs, Pinky & the Brain) with Randy Dormans (The Penguins of Madagascar) and Gabe Swarr (Dexter’s Laboratory) serving as supervising producers.  The series is produced at the Nickelodeon Animation Studios in Burbank, California.

Cartoon Network will premiere its new original live-action (with video game elements) TV movie, Level Up ( www.cartoonnetwork.com/levelup ), on Wednesday, November 23 at 7p, which will be followed by a Level Up half-hour series debuting in 2012.  Created and written by Derek Guiley and David Schneiderman (writing duo on Chasing Liberty) and the movie is directed by Peter Lauer (Sons of Tucson, Chuck), Level Up follows three teen high school kids that hardly know one another at school  but outside of school they are heroic avatars, working together in a massively multi-player online video game, Conqueror of All worlds.  When the avatar teens mistakenly open a portal from the game into the real world, they unleash the games evildoer, Maldark, his trolls, and the entire content of the internet into their otherwise quiet neighborhood.  Now the three must find a way to work together in the real life (IRL) with another classmate to win the game and save the world.  The Level Up series, which will pick up where the movie leaves off, featuring the same cast, is executive produced by Peter Murrieta (Wizards of Waverly Place, Hope and Faith).  Simultaneous to the premiere of the Level Up movie on November 23, CartoonNetwork.com will launch the 3D ‘dungeon-crawl’ adventure game Maldark: Conqueror of Worlds, which is similar to the game in the movie and reflects the action and humor of the property.  Further content will be available to fans about the movie and eventually the series, including behind-the-scenes footage, clips, music videos, photos, game videos and cheats, among others things at Facebook.com/levelup ( www.facebook.com/levelup).

NEW PRODUCTION & DEVELOPMENT

AT New Media, licensing agent for web-based singing and dancing Gummy Bear (aka Gummibar), reveals that a new animated TV series based on Gummy Bear ( www.gummibar.net ) is currently in development.  The multi-lingual character can sing in eleven different languages and the Gummy Bear videos are popular all over the internet.  The Gummy Bear Song has been downloaded one billion times, and is also featured in Ubisoft’s music video game franchise, Just Dance Kids.  AT New Media has been building a UK licensing program for the property, which includes partners such as Whitehouse Leisure (plush) and Fashion UK (hoodies), as well as promotional campaigns featuring Gummy Bear with partners elsewhere including BN Telecom (Turkish telephone company), Ifantis (Greek food manufacturer), and McDonald’s (Germany).

MARKETING

Warner Bros. opens The Harry Potter Shop at Harrods, a new dedicated pop-up 4,000 square feet retail boutique that features elements from Diagon Alley at the famous London department store.  The Harry Potter Shop at Harrods, which is on the 3rd floor and is open now through January 2012, features a wide range of Harry Potter toys, prop replicas, collectibles, games, costumes from Rubies, Lego Harry Potter video games and the Harry Potter: The Complete 8-Film Collection in the Limited Edition Elder Wand Chest (this is available only a Harrods from December 2).  Also on display are original props and costumes from the movies, and game pods are available for fans to play the Lego Harry Potter: Years 1-4 and the upcoming Lego Harry Potter: Years 5-7, when it releases November 18, 2011.  Additionally, the studio is also offering a special preview of Warner Bros. Studio Tour London  The Making of Harry Potter in advance of the official opening March 31, 2012.  What else is there? OK  there is also a competition sponsored by The Harry Potter Shop at Harrods, a gift with purchase, and other promotions that will be announced via the Harry Potter UK Facebook page.

In other Harry Potter news, Warner Bros. is set to stop shipping of all of the Harry Potter movies as of December 29, 2011.  This, by the way, will also include Harry Potter and the Deathly Hallows  Part 2 and the Harry Potter: The Complete 8-Film Collection on DVD and Blu-ray that doesn’t arrive at retail until November 11, 2011.  Warner Bros.’ Potter moratorium does not include digital  Electronic Sell-Through & VOD, or games.  When will they be released again? Who knows  but Disney has done quite well with its Disney Vault strategy over the years.  The Harry Potter movie franchise has grossed $12.1 billion so far for Warner Bros. Entertainment, with $7 billion at the worldwide box office for Warner Bros. Pictures and $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.

Coolabi team with Whiteleys Shopping Center in London to open a pop-up shop featuring the classic kid properties Bagpuss and Clangers.  Created and owned by Smallfilms and Peter Firmin, Coolabi represents the rights for both Bagpuss and Clangers.  The Bagpuss & Co. pop-up shop, which replicates Emily’s Bagpuss store from the series, is open for the current school holiday (October 25-30) and offers fans the opportunity to see the original Bagpuss and Clangers puppets, meet Firmin, hear the Bagpuss theme song performed by the original show’s composer, Sandra Kerr, and of course shop for products including plush toys, greeting cards, DVDS, and microwaveable Bagpuss slippers.  Proceeds from select Bagpuss products will support Asthma UK, while proceeds from select Clangers merchandise will go to the Yorkshire Cancer Research.

MORE KIDS STUFF

Disney inks a deal in Turkey with free-to-air channel Free Sat that will see Disney Channel debut there beginning January 12, 2012.  Disney Channel Turkey will be an ad-supported channel and will be available to direct-to-home, cable and IPTV platforms.  While Disney Channel will be free in Turkey under this deal, the Disney XD and Disney Junior channels continue to be available in Turkey via pay TV platforms.  Prior to this Disney Channel was available in Turkey via pay TV services, as it is in many countries.

Heads up! Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!

STONE SOUP

Digital media use among younger kids (0-8) continues to grow, with infants and toddlers spending twice as much time in front of screen media as with books, according Common Sense Media‘s, a nonprofit group, new Program for the Study of Children and Media study Zero to Eight: Children’s Media Use in America, which it presented yesterday in Washington DC.  The research study, the first of its kind, also discusses the concept of an “app gap”  the disparity between low-income and upper-income families and which group is downloading apps for their kids to use.  Other key findings include:

• 42% of kids under 8-years-old have a TV in their bedrooms.
  • 30% of K0-1, 44% of K2-4, and 47% of K5-8.
• Half (52%) of all K0-8 have access to a new mobile device such as a smartphone, video iPod, or iPad/tablet.
• More than a third (38%) of kids this age have used one of these devices, including 10% of K0-1, 39% of K2-4, and more than half (52%) of K5-8.
• In a typical day, one in 10 (11%) K0-8 uses a smartphone, video iPod, iPad, or similar device to play games, watch videos, or use other apps. Those who do such activities spend an average of 43 minutes a day doing so.
• In addition to the traditional digital divide, a new “app gap” has developed, with only 14% of lower-income parents having downloaded new media apps for their kids to use, compared to 47% of upper-income parents.
• Even though there are ever increasing new technologies and platforms, TV continues to dominate kid’s media use.  Among all K0-8, an average of 1:40 is spent watching TV or DVDs in a typical day, compared to 29 minutes reading or being read to, 29 minutes listening to music, 17 minutes using a computer, 14 minutes using a console or handheld video game player, and 5 minutes using a cell phone, video iPod, iPad, or similar device.
• With infants and toddlers  K0-1 spend more than twice as much time watching TV and DVDs (53 minutes) as they do reading or being read to (23 minutes).  Some of these younger kids are already multitasking, 23% of K5-8 use more than one media “most” or “some” of the time.

EXECUTIVE MOVES

DreamWorks Animation SKG has retained Chuck Viane as Global Distribution Consultant.  Viane with work with DreamWorks Animation executives to counsel the studio on its future distribution strategy and plans.  DreamWorks Animation’s distribution current distribution deal with Paramount runs through 2012.  Viane previously served as President/Global Distribution for Walt Disney Studios Motion Pictures.  Viane toiled for Disney for 25 years and retired earlier this year.  Prior to Disney he was VP and Head Buyer for General Cinema Theater Corp.

Sony Computer Entertainment America (SCEA) appoints Guy W. Longworth as SVP/Marketing and PlayStation Network.  He will report to Jack Tretton, President and CEO, SCEA.  A consumer marketing veteran, Longworth will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development.  Longworth joins SCEA from Annapurna One, which he founded.  He previously toiled for Jemella, Marlow Foods, Kellogg’s, Kraft Foods, and Procter & Gamble.

RATINGS

Nickelodeon‘s premiere of its new original TV movie Fred 2: Night of the Living Fred on Saturday, October 22 at 8p, drew 5.7 million Total Viewers and was the week’s top basic cable TV program with K6-11 and K2-11.  The movie was up among K2-11 (3.2 million) by +12%, K6-11 (2.8 million) by +26%, and Tweens 9-14 (2.5 million) by +28%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/17-10/23/11 :
Total Day     (000)  Primetime       (000)
NICK° :              998    DSNY* :               1448
DSNY* :             894    NICK JR°° :            546
CARTOON:         454    NAN** :                485
NICK JR°°:        355    ADSM** :              266
NAN** :             284    DXD:                    213
ADSM** :           198    ESPN:                  127
DXD:                 151    NICKTOONS:        123
SPROUT***:        83    SPROUT***:       105
NICKTOONS:        83    MTV:                     92
TEENNICK:           46    DISCOVERY:          64
ESPN:                  46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/17-10/23/11 :
Total Day    (000)  Primetime       (000)
DSNY* :            585    DSNY* :               1144
NICK° :             557    NAN** :                 297
CARTOON:        296    ADSM** :              188
NAN** :            179    DXD:                    184
ADSM**:          133    NICKTOONS:          87
DXD:                119    NICK JR°° :             85
NICKTOONS:      57    ESPN:                     73
NICK JR°°:         55    MTV:                      69
TEENNICK:         40    TEENNICK:             47
ESPN:                32    ANIMAL PLANET:     47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/17-10/23/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             467    DSNY* :               902
NICK° :              433    NAN** :               324
CARTOON:         244    ADSM** :             270
NAN** :             227    DXD:                   147
ADSM** :           217    MTV:                   137
DXD:                   98    NICKTOONS:         86
NICKTOONS:        59    ESPN:                   82
TEENNICK:           53    COMEDY:              69
MTV:                    66    TEENNICK:           56
COMEDY:              38    DISCOVERY:         53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings  Kids Cable Network Averages (000) for Saturday, October 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1378; K6-11 976; TWEENS 9-14 774
DISNEY CHANNEL:     K2-11 1208; K6-11 845; TWEENS 9-14 584
CARTOON NETWORK: K2-11   538; K6-11 366; TWEENS 9-14 289
DISNEY XD:               K2-11   252; K6-11 200; TWEENS 9-14 137
NICKTOONS:              K2-11   137; K6-11 102; TWEENS 9-14   91
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 23, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1289; K6-11 890; TWEENS 9-14 704
DISNEY CHANNEL:     K2-11 1111; K6-11 834; TWEENS 9-14 626
CARTOON NETWORK: K2-11   483; K6-11 326; TWEENS 9-14 262
DISNEY XD:               K2-11   162; K6-11 134; TWEENS 9-14   85
NICKTOONS:              K2-11   147; K6-11 102; TWEENS 9-14 100
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 824; K6-11 358; TWEENS 9-14 270
DISNEY CHANNEL:     K2-11 839; K6-11 468; TWEENS 9-14 375
CARTOON NETWORK: K2-11 412; K6-11 249; TWEENS 9-14 186
DISNEY XD:               K2-11 185; K6-11 131; TWEENS 9-14 123
NICKTOONS:              K2-11   61; K6-11   39; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:  Who asked, “How much is that Gorilla in the window?”  Ogee from Magilla Gorilla. Kudos to: Monica Lenti-MTV Networks/NYC; Stefanie Bravata-AMC Networks/NYC; Ron Yurman-Short Hills Media Group/Short Hills, NJ; Pat Brady-CESD/LA; Margie Hernandez/LA

Today’s Trivia Question:   I may be a swinger, but I always return to my beloved mate Ursula.  Who am I? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.26.11

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