Good morning, it’s Wednesday, November 17, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

In probably the single most anticipated rights clearance in its history, Apple (Computer) officially announced a deal with Apple (Corps) and EMI to release the Beatles’ remastered studio albums with iTunes LPs, the two-volume “Past Masters” compilation and the classic “Red” and “Blue” collections, along with the special digital release “Beatles Box Set” featuring the exclusive “Live at the Washington Coliseum” 1964 concert film – the Beatles’ very first concert on U.S. soil. Single albums are now available for purchase and download for $12.99 each, double albums for $19.99 each and individual songs for $1.29 each. There’s not much in the way of extras being released with the digital tracks, however – begging the question who’s really going to buy something they’ve probably ripped from CD years ago.
 

 
Avail-TVN launched its 3D Video On Demand (VOD) movie offering with Verizon FiOS and will offer feature films from most of the major studios including The Last Airbender; Saw: The Final Chapter; Alpha and Omega; and Piranha. The 3D VOD service, available in both MPEG-2 and MPEG-4, does not require any additional equipment or upgrades to service providers’ existing equipment. 
 
USA Today is partnering with CBS News to extend the reach of USA Today/CBS News: Senior Moment, a baby boomer-themed cross-platform series that will begin on The Early Show this morning. The series will also be made available to all Gannett newspaper sites.
 

 
Foodie site Delish.com, a joint venture between Hearst Magazines Digital Media and MSN, debuted “Taste of Place,” a new 48-episode original MSN Video series that will examine the connection between fresh, local ingredients and the people connected to the land and waters that produce them.
 
Babelgum and British production company PRSNL Pictures have today announced a deal to secure the exclusive online and mobile release of “Dark Fibre,” a docu-fiction feature directed by Jamie King and Peter Mann with special appearances by scholar Noam Chomsky and Canadian director Peter Wintonick (Manufacturing Consent). Shot on location in Bangalore against the background of the 2009 elections, the “fictional documentary” examines the paradoxes and tensions inherent in India’s “information city.”
 
AOL‘s new morning news round up AOL Daybreak officially launched this week, produced by a veteran TV network crew and hosted by Lindsay Campbell of Wallstrip fame.
 
Buzzmedia announced an exclusive multi-year partnership focused on integrated content, marketing, development and sales with photo sharing platform Plixi (formerly TweetPhoto). The company will work with Plixi to create integrated content offerings, marketing programs and branded entertainment campaigns across multiple platforms including Plixi.com and mobile applications.
 

 
Despite reaching less than 10% of the online U.S. population, Hulu managed to double the amount of video ad impressions of its closest competitor in Oct. to reach a record 1.1 billion impressions, according to ComScore. Americans viewed more than 4.6 billion video ads in October, with Tremor Media Video Network ranking second overall (and highest among video ad networks) with 533 million ad views, followed by ADAP.TV (435 million) and BrightRoll Video Network (374 million). CWTV.com led all sites in terms of frequency, serving up over 50 ads/viewer. The duration of the average online content video was 5.0 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. Video ads also reached 45 percent of the total U.S. population an average of 34 times during the month.
 
Top U.S. Online Video Properties by Video Ads Viewed – October 2010
Property                          Video Ads (000) Frequency (Ads per Viewer) % Reach Total U.S. Pop.
Total Internet : Total Aud.       4,678,336                   34.1                             45.5%
Hulu                                     1,109,899                   38.1                              9.7%
Tremor Media Video Network*   533,201                       7.0                             25.1%
ADAP.TV**                           434,839                        7.2                             20.1%
BrightRoll Video Network*         374,394                       5.9                             21.1%
CBS Interactive                      270,346                       9.3                               9.7%
Microsoft Sites                       227,398                     10.1                               7.4%
CWTV.com                             202,842                    50.8                               1.3%
SpotXchange Video Ad Network* 193,765                    5.7                              11.2%
AOL, Inc.                               172,327                      6.3                                9.1%
Google Sites                           170,509                      4.1                               13.9%
Source: comScore Video Metrix, Video ads include streaming-video advertising only and do not
include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc. *Indicates video ad network/server
 
OpenAmplify unveiled a new a content management toolkit named Ampliverse designed to improve the accuracy of online advertising and social CRM. Digital publishers can use Ampliverse to manage needs-specific taxonomies to classify web content according to their unique requirements including the ability to classify and understand user-generated content.
 

 
Motorola Ventures, the company’s strategic investment arm, announced it has made an investment in advanced TV advertising firm BlackArrow as an extension to the company’s series C round of funding. Motorola and BlackArrow said they will develop integrated addressable media and ad solutions for set-top boxes and mobile devices, as well as for “cloud-based, hosted video services” and IP video delivery.
 
Video advertising technology company YuMe, Inc. announced it has received a strategic investment from Intel Capital, Intel Corporation’s global investment organization.
 
Canada’s nextMEDIA digital media conference struck a partnership with NATPE||Content to launch two interactive entertainment programs at the upcoming NATPE 2011 Market and Conference in Miami, FL – “the Next Great App Competition” and “the Digital Launch Pad.”
 

 
The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, according to a new AccuStream Research projection, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010. Value chain analytics are calculated from total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).
 
Online Gaming and Social Networking is expected to drives Virtual Goods revenue to over $7 Billion in 2010, according to In-Stat. The emergence of social and casual games on social networking sites and mobile phones has created a 2D virtual goods market that currently exceeds $2 billion, with the top 10 virtual goods sites earning 73% of worldwide revenues.
 

 
Samsung is planning to release its own line of broadband-enabled TV’s utilizing the Google TV platform, per Bloomberg. The company expects to make a product announcement in Jan.
 
Google is preparing to launch another mobile phone running on the next-generation “Gingerbread” version of Android that will include a built-in payment system similar to models available in Japan that would act as mobile credit cards. Google’s Nexus One was released earlier this year, but quickly pulled from the market after tepid sales.
 
The print edition of O, The Oprah Magazine has come to the iPad with the release of the Dec. edition, including bonus material and interactive features which take advantage of the device’s Multi-Touch interface. The $3.99 issue opens with a full-screen video introduction from Oprah herself along with a video introduction from Oprah accompanying her monthly column, “What I Know for Sure.”
 
College Football’s Southeastern Conference (SEC) and XOS Digital have teamed to launch an official SEC iPad app for $4.99, featuring live scores, standings, polls, photo galleries and original video programs including “Barnhart’s College Football,” “SEC GameDay Central” and “Countdown to Kickoff.”
 

 
The board of directors of the Corporation for Public Broadcasting (CPB) elected Bruce Ramer and David Pryor to serve one-year terms as Chairman and Vice-chairman, respectively.
 

A CYNOPSIS MESSAGE

 
Integrations seem to be the name of the game this week to expand partnerships and make it easier to access a portal or a social network’s leading services. Yahoo announced it will integrate Twitter, Facebook and Zynga broadly on its Web properties, and the company is introducing a new beta version of Yahoo Messenger packing in a number of promising social networking features. For instance, starting this week, the first phase of integration with Zynga will allow people to launch, play, and share some of Zynga’s most popular games such as Mafia Wars and FishVille directly from Yahoo Messenger, Yahoo Games, Yahoo Toolbar or Yahoo Pulse. The company also announced locally relevant “Quick Apps” – including a new and improved Yahoo! Sketch-a-Search for visually zeroing in on a street or neighborhood to find local restaurants, available across connected devices, including PCs, iPhones, and iPads. Finally, Yahoo is joining the local couponing revolution with the launch of Local Offers, partnering with more than 20 online and offline providers including Groupon and Living Social to build a repository of local offers on the Internet. (The offering is available in only in the U.S. upon launch.)
 
Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read the Cyn opsis editions, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!

Later —
Wayne Karrfalt for Cynopsis Digital
wayne@cynopsis.com
11.17.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to Trish@cynopsis.com.

  JOB OPENING: MGR, CONTENT PROD & TECH MGMT/MTV/NY: 5 yrs exp, Manage post ops and tapeless wkflo’s, post supes, file mgmt. Expert underst’g of AVID, FCP & digi media. Budget & acct mgmt skills. Proj Based postprod3@gmail.com (11/24)

JOB OPENING: DIR CULINARY EDITORIAL/FOOD NETWORK/NY: Creatively operate/dvlp culinary content. 5-10 yrs exp, culinary editing, publishing &/or website experience needed. Thorough culinary knwldg. www.scrippsnetworks.com # 1977 (11/24)

JOB OPENING:  SR EDITOR/FOOD NETWORK/NY: Edit recipes for accuracy, grammar, style & suitability for ntwrk website & other initiatives. 4+yrs prior editorial exp in culinary publishing. www.scrippsnetworks.com # 1976 (11/24)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: www.king5.com (11/24)

JOB OPENING: DIGITAL DIST ASST/NY: Entry level. Digital distrib division of independent film co. Multitask in envir where priorities always shift a must. Exc orgnzt’l & comm. skills. Resume: Gdelfiner@screenmedia.net ASST SUBJ line (11/23)

JOB OPENING: NEW MEDIA SPECIALIST/New York: Launch & mng new media plans, (ie VOD, mobile, iTV). 3 yrs digital media exp. Apply: www.aetn.com/careers
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=83623 (11/23)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/PMK*BNC/LA: 4-6 yrs exp; must have exp w/ corp brands media relations & exp w/social media and marketing. Resume: hr@pmkbnc.com (11/23)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply www.disneycareers.com Req 269593 (11/23)

JOB OPENING: DIR EVENTS – AFFILIATE SALES/Rainbow Media/NY: 4+yr Evt mktg exp in Cble/Tv/Ent indstry. Plan/execute affiliate sales evts. Budget & acct mgmt skils. Stng indstry contacts prferd. Wil Travl. Rez: ssy@rainbow-media.com (11/23)

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: heather.gold@experian.com (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE resumes@foxnews.com (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: resume@indemand.com (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: http://bit.ly/9bUk9f (11/20)

JOB OPENING:    DIST MKTG SPECIALIST/NY: Support mktg efforts to gain dist on AETN networks. 5 yrs cable mktg exp. Apply to: www.aetn.com/careers
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=83443 (11/18)

JOB OPENING: PRODUCER (ON-AIR)/Discovery Communications/SS: Write & produce promotion & mrktg projects; must have 3-5 yrs mrtkg/post production background; Final Cut a plus : www.discovery.com Req#2789 (11/18)

JOB OPENING: ACCOUNT EXECUTIVE/OWN/OPRAH WINFREY NETWORK (NY, Chicago & LA): The AE will join OWN’s Digital Media Ad Sales team and sell national advertising. Must have 5+ yrs. Ad sales experience. Apply @ http://careers.own.tv (11/18)

JOB OPENING: HBO INTERACT ART DIR /NY:  5+yrs web design exp. Expert knwldg in Photoshop/Illustrator/Flash/InDesign. Apply: https://careers.timewarner.com/en/asp/tg/cim_jobdetail.asp?partnerid=391&siteid=36&AReq=121099BR&Codes=NLIN (11/18)

JOB OPENING: CONSUMER MKTG MGR/Nashville: Plan dvlpmnt & proj mngmnt for show-specific mktg plans. BA deg mktg & 3yrs exp mktg in media. Apply: http://tbe.taleo.net/NA5/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=8&rid=1033 (11/18)

JOB OPENING: SR EDITOR/Promo Post House/NY:  Work in our Avid based facility.  5+yrs exp in brdcst envir . Must provide creative solutions, & meet tight deadlines. Est’d relationships a +.  Resume: recruitingNY@definition6.com (11/18)

JOB OPENING: ACCT EXEC/MEDHELP.org/AE or AM w/10 yrs selling exp. Digital ad sales and Pharma pref’d, Agency or Client exp acceptable. Great pkgs to join leading start up in Health space. Resumes to: salesteam@medhelp.org (11/18)

JOB OPENING: EXECUTIVE PRODUCER PRN/SF: client-facing lead, oversee entertaining, informative, quality content & advertising on our in-store TV Wall Networks, manage production team https://jobs-prncorp.icims.com/jobs/1493/job (11/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

WINTER/SPRING INTERNSHIP CREDITS ONLY:  JRS/SRS /NYC doc prod. Co: Exp’d, orgnzd & energetic. Fast-paced envir. Pls specify “dvlpmnt” or “production” in app. Office, shoot, post-prod & dvlpmnt work. FOR CREDIT ONLY. Email jmeltz@kpitv.com  (11/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WANTED: MARKETING MANAGER:Smart, consultative, strategic, team marketer. Extensive sponsorship development & multi-platform branding experience across all media (on-air, online, off-air). Contact: scott.kitchen@yahoo.com (11/24)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Feature. Accurate, Reasonable, Thorough- fast turn around. Email: mmillertvmaker@gmail.com (11/24)

SITUATION WANTED: VERY SR WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. betsy.aaron@gmail.com (11/24)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. Joseph.gallante@yahoo.com (11/24)

SITUATION WANTED:TV PRODUCER, NEWS, ECO & SOCIAL MEDIA 15+ years in TV newsroom, segment producer, M.A. Spiritual Psychology, Consciousness, Health & Healing TamaraHenry101@gmail.com (11/19)

SITUATION WANTED:MONSTER SALES, MARKETING & MEDIA/PUBLICITY20+ yrs media, follow up and closer, major list of national media contacts and billionaires, have closed 12 of them for film fundraising. StevenCBarber@gmail.com (11/19)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT/IP Attorney/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or firm opportunity. dbharrow22@aol.com  (11/19)

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. realityanim@gmail.com (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: ericadlerresearch@gmail.com (11/18)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
 

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.