Cynopsis: DIGITAL
11/14/12

Good morning. It’s Wednesday, November 14, 2012, and this is your first early morning digital briefing.

Video viewing on non-PC/Mac devices such as smartphones, tablets, game consoles, and other portable connected devices tripled between Q3 2011 and Q3 2012, reaching 1.3 billion total video views. This is according to FreeWheel’ Q3 2012 Video Monetization Report, for which the company analyzed over 14 billion video views and 10.7 billion video ad views (both of which were new records) from its roster of media clients. Apple’ iOS maintained its dominance as it accounted for over 60% of all non-PC/Mac video viewing.FreeWheel says that while Android devices are witnessing major gains in the past several quarters, it’s still a work in progress. Other findings from the report include:

• There were an average of seven video ads in long-form content (20+ minutes).
• Long-form content boasted the highest video ad completion rates (93%), the highest since FreeWheel started reporting this data.
• Video views for ad-supported online content grew 17% year-over-year.

FOX has unveiled FOX NOW, a suite of second-screen apps that will eventually morph into also offering access to full-episodes of FOX shows to authenticated viewers across a variety of devices. Right now, the FOX NOW suite consists of a second-screen app that is available on the iPad, with support for Android coming soon. These apps allow viewers to sync up with a live broadcast of a FOX show to access additional content from that program, including video clips and photos. The apps also let users connect to their Facebook accounts to create a personalized feed based on their tastes and their friends. In addition, the network is offering a specialized “T-commerce” option for American Express cardmembers. Those who download the FOX NOW iPad app will be able to shop for items seen on the comedy series New Girl, as they watch it on TV. Each episode of New Girl will feature at least one exclusive item that will be available for purchase. Ultimately, FOX plans to add next-day full-episode streaming capabilities to the FOX NOW apps, for authenticated subscribers of participating cable and satellite services. This TV Everywhere capability, which is already available on the Windows 8 and Xbox Live platforms, will be launched on Samsung Smart TVs later this year.

In honor of the TEDTalks video series surpassing one billion views, TED has partnered with Mashable to offer TEDTalks playlists compiled by notable guest curators such as Bill Gates, Ben Affleck, and Bono, as well as others from prominent tech leaders like Steve Case, Alexis Ohanian, and Tim O’Reilly. On Mashable, the playlists will be available on the website’s TopTED page, and will feature commentary from the guest curator on how those talks impacted their lives.

The first two series of Prime Suspect, a critically acclaimed British procedural starring Dame Helen Mirren, are available to subscribers of Acorn TV, a British TV streaming service for North American audiences. Mirren’s starring role as Detective Chief Inspect (DCI) Jane Tennison won her a couple of Emmys. The first two series of the drama also feature guest turns from Tom Wilkinson and Ralph Fiennes. As is customary with Acorn TV, the first episode of each series is available to watch for free.

Louis C.K., of the critically acclaimed series on FX and stand-up specials that you’ve probably seen multiple times, is hitting the road once again with a new stand-up special that will air on HBO sometime next year. The comedian made waves a year ago for his decision to self-distribute his last special, Live at the Beacon Theater, directly from his website. He’s not completely forgoing that model this time. Earlier this week on his Twitter account, C.K. said that he will make his new stand-up special available on his website to download for $5, a few months after it’s aired on HBO.

A CYNOPSIS MESSAGE

Visible Measures has unveiled its Certified Publisher Program (CPP), which allows publishers to report Visible Measures’ MRC-accredited video performance metrics, such as views and engagement, across both content and ads to brands and their media agencies. “One of the biggest barriers to increased media spend in online video is often cited as the lack of consistent measurement. Traditionally, different publishers participating in the same advertising campaign self-report different video campaign performance metrics to the advertiser,” says Visible Measures Founder and CEO Brian Shin, According to Shin, the new CPP program eliminates those inconsistencies by attempting to standardize performance metrics across the digital video ecosystem. That way, an agency can measure and compare campaign performance across all of the publishers and networks on its video campaign buys. Visible Measures says major publishers and networks, including BuzzFeed, CollegeHumor, Conde Nast, Evolve, Grab Media, Hearst Digital, NBCUniversal’s iVillage, RadiumOne, and YuMe, among others, have already enrolled in CPP.

Flite, a provider of an SaaS platform that lets advertisers serve, update, and measure ads in real-time as well as integrate web apps directly into online ad units, is partnering with Starcom MediaVest Group (SMG) to help the agency’s clients distribute paid media at scale. Using Flite’s technology, brands that want to act as publishers will be able to publish content directly into their paid media channels by building and updating ad units in real time to match the latest current events and brand conversations, says Flite. The company’s SaaS Platform includes its AdStudio product, real-time metrics suite, and several third-party components, all of which are available to SMG’s roster of clients.
 

Scripps Networks Interactive has struck a deal with Clearleap, a provider of multiscreen video solutions for the TV industry, to prepare archived and current TV shows for distribution to different TV Everywhere and VOD platforms. Per the deal, Clearleap’s software will be used to manage and distribute content for Scripps channels such as Food Network, Cooking Channel, HGTV, Travel Channel, and DIY Network. Scripps will also tap Clearleap’s all-IP terrestrial publishing and distribution network to send content to its traditional and online video affiliates. The partners say that the on-demand content will comply with the requirements for Nielsen’s C3 ratings. In fact, Clearleap says its solution captures live telecasts directly from Scripps’ broadcast center in Knoxville, Tenn. It then processes the shows for viewing in multiple formats, while preserving the original viewing experience, which includes the commercial pods. By adding watermarks to these ad spots, Clearleap says it’s able to help capture ratings data generated within the 75-hour window after the show has first aired, regardless of where and on which platform the show is being viewed.

Akamai Technologies has agreed to purchase content delivery network (CDN) technology provider Verivue for an undisclosed price. Per the announcement, the new acquisition will complement Akamai’s Aura Network Solutions, a line of managed and licensed CDN offerings designed specifically for network operators to build their own CDN capabilities, as well as speed up the company’s efforts in bringing to market a comprehensive, licensed CDN solution for network operators. “We believe joining forces with Verivue will allow us to help operators maximize content revenues and network efficiencies as the flood of media and video traffic increases,” said a statement from Mick Scully, VP and GM/Carrier Products Division at Akamai. “Operators are looking for services to drive revenue, such as advanced cloud capabilities or by providing licensed content to users on a variety of IP-connected devices. By combining our teams, we believe we can help meet this immediate market opportunity,” added James Dolce, CEO of Verivue. The deal is expected to close by the end of 2012.

Nielsen has released its latest Cross-Platform Report, which measured the media consumption of Americans in the second quarter of 2012. In it, the company finds that close to 40% of Americans now use their tablets or smartphones at least once a day while watching TV, and twice as many (85%) do it at least once a month. Considering that Nielsen also reports that Americans spent more than 34 hours per week in front of their television sets in the second quarter of 2012, this suggests ample opportunities for advertisers to reach plugged in consumers while they’re watching TV and interacting with a mobile device. Other findings from the report include:

• 25-34 and 55-64 year olds are the most likely age groups to use their tablets multiple times per day while watching TV.
• Nearly half of 18-24 year olds use their smartphones at least once a day while watching TV.
• 36% of 35-54 year olds and 44% of 55-64 year olds use their tablets to dive deeper into the TV show they’re watching at that time.

• 29% of 25-34 year olds shop on their smartphones while watching TV.

Vodio, a video discovery app available on iOS devices, has added a new search functionality that allows users to create video channels around any topic that is of interest to them. Other updates include the ability to convert Facebook and Twitter pages into video channels, as well as the option to import video channels directly from YouTube. Vodio Labs, the company behind the app, says this enhanced search capability means that the app will be able to comb through relevant channels on YouTube and pages on Facebook and Twitter in order to create a unique, personalized channel around a particular topic, all with one click. “We wanted to take the experience of finding videos beyond the act of merely subscribing to a certain feed of content, and rather create a system that pulls together all the videos available out there on the web and create channels that would match the things you’re interested in,” says Jonathan Messika, CEO of Vodio Labs. The app learns from the user’s behavior within the app as well as on his or her social graph to determine which videos they’d be most interested in.

Selectable Media, a digital ad company that lets users unlock various types of content in exchange for watching an ad, has named Tom Morrissy as its new Chief Revenue Officer. He will be responsible for continuing to scale the company’s revenue growth as well as “distinguishing Selectable Media’s platform as the industry norm for unlocking digital content through advertising.” He comes to Selectable Media from Synaptic Digital, a video content creation and distribution company that was recently acquired by Definition 6. Selectable Media has also added Sean Finnegan, Chief Strategy Officer at Akoo International, as an Advisor.

The Weather Company (previously The Weather Channel Companies) has hired Eva Papoutsakis Smith to be its new VP/Sales Strategy. In the newly created role, she will oversee strategic plan development and work closely with the sales organization to develop The Weather Company’s insights, story, and offering for clients. Papoutsakis Smith will be based in New York and will report to Eric Hadley, SVP/Sales Strategy and Marketing at The Weather Company.

The Academy of Web Television (IAWTV) has announced the nominees for its Second Annual IAWTV Awards. The organization reports that over 470 web series, live online events, and online channels were submitted for consideration. The winners will be announced and honored at an awards show scheduled to take place on Tuesday, January 8, 2013, live from the Venetian Resort Hotel and Casino in Las Vegas, during next year’s International CES. If you can’t attend, IAWTV plans to live stream the entire event. For a full list of nominees and other information, click that link.

A CYNOPSIS MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
11.14.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: COUNSEL CMT BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements emphasis on the unscripted/reality genre. 3-5 yrs exp w/ent law firm or studio/network. Apply: http://bit.ly/THqzFo (11/21)

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