Wednesday, October 26th, 2011

Cynopsis: DIGITAL

Good morning, it’s Wednesday, October 26, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The conversion rate of turning people into customers is four times higher for Facebook fan pages than it is for regular display ads and six times higher than standard Facebook ads, reports GigaOm based on findings from an ad campaign that social analytics firm Campalyst ran with Blue1 airlines. From August to September, Blue1 ran a multi-channel ad campaign that included regular status updates on its Facebook fan page, targeted Facebook ads and traditional display ads. The results showed that branded fan pages were significantly more successful in driving ticket purchases than the other forms of digital ads. While it makes sense that fans of a company’s Facebook page would be more likely to purchase, GigaOm notes an interesting statistic that speaks to Facebook’s emerging ad serving strategy: only 14% of users who are already fans of a brand will see the brand’s status updates on their news feed. So, as Facebook makes more data available on fan pages, it is also limiting how often brand status updates will appear in news feeds. Why? Sponsored stories; advertisers pay to reach fans’ news streams.


Fox Networks has announced that Verizon FiOS TV and Mediacom subscribers will have access to FOX on Demand and its lineup of FOX primetime programming. This deal will allow subscribers to watch episodes the day after they air by logging on to or and entering their subscriber IDs and passwords, instead of having to wait eight days like non-subscribers. Verizon has already launched the service while Mediacom will follow suit in the coming weeks.
ESPN has inked a six-year deal with the Women’s Tennis Association to bring live coverage of its events across all ESPN platforms, including ESPN3, the sports network’s multi-screen channel.
The news has not gotten any better for Netflix after it announced that it lost 800,000 subscribers in the third quarter. The company’s shares fell $44 overnight from the $118 they closed at on Monday, a loss of 37%. Bloomberg says that is the biggest intraday decline since October 2004. It is a staggering loss indeed when you consider the stock closed at an all-time high of $298 on July 13.
As a part of its Work of Art: The Next Great Artist web series, is premiering the first of eight new webisodes sponsored by, in which contestants compete to create a new “Car of the Year” trophy and win $10,000. In a bit of double promotion, once the show is down to only three contestants, fans will be able to log-on and vote for a trophy and also be in the running to win $10,000 of their own. New webisodes will air on Wednesdays at 6 pm.
Son of Ted Turner and popular sportsman Beau Turner will host a 20-minute live chat on the Sportsman Channel‘s Facebook page while his show Beau Knows Outdoors airs on the network’s TV channel on Thursday night at 10:30 pm ET. Viewers will also have a chance to win a Zeiss Victory Riflescope donated by Turner during the chat.
Foodily, the site that lets users compare recipes and share on Facebook, has refined its search capabilities, now allowing people to filter and share searches according to specific medical conditions. It is accessible both via the network’s own website and Facebook app. In related news, Healthline will also incorporate this functionality into its “Powered by Foodily” recipe search.


The National Cable Television Cooperative, Inc. is looking to create a centralized authentication platform for multi-screen services like HBO GO, according to a report from Light Cable Reading. This new system would make it easier for cable operators, who do not have the means to create their own authentication systems, to provide TV Everywhere services for their subscribers without having to make individual requests for multi-screen services.
has secured a $9.5 million round of funding led by S3 Ventures, with additional funding from existing investors such as Mark Cuban. The company’s technology allows businesses to identify connected devices in order to improve online ad targeting effectiveness and minimize risk fraud.


Visa has filed for several patents that “provide a blueprint for using credit-card transaction data to target digital ads and personalize other content, such as search results,” says a report from The Wall Street Journal. The patent applications also indicate the possibility of using tracking data to see if a delivered ad leads to a consumer buying the product it advertises.
Google has launched Search Triggers, a tool that allows TV advertisers to use search trends data to control and customize when and how they deliver ads through the Google TV Ads platform, said the TV Ads team in a blog post. The service monitors real-time changes in demand for key terms you specify and automatically adjusts your daily budget to match that spike or decline.


Broadcast Interactive Media (BIM) will be the website technology provider for Telemundo Station Group, which will re-launch its 10 local TV station websites on the BIM platform by the end of 2011. Not done dealing, BIM also announced a contract extension with NBC Owned Television Stations to continue providing CMS services for the NBC stations’ 10 locally-oriented websites.


During work hours, Facebook is outpacing TV in consumer media time spent, according to a report from eMarketer. Adult millennials are the biggest drivers of this trend as 44% reported logging on to Facebook between 9 am and 5pm, while only 28% watched TV. Teen millennials (15 to 17 year-olds) also reported higher Facebook usage than TV (30% vs. 24%). As for the youngest consumer group (8 to 14 year olds), there was an equal number (16%) who indicated using Facebook or watching TV. In fact, the only exception was baby boomers as they prefer to watch TV across all hours. Finally, all age groups showed losing interest in Facebook in favor of TV during the evening hours.
The latest Mobile Mix report from Millennial Media took a look at the iOS over the third quarter of 2011 and found that mobile impressions grew 60% year-over-year across all iOS devices. In fact, iPad impressions alone grew 456% on Millennial’s platform. Other findings from the report include:

  • The iPhone accounted for 54% of iOS impressions on Millennial’s platform.
  • Android was the leading operating system across smartphones and connected devices as it grabbed 56% of impressions.
  • In terms of ad spend on applications, Android apps had a 49% share, which is a growth of 20% quarter-over-quarter.



Hipmunk, the popular flight and hotel travel search engine, has unveiled a new feature that integrates Google Calendar into the service, reports TechCrunch. Essentially, it can now check flight listings and figure out which ones will best fit into your schedule. You can choose to ignore some conflicts or even hide all flights that would clash with plans.
has completely redesigned its Chrome Web Store, and it is much sleeker with larger visuals and cleaner navigational features. The redesign follows the aesthetic overhaul the company recently gave to Gmail. Do check it out if you use the browser.


David Wertheimer has been appointed by Fox Broadcasting Company to be its new President of Digital. Reporting to FOX president of entertainment Kevin Reilly, Wertheimer will be responsible for the network’s digital entertainment strategy, operations and future ventures including websites, apps and more.
ESPN has hired Michael Bayle as Senior Vice President and General Manager of ESPN Mobile. He will be in charge of all aspects of ESPN’s mobile strategy and execution and will report to John Kosner, senior vice president and general manager of ESPN digital and print media.

George Linardos is the new Head of Digital Operations at Time Inc, reports The Wall Street Journal. The former Noka executive will be responsible for driving sales growth for Time’s digital products.

IBM has tabbed sales exec Virginia M. Rometty to replace Samuel J. Palmisano as its new CEO and President, effective January 1, 2012. Palmisano will stay on IBM’s board as chairman, a position he has held since 2003.

Scott Moore will become the Chief Digital Officer, a newly created position, for Yell Group, a U.K.-based yellow pages and local directory services provider. Based out of a new office to be opened in Seattle that will also serve as the center of the company’s digital operations, Moore will oversee the creation and development of digital products and services for small to midsize enterprise customers. Moore will report directly to CEO Mike Pocock.



Occupy the Internet. There’s really no better way for me to put what the website does than that. All you do is simply add a URL to a website in the entry box, any website you want to have occupied, and then click “Occupy!” It will take you directly to that site and project animated GIFs of people (and popular characters ranging from William Wallace to Batman, a Stormtrooper and even Pikachu) in front of the site, protesting and picketing. Not bad, internet. Not bad.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

JOB OPENING: IP ATTORNEY, LEGAL, & BUS AFFAIRS/A+E Networks/NY:IP, Trademark, Copyright. Min 5-8yrs firm & in-house media law.More info &Apply:   (11/2)

JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps. (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit job# 3309BR (10/28)

JOB OPENING:  DIR, DIG AD SALES MKTG/A+E Networks/NY:Collaborate w/DigAd Sales, Programming & Mktg teams to present/report on Digital capabilities across brands/properties.More info &Apply: (10/27)

JOB OPENING:  TRAFFIC COPY/LOG COORD/NYC: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (10/27)

JOB OPENING:  VP, SALES RESEARCH  NBC SPORTS GROUP/NY: Will lead the Research team that supports Sales & Marketing efforts across the Sports Group portfolio. To apply, visit job# 3273BR (10/27)

JOB OPENING:  MGR INTEG MKTG MOVIES & VIDEO GAMES/NICKELODEON/NY: Mng all aspects of ideation, creation, execution & fulfillment of prmtionl prgrms B.A.bus/mktg pref’d 5-6+ yrs mkt/sales/digi ent media. (10/27)

JOB OPENING:  PRODUCER/Sprout/PHL:Prod Live Preschool Block 3x per wk, prod updateable block content, prod multiplatform clips, 5+ yrs prod’g exp, kids exp ++, great writer, team player, multi tasker [email protected] (10/27)

JOB OPENING:  MGR. DIG. AD SALES RESEARCH/LA: Min 5 yrs. exp in digital analytics. Proficient w/ Omniture, Nielsen@Plan, Media Metrix. Apply: (10/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR. Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected]  (10/27)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]