Cynopsis: Kids!
11/14/12
Good morning. It’s Wednesday, November 14, 2012, and this is your first early morning briefing.
One Direction offered details about their big screen debut yesterday – if you near Rockefeller Center yesterday morning you might have heard the announcement live on NBC’s Today Show, or at the very least the screams that followed. If not – here they are – Sony Pictures is producing a behind the scenes 3D movie starring the pop band One Direction, which will be directed by noted documentarian Morgan Spurlock (Super Size Me, The Greatest Movie Ever Sold, and Comic-Con Episode IV: A Fan’s Hope) and released by TriStar Pictures over Labor Day weekend, Friday, August 30, 2013. Spurlock, Ben Winston, Simon Cowell, and Adam Milano will produce the film. Executive Producers will be Richard Griffiths, Harry Magee, Will Bloomfield, Matthew Galkin, Jeremy Chilnick and Doug Merrifield. Updates about the movie will be announced under the official movie account using the hashtag #1D3Dmovie.
A CYNOPSIS MESSAGE
Cynopsis: Kids People Awards
Saluting Top Talent, Innovators and Passionate Kids Media Executives and Professionals
Entry Questions: Jenn Ocampo | Sponsorships: Mike Farina.
LICENSING
In other One Direction (1D) news, the group has teamed with Colgate-Palmolive to feature 1D on three oral care products targeted to tweens/teens in the US. 1D will be featured on the Colgate MaxFresh Power or Manual Toothbrushes, 1D Colgate MaxFresh Toothpaste (available in Fresh Mint flavor). The 1D Colgate MaxFresh products debut at retail this month.
The Jim Henson Company‘s Pajanimals are hitting the road in the first live musical production, Pajanimals Live: Pajama Playdate (www.pajanimalslive.com), coming to theaters in 50 US cities beginning on March 7, 2013 in Anaheim, CA, and running through mid-May. While tickets go on sale November 17 to the general public for most cities, beginning now, a Sprout pre-sale is available along with the chance to buy a special VIP package that includes premium seating and a meet and greet with the Pajanimals. Based on the TV series created by Alex Rockwell and Jeff Muncy, Pajanimals Live: Pajama Playdate features costumes and sets created by The Jim Henson Company. Produced by Red Light Management, the show is written by Rockwell along with, Bradley Zweig (Sid the Science Kid) and is choreographed and directed by Myles Thorogood.
Shaquille O’Neal, NBA icon and Turner Sports NBA analyst, and Nick Cannon, host of America’s Got Talent, sign on to co-host Cartoon Network‘s third annual Hall of Game Awards, premiering in February 2013. O’Neal hosted the show last year. The Hall of Game Awards will again be produced by IMG Media, the production arm of sports/entertainment/ media company, IMG, with Michael Dempsey and Steve Mayer returning as executive producers. Time Inc. Sports Group’s SI Kids franchise will once again serve as an official media partner. As in the past, kids will be invited to vote for their favorite sports stars online at www.hallofgame.com, among other efforts related to the show and event. Cannon is also the executive producer of Cartoon Network upcoming sketch-comedy series Incredible Crew.
PBS Kids will celebrate Thanksgiving with a new two-part episode of the animated series Martha Speaks, entitled Martha’s Thanksgiving, during Thanksgiving week, November 19-23, 2012 (check local listings). After discovering that Helen’s extended family will be coming for Thanksgiving, Martha embarks on a quest for to find her own long-lost canine siblings for a family reunion. Martha’s adventures continue online at www.pbskids.org/martha with the addition of Martha’s Stories, a collection of activities that includes Town Crier – which helps kids write and print their own newspaper stories, In The Park With Skits – where they race for objects based on vocabulary descriptions, and Pup Talk – which empowers kids to create oral narratives using Martha Speaks characters. Additionally, kids can play Martha’s Circus Spectacular, which features four gesture-input games that react based on a kid’s movement. Currently in its fourth season on PBS Kids, Martha Speaks, based on the popular kid’s books by Susan Meddaugh.
9 Story Entertainment‘s animated TV series Almost Naked Animals has been renewed by CiTV UK for a third season (52×22). Produced and distributed by 9 Story Entertainment, Almost Naked Animals can be seen around the world on channels including Cartoon Network (US), in Canada on YTV and VRAK, as well as ABC (Australia), Disney Channels in Italy, India, Latin America, Spain and Portugal, NPO’s kid’s channel Z@pp/Zeppelin (Netherlands), Super RTL (Germany), Canal+ Family, Noga (Israel), RTE (Ireland), DR (Denmark) and Teletoon+.
The Global BBC iPlayer, BBC Worldwide’s commercial pilot VOD service, inks new content deals with Aardman Animations and DHX Media, which will add programming to its offerings for preschoolers and older kids. The new program acquisitions will join the CBeebies and Family categories, which were launched in July 2012 and aim to encourage family viewing. Content from Aardman Animations, all of which will be available beginning December 2012, includes Wallace & Gromit in four films – A Grand Day Out (1×30), The Wrong Trousers (1×30), A Close Shave (1×30), and A Matter Of Loaf And Death (1×30), as well as the 10 short films Cracking Contraptions (10×2.5 min), which will be housed in the Family section of the Global BBC iPlayer. Additional titles from Aardman Animations include the first season of Creature Comforts (13×9), The Morph Files (13×10) which will also be in the Family section. In the CBeebies category, will be Aardman’s preschool-targeted series Timmy Time (26×10). DHX Media programming for the CBeebies section will include Rastamouse (26×10), dirtgirlworld (26×15) and Grandpa In My Pocket (26×15), which explores the special relationship between grandparents and grandchildren.
Mattel‘s tween girl targeted property Monster High releases the new video game Monster High: Skultimate Roller Maze for Wii and Nintendo DS. In the game, players can select their favorite Monster High character and assemble a team of friends and ghouls as they skate their way through the crypts of Monster High and other schools.
Call for Submissions: Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode, animated, live-action or other), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).
Nominate passionate professionals in the kid media industry for the Cynopsis Kids People Awards the late deadline is 11/15/12
RATINGS
The Hub set new records on Saturday, November 10, 2012 with the world premiere of the new original series Littlest Pet Shop, with a 2-part episode (11a-12n) and the third season debut of My Little Pony Friendship is Magic, with a 2-part episode (10-11a). Both series are produced by Hasbro Studios.
- The series launch of Littlest Pet Shop (11a) now stands as the network’s best ever premiere of an original series among K2-11 (316,000), K6-11 (142,000) and People 2+ (536,000). Together the back-to-back 2-parter (11a-12n) delivered year-to-year growth with K2-11 (303,000) increasing +472%, K6-11 (145,000) up +590% and People 2+ (503,000) up by +379%.
- The season three premiere of My Little Pony Friendship is Magic (10a) earned a series high among K2-11 (327,000), K6-11 (154,000) and People 2+ (578,000). The full two-part episode (10-11a) delivered year-to-year gains among K2-11 (342,000) up +183%, K6-11 (153,000) with an increase of +153% and with People 2+ (331,000) by +183%.
During the week of November 5, 2012, Disney XD delivered its most-watched week in the network’s history in primetime (including in its 10 years as Toon Disney) with Boys 6-11 (141,000) and Boy Tweens 9-14 (139,000). Continuing with the boy demos, for Monday, November 5: Lab Rats (8p) delivered its best play in seven months among Boys 6-11 (272,000), and best play in six months with Boys 9-14 (254,000); Crash & Bernstein hit a series high with Boys 6-11 (240,000); while Kickin’ It (9p) earned a second season high with Boys 6-11 (236,000).
Nickelodeon‘s premiere of the Dora the Explorer hour-long special, Dora’s Royal Rescue, on Monday, November 5 at 7p, serves as the week’s top telecast among K2-5 (945,000) across all TV, and delivering Total Viewers of 2.6 million. Based on the Miguel de Cervantes classic story, Don Quixote, the Dora’s Royal Rescue special featured special guest voiceovers by Andy Garcia and Placido Domingo as Don Quixote and Malambruno respectively.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/5-11/11/12:
Total Day (000) Primetime (000)
NICK1: 905 DSNY*: 1299
DSNY*: 874 NICK JR2: 323
CARTOON: 480 NAN**: 296
NICK JR2: 213 DXD: 295
DXD: 205 ADSM**: 285
NAN**: 181 ESPN: 138
ADSM**: 169 SPROUT***: 122
SPROUT***: 98 NICKTOONS: 99
NICKTOONS: 66 DISCOVERY: 82
ESPN: 54 ANIMAL PLANET: 61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
2Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/5-11/11/12:
Total Day (000) Primetime (000)
DSNY*: 574 DSNY*: 1020
NICK1: 438 DXD: 239
CARTOON: 331 NAN**: 230
DXD: 161 ADSM**: 182
NAN**: 135 ESPN: 87
ADSM**: 115 NICKTOONS: 67
NICKTOONS: 45 NICK JR2: 58
NICK JR2: 36 DISCOVERY: 57
ESPN: 33 ANIMAL PLANET: 48
TEENNICK: 30 MTV: 40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
2Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/5-11/11/12:
Total Day (000) Primetime (000)
DSNY*: 484 DSNY*: 880
NICK1: 318 NAN**: 298
CARTOON: 296 ADSM**: 237
ADSM**: 197 DXD: 222
NAN**: 191 MTV: 101
DXD: 151 ESPN: 101
MTV: 64 DISCOVERY: 70
TEENNICK: 46 NICKTOONS: 61
NICKTOONS: 41 COMEDY: 60
ESPN: 40 ANIMAL PLANET: 59
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
2Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 8, 2012, 6am-6am, ranked by K2-11:
NICKELODEON1: K2-11 890; K6-11 356; TWEENS 9-14 279
DISNEY CHANNEL: K2-11 772; K6-11 479; TWEENS 9-14 402
CARTOON NETWORK**: K2-11 415; K6-11 258; TWEENS 9-14 211
DISNEY XD: K2-11 183; K6-11 148; TWEENS 9-14 141
NICKTOONS: K2-11 45; K6-11 29; TWEENS 9-14 27
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 10, 2012, 6am-6am, ranked by K2-11:
NICKELODEON1: K2-11 1114; K6-11 694; TWEENS 9-14 474
DISNEY CHANNEL: K2-11 1112; K6-11 806; TWEENS 9-14 636
CARTOON NETWORK**: K2-11 693; K6-11 429; TWEENS 9-14 387
DISNEY XD: K2-11 235; K6-11 187; TWEENS 9-14 182
NICKTOONS: K2-11 84; K6-11 56; TWEENS 9-14 44
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 11, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL: K2-11 1083; K6-11 813; TWEENS 9-14 692
NICKELODEON1: K2-11 911; K6-11 567; TWEENS 9-14 476
CARTOON NETWORK**: K2-11 591; K6-11 409; TWEENS 9-14 323
DISNEY XD: K2-11 247; K6-11 186; TWEENS 9-14 148
NICKTOONS: K2-11 100; K6-11 74; TWEENS 9-14 58
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 12, 2012, 6am-6am, ranked by K2-11:
NICKELODEON1: K2-11 1113; K6-11 508; TWEENS 9-14 424
DISNEY CHANNEL: K2-11 948; K6-11 632; TWEENS 9-14 508
CARTOON NETWORK**: K2-11 623; K6-11 455; TWEENS 9-14 361
DISNEY XD: K2-11 250; K6-11 193; TWEENS 9-14 177
NICKTOONS: K2-11 61; K6-11 36; TWEENS 9-14 41
1Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.
Answer to Our Last Trivia Question: Why did Speed Racer have an M on his helmet? This was a homage to Japanese film star Toshiro Mifune (Tatsuo Yoshida, the creator of Speed Racer, was a huge fan). Kudos to: Deedra L. Roberts-Turner Broadcasting/Atlanta; Ed Dall’Aste-UPROAR!/NYC; Jeff Grant-Turner Research/Atlanta.
Today’s Trivia Question: What was Minnie Mouse’ proper given name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
11.14.12
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JOB OPENING: DIR., PRICING & PLANNING (FX, NYC): 7-10 yrs Media Ad Sales, Inventory Mgmt, reporting & forecasting for multiple networks. Strong exp. w/Ad Sales systems & Excel. Strong math & comm skills. http://bit.ly/Rk4ywe (11/21)
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JOB OPENING: CONTENT DISTRIB. REP: Nationally syndicated TV show, Today’s Homeowner (in Season 15) is seeking a firm to license new & existing episodes/vignettes to cable/digital outlets. E-mail: [email protected] (11/17)
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JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. http://bit.ly/RhqkRB (11/15)
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SITUATION WANTED: STORY PRODUCER/WRITER/LA: Seasoned in various non-scripted long/short formats. Strong writer, solid storytelling dramatic/comedic. Post savvy + Avid skills. Network credits, references available917.755.0063, [email protected] (11/20)
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