Wednesday, May 4th, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, May 4, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The killing of Osama Bin Laden quickly replaced the royal wedding as the dominant topic of conversation in the social media sphere as the medium was primarily responsible for the spread of the late-breaking Sunday night news. Twitter claims bin Laden’s death generated the highest sustained rate of tweets ever. (According to multiple reports, the first tweet to specifically mention Bin Laden’s death was distributed by Keith Urbahn, the chief of staff at Donald Rumsfeld’s office, minutes before news outlets found out.) Within hours, bin Laden’s death was the subject of more than 2.2 million mentions on Twitter and nearly 40,000 blog posts, according to Sysomos, a firm that analyzes social media.

introduced a new fashion site offering deals and special terms directly from fashion designers. will operate as a membership-only site (free to join) offering private sales, daily deals and limited times sales.


Congrats to all the winners of the 15th Annual Webby Awards. Too many categories too list them all, but here’s a few:

  • Lisa Kudrow‘s Web Therapy won for Best Comedy: Long Form, and Best Individual Performance in an Online Video
  • Conan O’Brien‘s “Team Coco,” won a Webby Award and People’s Voice for Best Celebrity/Fan website
  • Between Two Ferns with Zach Galifianakis,” on Funny or Die won Webbies for Web Personality/Host, Best Online Variety Show (People’s Choice as well), Webby Award and People’s Voice Award for Best Comedy Individual Short or Episode featuring Steve Carell)
  • Angry Bids won Webbies and People Choice awards for best mobile game
  • The PBS for iPad for iPad won Webby for best entertainment app, while the MythBusters App won the people’s choice portion

Forbes Media
is partnering with the new Flipboard social magazine designed for the iPad to provide a social feed as a “featured section” on the magazine.


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Ad network BrightRoll‘s 3rd annual Online Video survey is (unsurprisingly) the most bullish yet predicting further growth of the online video and mobile video ad mediums, at the expense of TV and online display ad budgets. Some 28% of buyers say they expect to see the greatest increase in ad spending in the online video category for 2011, followed by mobile video (27%) and social media (25%). Another 86% of respondents are shifting at least part of their display dollars over to video, while 64% plan to shift TV dollars to video. Budgets are also migrating from search, social media and direct response, though in more modest numbers at 28%, 27% and 26%, respectively.


Hackers’ infiltration of Sony‘s online division is much worse than originally thought as the company takes steps to limit further damage. Online role-playing game purveyor Sony Online Entertainment (SOE) (EverQuest, DC Universe Online) has shut down its network, admitting the personal info of 24.6 million users may have been pilfered. Stolen SOE account info includes names, addresses, email addresses and phone numbers; additionally bank account numbers and customer names and addresses were taken from accounts in Austria, Germany, Netherlands and Spain. The theft is actually related to last month’s attack on PlayStation Network and Qriocity (which remain down pending further investigation), rather than a new attack.
has acquired Twitter control panel software maker Tweetdeck for $40 million – $50 million, according to news first reported by TechCrunch. Tweetdeck, which may be the last man standing after Twitter is announced it banning such apps, is the most popular client Adobe Air-based third party service known for good troubleshooting and tireless updates.
Could the longest-running tech patent lawsuit finally be over? Charlie Ergen’s Dish Network has agreed to make reparations to Tivo to the tune of $500 million to settle its seven-year patent dispute with the DVR maker after losing its most recent appeal. The terms of the deal include an initial payment of $300 million followed by 6 annual installments. The deal is meant to pave the way for a plan that will see Dish and Tivo work together at Blockbuster, the bankrupt home video retailer that Dish just acquired for $320 million.
Content Delivery Network Limelight Networks has acquired San Francisco-based Clickability for $10 million, a software-as-a-service (SaaS) provider of web content management tools. Clickability helps marketers and online publishers such as the Minneapolis Star Tribune and PR Newswire to create, manage and publish content globally; track visitor experiences; and implement branding, social media, and demand generation campaigns on a website.
NATPE announced it is returning to Miami for its annual confab, at least for the next two years. The group reported a 35% bump in attendance last year (4,850 execs) a 20% increase in exhibiting countries and 116% jump in content buyers and acquisition executives. Online viewers watched a total of 488,051 streams of NATPE panels during the show, a new record.


By mid-2011, TV Everywhere services will be available to 81% of U.S. and Canadian pay-TV subscribers through their current service provider, according to Parks Associates‘ report. Nearly 40% of U.S. broadband consumers surveyed aged 18-34 find TV Everywhere services very appealing and multichannel providers are depending on the feature to help stem churn, prevent cord cutting and introduce cable services to adults who have never ordered it.
Despite the release of so many new 3D and broadband-connected sets, ownership of TV sets fell for from 98.9% to 96.7% of U.S. households (114.7 million total) last year according to Nielsen, the first drop in 20 years. Nielsen says that houses below the poverty line have not been able to afford new digital sets and antennas while younger viewers are increasingly turning to their PCs (and Over-the-top connected projectors) to view TV content.


Rumors continue to circulate that Amazon is preparing to launch a color screen LCD tablet to better compete with the iPad. The company reportedly placed orders with Quanta Computer for as many as 700-800k touchscreens, according DigiTimes, and will work with longtime Kindle partner E-Ink to develop the tablet, expected to begin shipping by the second half of 2011.
Apple released a update of the iMac featuring a quad-core Intel “Sandy Bridge” processor, a Facetime HD camera and new AMD Radeon graphics card. The 21″ all-in-one desktop retails for $1,200-$1,500 while the 27″ (2.7 or 3.1 GHz processor) sells for $1,700 – $2,000.


Yahoo has hired former HuffPo /AOL Managing Editor Jai Sing has Editor in Chief of its Media Network, effective May 31 and charged with increasing original content creation and performance across all platforms and brands. He reports to Mickie Rosen, SVP/Yahoo Media Network.
BBC Worldwide Americas tapped Nick Ascheim as SVP/Digital Media, oversee the North American edition of and driving growth of its direct-to-consumer digital businesses across all platforms including web, mobile and emerging technologies. Nick previously managed the AP’s portfolio of digital brands and will be reporting to Ann Sarnoff, COO BBC Worldwide Americas.
Former VH1 and Fuse digital executive Michael Rinzel has been named Director of Digital Content for New York-based classical music station WQXR. He will He will oversee the relaunch of in Fall 2011 and report to WQXR station head Graham Parker.


Online search is only as effective as the metadata it delves into to find what you’re looking for. PBS unveiled a new feature allowing users to search actual transcriptions from‘s 7,000+ free videos , as well as text and other data. users will now be able to sort, navigate and share search results using a complete set of filters, including program title, producer, local PBS station, airdate and content format from programs such as Nova, Frontline, American Experience and PBS NewsHour. For instance, a search of Osama Bin Laden pulled up excellent past reports from Frontline, NewsHour, PBS Featured and NOVA. (PBS also launched this page last night reviewing the decade-long hunt for the terrorist.) The new feature is powered by RAMP’s MediaCloud technology.
Correction: Father’s Day this year is June 19. iVillage will announce the winner of its Hot Dad Contest on June 13, in advance of the holiday. We apologize to Dads everywhere, hot and otherwise.


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Cynopsis | Sports news page

Which Sportscaster Carries the Most Appeal with Consumers?”  written by Chris Pursell


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Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent ;5+yrs exp progressive HR generalist. #3506 (5/5)

JOB OPENING: VP DEVELOPMENT/LA: LA reality company looking for devt exec with real track record of getting multiple shows on air. Competitive salary. 5+yrs exp. Resume with references: to [email protected] (5/5)

JOB OPENING: DIRECTOR, DEVELOPMENT & PRODUCTION/SABAN BRANDS/LA: 5+yrs TV Animation & Live Action series Development & Current Production experience. Apply: [email protected]  (5/5)

JOB OPENING: PRODUCT DEVELOPER, NICK DIGITAL/Nickelodeon/NYC built interactive digital products previously in the Entertain/publishing arena. Knowledge of presentation layer tech EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: DIR PROMO & ACTIVATION/AMC/NY: 8+yr exp devlopg/executng strtegic promo prtnrshps/campgns & licnsng for TV/Cble or Agncy. Exp findng/pitchng/closng natnl prtnershp deals to deliver rating goals. [email protected] (5/5)

JOB OPENING: DIGITAL MEDIA PLANNER/Fox Hispanic Media/NY: Build digital media plans that support online & mobile sales. 2+ yrs exp in digital ad sales or agency exp. Must be bilingual Spanish/English. ref FNG0000385 (5/5)

JOB OPENING: ACCT MANAGER, DISTRIBUTION/TV Guide Network/NYC; Directly impact the distribution of a long-standing network working with cable/sat partners. Reports to VP. Fwd resumes to [email protected] (5/5)

JOB OPENING: AUDIENCE DVLPMT MGR/NYC: Be key consumer mktg lead for, helping to drive site’s audience growth while mktg new/enhanced dig. products. 2+yrs Dig. Exp/1+ yr social media mktg exp. Apply: timewarner .com  (5/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/5)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “nternship” in subject). (5/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED:  TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

SITUATION WANTED: CREATIVE SERVICES – 20+yrs exp in radio news and TV promotion, plus automotive aftermarket and national nonprofit marketing. Seeking gig in AZ. More on LinkedIn or contact [email protected] (5/5)

SITUATION WANTED:  RESEARCH ANALYST/NYC: 2 yrs @ media agency, TV, sports, biz IQ. Nielsen, syndicated research, MS Office, et. al. Social media exp. via sports media. Business bachelor’s & MBA [email protected] (5/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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