Wednesday, March 2nd, 2011

Cynopsis: DIGITAL

03/02/11

Good morning, it’s Wednesday, March 2, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Facebook has updated its Comments Box plug in adding new moderation tools designed to further distribution and improve the quality of discourse on third party sites. Administrators can now limit or prioritize comments posted by a website visitor’s friends or friends of friends and establish a blacklist of unauthorized words or users. And users who leave comments are now being identified under their real name to try and eliminate cowardly troll posts. The Weather Channel and Discovery Communications have already launched the updated Comments plug in across video clip pages for their brands.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
TV network-owned Hulu is on pace to double its ad and subscription revenue from $263 million last year to over $500 million in 2011, Hulu CEO Jason Kilar told audiences at IAB’s annual meeting in La Quinta, CA, per Mediaweek. He also noted that ad revenue distribution was “out of whack” in the U.S. when looking at the time consumers spend on the internet (28% of media consumption time) vs. the share of the ad spend it receives (13%.) Hulu is now supported by 627 advertisers and 250 content partners.

 
~ INNOVATORS & START-UPS ~

 
Facebook
also acquired group text-messaging start-up Beluga for an undisclosed amount. The iPhone and Android app, which just passed the “1 million messages sent” milestone, allows users to send text messages to multiple friends at the same time.
 
Media center software company Boxee has secured an additional $16.5 million in funding from new investors Pitango and Softbank with participation from prior investors General Catalyst, Spark Capital and Union Square Ventures. CEO Avner Ronen says the new funding will go into product enhancement, additional content deals and more device integrations.
 
Twitter advertising service MyLikes this week announced it had raised $5.55 million in Series A funding led by Khosla Ventures. The company also named Gmail and FriendFeed founder Paul Buchheit to its board and released new mobile apps and widgets.
 


A CYNOPSIS MESSAGE FROM DIRECTV


IN THE MEDIA GAME THERE ARE NO TIME OUTS.

This March success is a layup with DIRECTV’s Sports Fanatics, Live Sports, and Interactive Sports Apps.

Get your advertising off the bench and into the games.
Make the winning play by contacting Brad Van Nostrand 
or visit directvadsales.com  for more info.

Follow DIRECTV Ad Sales on Twitter and Facebook.


~ DIGITAL ADVERTISING ~

 
Recognizing the need for standards in one of the fasted growing ad platform on earth, the Mobile Marketing Association and the IAB have teamed up to establish concrete definitions and guidelines to govern the buying and selling ads on mobile. At the top of the list is how to authentically count impressions on the mobile web. The groups encourage U.S. mobile web ad servers to have their impression counts audited by an independent third party to improve the level of trust and transparency.
 
The IAB also unveiled the 6 winners of its Rising Stars contest – new ad formats chosen from entrants AOL, Unicast, Google, Pictela, Genex and Microsoft for their ability to make an impact in the marketplace. The formats will undergo a 90-day build-out period before being made available at scale to advertisers. Criteria for submissions included branding, user experience, functionality and ease of adoption.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Clear Channel has acquired cloud-based music service Thumplay in a bid to improve its own digital radio platform iHeartRadio, which offers commercial free feeds of the giant’s 750 stations for a subscription fee of $10/month. Thumbplay, which offers its own subscription-based music service, managed to attract only 20,000 subscribers during its first year of operation.
 
Video platform Ooyala is redoubling its efforts to support Apple’s iOS devices, launching a new publishing and real-time analytics suite that supports live and on-demand H.264 and HTML5-encoded video streaming to the iPhone, iPad and iPod Touch.
 
Sorenson Media has introduced a new hybrid video encoding solution that combines on the premises servers with a cloud-based model to handle additional capacity.
 
Google announced that it solved its Gmail data issue and that users’ access has now been fully restored. Thankfully, Google is a veritable packrat when it comes to holding onto data, maintaining multiple copies in multiple data centers in case of such problems.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Video search engine MeFeedia reports rapid acceptance of the upstart HTML5 video standard preferred by Apple’s iOS products, finding that 63% of the 30 million video in its index are now HTML5 compatible.
 
PBS released the results of a national bipartisan survey conducted by Hart Research and American Viewpoint that indicated broad opposition of eliminating funding for public broadcasting. Despite deficit concerns, some 83% of Democrats, 69% of Independents and 56% of Republicans were against cutting funding.
 

~ GADGETS & APPS ~

 
That was quick. Verizon is already moving towards eliminating its $30 all-you-can-eat data plan for the iPhone and could remove the option as early as this summer, per Reuters. The company is mulling a usage-based data pricing scheme instead. AT&T also did away with unlimited iPhone data plans last year, but grandfathered in users with active unlimited accounts.
 
AT&T announced it will begin selling Amazon‘s 3G-enabled Kindle at AT&T retail stores nationwide for its standard price of $189.
 

~ EXECUTIVE MOVES ~

 
Tremor Media has tapped former Mobile Commons CEO Anthony Risicato to oversee a new video ad buying platform the company is launching, under the title GM, Video Platforms. The marketing platform will provide insights and real-time analytics around video campaigns. Anthony will also work on increasing penetration for Tremor’s existing solutions, including the recently acquired Transpera mobile video ad platform.
 
New York-based lifestyle publisher Complex Media Network hired Scott Cherkin as EVP/Product and Business Development. Scott previously served as SVP/Product and Biz Dev for the Travel Ad Network.
 
YuMe has hired a half a dozen new executives to oversee mobile video advertising hailing from mobile video advertising network Transpera (again, recently acquired by Tremor Media.) The new hires include Former Chief Product Officer and founder, Frank Barbieri, as SVP/Emerging Platforms; Anshu Dua, VP/Business Development Mobile; Tripp Boyle, Senior Director Mobile Sales and Sachin Gupta, Principal Engineer.
 


~ WEBSITE OF THE DAY ~

 
Microblogging site Twitter really underscored its importance in the TV space on Sunday. Despite having a much smaller audience, the Oscars attracted nearly as many tweets (36.4 million) as the 5-hour Superbowl telecast earlier in the month (38.5 million), according to a Twitter blog post. (It helped that co-host James Franco tweeted the opening moments of the show from his smartphone using the WhoSay messaging service – you can’t buy that kind of publicity). It turns out that one hand washes the other. When the #oscars hashtag appeared on air during the Oscar telecast, Twitter activity surged to its highest volume of the night. (It actually appeared twice).
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
03.02.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: ASSOC ED BBCA.COM/NYC/BBC: Define spirit & tone of BBCA.com. Maintain editorial vision, acquire/dev content, mng blogs, grow audience. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: AFFILIATE SALES ASST/NYC/BBC: Sales & mrktng for BBCA distribution on cable/sat/alt tech plat. Work closely w/ EVP to mng sls process and clients. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: www.mtvnetworkscareers.com (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ www.mtvnetworkscareers.com (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1273 (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on NBC.com, NBCSports.com & NBCOlympics.com & corp. initiatives such as mobile, online video & VOD apply: nbcunicareers.com (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl .com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: http://corp.aol.com/careers , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)

JOB OPENING: DIRECTOR, MARKETING/TELEMUNDO/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info. job#344BR (3/4)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ http://corp.epixhd.com/jobs/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at www.qvc.com/careers (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, www.scrippsnetworks.com #2171 (3/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to [email protected] (3/5)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see www.theacc.com/roadtrip email: [email protected] (3/5)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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