Cynopsis: DIGITAL
03.13.13

Good morning. It’s Wednesday, March 13, 2013, and this is your first early morning digital briefing.

Conde Nast Entertainment has launched a digital video network, and armed it with a bunch of original web series derived from two of its print staples, GQ and Glamour.

From Glamour:

• Elevator Makeover: Weekly show, hosted by YouTube star Jessica Harlow and Hairstylist and Glamour contributor Theodore Leaf, in which a contestant gets a makeover during the course of a ride down to the lobby (or up from the lobby, as the case might be).
• Glamour Dos and Don’ts of the Week: A countdown of what’s hot and what’s not in fashion, beauty, and social media behavior, based on the popular magazine column.
• Fashion Week Ride-Along: Featuring Glamour Editor-in-Chief Cindi Leive as she navigates NY Fashion Week.
• Why Do Guys…: Comedians interview men on the street to find out what they really think about dating and relationships in the digital age. Fans will be able to send in questions via Twitter.

From GQ:

• Fighting Weight: Weekly workout guide in which fitness gurus share favorite routines, tips, and exercise secrets; hosted by Eric Valdez (General Hospital, New Girl)
• The Ten: Famous dudes (Anthony Bourdain, Andy Cohen, and others) count down the ten items they can’t live without.
• Car Collectors: Other famous dudes (like Adam Carolla) show off their wheels.
• Jogging with James: Follows adventurer James Marshall as he trains for the Marathon de Sable.

The GQ and Glamour series will be distributed across the web, IPTV, mobile, and tablet devices; at launch they are accessible via new custom video sections on Glamour’s and GQ’s websites (Glamour Video, GQ Video) as well as each publication’s YouTube channel (Glamour, GQ). Procter & Gamble, Microsoft, and Mondelez International have signed on as exclusive sponsors.

Ridley Scott’s ad production company, RSA, is partnering with Machinima, the YouTube multichannel network (MCN) which targets males and gamers, to produce 12 short sci-fi films and perhaps develop some of them into feature films. While Scott won’t direct these shorts, he plans to executive produce all projects alongside RSA President Jules Daly. Scott and Machinima will choose directors from the RSA’s stable of talent, which includes heavyweights such as Martin Scorsese, Kathryn Bigelow, Sam Mendes, and Neill Blomkamp.

The Warner Sound, Warner Music Group’s top-performing YouTube original channel (363,000+ subscribers; 336.7+ million views), has unveiled its spring/summer 2013 slate of new and returning series.

Returning shows:

• The Live Room (premieres March 27): Captures live sessions from iconic recording studios. Season two will feature Blake Shelton and The Goo Goo Dolls.
• The Goburger Show (premieres March 11): Presented in collaboration with Funny or Die, the show stars TJ Miller as the voice of a vulgar alien who interviews musicians and celebs. Season two will feature Flea of the Red Hot Chili Peppers, Wayne Coyne of The Flaming Lips.

New shows:

• Cody Simpson Paradise (available now): The show follows Aussie teen pop artists during his world tour.
• Tegan and Sara’s Heartthrob, The Interviews (available now): Directed by Clea DuVall (Argo), Tegan and Sara interview celebs like Andy Samberg, Cory Monteith, and Ben Lee.
• You in the Live Room (spring/summer): The show will pick five undiscovered YouTube artists and place them in a recording session alongside industry experts and artists.
• Cee Lo Green Presents ManTazia (spring/summer): The show will go inside the mind of artist Cee Lo Green.
• Rock Opera Musical (spring/summer): The documentary series capturing Aldo Esperanto’s journey in making the next great rock musical.
• Tribute (spring/summer): Documentary series.
• Straight to Video (spring/summer): Two comedians will analyze music videos and performances (and maybe make fun of them).

Subway, My Damn Channel, Content & Co., the USC School of Cinematic Arts, and NYU’s ProMotion Pictures program have unveiled the five winning entries for the third annual Subway Fresh Artists Filmmakers program on My Damn Channel Comedy Network. In addition to hosting and syndicating the shows online, My Damn Channel will produce original content associated with the Subway Fresh Artists Filmmakers program, including behind-the-scenes clips and filmmaker interviews. This year’s theme was “Every Sandwich Tells a Story.”

NBCUniversal’s iVillage will serve as a digital content partner for Riviana Foods’ Minute Rice and Success Rice brands. iVillage will create customized editorial content, including “thematic websiodes, articles, slideshows, recipes, and social media extensions,” to promote Minute Rice’s and Success Rice’s “Simplify Yourself” campaign, designed to provide busy moms with tips and methods to unclutter their lives, from meals to budgeting and finance. The digital content will live on iVillage.com and other NBCUniversal properties. In addition, the deal includes an on-air promotion via ads on Oxygen, Style Network, and E!.

Univision is partnering with Watchup, a video news app for the iPad, to offer select programming from the network’s news division, Univision Noticias. Watchup allows users to create personal daily newscast that curates content from their favorite news providers. Watchup’s other news partners include The Wall Street Journal Network and AP.

A CYNOPSIS MESSAGE

The Interactive Advertising Bureau (IAB) is unhappy with Mozilla’s decision to block third-party cookies as a default setting on the next version of its Firefox browser. In a statement, Randall Rothenberg, President and CEO of IAB, said Mozilla’s decision would be harmful to small web publishers that rely on cookies to sell ads targeted to niche audiences. “These businesses can’t afford to hire large advertising sales teams,” said Rothenberg. “Advertisers can’t afford the time to make individual buys across thousands of websites. The technology that brings these two interests together is the third-party cookie.” Here’s an FAQ that lays out IAB’s position in more detail.

In Millennial Media’s 2012 Year-in-Review SMART Report, the mobile ad company reports that it saw 12 different verticals grow spend by over 100% year-over-year. The top two spending categories were Retail and Restaurants, which grew 106%, followed by Entertainment, which grew 224% year-over-year.Other key findings:

• The top-three targeted audiences were IT Decision Makers, Gadget Geeks, and In-Market Auto Buyers
• 37% of campaigns on Millennial’s platforms gave users the option of downloading an app as a post-click action.
• 16% of campaigns gave users the option of watching a video as a post-click action.
• Android accounted for 48% of impressions on Millennial’s platform, while iOS represented 32% of impressions.

A surge in the availability of smaller, lower-priced devices has led the International Data Corporation (IDC) to increase its 2013 forecast for the worldwide tablet market to 190.9 million, up from its previous prediction of 172.4 million. These increases culminate in an estimate of more than 350 million worldwide tablet shipments by the end of 2017. When it comes to operating systems, IDC forecasts Android’s global market share to peak at 48.8% in 2013 (original forecast had it at 41.5%), while Apple’s iOS will see its share slip from 51% in 2012 to 46% in 2013. Looking ahead, IDC expects Windows-based tablets to eat into Android’s and iOS’ share of the global market, rising from 1% in 2012 to as much as 7.4% in 2017.

The newly launched TiVo Mini is a “second screen” device of a different kind, in that it’s designed to link up to your main TiVo box in order to let you watch TV and web programming on a second TV inside the house. Priced at $99, with a $5.99 monthly fee or a one-time $149.99 lifetime pass, the box comes with the regular DVR features, as well as access to apps from Hulu Plus, YouTube, Pandora, and Spotify. No Netflix, though.

TotallyHer, Evolve Media Corp.’s women’s lifestyle publishing division, has hired Rachel Wintner as its new VP/Sales. She will lead the TotallyHer sales teams based in SF and LA. She will also assist in marketing, strategy, and product development for the TotallyHer brand. In addition to Wintner, TotallYHer has also added three new members to its direct sales team, with Corinne Kassman coming on board as Sales Director, based in San Francisco; Carolyn Goldfarb as Senior Account Executive, based in Chicago; and Jessica Zuhlke as Account Executive, also based in Chicago.

Outfit7, the developer behind the Talking Friends mobile apps, has appointed Alessandro Traverso as its new Chief Operating Officer. In the newly created role at the company, Traverso will oversee strategic planning, content development and monetization, marketing, and brand management. He is also tasked with extending the Talking Friends brand portfolio.

Nancy Pingitore has been named VP/Sales at ThinkAnalytics, a multiplatform TV search and recommendations engine provider. She is charged with handling key customer accounts and partnerships throughout the US. Also at the company, Michael Pohl has been named Strategic Director/Marketing and Business Development, The Americas, and has been appointed to ThinkAnalytics’ Corporate Board of Directors.

A CYNOPSIS MESSAGE

VEVO has launched VEVO TV, a 24/7 “broadcast-style” music and video channel accessible on VEVO.com as well as via the company’s apps for iOS, Android, Windows Phone, Xbox, and Roku devices. Available in the US and Canada, the channel features scheduled blocks of HD music video programming, original VEVO shows, and live concert events. Adidas Originals, McDonald’s, Red Bull, and State Farm have signed on as launch sponsors.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
03.13.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: AD OPS EXECUTIVE/DISH Sales/Denver: Lead traffic and ops efforts of DISH Media Sales, incl. scheduling, insertion, and delivery of linear and digital advertising spots. Apply at – http://tinyurl.com/agg87v3 (3/20)

JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

JOB OPENING: VP, DVLPMT/LA: Solid writing skills/sharp intellect a must as well as 5-7 years exp. w/netw, prod, agts, & talent. Exp mgr. dvlpmt team, sincere interest in non-scripted tv. Send res: [email protected] (3/19)

JOB OPENING: DIR PRODS & TECH/Smithsonian Channel/NYC: Mng tech prod. dev for mobile sites, mobile apps, ITV + new platforms. 8+ yrs. wkg in digital prods and mng tech teams pref. Submit resume at www.sho.com/sho/about/careers (3/19)

JOB OPENING: MEDIA BUYER/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for TV media buyer. Exp w/Donovan/MediaBank & EXCEL WIZ A MUST. Great bnfits. Send resumes to: [email protected] (3/19)

JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

JOB OPENING: SR.WRITER/PRODUCER/Investigation Discovery/MD: Conceive, write & prod branded ent. creative for ID; 5+ yrs wrtng/prod promo, mtkg, brnded ent for brdcst or cble TV. Exprt knwldg post prod Apply: http://bit.ly/W8IRTF (3/16)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/cqrdwwp (FFE0001562) (3/15)

JOB OPENING: DIR., INTEGRATED SALES & MKTG/FX Netwks/NEW YORK CITY NY: 8-10 yrs mktg exp req, exp w/ cross platforms, Agency or Ntwk exp req, strong presentation skills. Apply: http://tinyurl.com/c7vvzme (FOX000183) (3/16)

JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/dyz2abg (FFE0001561) (3/16)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: http://tinyurl.com/bp3h2tg (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: http://www.turnerjobs.com/careers#/careers/job-details/135077BR (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit www.TVONEjobs.com (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

JOB OPENING: SR. CAMPAIGN ANALYST/Cox Communications/Orange County, CA: Prepares data prcssing req/cmpgn matrixes to mktg. BA/BS,5+ yrs wrk exp 3+ yrs data mining, predictive modeling/analysis exp w SQL/Oracle  www.cox.com/coxcareer/ (3/15)

JOB OPENING: DIRECTOR, POST PRODUCTION/LOS ANGELES CA: Architecture and Engineering Apply: http://tinyurl.com/cbgehej (FFE0001590) (3/15)

JOB OPENING: HRIS SENIOR BUSINESS ANALYST (PEOPLESOFT/TALEO)/LOS ANGELES CA: Human Resources, Training and Labor Relations Specialist Apply: http://tinyurl.com/c2uggut (FFE0001588) (3/15)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: http://www.hallmarkchannel.com/jobs (3/15)

JOB OPENING: CREATIVE DIR, AMC/NYC: Seeking exceptional creative leader. Previous CD exp in on-air promo at a major network is required. Submit res http://tinyurl.com/bkphnta (3/14)

JOB OPENING: PREDITOR/NBCUNIVERSAL/NYC: Min 3yrs brdcst/ent cble ntwk exper in onair promo as wrtr/prdcr/edtr. On/offair, adsales cobrnd spnrshp & mltpltfm promo vids for Oxygn. Finl Cut Pro. Apply: www.nbcunicareers.com (9123BR) (3/14)

JOB OPENING: MEDIA ANALYST/Music Choice/NYC: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. http://musicchoicecareers.iapplicants.com (3/14)

JOB OPENING:  PUBLISHER RELATIONS ACCT MGR/NTL/SLS/Long Is. City/NY: 3+ yrs exp/digi pub/wkg w pubs in a digi sales envir. BA in ad, bus, comm, mktg; Familiar w/digi sales language, digi bus app & process; apply @ [email protected] (3/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply http://www.screenvision.com/careers/ (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

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SITUATION WANTED: EXPERIENCED TV PUBLICIST/LA: seeks F/T or freelance position at cable or broadcast network or studio; pitching results, strong writing skiils and solid media relationships – passionate about the work. Contact: [email protected] (3/19)

SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

SITUATION WANTED: Pro with software & ad operations experience seeks position with media software company. [email protected] (3/15)

SITUATION WANTED: PUBLICIST/LA: strong media relations, seeks F/T position at entertainment, music, brand and lifestyle firm. Solid pitching, writing and results. Contact: [email protected] (3/15)

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