Wednesday, May 23rd, 2012

Cynopsis: DIGITAL

Good morning. It’s Wednesday, May 23, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

At the NCTA Cable Show 2012, Verizon Wireless introduced Viewdini, a new Android app that lets users search for video content to watch on their mobile devices. Essentially a mobile video aggregator, Viewdini uses the company’s 4G LTE network to allow consumers to access movie and TV titles from a range of digital content providers, including cable operators, websites, and other video services. Consumers can search for content by title, topic, or actor. Viewdini will then let consumers know which video services have the title, and whether it is available for streaming at no additional charge, by subscription, to rent, or for purchase. Relevant content such as cast and crew info and links to similar titles will also be available via a click. Comcast Xfinifty, Hulu Plus, mSpot, and Netflix have been announced as participants at launch. Verizon says more video services, including Verizon FiOS, will be added soon. It will be available for 4G LTE Android devices (it’s free) later this month. Verizon says support for other operating systems will be added soon.


Adobe has unveiled Primetime Simulcast, as well as a series of other enhancements to Project Primetime, the company’s video platform for the delivery of ad-supported TV viewing experience across connected devices. Primetime Simulcast will offer clients the opportunity to publish and monetize broadcast content with video players, video streaming, dynamic ad insertion, and analytics, and will include support for existing broadcast workflows and content protected videos. Among the other announcements, Adobe Media Server 5, the company’s digital rights management (DRM) solution for premium video content, will enable the publishing and protection of video streams carrying studio-grade content, using a single DRM solution across connected devices. An update to Adobe Auditude will make it easier and more efficient to dynamically insert, target, and measure video ads, said Adobe, which made these announcements at the NCTA Cable Show 2012.

IFC is offering a sneak peek of their new comedy series Comedy Bang! Bang! and Bunk beginning this Thursday, May 24 on, Hulu, and iTunes. On the first episode of Comedy Bang! Bang!, Amy Poehler appears as a guest as she discusses her career with host Scott Aukerman. Bunk, a game show that has comedians come on as contestants, features Eugene Mirman, Thomas Lennon, and Kumail Nanjiani in the first episode. IFC has also released the second episode of Comedy Bang! Bang!’s companion web series, Reggie Makes Music, with this one featuring Will Forte. Both series premiere on Friday, June 8, starting at 10pm ET.


Machinima has raised $35 million in a financing round led by Google, with participation from existing investors Redpoint Ventures and MK Capital. The capital will be used to invest in content and global sales operations, international expansion, distribution strategies, and product and technology initiatives. Machinima, which focuses on video content for the gaming community, has one of the most popular channels on YouTube. It reached 23.1 million U.S. viewers in April, and averaged the highest engagement among top YouTube partner channels, averaging 65 minutes per viewer (comScore). It wants to “lead the third wave of original video programming brands,” according to Machinima Chairman and CEO Allen DeBevoise.

Mixin is a social video start-up that enables users to mix their personal comments into online videos and then share the customized results using their social graph online. Its technology can be added to video content owners’ existing players. The company has now emerged from stealth mode, announcing initial distribution partners as well as over 200,000 users that tested out the service while it was in live beta mode over the past month. Mixin’s new partners are AnyClip, which allows users to access clips from over 12,000 feature films from participating studios such as Warner Bros, Universal, Vivendi, First Look, and Virgil Films, and Vlumbe, which delivers over 35 million video streams to 20 million users each month through online content properties such as eBaum’s World, Celebremix, and Your Daily Media (Vlumbe is geared toward young adults ages 18-34).


Comcast Spotlight, the ad sales division of the cable company, is launching Comcast Media 360 (CM 360), a new business unit that will focus on helping marketers take advantage of cross-platform advertising opportunities. Group VP Andrew Ward will lead the business unit. Comcast says CM 360 will develop scalable ad solutions based on three components: Targetability, Interactivity, and Accountability. CM 360’s marketing solutions include on-air advertising across networks in more than 80 markets, dynamic ad insertion, long-form VOD content, interactive program guide banner messages, and mobile apps. Comcast is also announcing that Starcom MediaVest Group Exchange (SMGx) has secured the participation of three of its clients to employ CM 360 solutions in campaigns scheduled to run later this year.

DoubleVerify has launched AdView; a new solution that measures how long an ad is in-view within a user’s browser. The IAB and 3MS guidelines dictate that for an ad to be considered “viewed,” at least 50% of the ad has to be rendered within the browser window for at least one second. DoubleVerify asserts that AdView expands beyond those requirements by measuring brand exposure duration in multiple increments of five seconds. The company says AdView has been developed to overcome common ad barriers such as different zoom levels, switching tabs, screensavers, switching windows, multiple monitors, and more. The solution is paired with DoubleVerify’s verification technology that monitors whether or not ads are placed according to requirements on insertion orders. DoubleVerify has applied AdView for MRC accreditation.


A U.S. District Court judge in NY has dismissed part of a lawsuit that was brought against Aereo by a group of broadcasters. Specifically, the judge has dismissed the broadcasters’ unfair competition claim against the start-up, which has been backed by Barry Diller. This leaves two copyright infringement claims that still need to be decided in this case, which was filed against Aereo by a group that includes FOX and Univision. A hearing on this matter is scheduled to begin on May 30. Aereo is on the receiving end of two separate lawsuits from major TV broadcasters that are trying to stop the start-up from streaming television over the web to connected devices. Launched in NY earlier this spring, Aereo charges subscribers $12 per month to use its streaming service.

Google has confirmed that it has closed its acquisition of Motorola Mobility. As part of the purchase, the company has named Dennis Woodside the new CEO of Motorola Mobility, replacing the outgoing Sanjay Jha. Recently, Woodside was the President/Americas for Google and helped increase its revenue in the country from $10.8 billion to $17.5 billion in less than three years, according to CEO Larry Page.


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An IBM study of over 1,700 CEOs from 64 countries and 18 industries finds that today only 16% of CEOs are using social business platforms to connect with consumers, but projects that number to jump to 57% within the next three to five years. Social media is poised to become the second-most consumer engagement method for organizations within the next five years, behind only face-to-face interactions. Additionally, 71% of global CEOs regard technology as the number one factor to impact an organization’s future over the next three to five years, which is more so than shifting economic and market conditions. 53% of CEOs are planning to use technology to facilitate greater partnering and collaboration with outside organizations, according to the study.

A case study from mobile ad network Jumptap and hyper-local targeting company PlaceIQ, working with ad agency Hill Holliday, finds that hyper-local targeting is more successful in reaching specific audiences than geo-fencing alone. The companies and the ad agency were tasked by “a leading retailer” to target audiences that fit its demographic profile (in this case, focusing on women between the ages of 35-54, home décor, DIY, women’s lifestyle content, and more) and over-indexed for likelihood to visit its stores. The campaign employed PlaceIQ’s contextual approach to targeting, optimizing the retailer’s hyper-local placements, which they say resulted in continuously improving performance in each targeted segment. For example, in NYC and Chicago:

  • Virtual grids of 100-meter x 100-meter tiles were established using PlaceIQ’s proprietary location technology.
  • PlaceIQ focused on grids closest to entertainment venues to determine devices that over-indexed for likelihood to enjoy dining out, movie and theater going. These audiences received an “over-weighting” of impressions in the campaign, according to the companies.
  • Overall, the retailer saw a 41.21% CTR lift in NY and 51.4% CTR lift in Chicago over non hyper-local targeting.

Four of the top five most valuable global brands are technology companies: Apple (#1), IBM (#2), Google (#3), and Microsoft (#5), according to global research agency Millard Brown‘s 2012 BrandZ Top 100.

Recent data published by Google from its 2012 Our Mobile Planet research finds that 66% of smartphone users perform a mobile search after seeing an offline ad. In fact, 58% look for more information seeing an ad on TV. Google says it’s important for businesses to integrate mobile into cross-media campaign plans, as other data shows that 61% of smartphone users only look at the first page of search results and 89% notice mobile ads, not to mention the 86% of smartphone users who are on their devices while consuming some other form of media.


Rod Perth has been named the new President and CEO of NATPE, effective immediately. Perth will have overall responsibility for the vision, strategic evolution, marketing, programming, and financial/administrative operations of the organization. He will report to the Executive Committee and the Board of Directors, and will also lead a senior management team made up of six direct reports and a total staff of 20 people.

USA TODAY Travel Media Group has appointed John Peters as its new President, and Krista Nordlund as its new VP/Product. Peters will direct the overall strategy of the USA TODAY Travel Media Group, while Nordlund will focus on the development of consumer digital products. Both will be based in USA TODAY’s McLean headquarters.

Spanish Broadcasting System has promoted Richard Lom to VP/SBS Entertainment. In his new role, Lom will oversee all aspects of the daily operations, live concerts, worldwide management, new TV development, marketing and partnerships, worldwide booking, new business development, and Interactive for the SBS Entertainment divison. Based in Miami, Florida, he will report to Albert Rodriguez, COO of SBS.

Digital place-based media company Zoom Media and Marketing has made two additions to its sales team. Kim Bryson will be SVP/Business Development and will be based in the company’s Chicago office. Mark Campe has joined the company as SVP/West Coast Sales and will head Zoom’s LA office. Both will be heavily involved in driving the expansion of Zoom’s ad-supported video media solutions.



Richard Wiese, outdoorsman, explorer, field scientist and Host of the Daytime Emmy® Nominated show, Born to Explore with Richard Wiese, will deliver the keynote at the Cynopsis Kids !magination Awards Breakfast!

June 7 | 8:00 – 10:30a.m. | Le Parker Meridien | NYC
Register online:

Join award finalists, support your colleagues, network with the best in the industry and hear about the year’s best kids programming and marketing!


Video conferencing services provider ooVoo has announced a slew of product upgrades, the most prominent of which is a new app for Facebook that allows for 12-way video chatting. An upgrade to ooVoo’s iPad app also includes the 12-way video chat feature, and enables users to view four video streams at once. For users who don’t have an ooVoo app, the service will let them connect with friends by emailing, posting, or texting an ooVoo Call Link. Other enhancements to the service include a new user interface for its iOS and Android apps, as well as a new version of its PC app, and the ability to record and upload video chats to YouTube, Facebook, and Twitter, for free. Not forgetting the advertisers, ooVoo is also allowing them to run banner ads on video chat windows (approximately 10 banners ads will be displayed on the video chat window). ooVoo also threw some metrics my way regarding its users:

  • Over 46 million users worldwide.
  • ooVoo video chats on average last 20 minutes.
  • The global user split is 65% US/35% international.
  • More than 60% of ooVoo users are under the age of 25.
  • 55% of the overall user base is female.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIGITAL SALES MGR/OWN/Oprah Winfrey Network/CHI: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: (5/31)

JOB OPENING: SALES PLANNER/OWN Digital/ 2 yrs exp in Online Ad Sales, oversee rfp requirements & price/cpm analysis, develop proposals and presentations, team player. Apply at: (5/31)

JOB OPENING: FLASH DVLPR/DESIGNER/NYC: 2-5 yrs related work exp in high-end, fast paced, graphic design & prod stdio or agency. Exc comm skills w/strong client srvce & proj mngmnt. BA deg/ graph des pref’d. Res: [email protected] (5/31)

JOB OPENING: PUBLICITY ASST/LA: Asst maint’g press lists/press set visits/event plan’g/press junkets & escorting talent to events/media apprncs. 1-3yrs ent pub. exp pref’d. Strong written comm skills a must. [email protected]   (5/31)

JOB OPENING: DIR, PR/LA: 7+YRS TV publicity exp. at a ntwrk, studio or agency & a comprehensive knwlg of ent, cbl industry & unscripted ser. Strong relations w/key print, brdcst & online media outlets is key. [email protected] (5/31)

JOB OPENING: SHOW PRODUCER/REELZ/ABQ, NM: Entertainment news bckgrnd/strong writing skills/on deadline. Staff position with benefits; At least 5 yrs on daily/weekly pop culture shows. Please apply to [email protected] (5/31)

JOB OPENING: PROMO EDITOR/ (PT)/New Orleans: Exp w/ final cut pro and recent topical promos a must. Need a sense of comedy and exp with graphics.  8 wk position, Could become staff position.  Contact – [email protected] (5/31)

JOB OPENING: SR DIRECTOR OF PROGRAM SCHEDULING/THE WEATHER CHANNEL/ATL or NYC: 7-10 years TV programming, strong knowledge TV & digital platforms. Solid program planning/scheduling exp a must. Resume to: [email protected] (5/31)

JOB OPENING: PROGRAMMING COORDINATOR/ HGTV & DIY/NY: maintain materials related to the programming production process. 2 yrs exp in production or programming req. Apply: (5/31)

JOB OPENING: ANALYST, TV RESEARCH/FX-LA: Support sr execs w/ data anlys of perf of on-air & competitive ntwrks. BA Fin., Math, Acct’g pref. Sup skills MS Excel. 1yr exp in data/media relatd field pref. FNG0001112 (5/31)

JOB OPENING: PROD MGR, PRINT CREATIVE/FOX/LA: Oversee aspects of print prod incl. schedlng; vendor mgmt; sprvise prod staff; etc. 5+ yrs advtsng & print prod. Mac, Photoshop, InDesign exp a must. FNG0001141 (5/30)

JOB OPENING: TV One/NY: TRAFFIC COORD. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad sales mgmt, traffic mgmt. and agencies. More info: (5/30)

JOB OPENING: MGR, FINANCIAL PLANNING & ANALYSIS/THE WEATHER CHANNEL/ATL: 7+ years finance or acctng. Experience with media company a plus, financial metrics/modeling, OLAP tools. MBA preferred. Resume to: [email protected] (5/30)

JOB OPENING: PROD COORD/LA: Animated TV series looking for full-time PC/APM to start ASAP. Prior television animation coordinating/ team management exp a must. Resume to [email protected] (5/30)

JOB OPENING: DIRECTOR PROGRAMMING & COMPLIANCE INT’L. NETWORKS/NBCUniversal/LA: Oversee programming from strategy to execution. Min. 5 yrs exp in TV program scheduling in cable. Apply at Job#5539BR (5/26)

JOB OPENING PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp required. Expertise in data analysis, comp TV landscape & ind trends. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (5/26)

JOB OPENING SENIOR DIRECTOR COMMUNICATIONS/NBCUniversal Oxygen/NYC: supervise series publicity/campaign management and press team. Unscripted/TV experience a must. Apply: #5659 (5/26)

JOB OPENING: PROJ MGR ANALYTICS & SOCIAL MEDIA/ATL: 5+ yrs TV rsrch/2+ social media, passion for animation & kids prgrmng +, primary rsch & strong knwldg of dig. platforms. Kwldg of anlytcl tracking systms. [email protected] (5/25)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply: [email protected] (5/25)

JOB OPENING: SALES EXEC/PLAINVIEW NY: 2+ yrs Latin America media/tech sales with content delivery network company  e-mail resume to [email protected] (5/25)

JOB OPENING: AE-DIGITAL /NYC/Discovery: Dvlp/maint strategic accts/sponsorship deals for Discovery’s dig. portfolio. Exc agency/client relationships & proven track rec. Dig. bckgnd a +: (5/25)

JOB OPENING: SR LEV PRINT GRAPHIC DESIGNER/MOTION MEDIA ARTIST/Denver (area): Design mktg materials, PwrPnt, prod. illustrations, & 2D & 3D animations. Maya, AfterEffects & Photoshop exp a must. Res: [email protected] (5/25)

JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. [email protected] (5/24)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: (4976BR) (5/24)

JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at (#5545BR) (5/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Sony Music seeks NYC MBA summer intern to assist the global Biz Dev team in analyzing new digital opportunities. MBA strongly preferred. Excel proficiency & love of music required. Res: [email protected] (5/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  WRITER’S/PRODUCTION ASSISTANT/LA:  Worked as a Page on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Very experienced with Final Draft. Has BS in journalism. [email protected] (5/31)

SITUATION WANTED:  TAKE ON ME, TAKE ME ON: NY based: willing to travel and/or relocate. Mass Comm, Media head, super organizer, creative, seeking dynamic org./individuals to work with. Pls contact, [email protected] (5/31)

SITUATION WANTED: LEGAL/BUSINESS AFFAIRS OUTSOURCING: Experienced attorneys; will handle legal for production companies or business affairs depts ( [email protected] (5/30)

SITUATION WANTED: WRITER/SHOW RUNNER ASSISTANT/SCRIPT COVERAGE/WRITING: Has worked in development/writing for iTV studios and NightFlight Studios. Experienced script reader w/great coverage and analysis skills. [email protected] (5/26)

SITUATION WANTED: SPORTS/ENT SPONSOR/PARTNER SALES. Very creative activations for diverse mrktg/event challenges. Award Shows; Sports; Venues; Media. Award Winning Events Producer w/ sponsor integrations. Contact: Sarah at [email protected] (5/25)

SITUATION WANTED: CHILDREN’S MEDIA/LA: Willing to relocate. Producer and Segment Producer w/ Child Ed & journalism background, & over 12 yrs working w/children. [email protected] (5/25)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact [email protected] (5/25)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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