Wednesday, May 23rd, 2007


“RATINGS GOLD” – Broadcasting and Cable

26 OF THE TOP 30
50 OF THE TOP 60





Good morning, it’s Wednesday, May 23, 2007 and this is your first early morning briefing.

Tonight’s Finales:
FOX: American Idol (2-hour Results Show) at 8p
ABC: Lost at 9p


Stone Phillips will be leaving Dateline NBC and the network next month when his contract is up. Co-Anchor Anne Curry will continue as the single anchor for Dateline.  Phillips has been with Dateline for 15 years when he joined NBC News in 1992.

The History Channel has renewed Digging for the Truth for a fourth season which will begin in third quarter with a two-hour special on pirates of the Mediterranean. The series will also sport two new hosts: former Navy fighter pilot Hunter Ellis and adventurer Zay Harding. Joining these two will be the other series regulars, archaeologist Kara Cooney and military and diving expert Charles Ingram. The series is produced by JWM Productions.

June 1 marks the beginning of hurricane season and The Weather Channel has scheduled a week’s worth of specials through June 7. The network will air special editions of Storm Stories and TWC is sending its weather correspondents to hurricane hot zones such as New Orleans and Pensacola Beach for live reports on hurricane-related topics.

Network Evening News Update: ABC’s World News with Charles Gibson has had four straight weeks in the top position among total viewers, households and A25-54. Being first in all three categories hasn’t happened for ABC since November 1996. For the week of May 14, 2007 here is how the evening newscasts ranked:
ABC: 8.05 million Total Viewers & 2.1/10 A25-54
NBC: 7.16 million Total Viewers & 1.7/8 A25-54
CBS: 6.17 million Total Viewers & 1.5/7 A25-54

AmericanLife TV Network has a new Sunday primetime drama block starting June 3 featuring the classic shows St. Elsewhere at 8p, Hill Street Blues at 9p and L.A. Law at 10p. The entire block then airs each Sunday evening again at 11p.

So there you are, wandering thru Times Square in NYC next month, when you happen to notice a 4′ cube suspended 40′ in the air.  Surely, you’ll wonder what it’s all about, and without calling you Shirley, I’ll tell you.  Encased and manacled inside the cube will be magician Criss Angel who will have all of 24 hours to figure his escape from the concrete cube.  At the end of the 24 hours, the cube will come crashing to the ground. All of this is a pr stunt to promote Angel’s show on A&E, Criss Angel Mindfreak, which is scheduled to debut on June 5, one day after the Times Square “show,” assuming, of course, he escapes. You can catch Angel’s cube show at 46th & 8th Avenues, which will also be taped for a future episode of Mindfreak.

Fans of the cancelled CBS post-apocalyptic serial Jericho, who launched a series of campaigns to try and save the show, earned a personal letter from CBS Entertainment chief Nina Tassler on the show’s message boards on She writes that she was touched by the response, which included a flood of emails, an online petition and a MySpace page, and says CBS hopes to let the fans know how the show would have ended. If ever there was an opportunity for a digital extension, this is it!
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All indicators point to AMC picking up a new drama pilot called Breaking Bad from Sony Pictures Television and starring Bryan Cranston.  The story is about a chemistry teacher who after finding out he is terminally ill, uses his chemistry skills to set up a meth lab with the goals of generating enough money that his family will be financial set after he dies.  Other castmates includes Anna Gunn, Aaron Paul, Betsy Brandt and Dean Norris.  No official comment from AMC as yet on this project.

Casting Call:  Sci Fi Channel will kick off a nationwide search for the newest cast member of Ghost Hunters next month, who will appear in an upcoming episode of the show. Wannabes can submit an audition video on from June 6 utilizing interactive tools such as the Ghost Hunter’s Gear Guide. Three finalists will compete during the annual Ghost Hunters Live telecast on Halloween night. 


Looking for Adults 25-54? 
…socially-aware family-oriented informed financially-secure…

…Last of the Mohicans Hidalgo Das Boot…

Let the experts at AMC customize a targeted movie portfolio for you.



Tim Brooks, EVP/Research at Lifetime Networks has announced his retirement at the end of this year. Tim, who has had a 30-year career as a research executive at NBC, USA Networks and NW Ayer, began at Lifetime in 2000. Tim has also spent much of his career as a television historian and authored the book The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present, which won an American Book Award, and should be in everyone’s library.

Azteca America named Karen Davis as EVP/Marketing.  She will report to CEO Adrian Steckel and be based in Azteca’s Century City headquarters.  Karen was most recently heading up The Meadows Group, a consulting firm specializing in start-up TV and new media ventures.  She has also served as CMO of, Senior Director for Television and Media at the NBA, and more.

Rico Hill joins Cartoon Network US as VP/Programming and Acquisitions.  Hill will oversee programming for both Cartoon Network and Boomerang, including scheduling, on-air events planning and program acquisitions.  Hill will be based in Atlanta and report directly to Bob Higgins, SVP/Programming and Development.  Hill spent the last decade with Nickelodeon where most recently he served as Executive Director/Production and Development, Nickelodeon Animation.

Ed Adams has been named VP/Business Affairs and Sales at Cookie Jar Entertainment. In this new position, Ed will work with the company’s legal team on entertainment issues and the sales team for U.S. video and publishing sales. Based in Los Angeles, he will report to Toper Taylor, President/COO.
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Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • A bill banning sales of violent video games to minors is passed by the NY State Senate
  • Illegal downloading among kids and teens 8-18 has dropped
  • MTV Networks Latin America is launching VOD content across Latin America

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • A 3-year broadcast deal signed by Canada’s CTV and the NFL
  • Viacom and India’s TV18 Group in new strategic alliance including a Hindi-language channel
  • Disney-ABC International Television Asia Pacific renews deal with Singapore’s MediaCorp TV

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • CNN and Internet Broadcasting team up to share national and local content
  • Jericho fans look as if they’ll earn closure from CBS
  • CBS acquired financial vlog WallStrip



Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 5/14-5/20/07
Primetime    (000)         Total Pgm Day      (000)
TNT              1358           TNT                         694
USA              1328           USA                        619
ESPN              925           ADSM*                    582
TBSC              637           NICK                       508
SPK                560           NAN*                       445
SCIF               554           ESPN                       423
FX                  548           TBSC                       409
DISC               533           LIF                          375
LIF                  522           CMDY                      335
CMDY              509           DISC                       333
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 5/14-5/20/07
Primetime    (000)       Total Pgm Day            (000)
USA               2725          NICK                         1979
TNT               2696          TNT                           1334
ESPN             1869          USA                           1242
FOXN             1372          NAN*                         1175
LIF                 1312         ADSM*                       1154
TOON             1312          TOON                        1002
NAN               1266          LIF                              872
SPK                1149          ESPN                          750
TBSC              1148          FOXN                          747
HALL              1067          TBSC                           727
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 5/14-5/20/07
TNT     Spurs/Suns                                             2839
ESPN     Suns/Spurs                                            2641
TNT     Warriors/Jazz                                          2409
USA     WWE Entertainment  10p                       2382
TNT     Suns/Spurs                                             2228
USA     Sweet Home Alabama  5/20                   2206
USA     WWE Entertainment  9p                         2178
VH1     Charm School                                         2034
USA     Sweet Home Alabama  5/19                   1927
ESPN   Pistons/Bulls                                           1829
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 111,400,000 homes

Top 10 Broadcast Programs among A18-49 (000) for the week of 5/14-5/20/07
FOX    American Idol  Wednesday                     14,140
FOX    American Idol  Tuesday                          12,310
FOX    House                                                     11,970
ABC    Grey’s Anatomy THU 9PM                         11,890
ABC    Desperate Housewives                               9,360
CBS    CSI                                                           8,150
ABC    Dancing with the Stars – MON                     6,950
NBC    Heroes                                                      6,920
CBS    CSI: Miami                                                6,860
ABC    Lost                                                          6,830
CBS    The King of Queens                                    6,760
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

MONDAY – A18-49 Analysis:  ABC tripped the light fantastic to win Monday night with 4.9/13 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC came in second with 4.1/11, and then FOX 3.8/10, CBS 3.3/9, UNIV 1.9/5, CW 0.7/2 and TELE 0.5/1. The last performance finale of ABC’s Dancing with the Stars was the big winner at 8p with 5.1/15. At 9p, the season finale of NBC’s Heroes came in first at 6.0/15, followed by ABC’s two-hour season finale of The Bachelor at 4.3/11 and the last hour of FOX’s 24 delivered a 4.0/10. At 10p, with a 5.3/14, more viewers tuned in to see The Bachelor chose his bride on ABC.

Live + Same Day Household Ratings: Monday, May 21, May Sweep Day #26 – time period averages. Source: Nielsen Media Research

ABC     10.2/16     Dancing with the Stars [f] 13.1/21, The Bachelor [2-hour f] 8.7/14

CBS      7.1/11        Two and a Half Men [r] 5.2/9, Two and a Half Men [r] 5.7/9, Two and a Half Men [r] 7.9/12, Two and a Half Men [r] 8.3/12, CSI: Miami [r] 7.6/13

NBC      6.7/11        Deal or No Deal 6.3/10, Heroes [f] 7.8/12, Law & Order: CI 6.1/10

FOX      6.1/10        24 [f] 6.1/10

UNIV     2.4/4         La Fea Más Bella 2.5/4, Destilando Amor 2.5/4, Cristina 2.2/4

CW       1.3/2         Everybody Hates Chris [r] 1.4/2, All of Us [r] 1.3/2, Girlfriends [r] 1.2/2, The Game [r] 1.2/2

TELE     0.7/1         Marina 0.7/1, Zorro 0.7/1, La Esclava Isaura 0.6/1

A18-49: ABC 4.9/13, NBC 4.1/11, FOX 3.8/10, CBS 3.3/9, UNIV 1.9/5, CW 0.7/2, TELE 0.5/1



Looking for Women 25-54?
…child-oriented socially aware community minded media savvy…

No matter which adult audience you’re looking to reach…

…Guarding Tess Original Sin Suspect…

Let the experts at AMC customize a targeted movie portfolio for you.

This Day in History: 1876 – Boston’s Joe Borden pitched the very first no-hitter in National League history.

Answer to Yesterday’s Trivia:  According to Howling Mad Murdock, what do you have to be allergic to to have space hamsters released into your bloodstream? MICROWAVES Kudos to: Kevin Day-Zenith/NY; Marisela Burkert-FOX Broadcasting Co/NY; Cassel Kroll-The Lexicomm Group/NY; Chip Garner-Fordham University/NY; John Wick-Mandible/Lozano, TX; Tim Rank-Media Management, Inc/Chesterfield, MO; Lorrie Shilling-DIRECTV/Marina Del Rey, CA; Shana Morgan-Starz Entertainment/Englewood, CO; Jill Boniske-Millennium Goddess Productions/Shanghai, China

Today’s Trivia Question: Who played Field Agent Jimmy McGloin?  ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Double the Trouble, Double the Laughs!

A family friendly hour that keeps the entire family engaged with Sister, Sister.

Afternoons this Fall, on Superstation WGN.

CLICK HERE to contact your sales rep to learn about more great opportunities.

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: CLIENT SERVICE EXECUTIVE/Nielsen/NY: Sell Nielsen products/provide service to Nat’l Cable networks. 3+years research industry experience and sales experience. Nat’l Cable experience a+. (5/31)

JOB OPENING: DIRECTOR, MARKET RESEARCH/Midtown Manhattan, NY- Sirius Satellite Radio: Supports org. w/ custom research. Need strong design/analysis skills. Media/Radio/Subscription based exp. req. Reply to: [email protected] (5/31)

JOB OPENING: DIR DIGITAL MEDIA AD SALES/NBC UNI/NY: Assist and increase sales across NBC Universal properties. Degree w/ min 5 yrs related exp. keyword job#598621 (5/31)

JOB OPENING: MANAGER DIGITAL MKTG/NICKELODEON/NY: BA; 4 yrs exp managing execution of online marketing campaigns. Strong analytical skills, exp w/ DART and Omniture. EOE/M/F/D/AAP. Apply (5/31)

JOB OPENING: AVID EDITOR (FT)/Ventana Productions/Washington DC: Knowledge of After Effects & Photoshop is a plus; previous experience w/promos & political spots ideal; apply to Armando Almanza at [email protected] (5/31)

JOB OPENING: ADMIN ASST, PROGRAMMING/VERSUS/Stamford, CT: Asst VP and dept with day-to-day operations of busy, growing sports cable net Programming dept.Great entry-level opportunity.Apply at EOE (5/30)

JOB OPENING: FREELANCE MGR/MTV Integrated Marketing/Santa Monica, CA: 4+yrs exp. marketing at TV network or major ad agency. Must have strong bus. ethics & strong negotiation skills. Apply, EOE (5/30)

JOB OPENING: ACCT COORDINATOR/TNS MEDIA RESEARCH/NYC: 1+yrs research exp, Strong analytical/software/communication skills. Exp. in TV audience measurement or ad sales research a big plus!Res to: [email protected] (5/30)

JOB OPENING: ASSOCIATE PRODUCERS, PRODUCERS & FIELD PRODUCERS/NY based Nationally Syndicated TV show: All needed and each position must have experience in talk. RESUMES: [email protected] (5/30)

JOB OPENING: INTEGRATED SALES & TRAFFIC COORD/LIME/NYC: Coordinating, executing & monitoring multi-platform advertising & sponsorship campaigns /Traffic process 2-3 yr media exp or advertising agency. Apply: [email protected] (5/30)

JOB OPENING: PLANNER /Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/30)

JOB OPENING: MARKETING MANAGER /Discovery Channel, Silver Spring, MD: Develop & manage strategic mktng & brand campaigns for the network. 5+ yrs advertising/mktng exp. TV exp preferred. Apply at Req#5257 (5/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/DISNEY * ABC DOMESTIC TV/NYC: Full admin. support to 3 sales execs. Professional/excellent interpersonal skills. Detail Oriented. Resumes: [email protected] (5/26)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 3 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply: job #2103. Indicate salary & source (5/26)

JOB OPENING: ASST. DIRECTOR, CREATIVE SERVICES/KABC-TV: Exp news promo writing & producing a must. Excellent people skills required. Resume & reel: ABC7 LA, HR, Dept. ADC/CYN, 500 Circle Seven Drive, Glendale, CA 91201. EOE. (5/26)

JOB OPENING: SR DIR, DEV & PRGM/HISTORY CHANNEL/NY: Resp for dvlpmnt & piloting of prgrmng. Min 5yrs exp in prgmng at a cable,brdcst net or prod co. Strong knwldg of tv/film prod techniques. Apply: click careers tab (5/26)

JOB OPENING: MKTG MGR/NBCU Strategic Mrktg/NY: Dev multi-platform, integ’d partnerships for clients, collaborate w/Res/Insights& Innov team. 4yrs+ exp mktg w/in ent& media co. Apply, , Job # 581114 or 581116 (5/25)

JOB OPENING: MARKETING DIRECTOR/Rainbow/NYC: Create & manage marketing/promo strategy for Lifeskool On Demand TV Network. Min 7 yrs exp creating consumer mktg plans to drive awareness/viewership/revenue. [email protected]   (5/25)

JOB OPENING: MULTI-PLATFORM MARKETING MGR/Rainbow Media/NYC: Create online branding/marketing/promo campaigns for Lifeskool & Sportskool on demand. Manage web content/programming. Min 3 yrs online exp. [email protected] (5/25)

JOB OPENING: CFO/iNDEMAND/NYC: Oversee all accounting/finance functions and business systems. Bus partner to CEO. CPA required, MBA a plus. Send resume: [email protected] (5/25)

JOB OPENING: BROADCAST SALES/AMS PRODUCTION GROUP/DALLAS: , 5yrs sales exp. landing and managing broadcast accounts and long form projects. Apply: [email protected]. (5/25)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/Silver Spring, MD: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: , Req#5221 (5/25)

JOB OPENING: RETAIL MARKETING MGR/VIZ Media/SF: *5 yrs retail or product dev exp, anime/manga, publishing, ent, home video, consumer prod, and/or channel marketing fields PREFERRED Apply: [email protected] (5/25)

JOB OPENING: ASSOCIATE SALES DIRECTOR/IMS, New York: Sell IMS software to agency and media accounts. 5+years industry experience. Sales experience a must. IMS application/database experience a+. #3292BR (5/25)

JOB OPENING: RESEARCH ANALYST/SCRIPPS NETWORKS/KNOXVILLE, TN: 2 yrs exp in media research or marketing pref’d. Exp with Nielsen & MRI systems a plus. Degree in related field req’d. Res: [email protected] job # 6064-U (5/25)

JOB OPENING: OPERATIONS ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at ref VSA004. (5/24)

JOB OPENING: CONTRACT ADMIN/Rainbow/NYC area: Draft agreements, coord. Right clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Apply to req 2991 at (5/24)

JOB OPENING: SUPERVISING PROD/SHOWRUNNER/NY: Travel/Lifestyle/Food series -Significant food experience w/reel to match, excellent writing, editorial & mgmnt skills. Immediately. Resume to: [email protected] (5/24)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: INTERN NEEDED. We are a management/production company in Hollywood. Clients include rappers, singer, actors, and directors. Need someone to help with GENERAL OFFICE DUTIES. Contact Adam at [email protected]. (5/24)


SITUATION WANTED: STRATEGIC RESEARCHER/NY: 15+ yrs exp. in syndication, cable, spot, newspapers.Detailed analysis, presentations, actionable recommendations that get results for your sales team. Please contact: [email protected] (5/31)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Wednesday, May 23, 2007

ABC: Lost [r], Lost [2-hr f]
CBS: NCIS [r], Criminal Minds [r], CSI: NY [r]
CW: One Tree Hill [r], One Tree Hill
FOX: American Idol [f]
ION: Mama’s Family, Mama’s Family, Diagnosis Murder, Wonder Years, Wonder Years
MNT: American Heiress, Saints & Sinners
NBC: SNL in the 90’s: Pop Culture Nation [r], Dateline
PBS: Secrets of the Dead [r], The Blair Decade
TELE: Marina, Zorro, Esclava Isaura
UNIV: La Fea Más Bella, Destilando Amor, Don Francisco Presenta

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