Cynopsis: Kids!
03.06.13
Good morning. It’s Wednesday, March 6, 2013, and this is your first early morning briefing.
Ratings Roundup: It’s an epic week at The Hub, as the network scores both its best telecast and the best Saturday in its history in P2+, households, and key adult demos. The March 2 premiere of Ice Age 2: The Meltdown delivered the top-ever telecast with P2+, households, and adults 25-54 and drove The Hub’s best Saturday in P2+, households, adults 18-49, and adults 25-54.
A new episode of Nickelodeon’s SpongeBob SquarePants was the top program in K2-11, K6-11 and tweens 9-14 across all TV for the week of Feb. 25. The episode, titled “Little Yellow Book,” aired March 2 to 4.7 million total viewers, and posted double-digit gains with K2-1, K6-11, tweens 9-14 and total viewers.
It is, indeed, good to be a princess. Based on its regal out-of-the-box ratings, Disney Junior is giving Sofia the First the royal treatment. The network is ordering up a second season of the animated show, cable’s current top series among kids 2-5, girls 2-5 and boys 2-5. Sofia is also the top preschooler cable series in total viewers and women 18-49.
For in-depth ratings, please see the By the Numbers section in this issue and tomorrow’s issue.
Programming Picks
Popular children’s character Mister Maker will embark on a global journey next year in the new spin-off Mister Maker Around The World, created by Zodiak Media company The Foundation. The series heads into production this spring and is slated for debut on CBeebies in 2014.
Disney Channel will premiere the third season of A.N.T. Farm on May 31 with a special one-hour episode. The episode features the new original song “Stars Aligning,” performed by Hollywood Records recording artist McClain.
Digital Updates
Fasten your seatbelt. Games developer Chillingo, a division of Electronic Arts, is teaming with licensor Peanuts Worldwide to bring Snoopy Coaster to the app store. The game takes players on a rollercoaster ride with everyone’s favorite beagle and buddies.
A CYNOPSIS MESSAGE
Deadline: March 8, 2013
Awards Ceremony: June 4, 2013 (Yale Club NY)
Licensing News
Lawless Entertainment signed on as worldwide representative for DVD, publishing, licensing and merchandising for the Dino Babies franchise.
More Kids News
Pssst… Have you submitted your entry for the Cynopsis Kids !magination Awards, June 4 in New York? The deadline is Friday. Enter Online today!
By the Numbers
Top 10 Basic Cable Ratings for the week of Feb. 24-March 3, 2013
K2-11 Total Programming Day
Network Rating (000s)
NICK 2.9 950
DSNY 2.8 931
TOON 1.3 433
NKJR 0.8 201
DXD 0.7 189
NAN 0.6 206
ADSM 0.5 167
SPRT 0.5 86
FAM 0.4 116
NKTN 0.3 80
K2-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 4.2 1392
NAN 1.1 377
NKJR 1.0 268
DXD 0.9 249
ADSM 0.7 222
FAM 0.7 219
SPRT 0.7 120
HIST 0.5 155
NKTN 0.5 115
USA 0.4 129
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.1 1028
NICK 2.9 950
TOON 1.3 433
NKJR 1.0 262
DXD 0.7 212
SPRT 0.5 99
FAM 0.4 118
NKTN 0.3 75
HUB 0.3 70
HIST 0.2 59
K6-11 Total Programming Day
Network Rating (000s)
DSNY 2.9 566
NICK 2.3 457
TOON 1.4 284
DXD 0.8 143
NAN 0.7 147
ADSM 0.5 105
NKTN 0.4 52
FAM 0.3 66
NKJR 0.2 39
HIST 0.2 34
K6-11 Prime (Monday Sunday 8-11p.m.)
Network Rating (000s)
DSNY 5.1 1001
NAN 1.4 269
DXD 1.2 201
ADSM 0.7 145
FAM 0.7 129
NKTN 0.6 82
HIST 0.5 91
USA 0.4 86
TRU 0.4 77
A&E 0.4 74
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network Rating (000s)
DSNY 3.0 592
NICK 2.3 457
TOON 1.4 284
DXD 0.9 157
FAM 0.4 68
NKTN 0.4 50
NKJR 0.3 48
HIST 0.2 36
TNNK 0.2 35
USA 0.2 35
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date
K2-11 Top 10 Programs for the week of Feb. 25-March 3, 2013
Date Program Network Time (000s)
3/2/13 SpongeBob NICK 10:30-11 a.m. 2494
3/2/13 SpongeBob NICK 10-10:30 a.m. 2208
3/2/13 SpongeBob NICK 9:30-10 a.m. 1989
3/2/13 SpongeBob NICK 9-9:30 a.m. 1922
3/3/13 Tangled DSNY 8-9:45 p.m. 1890
3/3/13 SpongeBob NICK 10-10:30 a.m. 1784
3/1/13 Gravity Falls DSNY 9-9:30 p.m. 1778
3/1/13 Jessie DSNY 8:30-9 p.m. 1745
3/1/13 Phineas & Ferg DSNY 9:30-10 p.m. 1733
3/3/13 SpongeBob NICK 10-10:30a.m. 1714
K6-11 Top 10 Programs for the week of Feb. 25-March 3, 2013
Date Program Network Time (000s)
3/2/13 SpongeBob NICK 10:30-11 a.m. 1654
3/2/13 SpongeBob NICK 10-10:30 a.m. 1434
3/1/13 Gravity Falls DSNY 9-9:30 p.m. 1414
3//13 Phineas & Ferb DSNY 9:30-10 p.m. 1380
3/1/13 Jessie DSNY 8:30-9 p.m. 1351
3/2/13 SpongeBob NICK 9-9:30 a.m. 1316
3/2/13 SpongeBob NICK 9:30-10 a.m. 1301
3/2/13 Jessie DSNY 11-11:30 a.m. 1292
3/1/13 Good Luck Charlie DSNY 10:30-11 p.m. 1261
3/1/13 A.N.T. Farm DSNY 10-10:30 p.m. 1235
Source: Turner Research from the Nielsen Co. data
Executive Moves
DHX Media appointed Peter Byrne CEO of its wholly owned licensing company, Copyright Promotions Licensing Group. CPLG has managed the licensing and merchandising rights for entertainment, sports and consumer goods brands including 20th Century Fox, Activision, Dreamworks Animation and Saban Brands.
Pedigree Books is promoting Matthew Reynolds to the position of publishing and sales director. Reynolds previously served as sales and licensing manager, and has been a key driver of growth at Pedigree through acquiring new licenses such as Angry Birds and Smash Hits.
A CYNOPSIS MESSAGE
REGISTER Leveraging the Second Screen in the New Kids Market
March 14 ~ 1:30-3:00pm ET ~ $295/site
Expert Speakers
Cedric Arnaud-Battandier – Co-Founder & Business Development [Magic Ruby]
Elie Dekel President [Saban Brands] & Co-President [Vortexx]
Stacy Isenhower SVP, Programming & Scheduling [Cartoon Network]
Anne Richards Creative Director [No Crusts Interactive]
Answer to Yesterday’s Trivia Question: What member of a ’90s pop culture super-group voices a character in an episode of Disney Junior’s new series Henry Hugglemonster? Geri Halliwell. Kudos to: Bridget Sullivan-Sprout/Philadelphia; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Natalie House-Nickelodeon/UK.
Today’s Trivia Question: Which iconic cartoon character was so popular he received a staggering 800,000 fan letters in 1933? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy
[email protected] for Cynopsis Kids!
03.06.13
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)
JOB OPENING: AD SALES MKTG COORDINATOR/Scripps Networks/NY: Resp for activation of client sponsorships, promo campgns, events, and sales support. 2+ yrs mktg/sales exp in tv/ent, brand mgmt. Click here to apply. Req 3571 (3/12)
JOB OPENING: DIR, AFFIL MKTG/Crown Media Family Networks/NY: Deg req’d. Min. 7 yrs. Affil. Mktg exp. Increase awareness of ntwrk in the affil. comm; Support/drive viewership, rev. & dist. goals. View full/apply: www.hallmarkchannel.com Jobs (3/12)
JOB OPENING: MGR, CONS MKTG/Lifetime/NY: Mng the acct planning, cons mktg, digital & traditional media initiatives for the Lifetime Networks. 5+ yrs agency exp in the digital & social media space. Apply: www.aenetworks.com/careers.html (3/12)
JOB OPENING: TRAFFIC COORDINATOR/DSC/Silver Spring MD: Media Planning. Create/track promo work orders for Discovery networks. Detail-oriented, organized. More info & apply: https://careers-discovery.icims.com/jobs/7373/job (3/12)
JOB OPENING: MGR TRADE MKTG/NBCUniversal/NYC: Min 2 yrs. exp in fast-pace mktg or ad sales agency, tv, film or natl brand env. Create Sls materials and collab w/creative & outside agencies. Apply: www.nbcunicareers.com (8662BR) (3/12)
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JOB OPENING: ASSOCIATE MKTG/WASHINGTON DC: Associate, Marketing/Nat Geo Channel/Must have 3-5 yrs. media or TV digital mktg exp, strong MS Office skills req, degree req, strong presentation skills. Apply: http://tinyurl.com/a87bd3j (3/12)
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JOB OPENING: DIR TRAVEL OPS/Viacom/NYC: 6-8 yrs of travel mgmnt exp. Keen undrstdng TMC ops–prof in Sabre. In-depth knwlge travel ind; strong contacts. Exp w/travel technologies. Expert level MS Office. Apply here: [email protected] EOE/M/F/D/AAP (3/8)
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JOB OPENING: SR DIR DEVELOPING PLATFORMS RESEARCH/ESPN/NYC: Lead Ad Sales Research for all Digital and Emerging Media. 10+ years agency, publisher exp. Proven leader and creative thinker. www.espncareers.com Job ID-89819 (3/6)
JOB OPENING: DIR, PRODUCTION MGT/DISCOVERY/NY: Mnge multiple projects from dev thru delivery. 8-10 years of exp. Exp in creating and negotiating non-fiction prod bdgts. Apply: http://tinyurl.com/cyckra9 (3/6)
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JOB OPENING: MKTG ASST/COORD/SONAR ENTERTAINMENT/NYC: Sole support for SVP & VP MKTG, coord trade shows, liaison with vendors & agencies, manage mktg materials, 2-5 yrs exp in ent or media pref. Resume & cover to: [email protected] (3/6)
JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/6)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)
SPRING INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at www.sho.com/careers (3/6)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: EXECUTIVE SEARCH RESEARCHER/COMPETITIVE INTELLIGENCE: 16+ yrs experience. Seeking F/T position or contract opportunity. Strong experience in media and entertainment, consumer products and retail. [email protected] (3/13)
SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)
SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER/ATL: Show Runner/Producer based in DC w/19 years experience, and passion for non-fiction/original programming. Solid writing, pitching, and editing skills: [email protected] (3/13)
SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: [email protected] (3/9)
SITUATION WANTED: PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume –http://lnkd.in/-cZcji [email protected] (3/9)
SITUATION WANTED: MEDIA PLANNER & BUYER/CONSULTANT: 16+ yrs in Local, Nat’l TV, and Radio (category exp: entertainment, retail, auto). Strong industry relationships. Agency liaison or client direct. Contact: [email protected] (3/7)
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