Source:The Nielsen Company via StarTrak.12/31/07-2/28/10 double digit growth vs same month in prior yr. M-Su 6A-12A,K6-14,Live+SD AA(000).Subject to qualif available upon request.

Cynopsis: Kids!
03/10/10

Good morning. It’s Wednesday, March 10, 2010, and this is your first early morning Kids briefing.

E1 Entertainment is gonna “rock and roll all nite” as they enter into a new development deal with the rock band KISS for a new kid-targeted half-hour comedy.  E1 will produce and handle worldwide distribution of the currently untitled series, which will be executive produced by E1’s John Morayniss and Frank Saperstein and KISS’ Gene Simmons and Paul Stanley.  E1 and KISS will handle all licensing and merchandise for the series.  Most recently KISS has been part of the Dr. Pepper ad campaign, including during Super Bowl XLIV, and the band appeared on the 2009 American Idol finale.  This isn’t the band’s first foray into kid-targeted programming.  KISS voiced a stop-motion animated short film of Nickelodeon’s Action League Now segment, which was part of the network’s series KaBlam, which featured KISS action figures and ran in movie theaters ahead of Nickelodeon’s Good Burger movie.  Additionally, Gene Simmons created the animated series My Dad the Rock Star, which was produced by Nelvana and aired on Nickelodeon US and Teletoon (US), among other places.  Also for kids, Simmons starred in the reality documentary series Rock School (AKA Gene Simmons’ Rock School).  In the not for kids TV arena Simmons also created the reality show Mr. Romance and created/starred in the reality series Gene Simmons Family Jewels.

NEW PRODUCTION & DEVELOPMENT

Popular comic strips B.C. and Wizard of Id are being developed for both TV and feature film.  The estate of the late Johnny Hart, creator of B.C. and Wizard of Id, has entered into an exclusive production/development deal with animation producer Mark Simon for both properties.  Simon is working with Hart’s estate, Creators Syndicate’s Jack Newcombe and The Metropolis Talent Agency to develop, pitch and produce projects based on the classic comic strips.  Simon says they are working on family-targeted movie adaptations of both properties, and tween-targeted animated TV series.

MORE KIDS STUFF

The great band Devo will perform a new song, Watch us Work It, on the preschool series Yo Gabba Gabba on Nickelodeon and Nick Jr. tomorrow, Thursday March 11, at 10:30a and 1p respectively (double check local listings).

Former kid/tween star Hilary Duff inks a multi-book deal with Simon & Schuster Books for Young Readers to publish her first young adult fiction book series.  The first title in the book series, entitled Elixir, will be released in hardcover in October 2010.  Also part of the deal are world rights for a nonfiction title to be published in spring 2012 that focuses on the challenges faced by kids of divorce, which is an issue Duff has dealt with in her own life and has sung about in several of her songs.  Filled with intrigue, a dangerous love triangle and international adventure, Elixir follows Clea a young photojournalist as she and her friends travel the world in search of a young man that continually shows up in her photos and perhaps solve the mystery of her father’s disappearance, and save all their lives.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

MARKETING/LICENSING

Moving Picture Books partners with Sesame Workshop to offer new Sesame Street digital books for young readers.  The new series of six Sesame Street titles are available for download to computers and mobile devices.  Each story (8-10 minutes long, $1.99/each) also includes bonus educational content, which relates to the story, featuring Sesame Street’s Bob McGrath (AKA Bob on Sesame Street).  The animated Sesame Street digital books include Elmo Loves You, Rise And Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways To Help Our Wonderful World, What Makes You Giggle? and Elmo Visits The Dentist.  The books can be viewed with our without English text displayed on the screen and are available via www.movingpicturebooks.com and from April 5, on iTunes.

Nickelodeon & Viacom Consumer Products (NVCP) enters into a licensing deal with hearing technology company Starkey Laboratories to launch a co-branded line of pediatric hearing aids.  The earmolds, which are specifically created for kids 0-13, will feature some of Nickelodeon’s most popular characters, including SpongeBob SquarePants, iCarly, Go, Diego, Go! and Dora the Explorer.

Majesco Entertainment releases its new video game, The Daring Game for Girls for Wii and Nintendo DS.  Based on The Daring Book for Girls series, which has sold close to two million copies to date, the game lets girls plan for an adventure and spy missions after playing games, making friends, collecting gear and learning facts about important women throughout history.  Developed by WXP, The Daring Game for Girls game is rated E for Everyone.

STONE SOUP

Like the Whos in Whoville “We are here! We are here!” The U.S. Census Bureau is launching Children Count Too, a public awareness effort that reminds parents not to forget to count babies and young kids when filling out their 2010 Census forms, which are being sent out this month.  The US Census Bureau has partnered with Nickelodeon to help get the reminder out to parents.  The Children Count Too campaign features Dora the Explorer in TV and radio public service announcements (PSAs), web buttons, fact sheets  all of which are available in English and Spanish.  It is vital that all kids of all ages are included in the census forms to get an accurate count and prepare for what the US will need in terms of health and education (to name a few) in the coming years.  Mead Johnson Nutrition Company will reach out to 1+ million families with young kids through various avenues, including online, to communicate the importance of counting kids in the 2010 Census.  In addition, the U.S. Department of Agriculture Division of Food and Nutrition Services will display 2010 Census posters and Dora the Explorer-themed 2010 Census fact sheets in 3,000+ Women, Infants, and Children and 4,100 Supplemental Nutrition Assistance Program local offices.

EXECUTIVE MOVES

Cablevision Systems Corporation appoints Lisa Rosenblum as EVP/Government and Public Affairs.  Rosenblum, who joined the company in 1996, will continue to serve as the Cablevision’s chief government affairs executive and strategist.  Reporting to Cablevision COO Tom Rutledge, Rosenblum is responsible for directing Cablevision’s local, state and federal government relations as well as all legislative, regulatory and policy matters for the company’s business units.  Additionally, she oversees company’s nationwide education initiative, Power to Learn.

RATINGS

Cartoon Network‘s Thursday, March 4, plays of its original animated series Chowder (8p) and The Marvelous Misadventures of Flapjack (8:30p) were up versus last year with kids.  Chowder was up by +31% with K2-11 (843,000) and lifted +21% with K6-11 (647,000), while Flapjack increased by +30% among K2-11 (790,000) and +11% among K6-11 (578,000).

Nickelodeon‘s Friday, March 5 plays of iCarly (8p) and new series Big Time Rush (8:30p) were the top two basic cable shows of the night among Total Viewers (with 5.3 million and 3.9 million respectively).  The iCarly episode was also tops for all TV for the week with K2-11 (3.0 million) and K6-11 (2.4 million).  The night was also Big Time Rush most watched episode since its best premiere (January 18, 2010), with K2-11 (1.3 million), K6-11 (1.9 million), Tweens 9-14 (1.5 million) and Total Viewers.

Disney Channel’s premiere of part one of Hannah Montana‘s 2-part season three finale on Sunday, March 8 at 7:30p, was the top show on all TV for the week among Tweens 9-14 (2.2 million), as well as serving as the top cable show for the week among Total Viewers (6.3 million), becoming the most-watched telecast since the show’s one-hour special on July 5, 2009 (6.9 million).  Additionally, the episode’s Total Viewers and Tween 9-14 ratings were the best in the time period in the network’s history.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/1-3/7/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1251    DSNY*:             1267
DSNY*:             838    CARTOON:          680
CARTOON:         539    NAN**:              657
NAN**:              432    NICK JR:            514
NICK JR:            383    DXD:                  182
ADSM**:            179    NICKTOONS:      121
DXD:                  141    BET:                   72
NICKTOONS:        75    ESPN:                  72
BET:                    42    DISCOVERY:         66
DISCOVERY:         39    MTV:                    64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/1-3/7/10 :
Total Day        (000) Primetime       (000)
NICK°:              631    DSNY*:             953
DSNY*:             542    NAN**:             506
NAN**:             323    CARTOON:         450
CARTOON:         321    DXD:                 134
ADSM**:           111    NICK JR:             83
DXD:                  93    NICKTOONS:        78
NICK JR:             59    DISCOVERY:        48
NICKTOONS:       51    ESPN:                  47
BET:                   28    BET:                    45
DISCOVERY:        27    MTV:                   43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/1-3/7/10 :
Total Day      (000)   Primetime      (000)
DSNY*:            447     DSNY*:            777
NICK°:             430     NAN**:            566
NAN**:            395     CARTOON:        305
CARTOON:        217     MTV:                115
ADSM**:          161     DXD:                106
MTV:                  69     ESPN:                83
DXD:                  64     BET:                  80
BET:                   46     DISCOVERY:       68
ESPN:                 42     NICKTOONS:      54
NICKTOONS:       38     COMEDY:           54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 5, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1219; K6-11 628; TWEENS 9-14 450
DISNEY CHANNEL:     K2-11   960; K6-11 596; TWEENS 9-14 447
CARTOON NETWORK: K2-11   472; K6-11 276; TWEENS 9-14 196
DISNEY XD:               K2-11   136; K6-11   88; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1430; K6-11 925; TWEENS 9-14 648
DISNEY CHANNEL:     K2-11 1219; K6-11 782; TWEENS 9-14 538
CARTOON NETWORK: K2-11   594; K6-11 398; TWEENS 9-14 239
DISNEY XD:               K2-11   249; K6-11 178; TWEENS 9-14 103
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 7, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1358; K6-11 850; TWEENS 9-14 584
DISNEY CHANNEL:     K2-11 1215; K6-11 819; TWEENS 9-14 693
CARTOON NETWORK: K2-11   814; K6-11 485; TWEENS 9-14 299
DISNEY XD:               K2-11   225; K6-11 165; TWEENS 9-14 108
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 8, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1117; K6-11 485; TWEENS 9-14 339
DISNEY CHANNEL:     K2-11   813; K6-11 523; TWEENS 9-14 435
CARTOON NETWORK: K2-11   506; K6-11 267; TWEENS 9-14 203
DISNEY XD:               K2-11   209; K6-11 131; TWEENS 9-14   99
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  This buffed spokesbear with the velvet voice wears a blue sweater with his name on it and talks about the importance of a good breakfast.  Who is he?   SUGAR BEAR  Kudos to: Sherrie Brooks-TBS Inc/Atlanta; John May-Cartoon Network/Atlanta; Ellen Donahue-Fisher Price/East Aurora; Bob Friedland-Toys R Us/NY;

Today’s Trivia Question:  Created by Paul Terry, this pair was the star of numerous Terrytoons cartoons and later became television regulars as well.  Who were this famous pair?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
03.10.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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JOB OPENING: SHOW RUNNER/NorCal ProdCo:  Home makeover reality series. 5+ yrs management, script & edit supervision. Team player, can-do attitude. Apply: [email protected] (3/16)

JOB OPENING: EXECUTIVE PRODUCER/National Geographic Television, internal production arm to the National Geographic Society/Washington, DC. Apply: www.nationalgeographic.com Search (#4116) EOE (3/16)

JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. . [email protected] (3/16)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (3/16)

JOB OPENING: FREELANCE WEB PROD/WRITER/CNBC: Prod high-qual/timely/innovative content for CNBC Editorial & Dvlpmnt teams. 4+ yrs exp writing, prod, and/or editing in News or Internet field. Res/cover with WEB PROD as subject line to: [email protected] (3/16)

JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume:  http://www.disneycareers.com (3/13)

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JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: www.disneyabcjobs.com (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: http://bit.ly/czjJgl (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply: www.scrippsnetworks.com, job #1316  (3/20)

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JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)

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JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit www.nbcunicareers.com Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

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JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online www.dimgcareers.com , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

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JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. Disney.recruitmax.com (3/10)

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SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED: PRODUCER-WRITER, FIELD & STUDIO/PHL: 12 yrs exp, short & long form production. Skilled in reality, documentary, corporate and magazine-format, cable TV Including TLC, Discovery and E!, Email: [email protected]  (3/17)

SITUATION WANTED: Award-winning fiction + non-fiction WRITER/PRODUCER/DIRECTOR/VIDEOGRAPHER/EDITOR ; NYU Film grad with 3 years film and TV experience; NY based but will travel and freelance. Contact [email protected] (3/17)

SITUATION WANTED: Non-Fiction PROD/WRIT./DIR. 3 Emmy Noms; Network and Cable. Also shoots DV/HDV. NBC, VH1, CNN, TLC, CMT, E!, Disney; also development & sizzle reels. (LA) [email protected] (3/17)

SITUATION WANTED:  PRODUCTION MANAGER 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (3/17)

SITUATION WANTED: DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/16)

SITUATION WANTED: Management promo position wanted. Have been SVP at CBS for 10 years  [email protected] (3/16)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.co m (3/16)

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: www.baerdavis.com  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: www.thegreenroommedia.com (3/11)

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