Wednesday, March 23rd, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, March 23, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Sprint Nextel CEO Dan Hesse, who doubles as Chairman of CTIA-The Wireless Association, didn’t mention AT&T’s proposed acquisition of T-Mobile in his opening keynote address at CTIA’s annual confab. But he did take several swipes at the deal in a roundtable discussion later in the day, claiming it would stifle innovation and consolidate too much power into the hands of AT&T and Verizon. (As AT&T and T-Mobile merge, about 4 in 5 U.S. cellular subscribers will be either AT&T/T-Mobile or Verizon Wireless customers.) He also announced that all U.S. cell phones will have a common micro-USB interface by next year that will allow universal external power chargers to power all new phones. Sprint’s stock price began to recover from its drubbing after Hesse unveiled two new Sprint devices: an Android-based EVO smartphone that will feature glasses-free 3D video and a HTC EVO View 4G smartphone, complete with a 7-inch screen and a digital stylus for jotting down notes. Both gadgets are due out this summer.


Syfy announced it is entering the social gaming space, initially developing sponsor-driven Facebook games later this year under its own Syfy Games banner. Syfy will serve as the exclusive publisher of these new games in all markets and will work with an independent game developer to bring their concepts to fruition. Game genres will include sci-fi, fantasy, paranormal, action/adventure, and superhero genres, and include games based on both original content and Syfy programming.
CTIA unveiled a new App Rating initiative slated to be ready by year-end that calls for self certification and ratings of mobile apps based on their appropriateness for children. CTIA is also issuing a request for proposal (RFP) to build and maintain an online questionnaire and database system for the purpose of rating app content.
In a bid to recruit monthly subscribers and better serve occasional readers, the Wall Street Journal will begin selling single-issue digital versions of the paper today through iTunes for $1.99/issue, reports paidcontent. The WSJ also recently began bundling its full suite of digital products – the iPad and Android Tablet Editions and iPhone and BlackBerry apps – for $3.99/week.
ESPN acquired multiplatform rights for Champions League Twenty20 and International Cricket Council (ICC) events, including the 2015 ICC Cricket World Cup, through 2015. More than 1,000 additional hours of live cricket will also be featured on broadband network ESPN3.
PBS is offering up the first episode of Ken Burns’ classic documentary series “The Civil War” on its free iPad app and iPhone/iPod Touch app on March 24, ten days before the series begins its rebroadcast on PBS on April 4. The first episode will also be streamed on for one week beginning on Monday, April 4. The event marks the 150th anniversary of the start of the Civil War.


Gannett’s interactive ad company PointRoll is expanding its two partner programs, Open Insights and PointRoll Included, designed to increase ad effectiveness through better measurement and easier adoption of interactive ad formats. Open Insights, developed to ease the integration of third-party data, targeting and analytics into campaigns, will add 8 new partners including AdXpose, DataXu, TubeMogul and Vizu. The PointRoll Included program, which offers access to PointRoll’s rich media formats at no extra charge, will add TheStreet and 24/7 Real Media to its 130-member partner program. Meanwhile BrightRoll and TubeMogul have become inaugural partners of its In-Stream Video Included Program, along with JumpTap and WHERE joining a mobile component of the program.
The board of the Audit Bureau of Circulations agreed to modify the requirements for qualifying U.S. and Canadian consumer magazines as replica digital editions. While editorial content and photography must continue to be the same in both print and electronic versions, advertising may now differ. In addition, publishers are no longer required to secure an opt-out confirmation from advertisers that are unable to submit reformatted digital files in time or simply do not want their print ads to appear in digital editions.


Federal Judge Denny Chin rejected the Google Books settlement, claiming it gave the company a “defacto monopoly over unclaimed works” and rewarded it for wholesale copying of copyrighted works without permission. Google forged the $125 million deal with the Authors Guild and the Association of American Publishers in 2008 to give them the right to publish works online that were out of print but still under copyright.
is suing Amazon over its use of the moniker “App Store” to describe its online outlet for Android applications. The Amazon Appstore (Amazon spells it as one word) allows users to test apps on a simulated Android handset before they buy and gives away one free paid app each day. Apple registered the term with the U.S Patent and Trademark office on July 17, 2008.
More than 137K have signed a petition to compel Apple to remove a free Exodus International app from the App Store that offers counseling and “freedom from homosexuality through the power of Jesus Christ,” reports ABC News.


Americans flooded Auto Manufacturer sites in February following several high-profile car commercials that aired during this year’s Super Bowl, according to ComScore. More than 25 million people visited the category during the month (up 11% vs. January), with General Motors taking the top spot with 5.0 million visitors. Tax sites attracted 33.1 million visitors in Feb., an increase of 24% month-to-month, making it the top gaining category. Google Ad Network led the February Ad Focus ranking with a reach of 92.3% of Americans online, followed by AOL Advertising (84.6% reach), Yahoo! Sites (84.6%) and Yahoo! Network Plus (84.1%).


Research in Motion will begin selling its professional-themed 7” screen PlayBook tablet computer in the U.S. and Canada on April 19. The 16GB Wi-Fi version will sell for $499, the 32GB for $599 and the 64GB for $699.
Emerging network Reelzchannel TV, which paid dearly to acquire the rights to air the controversial miniseries “The Kennedys” premiering April 3, has launched a supporting iPad app designed to synch live during the broadcast of each of the series’ 8 episodes. Users can access a timeline containing historical links, photos and video clips or chime in via Twitter or Facebook during the show.
Hallmark Channel launched a new Facebook game to drum up interest in its reruns of Frasier, premiering on the network on April 4. Click on Frasier’s large forehead to access memories, video clips and found objects “Inside the Mind of Dr. Frasier Crane.”
CNBC announced it is launching its Real-Time Business-themed app on tablets running on Android’s Honeycomb operating system, beginning with a release for Motorola’s Xoom tablet in April. The app features real-time stock quotes for both the New York Stock Exchange and the NASDAQ marketplace.


As part of the reshuffle of jobs following its merger with Comcast, a trio of NBCUniversal executives were promoted: Cameron Blanchard to EVP/Communications; Tony Cardinale to EVP/Brand Planning & Strategic Insights; and Margaret Lazo to EVP/Human Resources of the newly created NBCUniversal Entertainment & Digital Networks and Integrated Media Division. Margaret will relocate from LA to New York City and each will report to the division’s Chairman Lauren Zalaznick.
Chris Harris
, former Director of Engineering of the Video Platform Team for Yahoo, has joined Boston-based online measurement firm Visible Measures as VP/Engineering.
Cinram International Inc. has appointed former Warner Bros. EVP of Global Operations John Crosier to head its digital team in the newly created position of SVP/Architecture and Delivery. John will be based in Los Angeles and report to CEO Steve Brown.
New York-based ABI Research hired former In-Stat researcher Meaghan Roache as Primary Research Analyst.
Audit Bureau of Circulations elected four new directors to its North American board: Steve Mueller, COO, NSA Media, was tapped to represent U.S. advertising agencies; Steve Sachs, EVP/ Consumer Marketing and Sales, Time Inc., will represent U.S. consumer magazines; Terry Snow, CEO, Bonnier Corp., will oversee U.S. consumer magazines; and Alex Tamayo, SVP/Media Strategy, PHD, will represent U.S. advertising agencies.


MSNBC’s hyperlocal digital news service EveryBlock has relaunched with a fresh uncluttered look and a bevy of new social networking-inspired features designed to connect people who post information on the site with their neighbors. Instead of operating a one way block-by-block newsfeed, EveryBlock now enables users to comment on postings: a big box now appears above each posting allowing you to thank the user for the info or start a discussion on the news. (A neighborhood honors system rewards users for contributions they make and “thanks” they receive.) Facebook and Twitter posts are now integrated within the site as well, but the effect remains hyperlocal. You can also now “follow” multiple places besides your own neighborhood; you will receive email alerts from these locales when there’s breaking news to share. The new EveryBlock is now available in Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, San Jose, Seattle and Washington, D.C.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more:   Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. (3/26)

JOB OPENING: SALES PLANNER Si TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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