A CYNOPSIS MESSAGE FROM SPECIFIC MEDIA

Cynopsis: DIGITAL
10.23.13

Good morning. It’s Wednesday, October 23, 2013, and this is your first early morning digital briefing.

Clearleap has partnered with program distributor iN DEMAND (which is owned by Comcast, Cox and Time Warner Entertainment) to upgrade its video-on-demand cable distribution network. As part of the deal, iN DEMAND will also use Clearleap’s multiscreen video and digital management systems. Clearleap CEO Braxton Jarratt told Cynopsis, “This partnership provides iN Demand with the advanced management and all-IP distribution systems needed to help their cross-platform strategy.”

Amazon and MGM struck a deal to expand content for Amazon’s Prime Instant Video, allowing Prime members to stream History Channel series Vikings, as well movie titles from MGM’s library like Fargo, Platoon and Annie Hall. Prime is already the online subscription home for popular series like PBS‘s Downton Abbey and CBS‘s Under the Dome. Your move, Netflix.

In 3 short weeks, we’ll announce the winners for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today for the November 12th event: http://www.cynopsisdigitalsummit.com/model-d-awards/

Amazon may be next in line to join Google and get in on Facebook’s ad exchange network, FBX, reports Business Insider. If indeed it happens, the trio will have to exchange data with one another and consumers may be cross-targeted cross all three companies – a first.
In Other Words: It’s a smart move for Facebook, who will be collecting bucks from both giants to let them in under the tent.

Brands, advertising agencies and those who serve them gathered at the Digital Place-based Advertising Association (DPAA) Video Everywhere Summit in New York City yesterday, and discussed ways for brands to best utilize video advertising and how to improve the market as a whole, such as making the buying and selling of video ads more standardized. The Media Kitchen President Barry Lowenthal compared video out-of-home advertising to where mobile advertising was just a few years ago: the solution, he says, lies in simplifying and normalizing the ad-buying experience for brands.

As the holiday season approaches, Fisher-Price is looking to lure millennial moms in the digital space. The brand’s “Share the Joy” campaign offers consumers a $5 coupon when they hit FP’s landing page, and $5 more to share the site’s videos with friends. The effort will be supported by TV ads.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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Comcast is divulging details of its new multiscreen video tech, VIPER. C2meworld reports the new IP video product will offer on-demand video, live TV streams and other digital media for connected devices like smartphones, game consoles and smart TVs. Although Comcast has been mostly quiet about VIPER, over the past year it has already started to integrate the tech into all of Comcast’s products.

A new report released today from Touchstorm Video Index: Top Brands Edition found that small brands are beating the world’s mega brands on YouTube. Only 74 biggies, including Nike, EA Sports, Lego and Coca-Cola, are ranked in YouTube’s top 5,000 entries. Touchstorm CEO Alison Provost told Cynopsis, “Many brands spend a lot of time trying to create new content formats, thinking ‘nothing like this exists, so let’s break through the clutter.’ In the year it takes them to figure out that the experiment didn’t work, more mindshare is lost. It’s madness.”

Unruly Media found that 40 percent of the 1,000 most shared videos on Instagramcame from brands, according to a new report released yesterday. Some specifics:

• The most shared brand on Instagram was MTV, with 84 videos in the top 1,000, which resulted in more than 130,000 shares on Facebook, Twitter and blogs.
• Peanuts’ Snoopgram was the most shared branded video on the platform followed by an EA Sports video and a promo for HBO’s Girls.
• The total number of Instagram videos shared on Twitter was the equivalent to ten percent of YouTube videos shared on the same social platform.

ABC dominated half of the top ten in the DVR Playback Rankings according to a Nielsen report for the first week of October. Although CBS’s Big Bang Theory and NBC’s Blacklist were the top two, ABC’s Marvel Agents S.H.I.E.L.D, Modern Family, Grey’s Anatomy, Nashville and Scandal all took primo spots.

About.com announced yesterday that it has hired Brian Colbert as its first Chief Revenue Officer. Colbert was previously Vice President of Mobile Advertising Sales for Pandora.

Multiplatform advertising agency Collective has hired Jaisimha Muthegere as Vice President and General Manager of India Operations and Steve Silvestri as Vice President of Television. Muthegere was a previous Yahoo executive, and Silvestri was a former DirectTV executive.

Join me and a host of experts at our November 13 Cynopsis Digital Measurement Summit! This all-day conference will bring together expert speakers on topics including measurement, TV everywhere, data, the second screen, YouTube, and much more! Register your team today: http://www.cynopsisdigitalsummit.com

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Bravo’s Top Chef: Last Chance Kitchen, the multiplatform Emmy-winning digital series, will kick off its third season premiere tonight after Top Chef airs on Bravo. The digital series chronicles the kicked-off contestants fighting for another chance on the television show’s finale. Last season, the digital series brought in 9.5 million views. New episodes will be available every Wednesday at www.BravoTV.com and on mobile devices. View the trailer for the new series at www.cynopsis.com.

 A CYNOPSIS MESSAGE

See you tomorrow,
Jessica Reese
10.23.13

Roberta Caploe: Editorial Director
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JOB OPENING: BUS DEV ACCOUNT EXECUTIVE/YUME/NY: Develop/Maintain strategic partnerships & Licensing relationships w/Publishers. 2-5 yrs sales exp req’d. Strong kwldg of advtsg tech solutions. Resumes HERE: [email protected] (10/30)

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