Cynopsis: Kids!
11/02/11
Good morning. It’s Wednesday, November 2, 2011, and this is your first early morning Kids briefing.
Sesame Workshop, China Youth Development Foundation (CYDF) and MSD roll out the second phase of the Outreach initiative to provide emergency response education for kids and families in China, which includes the distribution of emergency preparedness content. This new phase addresses what kids an families can do to prepare for before an emergency and will be distributed in 75,000 kids to individual families and Hope Primary Schools in 15 provinces across China, which are prone to or have recently experienced a natural disaster, and have limited access to TV, including Hebei, Sichuan, Gansu, and Yunnan. The kits include a DVD with songs and activities that help kids learn about getting ready for emergencies (e.g. knowing your full name, your parents’ names, and putting together an emergency kit with your family), a parent/caregiver magazine the lays out how to make an emergency plan with and for your family, a family activity book, and a Sesame Street notepad for kids (many who don’t have stationery). The first phase of Outreach, launched in April 2011 and focused on the needs of kids in the aftermath of a crises/disaster, by providing activities for kids that help establish a sense of stability, safety, and normalcy that may have been disrupted.
Looking to expand its presence in Asia, Toys “R” Us acquires a majority stake (70%) in China’s Li & Fun Retailing‘s existing Toys “R” Us licensed store operations in Southeast Asia and Greater China. The existing Toys “R” Us operations in Asia currently consists of 100+ stores and offices in nine markets. Together Toys “R” Us and Li & Fung launch a joint venture that will look to further expand Toys “R” Us into new and existing Asian markets, and allow Toys “R” Us to acquire the remaining share of the business in the future. Effective immediately, the joint venture will include 90 existing Toys “R” Us stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. These stores will be considered wholly owned operations of Toys “R” Us. The remaining 14 stores in the Philippines and Macau continue to be operated under a license agreement. The joint venture will also include ownership and oversight of offices in seven markets, as well as the regional headquarters in Hong Kong. Some 350+ employees who had previously been part of the licensed operation will now become Toys “R” Us employees.
Warner Bros. Consumer Products (WBCP), with DC Entertainment, extends its long relationship with Mattel. Under the new multi-year deal Mattel will continue as master toy licensee for the complete universe of DC Comics characters, with unprecedented access to the complete scope of the DC Comics vault of characters, which includes more than a thousand DC Comics Super Heroes and Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Furthermore, the newly extended pact includes characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman. In addition to the rights to existing DC Comics characters, animation and feature films, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement. As part of the ongoing relationship, Mattel is developing toy lines for two of Warner Bros.’ upcoming theatrical releases The Dark Knight Rises (July 20, 2012) and Man of Steel (June 14, 2013). Future TV collaborations include Warner Bros. Animation’s upcoming TV series, Green Lantern: The Animated Series, along with their ongoing product support for Young Justice, also from Warner Bros. Animation. Both series are exclusive to Cartoon Network and will be key series for DC Nation, the new multiplatform, branded block of original programming and exclusive content, featuring DC Comics’ properties, which will debut in 2012. A special Green Lantern: The Animated Series hour-long movie event will air Friday, November 11 at 7p on Cartoon Network.
A new online shop for Nickelodeon‘s live-action music/comedy series Victorious has launched in Germany, Austria and Switzerland (GAS), as part of a recent Nickelodeon Consumer Products multi-property and multi-product deal with Germany’s print-on-demand company, merkando. At the new only store fans can select from various options to order customized products that are then produced individually and then shipped. Additionally, under a new deal with Klaus Herding, Victorious star Victoria Justice is featured on a new line of bedding also for GAS.
Sh-K-Boom and its imprint Ghostlight Records release the original Broadway cast recording of ELF The Broadway Musical ( www.elfmusical.com ) both digitally and in stores this week. Based on the New Line Cinema’s movie Elf (2003), ELF the musical returns to Broadway for the holidays this month at the Al Hirschfeld Theatre, previews begin today. Elf, the musical, was produced on Broadway by Warner Bros. Theatre Ventures in association with Unique Features, and features a new score by Matthew Sklar (music) and Chad Beguelin (lyrics), with a book by Thomas Meehan (The Producers, Hairspray) and Bob Martin (The Drowsy Chaperone). More information about the album can be found at www.sh-k-boom.com/elfthemusical.shtml .
Big news in the Cynopsis Media family this week as we launch the first ever Cynopsis: Kids !magination Awards celebrating content creation, marketing and promotion in the kid arena. Beginning today we invite you to enter your TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns to support that content to our unique awards program. To enter Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (either in part or in full) between October 1, 2010 and December 31, 2011. For further information about the Cynopsis: Kids !magination awards eligibility, categories, and how to enter, please go to www.cynopsis.com/kidsawards . We look forward to seeing your entry and saluting the winners at the June 2012 Awards program in New York City.
Justin Bieber will appear on a new episode of Disney Channel‘s So Random on Sunday, December 4, at 7:30p. Bieber announced yesterday, on Radio Disney, that he will perform the holiday-themed song Mistletoe off of his new album, Under the Mistletoe, which releases this week on the episode. A portion of the proceeds from the new album will go to a number of charities, including Boys & Girls Club of America. Additionally, Bieber is launching the Believe Charity Drive in an effort to raise millions of dollars for several different kid-focused education, well being, and music charities, among others, by the release of his next album, Believe, in 2012. Further information about the album and Believe Charity Drive can be found at www.justinbiebermusic.com.
Viacom International Media Networks completes further deals for Nickelodeon‘s live action series Victorious, Big Time Rush, and iCarly.
- New deals for Victorious include the UK’s terrestrial commercial broadcaster ITV, which has also been signed for Big Time Rush for ITV1 (in the morning) and CiTV (afterschool) as well as the same channels in HD, and Australian broadcaster Network Ten. Also acquiring Victorious are ORF (Austria), DR (Denmark), Telenica (Nicaragua), Venevision (Venezuela), Montecarlo TV (Uruguay) and Fiji Broadcasting (Fiji). The first two seasons Victorious seasons have also been picked up by TV Globo (Brazil), while Vrak TV (Canada) signs on for season 1 of the series in HD.
- Big Time Rush, produced in partnership with Sony Music, heads around the world. National broadcaster TVE (Spain) picks up the first two seasons of the series, while Teletica (Costa Rica) takes season two and Telenica (Nicaragua) takes season one. Additionally, TRM (Malaysia) acquires season one of Big Time Rush, with Fiji Broadcasting taking both seasons one and two of the series.
- iCarly has been acquired by Network Ten (Australia) and Venevision (Venezuela). The series has also been relicensed by TVE (Spain) in a deal that runs through 2016. Mediaset (Italy) and DR (Denmark) take season three of iCarly, while RSI (Switzerland) picks up season one, and CNBC-e (Turkey) and VRAK (Canada) acquire season two of iCarly. Also FOUR (New Zealand) picks up seasons three and four of iCarly s part of a Nickelodeon package, and TV Globo (Brazil) completes season two and acquires half of season three. Provideo (Colombia) takes seasons two and three of the popular series, and Fiji Broadcasting signs on for seasons one, two and three.
Millimages inks a number of international broadcast deals for its kids’ slate.
- ABC (Australia) and RAI (Italy) acquire the 3D animated series Bugged (52×7). Produced by Timoon, Bugged was commissioned by Canal+.
- The new 3D animated series Me and Robot (52×13) is pre-sold to DR (Denmark), NRK (Norway) and SVT (Sweden), with VRT (Belgium) also picking up the series. Me and Robot is co-produced by Millimages and Synergy Media.
- MTV3 (Finland) and TV2 (Denmark) pick up the CBBC and Canal+ commissioned animated series Trust Me I’m a Genie (52×13) and Kapow produced 3D animated series CJ and DJ (52×13).
- In Ireland, Trust Me I’m a Genie has been picked up by RTE, and CJ and DJ is taken by TG4.
EXECUTIVE MOVES
Entertainment One (eOne) promotes Lisa Wookey to VP/Marketing and Communications for eOne Television. She will continue to be based in Toronto. In addition to continuing to develop and implement marketing and communications initiatives for eOne’s original programming, Wookey will also handle the division’s international brand strategy and presence at international sales markets and events. Wookey previously served as Director/Marketing and Communications for Blueprint Entertainment and Oasis International, which were acquired by Entertainment One in 2008. Prior to that she was with XM Satellite Radio and CHUM Television.
Insight Research Group promotes Sarah Chumsky to the newly created position of VP/Insight Kids. In her new positions Chumsky will lead the design and implementation of all kids’ research and consulting, which includes preschoolers, kids, tweens, teens, parents, and families. She is also Insight’s editor-in-chief and is key in preparing the company’s written materials. Chumsky joined Insight in 2005 and most recently was Director/Insight Kids. Chumsky previously worked as a freelance writer/producer and kids’ media consultant, and served as a writer/producer for Oxygen and as International Producer for Nickelodeon’s Blue’s Clues.
RATINGS
The Hub‘s debut of a new Halloween-themed episode of R.L. Stine’s The Haunting Hour: The Series, entitled Pumpkinhead, on Saturday, October 29 at 5p, becomes the series’ best telecast ever among K2-11 (193,000) and K6-11 (168,000), up over the same time last year by +211% and +310% respectively.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/24-10/30/11 :
Total Day (000) Primetime (000)
NICK° : 968 DSNY* : 1426
DSNY* : 894 NAN** : 602
CARTOON: 468 NICK JR°°: 594
NICK JR°°: 356 ADSM** : 276
NAN** : 299 DXD: 216
ADSM** : 204 ESPN: 125
DXD: 152 NICKTOONS: 120
NICKTOONS: 89 SPROUT***: 107
SPROUT***: 87 MTV: 72
ESPN: 53 DISCOVERY: 70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/24-10/30/11 :
Total Day (000) Primetime (000)
DSNY* : 590 DSNY* : 1149
NICK° : 512 NAN** : 402
CARTOON: 301 DXD: 180
NAN** : 204 ADSM** : 175
ADSM**: 135 NICK JR°°: 102
DXD: 119 NICKTOONS: 89
NICK JR°°: 63 ESPN: 82
NICKTOONS: 59 MTV: 54
TEENNICK: 42 TEENNICK: 45
ESPN: 33 THE HUB 37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/24-10/30/11 :
Total Day (000) Primetime (000)
DSNY* : 475 DSNY* : 917
NICK° : 365 NAN** : 409
CARTOON: 245 ADSM** : 268
NAN** : 249 DXD: 158
ADSM** : 229 MTV: 101
DXD: 105 ESPN: 95
MTV: 57 COMEDY: 88
NICKTOONS: 56 NICKTOONS: 82
TEENNICK: 52 DISCOVERY: 60
COMEDY: 39 TEENNICK: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 9/26-10/30/11 vs. 9/27-10/31/10, Cable Networks Only:
Network: (000) %diff?
DSNY: 613 +12%
NICK° : 505 -17%
CARTOON: 299 -16%
NAN* : 278 -41%
ADSM** : 168 +4%
DXD: 121 +16%
NICK JR: 59 -14%
NICKTOONS: 55 -15%
TEENNICK: 38 -3%
ESPN: 32 +3%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 29, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1334; K6-11 968; TWEENS 9-14 716
NICKELODEON: K2-11 1217; K6-11 814; TWEENS 9-14 596
CARTOON NETWORK: K2-11 557; K6-11 425; TWEENS 9-14 340
DISNEY XD: K2-11 242; K6-11 206; TWEENS 9-14 171
NICKTOONS: K2-11 145; K6-11 90; TWEENS 9-14 56
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 30, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1334; K6-11 968; TWEENS 9-14 716
NICKELODEON: K2-11 1240; K6-11 818; TWEENS 9-14 530
CARTOON NETWORK: K2-11 577; K6-11 425; TWEENS 9-14 340
DISNEY XD: K2-11 242; K6-11 206; TWEENS 9-14 171
NICKTOONS: K2-11 145; K6-11 90; TWEENS 9-14 56
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 31, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 756; K6-11 292; TWEENS 9-14 194
DISNEY CHANNEL: K2-11 656; K6-11 350; TWEENS 9-14 277
CARTOON NETWORK: K2-11 309; K6-11 215; TWEENS 9-14 181
DISNEY XD: K2-11 113; K6-11 84; TWEENS 9-14 78
NICKTOONS: K2-11 56; K6-11 37; TWEENS 9-14 33
Source: MTVN Research from Nielsen Media Research Data
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Answer to Yesterday’s Trivia Question: In what animated series was the boss know as only Number One as whose face was never seen? Cool McCool. Kudos to: No one … ouch! Tough one. Give this a whirl …
Today’s Trivia Question: What two flying aces are members of the Vulture Squadron? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
11.02.11
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