Wednesday, March 30th, 2011


Can you fill in the blanks to make these lyrics from a Hub TV show theme song

What would we do ____ without __? And there ain’t no _______, we can’t ____ each other through. What would we do ____, without __?

The Hub is the top co-viewed kid network in Primetime with
Kids 2-11 watching with Women 18-49.*
To connect your brand with families contact Brooke Goldstein, SVP Ad Sales, 212-548-5860

Ans: dreaming, kissed , remember, before  Family Ties. *Source:Nielsen in Npower 10/10/103/20/11, coview share, M-Su 8-11 PM.

Cynopsis: Kids!

Good morning. It’s Wednesday, March 30, 2011, and this is your first early morning Kids briefing. 

4Kids Entertainment‘s North American license deal for the anime property Yu-Gi-Oh! is cut short following an audit conducted Japanese companies behind Yu-Gi-Oh! that has resulted in a lawsuit, per THRTV Tokyo Corporation and Nihon Ad Systems filed a joint lawsuit in NY federal court against 4Kids Entertainment, alleging 4Kids breached their deal and owes them $4+ million for entering into “secret” deals for TV, home video distribution, and royalty issues including improper deductions.  Under the terms of the original licensing deal TV Tokyo Corporation and Nihon Ad Systems are entitled to 50% of gross income, less pre-defined costs.  Attempts by both sides to resolve the issues failed resulting in the suit.  Cynopsis Kids reached out to 4Kids Entertainment, which has not yet issued a comment on the matter.


While DreamWorks Animation is preparing for release of a third Madagascar movie in summer 2012, it is also developing a solo movie for the franchises famed Penguins, per THR.  DreamWorks Animation is looking to writers Alan J. Schoolcraft and Brent Simons (the duo behind Megamind) to pen the screenplay for the Penguin picture.  The Penguins already star in DreamWorks Animation’s CGI-animated series The Penguins of Madagascar, which airs on Nickelodeon.


CCI Entertainment signs on to oversee worldwide distribution and merchandising for the new animated preschool series Joe and Jack (39×7).  Produced by Ireland’s Dancing Girl Productions, the newly greenlit first season of Joe and Jack has been acquired been acquired by RTE (Ireland).  A comedy, the series revolves around the adventures of a boy named Joe, and his best buddy a cat named Jack, who together use their imaginations to make dreams come true.  The series is set to ready to deliver in summer 2012.  CCI will debut the series for the international marketplace at MIPTV next week.

Cake has been appointed as the worldwide distributor for the animated preschool series Tom & The Slice of Bread with Strawberry Jam & Honey (52×5).  Created by director Andreas Hykade (Love & Theft, The Bunjies, Ring of Fire, The Runt), Tom & The Slice of Bread with Strawberry Jam & Honey is set in a magical world where the everyday and the extraordinary stand side-by-side, as Tom sets out on his search for bread with strawberry jam and honey.  On his quest, Tom runs into new characters, situations and adventures along the way.  The series is a Studio Film Bilder, SWR, BR and WDR co-production.  Tom & The Slice of Bread with Strawberry Jam & Honey has aired on KI.KA (Germany) since 2005.  Cake will showcase the short-form series at MIPTV, where it will also feature series including The Sparticle Mystery, Eliot Kid 2, Poppy Cat and Oscar’s Oasis.

Zodiak Kids inks a deal with ABC TV Australia for 50+ hours of kid’s programming.  Under the agreement ABC TV Australia acquires four of Zodiak Kids’ TV series including Mister Maker Comes to Town (25×20), Summer In Transylvania season 1 (20×30), Dani’s House season 4 (13×30) and 5 (13×30′) and series 3 of Little Princess (35×11).  ABC TV Australia has also renewed its license for Little Princess season 1 (30×11) and 2 (35×11), as well as the two series specials (2×22).  Mister Maker Comes to Town, Summer In Transylvania and Dani’s House are all produced by The Foundation, which is part of Zodiak Kids. The preschool series Little Princess is produced by The Illuminated Film Company’s studio.  Zodiak Kids is the kid’s production and distribution arm of Zodiak Media Group.


505 Games releases the new videogame Johnny Test for Nintendo DS in North America.  Based on Cookie Jar Entertainment’ animated series, Johnny Test, which is currently in its fifth season and airs on Cartoon Network, the videogame features 12 levels, all the characters from the series.  The game also allows players to play as Johnny or his alter egos, Johnny X or Trooper J, as well as letting them change Johnny’s mood and ego.  The Johnny Test game will release in Europe in September 2011.

Chugg Entertainment, Entertainment Store Group, Lunatic Entertainment and S2BN Entertainment announce that the Yo Gabba Gabba! live stage show will return to Australia this June 2011.  The tour begins in Sydney as part of the Vivid Live festival.  Yo Gabba Gabba! is created by Christian Jacobs and Scott Schultz and produced by The Magic Store and Wildbrain Entertainment.


Rachele Geraci is upped to Licensing and Agent Manager, Atlantyca Entertainment.  Based in Atlantyca’s Milan offices, Geraci will continue to play a key role in overseeing the development and implementation of the merchandising programs for all of the company’s brands, which include Geronimo Stilton and Tea Sisters.  She will focus her efforts on categories including soft lines, accessories, back-to-school, bags, costumes, food and consumables, party goods, stationery, among others.  Geraci will report to Claudia Mazzucco, CEO, Atlantyca Entertainment.


Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/28-3/27/11 :
Total Day     (000)   Primetime    (000)
NICK° :             1239    DSNY* :            1444
DSNY* :              926    NICK JR°°:         594
CARTOON:          459    NAN** :              554
NICK JR°°:         391    ADSM** :            295
NAN** :              358    DXD:                  195
ADSM** :            204    NICKTOONS:       164
DXD:                  153    MTV:                     98
NICKTOONS:         86    SPROUT***:         77
SPROUT***:         55    DISCOVERY:          69
TEENNICK:            52    ESPN:                    63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/28-3/27/11 :
Total Day    (000)  Primetime    (000)
NICK° :             626    DSNY* :            1083
DSNY* :            581    NAN** :              390
CARTOON:        281    ADSM** :           170
NAN** :            266    DXD:                 149
ADSM**:          119    NICKTOONS:      116
DXD:                110    NICK JR°°:         103
NICK JR°°:         65    MTV:                    61
NICKTOONS:       59    TEENNICK:           51
TEENNICK:          45    DISCOVERY:         47
MTV:                   31    ESPN:                  38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/28-3/27/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             467    DSNY* :               862
NICK° :              440    NAN** :               451
NAN** :             315    ADSM** :             210
CARTOON:         216    MTV:                   155
ADSM** :           165    DXD:                   123
DXD:                   83    COMEDY:               93
MTV:                   76    NICKTOONS:          77
TEENNICK:           55    TEENNICK:            67
NICKTOONS:        47    ESPN:                   59
COMEDY:             45    DISCOVERY:          58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Quarterly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/27/10-3/27/11 vs. 12/28/09-3/28/10, Cable Networks Only:
Network:                                     (000)    %diff?
NICK° :                                          687       Flat
DSNY:                                           632      +10%
CARTOON:                                     312      -13%
NAN*:                                           292      -15%
ADSM**:                                       124      +7%
DXD:                                             120      +22%
NICK JR:                                         70       +15%
NICKTOONS:                                   64       +28%
TEENNICK:                                      43       -4%
DISCOVERY:                                    29       -15%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 26, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1438; K6-11 942; TWEENS 9-14 650
DISNEY CHANNEL:     K2-11 1204; K6-11 824; TWEENS 9-14 646
CARTOON NETWORK: K2-11   615; K6-11 394; TWEENS 9-14 282
DISNEY XD:               K2-11   148; K6-11 107; TWEENS 9-14   77
NICKTOONS:             K2-11     97; K6-11   73; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 27, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1254; K6-11 805; TWEENS 9-14 586
DISNEY CHANNEL:     K2-11 1273; K6-11 856; TWEENS 9-14 655
CARTOON NETWORK: K2-11   574; K6-11 362; TWEENS 9-14 228
DISNEY XD:               K2-11   211; K6-11 153; TWEENS 9-14 120
NICKTOONS:              K2-11   102; K6-11   72; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 28, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1263; K6-11 478; TWEENS 9-14 365
DISNEY CHANNEL:     K2-11   940; K6-11 563; TWEENS 9-14 458
CARTOON NETWORK: K2-11   414; K6-11 259; TWEENS 9-14 193
DISNEY XD:               K2-11   172; K6-11 128; TWEENS 9-14   94
NICKTOONS:              K2-11    76; K6-11   52; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  The Shady Rest Hotel is in what town?  HOOTERVILLE (on PETTICOAT JUNCTION)  Kudos to: And Krinner-aNb Media/NY; Joe Swaney-Cartoon Network/Atlanta; Casandra Kate Escobar-Women in Childrens Media/NY; Margie Hernandez/LA; Richard Quan-Butler Shine Stern Partners/San Francisco; Stephen Kelley-9 Story Distribution/Toronto

Today’s Trivia Question:   What was the name of the dance fad created by Fred Flintstone?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team.  Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (4/6)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for review creative’s, monitor delivery & optimize campaigns. (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: (4/5)

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ (3/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1.Website: Contact: (4/5) (917) 692-3229 [email protected] (4/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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