Wednesday, November 17th, 2010

Cynopsis: Kids!

Good morning. It’s Wednesday, November 17, 2010, and this is your first early morning Kids briefing.

Warner Bros.Harry Potter and the Deathly Hallows – Part 1 opens in a record 356 Imax theatres from this Friday, November 19, 2010.  This marks the largest Imax release ever with the movie’s debut in 239 Imax screens domestically, simultaneous to the Deathly Hallows – Part 1 release in North America.  Additionally, the movie will also open on 117 Imax screen internationally, 97 of which open this Friday and the rest over the course of the next four weeks.  Further international Imax theaters will be added.

India’s Toonz Animation expands has set up a new production unit in Montreal, Canada, Toonz Entertainment Global (TEG).  TEG is a joint venture between Toonz Group and Mediabiz International, Canada.  The new TEG, Canada will focus its energies on producing both animation and live-action properties.  Projects currently on the slate include the Speed Racer TV Series (season.2) and HTDT (TV series) both budgeted at US$6.2 million. TEG, Canada plans to invest in projects worth US$200 million over the next three years.  Toonz is part of Geneva-based Comcraft Group.

Omnilab Media and Oktobor, its visual effects, animation and digital studio, have opened the doors to their new Auckland New Zealand-based CG animation studio, Oktobor Animation, in conjunction with US-based Backyard Animated Pictures.  The opening ceremonies featured the world premiere of the new studio’s first completed episode of the DreamWorks’ new CG animated series Penguins of Madagascar.  Oktobor Animation plans to create about 300 jobs in the next four years, with 80 already on staff, which it expects to grow to 120 by middle of next year.  The studio will also offer three-month paid internships several times a year.


Cartoon Network will premiere Young Justice, a one-hour animated special, on Friday, November 26 at 7p.  Produced by Warner Bros. Animation and based on DC Comics, the special introduces viewers to the teen characters that star in the Young Justice animated series that will launch in January 2011.  Introduced at the Cartoon Network upfront in April, Young Justice features teen super heroes including Robin (aka Dick Grayson), Aqualad (aka Kaldur ‘Ahm), Kid Flash (aka Wally West), Superboy (aka Conner Smith), Miss Marian (aka M’Gann M’Orzz) and Artemis (aka Cissie King).  Lending their voices to the young super heroes, respectively, are Jesse McCartney, Khary Payton, Jason Spisak, Nolan North, Danica Mckeller and Stephanie Lemelin.

PBS Kids Go! will launch the new Design Squad Nation (10 episodes) series, a spin-off of the engineering-focused kids competition series Design Squad, Wednesday, January 26, 2011 (check local listings).  Targeted to tweens/teens/families, Design Squad Nation will follow engineer co-hosts Judy Lee and Adam Vollmer as they travel across the country and around the world working with kids to get active, take risks, collaborate with different people and use science, math, and technology to solve real problems and create things.  The Design Squad Nation website ( ) features activities corresponding to challenges on the show to figure out solutions.  The site also features a blog with a range of engineering and DIY content from across the web.  Viewers can also follow Design Squad Nation on Facebook and Twitter.  Design Squad Nation is produced by WGBH Boston, with major funding provided by the National Science Foundation.  Funding for the series also comes from NASA, Northrop Grumman Foundation, and The Lemelson Foundation, with additional funding provided by Noyce Foundation, United Engineering Foundation (ASCE, ASME, AIChE, IEE, AIMEE), Motorola Foundation, and IEEE.

The BBC’s CBBC (UK) picks up two more seasons of the kid-targeted comedy Dani’s House (for a total of 26×30 new episodes) from The Foundation, a unit of Zodiak Media Group.  The Foundation is currently in pre-production on season 4 (13×30) and season 5 (13×30) of the series, which are slated to debut on CBBC in 2011 and 2012 respectively.

In other CBBC happenings, CBBC Newsround, the long running kid-aimed BBC (UK) news series, will air two specials focused on the lives of kids growing up in Afghanistan.  Hosted by Sonali Shah, the first program, Growing Up In A War Zone: A Newsround Special, will premiere Monday, November 22 at 6:15p, with the second, The Children Of Kabul: A Newsround Special debuting Monday, November 29 at 6:15p.

Age of Learning, a new company formed by some of the management team behind, launches educational ( ) Early Learning Academy in the US and Canada.  Designed to help K2-6 (preschoolers, pre-k and kindergarten), and support the efforts of parents and teachers, with early learning childhood skills (e.g. reading, math, early science, social studies, art and music), the site feature 2,000+ different curriculum-based activities (online books, games, puzzles, songs, printables), which have been developed with education experts and feature various characters. offers kid users a rewards system that recognizes their successes and aims to encourage them to continue to the next learning levels and lessons.  There area wide range of custom lessons plans across six academic levels for K2-6. Early Learning Academy features no advertising, pop-up ads, or links to other website.  Families can subscribe to for US$7.95/month and US$79.00/year.  The service will be available for free to all public schools in the US and Canada that apply for the program.

Vans, the footwear and apparel company, launches ( ) its new interactive TV network that focuses on “Vans’ brand of youth culture” and board sports (skate, surf, snow, wake), BMX and motocross via exclusive original video content (new and from Vans’ archive) including individual features, short and long form programming.  The site is searchable by categories and search terms, allows users to share via Facebook and twitter and embed links on their own sites, as well as edit certain videos via a Mashable player.  Additionally, iPad compatibility will be available soon. debuts with four new series:

  • Collaboratory – a documentary series focusing on individuals and brand that collaborate with Vans designers for special projects.
  • Adventures with Chris – poet/journalist of skate, Chris Nieratko show viewers what life is like for the Vans skate team and skate celebrities.
  • Time and Space – the series follows artists as they put together an exhibition – the series debuts with artist Dennis McNett.
  • Yo Gabba Gabba! – the network launches an exclusive series of five original shorts developed by the series creators and drawing from the worlds of action sports and music – as each Gabba Land character introduces their own new Vans shoe.
  • Get Down with Grosso (launching soon) – features Jeff Grosso offering insight into 20+ years of being a professional skateboarder.


Rainbow inks a raft of new licenses in Southern Europe for its girl-targeted property PopPixie (52×13).  New license deals include: Giochi Preziosi enters into a deal for toys (including arts and crafts, outdoor and electronic) in its key territories of Italy, Spain and Greece; in Italy, GA Ombrelli create branded umbrellas; Hachette takes the publishing rights in France; Big Picture sings on to handle VOD, DVD and Blu-ray in Spain; and Lusomundo enters into a DVD deal for Portugal.

Egmont, a UK kid’s licensed character publisher, unveils a new marketing endeavor for the Thomas & Friends Story Library Series, which includes several new promotional partnerships.  The effort is part of the 65th anniversary celebration of Thomas the Tank Engine.  House of Fraser, a department store in the UK and Ireland, will be giving away books at its stores with kidswear departments, as well as on its website, to customers that make a kidswear purchase over US$48.00.  The department store is also running an online content.  This Saturday, November 20, copies of Thomas & Friends Story Library Series books will be poly-bagged in The Guardian and distributed nationwide at 400 Starbucks stores in the UK.


Ten-year Cartoon Network veteran and artist, Jacob Escobedo, is named VP/Creative Design, for both the Cartoon Network and Adult Swim Creative Group.  Escobedo, who will continue to be based in Atlanta, will oversee all print, event and collateral design for Adult Swim, Boomerang and Cartoon Network, as well as all broadcast design for Cartoon and Boomerang. Escobedo reports directly to Michael Ouweleen, SVP and Group Creative Director, Cartoon Network, Adult Swim and Boomerang.  Escobedo was previously Creative Director for Adult Swim.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/8-1/14/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1222    DSNY*:             1396
DSNY*:             901    CARTOON:          867
CARTOON:         544    NAN**:              639
NAN**:             398    NICK JR*:           500
NICK JR*:          339    DXD:                  187
ADSM**:           193    ESPN:                 182
DXD:                 159    NICKTOONS:       156
NICKTOONS:        92    TLC:                     90
SPROUT***:        71    DISCOVERY:          81
ESPN:                  63    SPROUT***:          79
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/8-1/14/10 :
Total Day      (000)   Primetime       (000)
NICK°:             640    DSNY*:              1104
DSNY*:            609    CARTOON:           598
CARTOON:        345    NAN**:               442
NAN**:            275    DXD:                   149
DXD:                117    NICKTOONS:       119
ADSM**:          115    ESPN:                 110
NICKTOONS:      70    NICK JR*:             98
NICK JR*:          61    TEENNICK:            59
TEENNICK:         56   TLC:                      54
ESPN:                38    DISCOVERY:         53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/8-1/14/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            531    DSNY*:              1011
NICK°:             442    NAN**:                507
NAN**:            348    CARTOON:            470
CARTOON:        260    ESPN:                  145
ADSM**:          161    DXD:                    121
DXD:                  82    NICKTOONS:          93
TEENNICK:          66    MTV:                     88
ESPN:                 57    COMEDY:               85
MTV:                  54    TEENNICK:             77
NICKTOONS:       52    BET:                      77
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1360; K6-11 891; TWEENS 9-14 575
DISNEY CHANNEL:     K2-11 1168; K6-11 784; TWEENS 9-14 621
CARTOON NETWORK: K2-11   650; K6-11 394; TWEENS 9-14 287
DISNEY XD:               K2-11   214; K6-11 160; TWEENS 9-14 115
NICKTOONS:              K2-11   109; K6-11   83; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1229; K6-11 825; TWEENS 9-14 538
DISNEY CHANNEL:     K2-11 1276; K6-11 914; TWEENS 9-14 755
CARTOON NETWORK: K2-11   687; K6-11 411; TWEENS 9-14 288
DISNEY XD:               K2-11   239; K6-11 182; TWEENS 9-14 100
NICKTOONS:              K2-11     99; K6-11   80; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1016; K6-11 449; TWEENS 9-14 332
DISNEY CHANNEL:     K2-11   921; K6-11 553; TWEENS 9-14 449
CARTOON NETWORK: K2-11   552; K6-11 316; TWEENS 9-14 240
DISNEY XD:               K2-11   189; K6-11 140; TWEENS 9-14   99
NICKTOONS:              K2-11     68; K6-11   46; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read Cyn opsis, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!

Answer to Yesterday’s Trivia:   Where does Lowly Worm live?   RICHARD SCARRY’S BUSYTOWN  Kudos to: Julie Christopher-Simon & Schuster/NY; Julie Stowell-Tribune Media Services/NY; Stephanie Bang-Nickelodeon/NY; Jessica Depaul-Random House Children’s Books/NY; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Michele Weiss-Disney Channel/Burbank; Nicole Martin-Warner Bros. Animation/Burbank; Sierra Filucci-Common Sense Media/San Francisco

Today’s Trivia Question: What is unusual about Rolie Polie Olie’s friend, Billy Beville?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: MGR, CONTENT PROD & TECH MGMT/MTV/NY: 5 yrs exp, Manage post ops and tapeless wkflo’s, post supes, file mgmt. Expert underst’g of AVID, FCP & digi media. Budget & acct mgmt skills. Proj Based [email protected] (11/24)

JOB OPENING: DIR CULINARY EDITORIAL/FOOD NETWORK/NY: Creatively operate/dvlp culinary content. 5-10 yrs exp, culinary editing, publishing &/or website experience needed. Thorough culinary knwldg. # 1977 (11/24)

JOB OPENING:  SR EDITOR/FOOD NETWORK/NY: Edit recipes for accuracy, grammar, style & suitability for ntwrk website & other initiatives. 4+yrs prior editorial exp in culinary publishing. # 1976 (11/24)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (11/24)

JOB OPENING: DIGITAL DIST ASST/NY: Entry level. Digital distrib division of independent film co. Multitask in envir where priorities always shift a must. Exc orgnzt’l & comm. skills. Resume: [email protected] ASST SUBJ line (11/23)

JOB OPENING: NEW MEDIA SPECIALIST/New York: Launch & mng new media plans, (ie VOD, mobile, iTV). 3 yrs digital media exp. Apply: (11/23)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/PMK*BNC/LA: 4-6 yrs exp; must have exp w/ corp brands media relations & exp w/social media and marketing. Resume: [email protected] (11/23)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (11/23)

JOB OPENING: DIR EVENTS – AFFILIATE SALES/Rainbow Media/NY: 4+yr Evt mktg exp in Cble/Tv/Ent indstry. Plan/execute affiliate sales evts. Budget & acct mgmt skils. Stng indstry contacts prferd. Wil Travl. Rez: [email protected] (11/23)

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: (11/20)

JOB OPENING:    DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: (11/18)

JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : Req#2789 (11/18)

JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ (11/18)

JOB OPENING: HBO INTERACT ART DIR /NY:  5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: (11/18)

JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: (11/18)

JOB OPENING: SR EDITOR/Promo Post House/NY:  Work in our Avid based facility.  5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +.  Resume: [email protected] (11/18)

JOB OPENING: ACCT EXEC/ or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: [email protected] (11/18)

JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team (11/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLYJRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email [email protected]  (11/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MARKETING MANAGER:Smart, consultative, strategic, team marketer. Extensive sponsorship development & multi-platform branding experience across all media (on-air, online, off-air). Contact: [email protected] (11/24)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Feature. Accurate, Reasonable, Thorough- fast turn around. Email: [email protected] (11/24)

SITUATION WANTED: VERY SR WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/24)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (11/24)

SITUATION WANTED:TV PRODUCER, NEWS, ECO & SOCIAL MEDIA 15+ years in TV newsroom, segment producer, M.A. Spiritual Psychology, Consciousness, Health & Healing [email protected] (11/19)

SITUATION WANTED:MONSTER SALES, MARKETING & MEDIA/PUBLICITY20+ yrs media, follow up and closer, major list of national media contacts and billionaires, have closed 12 of them for film fundraising. [email protected] (11/19)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT/IP Attorney/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or firm opportunity. [email protected]  (11/19)

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. [email protected] (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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