Wednesday, June 23rd, 2010


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Cynopsis: Kids!


Good morning. It’s Wednesday, June 23, 2010, and this is your first early morning Kids briefing.

Cookie Jar Entertainment appoints Trifecta Entertainment & Media as the exclusive agent for all of its TV ad sales, including the CookieJarTV three-hour Saturday morning E/I (educational/informational) programming block on CBS.  Trifecta plans include expanding ad sales for the CookieJarTV block, within FCC limits.  The block currently features series including Busytown Mysteries, Doodlebops Rockin’ Road Show, Noonbory & the Super 7, Sabrina: the Animated Series and Strawberry Shortcake.


August 14 through August 16

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected] .

Dish Network drops four of Disney‘s HD channels Disney Channel HD, Disney XD HD, ABC Family HD and ESPNews HD from its satellite channel line-up over a carriage fee dispute, Multichannel News. The standard versions of all four channels, as well as ESPN HD and ESPN2 HD, remain on Dish.  Dish argues that Disney is asking for “significant” fee increase to carry the Disney HD channels stating, “Dish Network offers all customers ‘HD Free for Life,’ which is possible because we are committed to negotiating fair contracts that allow us to keep our prices low. That is why we could not agree to the significant fees requested by Disney and ESPN Networks for the HD feeds of Disney East, Disney XD, ESPNews and ABC Family.”  Disney issued a statement explaining, “A recent New York State Court ruling confirms our position that Dish Network is not entitled to carry ABC Family HD, Disney Channel HD, Disney XD HD and ESPNEWS HD without paying compensation.”  The court decision refers to the 2008 suite filed by Dish against Disney and ESPN Media Networks concerning carriage of the four HD networks.  At that time in the litigation, the court stipulated that Disney provide the networks to Dish in exchange for a per subscriber feel while the case continued.  In March of this year, the court ruled in Disney’s favor and subsequently Disney submitted an HD fee proposal to Dish.  Dish is appealing that ruling.  Dish and Disney have expressed hopes that they can still reach an agreement.  Disney has deals in place for the four HD channels in question with other providers including DirecTV, Comcast, Time Warner, Charter, AT&T U-Verse, and Verizon FiOS, among others.

At the same time … RCN Corporation inks an HD carriage deal with MTV Networks and BET Networks that adds seven of their HD channels to its line-up including Nickelodeon, MTV, CMT, VH1, Spike and BET.  Programming will also be available free on RCN’s VOD beginning July 1.


The Trolls raise their big hair again as DreamWorks Animation shifts from ogres to trolls, as the animation studio plans to make a movie featuring The Good Luck Trolls under a deal with Denmark-based Dam Things, which owns the rights to the toy line, per THR.  The screenplay will be written by the sibling duo of Adam Wilson and Melanie Wilson LaBracio.  Festa Entertainment’s Dannie Festa, who brought the project to DreamWorks Animation, will serve as an executive producer on the movie.


Sprout heads into summer with the premiere of two new network exclusives Nina’s Little Fables on Monday, June 28 at 7:15p and, making its US debut, Chloe’s Closet on Monday, July 12 at 5:45p.  In association with HIT Entertainment and Smartoonz, Sprout features a series of 26 classic bedtime stories on Nina’s Little Fables, which is narrated by Sprout’s The Good Night Show hosts Nina and Star.  Nina’s Little Fables will air nightly at 7:15p and 8:30p.  Chloe’s Closet is a mixed 3D CGI/flash animated series produced by Mike Young Productions UK and Moonscoop.

Tweens will take their turn at the Jeopardy! board during Kids Week on the venerable game show.  Jeopardy! Kids Week will runs Monday-Friday, July 5-9 and features fifteen kids 10-12-year-olds cash and family vacation prizes.  The syndicated game show is produced by Sony Pictures Television, and distributed domestically by CBS Television Distribution and internationally by CBS Television International.

Spain’s Imira Entertainment inks a deal with Portuguese pubcaster RTP.  Under the deal RTP picks up a number of Imira’s third party K6-12 targeted animated series including: CJ the DJ (52×11) and book-based The Way Things Work (26×13) Millimages; Tangerine & COW (78×7) from Normaal Animation and France Television; and Shaolin Whuzang (26×26) from ZDF Enterprises; as well as the new music-based flash animated preschool show Saari (39×3) produced by Imira with Stor Fisk and TV3.  Saari follows the adventures of a group of animal friends living on the island of Saari, and has already been acquired by YLE (Finland), NRK (Norway), and SVT (Sweden), Disney Channels in Spain and Italy, Cartoon Network Japan as well as S4C (Wales).

Telescreen enters into a media and merchandising rights pact with Russia’s Noviy Disk and Marmelad Media for the animated property Dibo  The Gift Dragon (52×11).  Under the deal Noviy Disk will handle the TV, home entertainment and VOD rights to the TV series, while brand manager Marmelad Media (Gogoriki) create a consumer products merchandising program.  Produced by Korea’s Ocon Animation, Dibo  The Gift Dragon revolves around Dido, a friendly purple dragon that makes wishes come true with gifts.  Telescreen, a subsidiary of m4e, will also feature Dibo this week a Discop East in Budapest, as well as offering other properties including Rudolf and Frog & Friends.

MTV Networks International (MTVNI) also attends Discop East this week where it will showcase a wide range of series, including Nickelodeon’s kid/tween live-action music based series Big Time Rush.  The series is produced by Scott Fellows (Ned’s Declassified School Survival Guide) in partnership with Sony Music.  MTVNI will also be offering MTV series, aimed at teens and up, including the drama/reality show The Hills (103×30, 2×60, 1×120), the dramedy Gigantic (18×30), as well as the documentary, Famous Crime Science (7×30).

PBS Parents and iVillage are teaming up to launch PBS Kids Summer Reading Challenge ( ), a four week online initiative is designed to encourage parents and kids to read together over the summer.  Hosted by iVillage, the challenge launches July 5 (but parents can sign up now), and will feature literacy building tools and activities for parents to use with kids, which were designed by the team at PBS Parents and PBS Kids.  Additionally, serving as Challenge Coach, Angela Santomero (creator/executive producer Super Why!, Blues Clues), will offer daily reading activities, as well as answer parent questions and offer advice throughout the online event.  The PBS Kids Summer Reading Challenge will also feature message boards and downloadable printable items featuring PBS Kids characters.

Sesame Workshop and Mercy Corps are partnering to bring educational programming to kids in Haiti.  Sesame Workshop has dubbed one DVD featuring two Sesame Home Videos into Creole, and produced three short original films shot in Haiti that specifically focus on the country’s post-earthquake challenges.  The videos underline the importance of physical activity, healthy eating, teamwork and play.  The films, created by Sesame Workshop and filmmaker Linda Costigan following the earthquake with local production teams, promote cooperation, self-esteem, creativity and hope.  Mercy Corps will distribute at least 1,000 DVDs of the programming to schools, orphanages and other kid-centric facilities in the country.


BabyTV and Itsyourstory, publisher of personalized photo books, will launch the first two BabyTV books on July 1, 2010.  Based on BabyTV characters the first two titles are Guess with Tulli and Opposites with Draco.  Additionally, Smart Kids Publishing Canada signs on as the publishing partner for Canada with plans for a series of developmental book formats (in English and French), including added value items featuring BabyTV’s original characters.  The first Canadian title will be available for holiday 2010.

Imax Corporation and European exhibitor Odeon & UCI Cinemas Groups enter into a deal that will see an Imax digital theater system installed in the exhibitor’s main location in Liverpool, England.  This makes seven Imax theaters operated by Odeon.

Stone America Licensing names Pearson, an educational publisher, as the exclusive publisher for soft and card cover books based on the StinkyKids ( ) doll line.  StinkyKids recently signed up Madame Alexander to both replenish their doll reorders, as well as to expand the program to additional specialty, mid-tier and mass retailers.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/14-6/20/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1235    DSNY*:             1470
DSNY*:           1033    NAN**:               624
CARTOON:        533    CARTON:             618
NAN**:             425    NICK JR*:           459
NICK JR*:         353    DXD:                   222
ADSM**:          202    NICKTOONS:        167
DXD:                184    TEENNICK:           106
NICKTOONS:     110    BET:                      97
TEENNICK:          72    DISCOVERY:          83
BET:                   65    TLC:                      64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/14-6/20/10 :
Total Day        (000)  Primetime       (000)
NICK°:               748    DSNY*:             1086
DSNY*:              710    NAN**:               483
CARTOON:          378    CARTOON:          445
NAN**:               323    DXD:                 160
ADSM**:             146    NICKTOONS:      124
DXD:                   132    TEENNICK:          96
NICKTOONS:          81    NICK JR*:           71
NICK JR*:              67    BET:                   70
TEENNICK:             63    DISCOVERY:       61
BET:                      50    COMEDY:            43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/14-6/20/10 :
Total Day      (000)   Primetime      (000)
DSNY*:            629     DSNY*:            905
NICK°:             553     NAN**:            496
NAN**:            393     CARTOON:        335
CARTOON:        288     NICKTOONS:    139
ADSM**:          208     DXD:                115
DXD:                102     TEENNICK:       110
NICKTOONS:       83     BET:                108
TEENNICK:          82     DISCOVERY:      80
MTV:                  79     COMEDY:           80
BET:                   72     MTV:                 80
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1192; K6-11 775; TWEENS 9-14 548
DISNEY CHANNEL:     K2-11 1053; K6-11 667; TWEENS 9-14 556
CARTOON NETWORK: K2-11   539; K6-11 353; TWEENS 9-14 249
DISNEY XD:               K2-11   226; K6-11 160; TWEENS 9-14 112
NICKTOONS:              K2-11   139; K6-11   94; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1142; K6-11 770; TWEENS 9-14 562
DISNEY CHANNEL:     K2-11 1251; K6-11 794; TWEENS 9-14 642
CARTOON NETWORK: K2-11   353; K6-11 274; TWEENS 9-14 201
DISNEY XD:               K2-11   203; K6-11 143; TWEENS 9-14   96
NICKTOONS:              K2-11   134; K6-11   92; TWEENS 9-14   97
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1182; K6-11 642; TWEENS 9-14 504
DISNEY CHANNEL:     K2-11 1199; K6-11 808; TWEENS 9-14 686
CARTOON NETWORK: K2-11   718; K6-11 556; TWEENS 9-14 463
DISNEY XD:               K2-11   288; K6-11 216; TWEENS 9-14 172
NICKTOONS:              K2-11   136; K6-11 106; TWEENS 9-14 120
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Full House’s Uncle Jesse Katsopolis last name was changed after the first season of the show.  What was his original last name?  COCHRAN Kudos to: Andrea Strauss-Nickelodeon/NY; Bill Graham-Cartoon Network/NY; Maria Lisa Nerahoo-Nickelodeon/NY; Chris Devine Dailey-Simply Devine Marketing/Deposit NY; Patrick Rieger/Burbank; Maytal Nissim-The Hub/Burbank; Geoff Brown-DreamWorks Animation SKG/Glendale; Claire Wilmut-Boomstone Entertainment/Ottawa

Today’s Trivia Question:  The rules posted in John Adam’s High School cafeteria in the sitcom Boy Meets World read:  “No loud talking. No reading. No __________.”  Can you fill in the blank?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: , Req#117694 (6/25)

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ ref. FNG20042 (6/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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