Wednesday, October 17th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, October 17, 2012, and this is your first early morning briefing.

In the UK, BSkyB enters into a deal with Warner Bros. to offer exclusive access to all eight Harry Potter movies via its Sky Movies channel starting next month for three months. Sky Movies will be the sole UK TV service to have rights to the Harry Potter movies. During the window, the Harry Potter movies will be available in HD, each showing uncut and without commercials. The movies will also be available to Sky Movies customers On Demand via their Sky+HD box, as well as on the go on various internet-connected devices (e.g. iPhone, iPad, Android smartphones) through Sky’s multiplatform TV services Sky Go. The final movie in the series, Harry Potter and the Deathly Hallows – Part 2, will also be available on Sky 3D. The Harry Potter movies will also be available via the Sky Movies monthly pass on Now TV, an internet TV service powered by Sky.


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | 11:30am-6pm

More info + registration:

Registration / Tickets: Jenn Sredzinski, 203.906.4603
Advertising / Sponsorships: Mike Farina, 203.218.6480

Sponsor: Tremor Video + Spotlight Sponsor: Videology + Media Partner: Ad Club of NY


Turner CN Enterprises (TCNE) inks a four-year, multi-territory licensing and merchandising deal for the boy-targeted CGI animated action/adventure series, Gormiti (52×22), for EMEA.  Gormiti is a co-production between Mondo TV and Giochi Preziosi. Under the agreement, TCNE will serve as the master licensing agent for EMEA (excluding Italy, San Marino, Vatican City and France), while Mondo TV Consumer Products will act as sub agent for Russia, Eastern Europe (excluding Yugoslavia) Greece, Spain and Portugal. Currently airing on Boing in Spain and Italy, Gormiti will make its full rollout across EMEA on Cartoon Network in 2013.

Warner Bros. Consumer Products (WBCP) appoints Character Group as the UK master toy partner for Looney Tunes. Under the three-year deal Character will develop construction playsets and micro-figures under its Character Building banner. Furthermore, Character will also develop and manufacture a new collection of Looney Tunes “Motion Sensor Plush”, as well as an assortment of figures, playsets and traditional plush lines. WBCP and Character Group have a similar existing deal for Scooby-Doo.

Zodiak Kids enters into a licensing deal with UK-based Cooneen & Miserli to create nightwear and underwear based on Nick Jr.‘s preschool series Tickety Toc, including featuring the show’s comedic duo Tommy & Tallulah. Cooneen & Miserli plans to launch its new line of products in the UK and Ireland from fall/winter 2013. This new deal for Tickety Toc follows recent pacts wit Vivid Imaginations for the UK, US Master Toy Partner Just Play and US & UK DVD partner Anchor Bay Entertainment. Tickety Toc is produced by Zodiak Kids’ production company The Foundation, and Korea-based FunnyFlux Entertainment. Zodiak Kids holds all worldwide rights for Tickety Toc, excluding Korea and Japan.

FremantleMedia Enterprises (FME) signs a raft of new licensees in the UK and Ireland for its preschool series Tree Fu Tom, which can bee seen on CBeebies. The new round of licensing partnerships covers multiple categories including: Blues (daywear clothing); MV Sports (wheeled toys); Flair (arts & crafts); VMC (accessories and dress up); Gemma (greeting cards and party products); Ravensburger (puzzles); Egmont (annuals); and Rainbow Productions (character costumes). CBeebies recently ordered a second season of Tree Fu Tom for 2013. Featuring animation produced by Blue Zoo Animation, Tree Fu Tom is a co-production between FME and BBC for CBeebies. The series is distributed by FME. Jackie Edwards and Alison Stewart are executive producers on the series for the BBC, with Bob Higgins and Sander Schwartz executive producing for FME. Tree Fu Tom was created and produced by Daniel Bays.

Sanrio names CPLG Iberia as the licensing agent for the classic Mr Men and Little Miss brand across Spain and Portugal. Based on the Mr Men and Little Miss books created by Roger Hargreaves, CPLG Iberia plans to build a licensing program across Portugal and Spain targeted to both adults that grew up with the brand and kids that are discovering Mr Men and Little Miss for the first time. A new style guide, created by Sanrio Power House design team, will be available to Iberian licensees.

Rainbow, an Italian producer/distributor/licensor, finalizes a licensing partnership with US-based Jakks Pacific for the toy rights to the girl-targeted properties and animated TV comedy/adventure series PopPixie. Under the deal, which covers all English-speaking territories. Jakks Pacific plans to manufacture, distribute and market a line of toys, including dolls, figurines, dress sets and plush, based on the PopPixie animated series, which it will launch at retail in spring 2014. Airing in 25 countries across Europe, PopPixie has 115+ licensees already on board across key licensing categories including toys, publishing, back-to-school, home entertainment, apparel and Fast Moving Consumer Goods (FMCG).

In other news, Rainbow‘s plan for its animated series Huntik: Secrets and Seekers include introducing a line of Huntik-themed games across multiple platforms, including console, PC, apps and online, in spring 2013. Additionally, Huntik will increase its international presence in 2013 with the launch of an English-language version Facebook page and also an official Huntik YouTube channel.

V&S Entertainment secures new licensing deals for its preschool series Everything’s Rosie in Portugal, where the TV series can be seen on Canal Panda. V&S extends its deal with Suma Licensing, which serves as its agent in Spain, to include representation of Everything’s Rosie in Portugal. Suma is charged with developing a licensing program in Portugal with licensees, who will launch their products lines across multiple categories through the end of this year and into 2013. V&S also extends its deal with toy distributor Giochi Preziosi, which working alongside Suma Licensing, will launch a capsule toy line for fall/winter 2012, followed by a larger line in 2013. Pris Video has also signed on to distribute the first series of Everything’s Rosie (26×11) in Portuguese on DVD from November 2012. Under the deal, Pris Video takes the rights for home entertainment, electronic sell through and download to own across Portugal and via all retail and online distribution channels.

Art ImpressionsSo So Happy property has been licensed to Jay Franco & Sons, which will launch a line of home decor products. The line will feature bedding (sheets, blankets), window coverings, area rugs, and pillows, including decorative cushions shaped like the So So Happy ( characters. A line of bath products from Jay Franco will feature towels and washcloths as well as a full range of accessories, mats, and rugs. Beach towels and select room decor accessories are also in the works.

StinkyKids names ICM Partners, a talent and literary agency, as its exclusive agent in support of the StinkyKids ( brand and characters and StinkyKids author/creator Britt Menzies.

There is still time left to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards  the late deadline is Thursday, October 18, 2012.


In the UK, Penguin Children’s acquires global intellectual property rights for the new preschool humor and adventure property Ollie: The Boy Who Became What He Ate from creators Storycake. Under the deal Penguin Children’s will exploit the worldwide rights for the property including TV/film, digital and consumer products. Offering a unique twist on food, Ollie: The Boy Who Became What He Ate features a young boy named Ollie, who becomes what he eats. Ollie is a picky eater who is reluctant to try anything new but when he does, he transforms into that food and sets off on an adventure. Ollie: The Boy Who Became What He Ate was introduced last month in the UK in educational packs for early years institutions including schools, nurseries and local authorities. Penguin Children’s will publish a storybook app in Q1 2013, followed by picture and sticker books in 2014. Ollie: The Boy Who Became What He Ate will live under Penguin Children’s Ladybird imprint. The deal is the latest in a line of recent acquisitions that include Hattie B, Magical Vet; Whale Trail; Moshi Monsters and Skylanders for the Penguin Children’s Group. Penguin Children’s Group is comprised of five imprints, Ladybird, Warne, Sunbird, Puffin and Razorbill.

DreamWorks Animation SKG announces that beloved and celebrated soprano Renee Fleming performs the original song Still Dream on the soundtrack for its upcoming Rise of the Guardians. The movie features a score by four-time Academy Award nominated and Grammy Award winning composer Alexandre Desplat, who also wrote and produced Still Dream, with lyrics by the film’s screenwriter, Grammy Award nominee and Pulitzer Prize winning author, David Lindsay-Abaire. Varese Sarabande will release the soundtrack on November 13, 2012, just ahead of the movie’s nationwide release on November 21. The score for Rise of the Guardians was performed by the London Symphony Orchestra and features choral work by London Voices.


The Hub’s two-part premiere (back-to-back) of season three of R.L. Stine’s The Haunting Hour on Saturday, October 13 (6-7p), with Part Two (6:30p) delivering the best telecast in the series’ history among K2-11 224,000 and Total Viewers 2+ 461,000, an increase year-to-date in the time period by +136% and +133% respectively.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/8-10/14/12 :
Total Day     (000)   Primetime    (000)
DSNY* :        903     DSNY* :       1457
NICK° :         847     NAN** :        367
CARTOON:     442     NICK JR°°:     348
NICK JR°°:     231     DXD:             287
NAN** :        211     ADSM** :      269
ADSM** :      176     ESPN:           121
DXD:             188     SPROUT***:  107
NICKTOONS:    73     NICKTOONS:   106
SPROUT***:    86     DISCOVERY:    70
THEHUB:          49     MTV:             61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/8-10/14/12 :
Total Day       (000)  Primetime     (000)
DSNY* :          614     DSNY* :       1123
NICK° :           449     NAN** :         273
CARTOON:       286     DXD:              216
NAN** :          161     ADSM** :       176
DXD:               143     NICKTOONS:     75
ADSM** :        122     ESPN:              69
NICKTOONS:      51     NICK JR°° :       58
NICK JR°° :       43     DISCOVERY:       43
TEENNICK:        38     MTV:                 34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/8-10/14/12 :
Total Day      (000)  Primetime    (000)
DSNY* :         499     DSNY* :       951
NICK° :          342     NAN** :        310
CARTOON:      250     ADSM**:       238
NAN** :         202     DXD:            189
ADSM** :      199     MTV:              91
DXD:             131     ESPN:             88
MTV:              55     COMEDY:         69
NICKTOONS:    46     TEENNICK:       61
TEENNICK:       60     DISCOVERY:    57
ESPN:             31     NICKTOONS:    55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing.

Answer to Our Last Trivia Question: What cartoon had episodes named Long Tall Sally and Do You Want to Know a Secret? The Beatles (animated TV series). Kudos to: Andy Krinner-aNb Media/NY; Richard Quan-BSSP/San Francisco.

Today’s Trivia Question: Who lived in Horrible Hall on Horrible Drive? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PRODUCERS, and AP’s/ATLAS MEDIA CORP/NYC: for True Crime, Formatted Reality and Docu-Soap shows. Must have prior related experience and immediate availability. Res to: [email protected] (10/24)

JOB OPENING: MGR XPLAT RSRCH/New York: 5+ yrs dgtl/xplat research at media co. Know Omniture Comscore Nielsen. Experience soclmedia analytics a +. BA req’d. Apply to: (10/24)

JOB OPENING: SR CREATIVE LEAD/Comcast Spotlight/Seattle WA: Bachelor’s degree and 5-7 years of exp. required. Apply online at: (10/23)

JOB OPENING: NAT’L SALES ACCOUNT EXEC/Adspace Digital Mall Networks/NYC: Experienced senior sales executive w/ agency/client relationships, generate/increase rev for new/existing accounts. Resumes: [email protected] (10/20)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY/BURBANK: Rvw daily broadcast log. Rvw commercial/promo/synergy spots. Ensure compliance w/FCC rules. TV exp needed REQ 63264 (10/20)

JOB OPENING: WRITER-PRODUCER /DISNEY CHANNEL/BURBANK: 2 yrs exp write/produce spots for broadcast/cable TV. Creative Leader. Direct field crews/talent interviews for marketing campaigns REQ 66535 (10/20)

JOB OPENINGS:  MARKETING MGR OPPORTUNITIES (4 positions)/Ultimate Fighting Championship/Las Vegas: Urban and Multicultural Marketing/Affiliate Marketing/Digital Affiliate Marketing/Marketing Coordinator/Apply (10/19)

JOB OPENINGS: PRODUCERS, A.P.s, P.A.s for daytime talk show, LA: Must have experience in relationship-conflict talk genre. Resumes: [email protected] (10/19)

JOB OPENINGS: SOCIAL MEDIA CONTENT PROD/Comcast SportsNet Mid-Atl: Exp driving measured consumer engagement via dif soc med sites; BA degree; deep local sports knowledge; exceptional comm skills; exp w/ cms; Apply: (10/19)

JOB OPENING:  MANAGING EDITOR/BBCAMERICA.COM/NYC: 10yrs exp. w/5yrs as an entertainment journalist. Define & manage editorial vision. Know platforms incld. web, mobile & social media. Manage BBCA Digital budget. [email protected] (10/18)

JOB OPENING: ASSOC DIR SALES & MARKETING: Part time, small agcy/SalesRep Sell nat’l public TV shows + handle agency plan/traffic Strong sales Excellent org and admin skills Northern NJ Telecommute+1 day office [email protected] (10/18)

JOB OPENING: EXEC DIR PRODUCTION/GSN/LA: Supervise all prod of original prgrmng. 7+ yrs of studio and field exp req’d. Must be proficient in EP budgeting and cost management. Please send resumes to [email protected] (10/18)

JOB OPENING: MANAGER OF MARKETING & CLIENT SOLUTIONS/PHX AZ: Oversees the day-to-day execution and operation of a team of marketing and analytical ad professionals. 5+ yrs exp,. Apply: (Job ID 41708) (10/18)

JOB OPENING: PR MGR/Reader’s Digest/NY: Write press releases & handle media inquiries as directed. Min 5 yrs exp in the PR Promotions ind. w/ knwlg dif media platforms. Resume: [email protected] (10/18)

JOB OPENING: DIR PRICING/NY: Direct/control ad sales pricing. Create/analyze models.  Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Apply- [email protected] (10/18)

JOB OPENING: MKTG MGR/BONTEN MEDIA/NBC MT STATIONS: Exp Mrktg Mgr to create & lead mrktg efforts. Resp for on air & dig mktg & promotions dvlpmnt. Also budgeting, personnel & prod of stations promo announcemnts. [email protected] (10/18)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/exp & excellent benefits program [email protected] (10/18)

JOB OPENING: VP MEDIA SALES/NYC: Utilize rsch mktg & presentation tool to position existing & new CBS TV Dist. Prgrmng to a Sr. list. Extensive exp in media sales req’d. BA deg req’d. Apply: or email [email protected] (10/18)

JOB OPENING: LIVE EVENT MARKETING DIRECTOR/Bellator MMA/Newport Beach, CA: Manage Live Event Marketing / Promotion / Sponsor Activation. Reports to CMO: [email protected] (10/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MKTG ASST/COORD/TPA BASED: Looking to help create & lead mrktg efforts on air, dig mktg & promo dvlpmnt. BA in Mass Communications, Agency experience/resume upon request. [email protected] (10/24)

SITUATION WANTED: SR DIGITAL/PRINT SALES: “Temp”: 15+ yrs exp. for maternity fill-in role avail 1/2013. CPG, Pharma, Telco, Tech, Beauty, Retail, QSR, Travel and B2B versed, agncy/client fluent. [email protected] (10/24)

SITUATION WANTED: WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (10/24)

SITUATION WANTED: TALENTED MIND: Smart, Attractive female, seeks opp. into what she loves – media, creating, singing, Pls contact, [email protected] (10/18)

SITUATION WANTED: DEVLPMNT PRDCR/LA BASED: Non-Scripted. Talent/Tape/Creative Pro with Solid packaging/Sales experience relationships, runs on batteries! [email protected] Sent via BlackBerry from T-Mobile (10/18)

SITUATION WANTED: SOCIAL MEDIA MGR/WEB DESIGNER: 8+ yrs exp. in .com/mobile/social. Content & Strategy. CS5 (inc. PS, IL) HTML, CSS, analytics, design, blasts & more. Solid resume & work ethic. [email protected] (10/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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