Wednesday, March 6th, 2013

Cynopsis: Kids!

Good morning. It’s Wednesday, March 6, 2013, and this is your first early morning briefing.

Today’s Top Headlines

Ratings Roundup: It’s an epic week at The Hub, as the network scores both its best telecast and the best Saturday in its history in P2+, households, and key adult demos. The March 2 premiere of Ice Age 2: The Meltdown delivered the top-ever telecast with P2+, households, and adults 25-54 and drove The Hub’s best Saturday in P2+, households, adults 18-49, and adults 25-54.

A new episode of Nickelodeon’s SpongeBob SquarePants was the top program in K2-11, K6-11 and tweens 9-14 across all TV for the week of Feb. 25. The episode, titled “Little Yellow Book,” aired March 2 to 4.7 million total viewers, and posted double-digit gains with K2-1, K6-11, tweens 9-14 and total viewers.

It is, indeed, good to be a princess. Based on its regal out-of-the-box ratings, Disney Junior is giving Sofia the First the royal treatment. The network is ordering up a second season of the animated show, cable’s current top series among kids 2-5, girls 2-5 and boys 2-5. Sofia is also the top preschooler cable series in total viewers and women 18-49.

For in-depth ratings, please see the By the Numbers section in this issue and tomorrow’s issue.

Programming Picks

Popular children’s character Mister Maker will embark on a global journey next year in the new spin-off Mister Maker Around The World, created by Zodiak Media company The Foundation. The series heads into production this spring and is slated for debut on CBeebies in 2014.

Disney Channel will premiere the third season of A.N.T. Farm on May 31 with a special one-hour episode. The episode features the new original song “Stars Aligning,” performed by Hollywood Records recording artist McClain.

Digital Updates

Fasten your seatbelt. Games developer Chillingo, a division of Electronic Arts, is teaming with licensor Peanuts Worldwide to bring Snoopy Coaster to the app store. The game takes players on a rollercoaster ride with everyone’s favorite beagle and buddies.



We are extending the Cynopsis: Kids !magination Award deadline based on subscriber demand. The Awards honor the best in kids programming & marketing  here’s your last chance to submit your entry to win a coveted !magination Award.

Deadline: March 8, 2013
Awards Ceremony: June 4, 2013 (Yale Club NY)

Licensing News

Lawless Entertainment signed on as worldwide representative for DVD, publishing, licensing and merchandising for the Dino Babies franchise.

More Kids News
Pssst… Have you submitted your entry for the Cynopsis Kids !magination Awards, June 4 in New York? The deadline is Friday. Enter Online today!

By the Numbers
Top 10 Basic Cable Ratings for the week of Feb. 24-March 3, 2013

K2-11 Total Programming Day
Network        Rating            (000s)
NICK             2.9                   950
DSNY            2.8                   931
TOON            1.3                  433
NKJR             0.8                   201
DXD              0.7                   189
NAN              0.6                   206
ADSM            0.5                   167    
SPRT             0.5                    86
FAM              0.4                   116
NKTN            0.3                     80

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                  (000s)
DSNY                4.2                     1392
NAN                  1.1                       377
NKJR                 1.0                       268
DXD                  0.9                       249
ADSM                0.7                       222
FAM                  0.7                        219
SPRT                 0.7                        120
HIST                 0.5                         155
NKTN                0.5                         115
USA                  0.4                         129

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                 (000s)
DSNY                         3.1                      1028                    
NICK                          2.9                        950
TOON                         1.3                        433
NKJR                          1.0                        262
DXD                            0.7                       212
SPRT                           0.5                         99
FAM                            0.4                        118  
NKTN                          0.3                          75
HUB                            0.3                          70
HIST                           0.2                          59

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     2.9                             566
NICK                      2.3                             457
TOON                    1.4                              284  
DXD                       0.8                             143
NAN                       0.7                             147    
ADSM                     0.5                             105
NKTN                      0.4                              52
FAM                        0.3                              66
NKJR                       0.2                              39
HIST                       0.2                               34

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                     5.1                             1001
NAN                       1.4                               269
DXD                       1.2                               201  
ADSM                     0.7                               145
FAM                        0.7                               129   
NKTN                      0.6                                 82
HIST                       0.5                                 91  
USA                        0.4                                 86
TRU                        0.4                                 77
A&E                        0.4                                 74

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating                 (000s)
DSNY                    3.0                     592
NICK                     2.3                     457
TOON                    1.4                     284
DXD                      0.9                     157
FAM                       0.4                      68
NKTN                     0.4                      50
NKJR                      0.3                      48
HIST                      0.2                       36 
TNNK                     0.2                       35 
USA                       0.2                       35

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

K2-11  Top 10 Programs for the week of Feb. 25-March 3, 2013

Date             Program             Network      Time                      (000s)
3/2/13          SpongeBob         NICK           10:30-11 a.m.         2494
3/2/13          SpongeBob         NICK            10-10:30 a.m.        2208
3/2/13          SpongeBob         NICK            9:30-10 a.m.          1989
3/2/13          SpongeBob         NICK            9-9:30 a.m.            1922
3/3/13          Tangled              DSNY           8-9:45 p.m.             1890
3/3/13          SpongeBob         NICK            10-10:30 a.m.         1784
3/1/13          Gravity Falls       DSNY             9-9:30 p.m.           1778
3/1/13          Jessie                 DSNY            8:30-9 p.m.           1745
3/1/13          Phineas & Ferg    DSNY            9:30-10 p.m.         1733
3/3/13          SpongeBob         NICK             10-10:30a.m.         1714

K6-11  Top 10 Programs for the week of Feb. 25-March 3, 2013
Date             Program                Network        Time                         (000s)
3/2/13         SpongeBob             NICK             10:30-11 a.m.           1654
3/2/13         SpongeBob             NICK              10-10:30 a.m.           1434
3/1/13        Gravity Falls            DSNY              9-9:30 p.m.               1414
3//13          Phineas & Ferb       DSNY              9:30-10 p.m.             1380
3/1/13        Jessie                     DSNY              8:30-9 p.m.               1351
3/2/13        SpongeBob             NICK               9-9:30 a.m.              1316
3/2/13        SpongeBob             NICK               9:30-10 a.m.            1301
3/2/13        Jessie                     DSNY              11-11:30 a.m.           1292
3/1/13        Good Luck Charlie  DSNY             10:30-11 p.m.            1261
3/1/13        A.N.T. Farm             DSNY             10-10:30 p.m.            1235

Source: Turner Research from the Nielsen Co. data

Executive Moves

DHX Media appointed Peter Byrne CEO of its wholly owned licensing company, Copyright Promotions Licensing Group. CPLG has managed the licensing and merchandising rights for entertainment, sports and consumer goods brands including 20th Century Fox, Activision, Dreamworks Animation and Saban Brands.

Pedigree Books is promoting Matthew Reynolds to the position of publishing and sales director. Reynolds previously served as sales and licensing manager, and has been a key driver of growth at Pedigree through acquiring new licenses such as Angry Birds and Smash Hits.


Cynopsis: Kids! Webinar – Spots are still available!

Leveraging the Second Screen in the New Kids Market
March 14 ~ 1:30-3:00pm ET ~ $295/site

Expert Speakers

Cedric Arnaud-Battandier – Co-Founder & Business Development [Magic Ruby]
Elie Dekel  President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower  SVP, Programming & Scheduling [Cartoon Network]
Anne Richards  Creative Director [No Crusts Interactive]

Answer to Yesterday’s Trivia Question:
What member of a ’90s pop culture super-group voices a character in an episode of Disney Junior’s new series Henry Hugglemonster? Geri Halliwell. Kudos to: Bridget Sullivan-Sprout/Philadelphia; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Natalie House-Nickelodeon/UK. 

Today’s Trivia Question: Which iconic cartoon character was so popular he received a staggering 800,000 fan letters in 1933? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR OF PROGRAM SCHEDULING/VERIA LIVING TV/NYC: 8+ yrs TV Cable Network Programming experience. Responsible for strategic planning/scheduling content grids for channel. Resume/cover letter to: [email protected] (3/13)

JOB OPENING: MGR, DVLPMNT/LA: Solid writing skills/sharp intellect a must as well as exp. rsrchng, dvlpng & formatting orig prgrm ideas, sincere interest in non-scripted tv. Cvr letter/res/writing sample: [email protected] (3/13)

JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: Jobs (3/13)

JOB OPENING: AD SALES MKTG COORDINATOR/Scripps Networks/NY: Resp for activation of client sponsorships, promo campgns, events, and sales support. 2+ yrs mktg/sales exp in tv/ent, brand mgmt. Click here to apply. Req 3571 (3/12)

JOB OPENING: DIR, AFFIL MKTG/Crown Media Family Networks/NY: Deg req’d. Min. 7 yrs. Affil. Mktg exp. Increase awareness of ntwrk in the affil. comm; Support/drive viewership, rev. & dist. goals. View full/apply: Jobs (3/12)

JOB OPENING: MGR, CONS MKTG/Lifetime/NY: Mng the acct planning, cons mktg, digital & traditional media initiatives for the Lifetime Networks. 5+ yrs agency exp in the digital & social media space. Apply: (3/12)

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JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NY: Work to create & revise media plans, execute ordered deals & provide proposals that meet client/agency needs. 2-3 yrs exp. Send resumes to [email protected] (3/12)

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JOB OPENING: TICKER/CSN MidAtlantic/DC: 2+ yrs sports journalism; on-air ticker experience preferred; job # 7716, (3/9)

JOB OPENING: EXECUTIVE ASSISTANT/SCRATCH/VIACOM/NYC: Please see below the direct link to the job posting. (3/9)

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JOB OPENING: MGR DIGITAL RSRCH/ABC/Burbank, CA: Mng day-to-day activities related to metrics & digital rsrch for the Owned Stations’ dig properties. Omniture exp, web & social analytics exp. Apply:, ref 92876 (3/8)

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JOB OPENING: PROMO MGR/WUSA/DC: Work w/Mkting. Dir. on brand strategy, lead staff to promote key brand and news initiatives. Requires 5 years television experience in writing, editing, producing. Resume: [email protected] (3/8)

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JOB OPENING: RSRCH STRATEGIST/Discovery/NY: Provide spprt to ad sls & group by creat’g quantitative/qualitative. Nielsen analyses rprts & presentations; 4+ yrs media rsrch exp @ cable ntwk or similar nat’l media outlet. (3/7)

JOB OPENING: COORD, BRAND MKTG PROMO/USA Network/NYC: Min 1 yr. exp in brand or promo mktg. Self-starter who thrives in fast-paced environment. Passion for pop culture and television. Apply: (8968BR) (3/7)

JOB OPENING: CREATIVE DIR/DESTINATION AMERICA/NY: Resp for dev of promo campgns, net brndg, mktg natives. 10+ yrs promo/mktg exp. In tv or ent, brand mgmt. or promo agcy. Proven 360 Mktg. Apply: (3/7)

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JOB OPENING: KIDS RESEARCHER/Insight Strategy Group/NYC: Looking for highly analytical Kids researcher w/5-7 years exp managing research projects and hands on exp working with kids Res/letter: [email protected] (3/7)

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JOB OPENING: ASSOCIATE PRODUCER/CSN Bay Area San Fran: 3+ yrs exp in sports tv; Bachelor’s req or equivalent required; job # 9053, (3/6)

JOB OPENING: SR DIR DEVELOPING PLATFORMS RESEARCH/ESPN/NYC: Lead Ad Sales Research for all Digital and Emerging Media. 10+ years agency,  publisher exp. Proven leader and creative thinker. Job ID-89819 (3/6)

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JOB OPENING: TEMP ASSOCIATE PRODUCER/Studio City: Support dept. with content updates and production for company’s consumer web initiatives.More info & apply: (3/6)

JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSN Bay Area San Fran: 1-2 yrs accounting exp; Bachelor’s in accounting or finance; job #9052, (3/6)

JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: [email protected] (3/6)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)

SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXECUTIVE SEARCH RESEARCHER/COMPETITIVE INTELLIGENCE: 16+ yrs experience. Seeking F/T position or contract opportunity. Strong experience in media and entertainment, consumer products and retail. [email protected] (3/13)

SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER/ATL: Show Runner/Producer based in DC w/19 years experience, and passion for non-fiction/original programming. Solid writing, pitching, and editing skills: [email protected] (3/13)

SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: [email protected] (3/9)

SITUATION WANTED: PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume – [email protected] (3/9)

SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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