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Cynopsis: Kids!
11.27.13

Good morning. It’s Wednesday, November 27, 2013, and this is your first early morning briefing.

TODAY’S TOP NEWS

CynKids had a great time at Nickelodeon HQ, visiting with EVP research and planning Ron Geraci and SVP consumer insights Jane Gould, who presented the net’s new Consumer Insights study of post-millennial kids, born since 2005. Among findings:
Media & Tech Use
* Media consumption among kids has grown over the past four years to nearly 35 hours per week, presenting an increase of 2.2 hours since 2009.
* TV remains the dominant viewing device. Usage is up 12% vs. nine years ago, according to Nielsen, despite the many alternative devices available to them including tablets, computers and games consoles also growing in use. “There’s a preconception that there’s media fragmentation, but for kids it’s media multiplication,” Geraci told me. “More is more.”
* Computer and gaming consoles make up 27% of daily media consumption. While tablet adoption rates have increased, their adoption still represents a small slice of the pie, at 8%.
* Gaming is kids No. 1 activity across devices. 96% of kids say they use their computer for gaming, compared to 88% on the tablet and 86% on the smartphone.
* Three-quarters of kids say they watch short form video on their iDevice, and consuming long-form programming is growing: more than half of kids with an iDevice now watch long-form content, a 23% lift over last year.
(Device data was pulled from Nickelodeon’s device tracker taken in May 2013; Cited Nielsen research is from data compiled from September 2012 to August 2013)
Family:
* 8 out of 10 kids say they wish they could spend more time with their parents.
* Kids have very close relationships with their siblings, with 7 in 10 saying they love their sibling “no matter what.”
* Kids say they trust their mother more than anyone else, with 93% saying they trust her more than their father, doctor, policemen and the President.
* 8 in 10 parents discuss purchases with their kids ahead of time because there are emotional benefits in making decisions together.
Peers:
* Kids believe fitting in with peers is less important than being different, a contrast to the thinking of their predecessors, the Millennials.
* 8 in 10 kids say they care more about getting good grades than being popular.
Self-Perception:
* 8 in 10 kids today believe that they are smarter than most other kids their age.
* Humor is important to this generation. 74% describe themselves as funny.
* They are self-assured, with 96% saying they believe they can accomplish anything they want to if they work hard enough.

PROGRAMMING PICKS

SeaWorld’s Sea Rescue hit the 100 million-viewer mark last week. The series, which airs as part of the Litton’s Weekend Adventure block on ABC, is in its third season. The company’s newest Weekend Adventure entry, The Wildlife Docs, premiered to more than 1 million viewers this season.

Move over, Gandalf. In advance of the Dec. 12 theatrical release of The Hobbit: The Desolation of Smaug Nickelodeon is getting its Lord of the Rings groove on with the Bubble Guppies primetime special, The Puppy and the Ring. Airing Thursday, Dec. 5, at 8p, the adventure features Jeffrey Tambor as the voice of the evil Night Wizard who has stolen the Ring of the Sun. Says Tambor, “My twin boys will go ballistic when they hear Daddy.  Ah to be ‘cool’ in one’s own living room.”

Instant hit… Nickelodeon ordered a second season of Instant Mom, the family comedy for Nick at Nite and NickMom. The Tia Mowry-Hardrict-starring scripted series also got the green light for six additional eps to add to its first season, bringing the season total to 26 episodes. The show airs regularly on Nick at Nite Sundays at 8:30p and the NickMom comedy block on Nick Jr. It draws 1.2 million total viewers per episode since its Sept. 29 premiere.

Disney XD is getting in the holiday spirit with the programming promo Winter Wonder What?!, airing Dec. 2-7 and featuring winter-themed eps of series Lab Rats, Crash & Bernstein and Packages from Planet X, plus holiday movies like Disney’s A Christmas Carol Phineas and Ferb Christmas Vacation and Santa Clause 3: The Escape Clause.

Cartoon Network will air 24 hours straight of holiday specials and movies beginning at 6a Christmas Eve. Then at 7p on New Year’s Eve, the net will bring a special episode of Regular Show, New Year’s Kiss, featuring Rigby in a madcap mission to stop Mordecai from kissing a girl that night.

In other Cartoon news, the network will bring back the series Ninjago: Masters of Spinijitzu in 2014 with four one-hour specials. To help generate buzz, Toys’R’Us from Dec. 8-14 will give a limited-edition Ninjago poster to customers who make an in-store purchase of any Lego toy.

PRODUCTION NOTES

Cartoon Network started production on the first Asia Pacific-made series developed for global distribution. Exchange Student Zero, about the havoc that ensues when two boys bring an anime character from a fantasy card game to life and pass him off as an exchange student, will hit the global airwaves in 2015. Series tagline is: “300 super-powered cards. Two different worlds. One crazy adventure.” It’s directed by Aussie shop Bogan Entertainment Solutions’ (BES) Patrick Crawley. Also up from BES is TV special Monster Beach, the story about “surfing, scary locals and two kids battling to save their worst nightmare.” Silas Hickey, Turner’s Hong Kong-based creative director, animation, is exec producer for both productions.

MORE KIDS NEWS

The Parents Television Council released its annual Best and Worst TV Advertisers List, based on the degree of sponsorship of family friendly programming. The big winner: Walmart. The report also noted that brands owned by Procter & Gamble, General Mills, Smucker’s, Clorox and Johnson & Johnson performed “very favorably, just as they had in past years.” The “most disappointing” brand, said the report, was McDonalds.

How excited is Sprout president Sandy Wax about becoming a full-fledged member of the NBCU family? “Our integration into Bonnie Hammer’s Cable Entertainment group is a testament to her vision for the future of Sprout. Sprout’s acquisition is a huge vote of confidence for our long term potential,” she tells CynKids. “We see tremendous opportunity to grow both our on- and off-channel initiatives, including our newly launched consumer products program.” Building on synergies with sister nets including USA, Bravo and Oxygen, which helped tout the launch of The Chica Show, Sprout recently returned the favor. For the Modern Family’s recent syndication launch on USA, “Sprout was able to welcome the show through greetings from our Sunny Side Up Show hosts,” Wax says.

Nick Radio is off and running. After launching Sept. 30, it ranked as the No. 1 iHeartRadio original station for the month of October and set a new record as the platform’s highest-trafficked digital station launch to date.
 
It’s baaack… Japanese toymaker Bandai is relaunching Tamagotchi under the new brand Tamagotchi Friends, complete with a multiplatform, multidemo product line. Tamagotchi Friends will launch globally beginning this fall, starting with animated webisodes that debuted globally Nov. 23 to coincide with Tamagotchi’s 17th birthday. The Tamagotchi L.i.f.e. app, which debuted in February, has had more than 2.7 million downloads.

Beginning Saturday, Nov. 30, Hub Network will move Spooksville to its new time period at 5:30p ET/2:30p PT for the remainder of the fall original episodes.  The fall finale will air Saturday, Dec. 21; new eps will return next spring.

Saban’s Power Rangers are taking over NYC this week, including an advanced screening of a new Power Rangers Megaforce ep at The Scholastic Store, and appearances at Macy’s Family Fun Day and food rescue organization City Harvest. The week wraps with the heroes of upcoming series Power Rangers Super Megaforce making their official debut in the 87th annual Macy’s Thanksgiving Day Parade.

 A CYNOPSIS MESSAGE

DIGITAL UPDATE

Wintry weather in the forecast? No problem. Hulu Kids is adding hundreds to titles to its family viewing offerings, including Sesame Street, Strawberry Shortcake, Thomas and Friends, The Electric Company and Bob the Builder, plus Spanish-language titles Plaza Sesamo and El Mundo de Elmo. Hulu hopes the move will drum up interest in a Hulu Plus subscription as a holiday gift. Three-month and six-month gift cards are available at outlets including Best Buy, Target, Walmart.com and Microsoft.

Former Nickelodeon U.K. exec Malcolm Bird announced a new children’s site called Viddiverse. Ad Week reports the site will offer a mix of syndicated children’s shows as well as kid-produced videos to make for a Netflix-YouTube-combo type of service for 8-13-year-olds. Kids will be able to create profiles and chat with friends on the site as well, but there will be a complement of child safety and parental control features. The site is being beta tested in the next few weeks for an early 2014 launch.

Fans of The Gruffalo–and really, who isn’t–can celebrate the book’s upcoming 15th anniversary via a new online site created by Aardman. Commissioned by Macmillan Children’s Books, the site recreates the walk through the jungle that’s become a modern classic as written by Julia Donaldson and illustrated by Axel Scheffler. Included in the “Deep Dark Wood” experience are age-appropriate activities including Make a Monster, Plant a Nut Grow a Tree, Gruffiti, Footprint Match and Gruffalo Jigsaw.

ABC Family is spreading its 25 Days of Christmas cheer across social platforms including Facebook, Twitter, Tumblr, Pinterest and GetGlue and Instagram. Goodies include recipe and decoration ideas, message boards to discuss holiday traditions, meme generators and of course photos and videos. This year, for the first time, fans can keep up-to-date via text alerts.

GAMES & APPS

Sofia the First returns in a new Story Theater app, The Floating Palace, from Disney Publishing. Based on the first-ever Sofia primetime special, the undersea adventure introduces a new story and allows kids to create their own stories in the popular Puppet Theater. Speaking of The Floating Palace special, the special crushed delivered a whopping 4.7 million viewers for its Nov. 24, 7p, Disney Channel premiere.

Join me on Wednesday, Dec. 11, for the webinar “How To Drive Tune-In and Dollars With Apps + Games.” Speakers including Susan Miller, co-founder of Cupcake Digital, and Sharon Rechter, co-founder of BabyFirst, will share which types of apps are most effective for programmers and distributors, which have resulted in the highest revenue & ratings, what the earmarks are of the best games & related apps,and the campaigns & solutions that advertisers are looking for. Register here: webpage

Tory Belleci (Discovery’s Mythbusters) is busting into the world of mobile gaming. His Tory Odyssey app, designed for 8-12-year-olds, is a post-apocalyptic adventure packed with math and science skill-building opps.

StoryToys‘ new Animal Band: Nursery Rhymes app is the first in the company’s new musical series for toddlers and kindergarten age kids. Young enthusiasts can create their own musical arrangements with simple taps and swipes, and play along to their favorite nursery rhymes such as Twinkle Twinkle Little Star and Row Your Boat, among others.

AG Properties launched three new Strawberry Shortcake apps. Budge Studios created Strawberry Shortcake Bake Shop and Puppy Palace, both free apps available on for both iOS and Android platforms. They join Cupcake Digital’s Strawberry Shortcake Berryfest Princess storybook app, previously covered here.

LICENSING NEWS

Marvel Entertainment and Huffy are co-developing a line of bikes, trikes and scooters based on Marvel’s main franchises including new films Marvel’s Captain America: The Winter Soldier and Columbia Pictures’ The Amazing Spider-Man 2. The bikes pack some fun and functional innovations. The Spidey bike, for example, features a WebTrap that can hold villain and hero toys. The line will roll out next spring and fall.

Scholastic Media brands will see lots of new product action in 2014… Among the licensees for Clifford the Big Red Dog are LeapFrog, Douglas Cuddle Toys, A&A Global, Smart Toys, the Young Scientists Club, Bendon Publishing, Andrews Blaine, Rubies and the Foland Group. Additionally, Briarpatch will launch the I Spy Storybook Theater Game, and Tara Toys will release new I Spy party favors. The Magic School Bus franchise will see two new releases from The Young Scientists Club, and Scholastic Trade Publishing will release five new non-fiction paperbacks. Cross Strategy is set to launch Scholastic-branded infant wooden toys, and Baby King will release more than a dozen products. And early in 2014, Sonic restaurants will feature a Scholastic branded promotion that will provide customers access to a free digital book.

Entertainment One is again partnering with George at Asda for a new Daddy Pig loungewear collection that provides Peppa Pig fans the perfect gift for dads this holiday season. The first Daddy Pig line launched for Father’s Day in June and quickly sold out across several lines.

Domo is hitting the road, thanks to a new partnership between Big Tent Entertainment and Precious Kids for a new line of car accessories. Launching in spring 2014, the meme will be seen on everything from steering wheel and seat covers to decorative decals and license plate holders.

EXECUTIVE MOVES

Turner Broadcasting promoted Sean Gorman to Director, Kids Channels, U.K. Gorman, previously was Senior Programming Manager for the company’s U.K. kids business; he’s been with Turner for 11 years.

DHX Media hired Tor Bushell as Brand Director, as the company prepares to ramp up worldwide licensing for its newly acquired properties including In the Night Garden, Teletubbies, Abney & Teal and Dipdap. Tor, who previously was an executive at Hit Entertainment, will be based in the company’s London office.

 A CYNOPSIS MESSAGE

TRIVIA

Answer to Last Week’s Trivia Question: What was the first game show Nickelodeon aired, in 1986? Double Dare. Kudos to: Hank Bordowitz; Dan Werther, Sorbee Internatioanl, Trevose, PA; Lou Fazio, Hub Network, Burbank, CA.

Today’s Trivia Question: What kind of animal is the smarty-pants protagonist in The Gruffalo? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Nov. 18-24, 2013

K2-11 Total Programming Day

K2-11 Prime (Monday – Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday – Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday – Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live +7 Day blended with SD

K2-11  Top 10 Programs for the week of Nov. 18-24, 2013

K6-11  Top 10 Programs for the week of Nov. 18-24, 2013

Source: Turner Research based on Total US Television Universe of 115,800,000 home

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Nov. 22-24, 2013:

Hunger Games: Catching Fire (Lionsgate) PG-13 $161.1 million (weekend) $161.1 (1-week cume)
Thor: The Dark World (Disney) PG  $14.1 million (weekend) $167.8 million (3-week cume)
Delivery Man (Disney) PG-13 $8.2 million (weekend)  $8.2 million (1-week cume)
Free Birds (Relativity Media) PG $5.3 million (weekend) $48.6 million (4-week cume)
Last Vegas (CBS Films) PG-13 $4.4 million (weekend) $53.9 million (4-week cume)
Gravity (Warner Bros.) PG-13 $3.3 million (weekend) $245.5 million (8-week cume)
Ender’s Game (Lionsgate) PG-13 $2.1 million (weekend) $57.4 million (4-week cume)
Captain Phillips (Sony) PG-13 $1.8 million (weekend)  $98 million (7-week cume)
The Christmas Candle (Echolight Studios) PG $980,456 (weekend) $1.1 million (2-week cume)
Cloudy With A Chance of Meatballs 2 (Sony Pictures) PG  $835,000 (weekend) $100 million (9-week cume)
The Book Thief (20th Century Fox) PG-13 $605,000 (weekend) $1.3 million (3-week cume)

 A CYNOPSIS MESSAGE

Cheers — Cathy
[email protected] for Cynopsis Kids!
11.27.13

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