Wednesday, July 21st, 2010

Cynopsis Media presents:

The Primetime Emmy® Awards 2010

07.21.10

Good morning. It’s Wednesday, July 21, 2010, and this is the first in a special five-part series on this year’s Primetime Emmy® Awards.  Each weekly installment will concentrate on one or two award categories with information about each of the nominees as listed ATAS and if provided, a description sent to us by the nominee and/or the nominee’s representatives.  Each installment will also open with an editorial about the category, written for Cynopsis by Daisy Whitney.  As always with any special edition, we hope you find the information relevant, interesting and informative, and encourage your feedback.

In the category of ”  Outstanding Comedy

Series”

by Daisy Whitney

Get ready for a dethroning. Yep, this is the year that 30 Rock will walk away without a best comedy Emmy for the first time in the last three years, experts say. But who’ll pull out the rug from the perennial winner. Will it be Glee or Modern Family doing the honors?

To be sure 30 Rock is still – as this year’s guest star Julianne Moore would say in her Boston accent – “wicked funny,” but the new kids on the block are making a case for themselves too. Glee must be considered a leading contender to nab the prize especially after its 19 nominations, the most this year for a comedy series. (By comparison 30 Rock snagged 22 nominations last year.) That early haul of nominations is enough to give “Glee” frontrunner status.

But even though Glee is a very buzzy show so is Modern Family, both a ratings hit and a critic’s darling. “Way too many nominations for Glee!  Enjoy them while you can, gleeks, because next year it will fall to around 5 or 6 noms total,” said Chris Beachum, an Emmy expert for AwardsHeaven.net and LA Times.com. He’s staking his claim with Modern Family.

Vlada Gelman, Editor of TV blog Staying In, is rooting for Modern Family, but she’s going to place her bets on Glee. “My heart says Modern Family, but my head says Glee. Either way, 30 Rock is going to get knocked off its throne.”

But there are other contenders and while The Office is unlikely to bring home the gold, there are two dark horses in the running – Curb Your Enthusiasm and Nurse Jackie.

The past season of Curb Your Enthusiasm has been well-received and Nurse Jackie is riding a wave right now as a hot new Showtime hit. It’s unlikely either show will end up with the trophy, but neither one should be counted out. And they might play the role of spoilers. If so, perhaps 30 Rock could make it a four-peat after all.


AND THE NOMINEES ARE …


OUTSTANDING COMEDY SERIES:

Curb Your Enthusiasm – HBO – HBO Entertainment

Glee – FOX – A Ryan Murphy TV Production in association with 20th Century Fox TV

Modern Family – ABC – Twentieth Century Fox Television

Nurse Jackie – Showtime – Showtime Presents, Lionsgate Television, Jackson Group Entertainment, Madison Grain Elevator, Inc. & Delong Lumber; A Caryn Mandabach Production

Description:  Nurse Jackie debuted in June 2009 providing viewers, and TV Academy voters, with two 12 episode seasons for its first Emmy eligibility. The half-hour comedy is at turns wicked, heartbreaking and funny. Edie Falco stars as Jackie Peyton, a strong-willed — but very flawed — emergency room nurse juggling a double life. A lapsed Catholic, she is addicted to Vicodin and Adderall to get her through the days.  Jackie keeps the hospital balanced with her own kind of justice. Every day is a high wire act of juggling patients, doctors, fellow nurses and a husband and two young daughters. NURSE JACKIE has become both an audience and critical success, and is nominated for a whopping 8 Emmy® Awards including Outstanding Comedy Series and Lead Actress.  Production on Season 3  begins in New York in September and will return to Showtime next spring with 12 new episodes. The series co-stars Peter Facinelli, Eve Best, Anna Deveare Smith, Paul Schulze, Merritt Wever, Stephen Wallem and Arjun Gupta.

The Office – NBC – Deedle-Dee Productions and Reveille LLC in association with Universal Media Studios

30 Rock – NBC – Broadway Video, Little Stranger, Inc. in association with Universal Media Studio

OUTSTANDING DIRECTING FOR A COMEDY SERIES:

Glee – Pilot – Director’s Cut – FOX – A Ryan Murphy TV Production in association with 20th Century Fox TV
Ryan Murphy, Director

Glee – Wheels – FOX – A Ryan Murphy TV Production in association with 20th Century Fox TV
Paris Barclay, Director

Modern Family – Pilot – ABC – Twentieth Century Fox Television
Jason Winer, Director

Nurse Jackie – Pilot – Showtime – Showtime Presents, Lionsgate Television, Jackson Group Entertainment, Madison Grain Elevator, Inc. & Delong Lumber; A Caryn Mandabach Production
Allen Coulter, Director

30 Rock – I Do Do – NBC – Broadway Video, Little Stranger, Inc. in association with Universal Media Studio
Don Scardino, Director

OUTSTANDING WRITING FOR A COMEDY SERIES:

Glee – Pilot – Director’s Cut – FOX – A Ryan Murphy TV Production in association with 20th Century Fox TV
Ryan Murphy, Writer
Brad Falchuk, Writer
Ian Brennan, Writer
 
Modern Family – Pilot – ABC – Twentieth Century Fox Television
Steven Levitan, Writer
Christopher Lloyd, Writer
 
The Office – Niagara – NBC – Deedle-Dee Productions and Reveille LLC in association with Universal Media Studios
Greg Daniels, Writer
Mindy Kaling, Writer
 
30 Rock – Anna Howard Shaw Day – NBC – Broadway Video, Little Stranger, Inc. in association with Universal Media Studio
Matt Hubbard, Writer
 
30 Rock – Lee Marvin Vs. Derek Jeter – NBC – Broadway Video, Little Stranger, Inc. in association with Universal Media Studio
Tina Fey, Writer
Kay Cannon, Writer


A CYNOPSIS MESSAGE


Cyn opsis Media Presents:
The Primetime Emmy® Awards Special Series: Drama
Wednesday, July 28

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs.
Contact Mike Farina, [email protected] , 203.218.6480

Visit Cynopsis.com for more Awards Information!

Upcoming Issues: Specials & Non-Fiction (8/4) , Reality & Reality Host (8/9) , Actor/Actress (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].



This 5-part series of 2010 Primetime Emmy
® Award Special Reports are available to read or download on the Cynopsis website in our special Primetime Emmy® 2010 section.

Later  — Cyn
07.21.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

CynCity

Cynsiders