Wednesday, January 6th, 2010

Cynopsis: DIGITAL



Good morning, it’s Wednesday, January 6, 2010, and this is your first early morning digital briefing.

Taking a page from Steve Jobs announcements of the past, Google unveiled its distribution model-busting Nexus One smartphone yesterday, on the eve of CES 2010. The Android 2.1-based device will retail on for $500 for an unlocked version or $179 with at 2-year contract with T-Mobile. Google also stressed that apps from outside vendors can run on the phone, contrasting Apple’s sometimes draconian hold over App Store hopefuls. The Nexus One is slightly smaller and lighter to the iPhone (11.5 mm thick, 130 grams), sports a 3.7 inch “AMOLED” display and ships with a 5 megapixel camera with flash and video capabilities. And like the iPhone, it’s built to showcase the software Google is most proud of. On board apps include Gmail, Google Voice, Google Maps and one-click uploads and gallery access to YouTube, Facebook and Picassa. One of the cooler things about the interface is its “Live Wallpaper,” presenting images that sit behind widgets that are animated and move when a user touches the screen.


Wall Street Journal publisher Dow Jones & Co. disclosed plans to merge its two largest business units, continuing efforts under parent News Corp. to foster better synergies. The consumer media group, which includes the Journal, MarketWatch, Barron‘s and other publications, will merge with the enterprise media group, which includes Dow Jones Newswires, the Factiva database service and other news, information and data products.
CBS’ CNET is extending its coverage of CES this year, featuring the CNET LIVE call-in show shot from the show floor and live streaming coverage of a number of press conferences on Wed., from LG, Samsung, Panasonic and Sony.
Gearing up for the premiere of the 7th season of Project Runway on Thur., Jan. 14th at 10/9c, Lifetime Digital has launched the Project Runway 2010 Designer Darling social media application. Utilizing Facebook Connect, the app culls and places participant’s photos on custom covers of fashion magazines featuring a unique article about the user being the “newest fashion sensation.” The company also has another full suite of dress-up an drawing games planned;’s Rioworld registered some 4.5 million game plays for Project Runway during season six of the show.


Next3D unveiled its Next3DTV service, the company’s broadband-delivered 3D HD Home service scheduled to begin operation in the first quarter of 2010. Next3DTV, which also announced a partnership with TBS, will deliver stereoscopic 3D content including theatrical 3D movies, films originally created for 3D IMAX theaters, movie trailers, sports, news, documentaries, live 3D weather maps, and games. Next3D’s technology is also being used to power 3D playback on the Xbox 360 and PS3.
Sonic Solutions’ CinemaNow, the engine that powers over-the-top services offered by Blockbuster and Best Buy, announced a major upgrade that will allow it to stream hi-def, 3D and interactive content. CinemaNow’s 2.0 platform, being demoed at CES this week, will integrate with a range of connected TVs, Blu-ray players, and set top boxes and will also be featured on PC and mobile devices. The PC client for Roxio CinemaNow offers a full-screen user interface, touch functionality and Windows 7 compatibility. For mobile devices, the CinemaNow 2.0 platform will be available on the Android and Win Mobile platforms.


Web video purveyor Dailymotion announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels, bringing rich media, interactive web-style ads to internet connected TVs. The advertising formats include:

  • Home page skinning and branded loading page
  • Clickable IAB-compliant banner ads
  • Clickable toaster-into-video ads
  • In-stream video ads including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists
  • Clickable ads can link to a branded, TV-friendly landing page with information and videos



Internet phone service Skype has announced new alliances with consumer electronics brands LG Electronics and Panasonic to promote the integration of video phone service directly to TV broadband-enabled TV sets. The HDTV’s, which will be demoed this week at CES, will be equipped with webcams including specially-designed microphones which let you make calls to your database of Skype friends the comfort of your sofa.
Entertainment database provider Tribune Media Services (TMS) struck a partnership with Gracenote, bringing together TMS’ deep database of TV, movie and celebrity information with Gracenote’s extensive database of music and DVD data and media recognition technology. The tie up is designed to simplify the process of building entertainment guides, recommendation lists and management solutions for cable providers, consumer electronics manufactures and entertainment web sites.
The WGA East expressed support for the FCC’s plan to codify net neutrality principles, calling attention to the first (forbidding providers from blocking users’ access to lawful content of their choice) and fifth (requiring providers to treat lawful content, applications, and services in a nondiscriminatory manner) as those most directly affecting creators. The guild noted that insuring open access to content had nothing to do with controlling piracy – a clear rebuttal of a common ISP argument – and also warned the Commission to beware of the power that a newly merged Comcast and NBC Universal may have on distribution of digital content.
Msnbc Digital Network
acquired the URL, with the aim of creating a dedicated news site to complement its @BreakingNews Twitter alert service, currently followed by some 1.6 million users.


Online video viewing spiked to its highest usage numbers yet in November, according to ComScore with more than 170 million U.S. users (85% of all users) consuming more than 30 billion videos for the first time ever. Google Sites accounting for 39% of all videos viewed online in the U.S, with Hulu shoring up second place with 924 million videos viewed (3.0%) followed by Viacom Digital with 500 million (1.6%) and Microsoft Sites with 480 million (1.5%). The average online video viewer watched 12.2 hours of video and the duration of the average online video was 4.0 minutes.
Top U.S. Online Video Content Properties* by Videos ViewedNov. 2009
Property                            Videos (000)          Share (%) of Videos
Total Internet Audience         30,986,670                  100.0%
Google Sites                         12,215,994                   39.4%
Hulu                                         923,805                    3.0%
Viacom Digital                           499,497                    1.6%
Microsoft Sites                           479,638                    1.5%
Yahoo! Sites                              470,804                    1.5%
Fox Interactive Media                 446,460                    1.4%
Turner Network                          336,952                    1.1%
CBS Interactive                          287,588                    0.9%
AOL LLC                                     227,797                    0.7%
MEGAVIDEO.COM                        201,199                    0.6%
Source: ComScore Video Metrix Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
has conducted a global survey of more than 27,000 consumers in 54 countries to gage attitudes about paying for online content and to determine which content types consumers were most willing to support financially.  The findings show that many consumers are willing to pay for online content or are open to increased ads to defray the costs – not surprisingly they’re more likely to pay for music, movies, games and professionally produced video than for podcasts, blogs or consumer generated video. Nearly half (47%) of global respondents said they would put up with more ads to subsidize free content, but that willingness fluctuates by market. Some 57% of respondents in the Middle East, Africa and Pakistan are open to the more advertising – as are 55% of those in Asia Pacific. But just 40% of North America respondents and 39% of European respondents are willing to put up with more ads.
Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
Content                                                                   % consumers willing to pay
Music                                                                                 57%
Theatrical movies                                                                 57%
Games                                                                                51%
Professional produced video (including current TV shows)             50%
Magazines                                                                           49%
Newspapers                                                                         42%
Internet-only news sources                                                    36%
Radio (Music)                                                                       32%
Podcasts                                                                              28%
Social communities                                                                28%
Radio (News/Talk) 2                                                               6%
Consumer-generated video                                                      24%
Blogs                                                                                   20%
Source: The Nielsen Company.  n=27,548
Fiber Optic internet and TV service providers like Verizon FiOS and AT&T U-verse, still only available in 1 out of every 4 households, were found to be the best broadband service providers in the U.S., according to a new Consumer Reports survey. Bundles were found to be a good deal in general, but customers are encouraged to renegotiate with their providers after initial promo price deals expire. The survey also found that 20% of homes have now cut all wired phone services in favor of just cell phones.


Once known for its bargain basement pricing, flat screen TV maker Vizio unveiled 4 new advanced LED-backlit “XVT” HDTVs with some nifty features. Ranging in size from 47″ to 72″ (youza), the sets feature SRS StudioSound HD audio and integrated wireless HDMI receivers, so you can connect components like Blu-ray players and game consoles without cables. They connect to the internet via Ethernet or 802.11n wireless and ship with Bluetooth remotes equipped with slide-out QWERTY keyboards making tweeting, Facebook posting and interacting with iTV apps a breeze. Not due out until Aug., the sets will range from $2,000 to $3,400 in price.
announced that more than 3 billion apps have not been downloaded from the App Store, now accessible from 77 countries.
Heading to CES? Check out the CES Experience iPhone app from Follow Me. It allows you to download your full schedule from the website, tweet, set up push notifications and access interactive floor maps to help you navigate the massive floors.
Myvu announced a new device for its video glasses dubbed MyvuTV at CES 2010. The MyvuTV accessory, scheduled to ship during Q1 2010, will include a built-in digital TV receiver and a built in Flash player enabling users to view TV signals directly from the glasses.


Former Adobe EVP David Mendels has been named President and COO of Brightcove, charged with driving Brightcove’s global expansion strategy and operations. David served as GM of Adobe’s enterprise software and Business Productivity division, including Adobe Acrobat, Acrobat Connect, LiveCycle and Flex. He will also continue to be a member of the Brightcove Board of Directors, which he joined in late 2008.
Comcast Entertainment Group has upped Suzanne Kolb to President, Marketing, News and Online for E! Entertainment and The Style Network and promoted Kevin MacLellan to President, Comcast International Media Group and Comcast Entertainment Productions. Both will continue to report to Ted Harbert, President & CEO, Comcast Entertainment Group.
DoubleVerify hired digital media sales veterans Heather Barc and Paul Kurrie. Heather, who will be East Coast Sales Director, is based in New York and Paul, who will be Midwest Sales Director, is based in Chicago, both reporting to Miles Dennison, SVP/Sales for DoubleVerify. Both are newly created positions.


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Seeing that I’m headed to gadget Nirvana today (CES, that is,) we thought we’d reserve this space for gadgets this week. Check out the site for the L5 Remote, an iPhone app/hardware accessory that attaches to your iPhone’s USB port then sends IR signals to your TV’s and AV components. Like any horribly confusing Universal Remote, this elegant little app can be used to control almost anything in your living room, but the drag-and drop interface is completely customizable. You can keep only the buttons you use and re-arrange the interface to emphasize tasks you most often perform. The L5 is expected to retail for about $50; it’s not out yet, but the site will take your email and notify you as soon as it’s available.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR ACCT EXEC/IPG Ad Sales/NYC: Sale of ads in interactive program guide.8 yrs of media selling exp in TV or interactive ad sales w/ est’d relationships in Entertainment job 8537  (1/13)

JOB OPENING: RES ANALYST/Comcast Networks/NYC: Provide support to Advertising Sales, prior exp in media pref. MRI, Simmons, Nielsen, strong computer & interpersonal skills req.|5 (1/13)

JOB OPENING: DIRECTOR, ONLINE MARKETING/ANIBOOM STUDIOS/NYC: 5+yrs Online Mktg exp with media/entertainment co; strong SEO/analytics/email/Google/site design & copy/PR skills. Intense atmosphere Res: [email protected] (1/13)

JOB OPENING:  DIRECTOR, ADVERTISING & PROMOTION/HBO/NY: 8-10 yrs of direct exp within entertainment – a MUST. To apply: (1/13)

JOB OPENING: NETWRK SALES PLANNING MGR/V-me TV/NY: Dev media plans & sales strategy; Mng/trk inventory; Prof w/DealMaker. Strg analytic/org skills; Min 3 Yrs Media Planning w/Bcast or Cable TV. LTR/resumes: [email protected] (1/12)

JOB OPENING: REALITY CASTING WIZ Can you develop / cast a show from scratch a la “Housewives” or “Cake Boss”? Must have: great rolodex, proven instincts for compelling docu-soap characters. For NY prod co. [email protected] (1/12)

JOB OPENING: AD SALES PLANNER/RMG NETWORKS/NY: Build sales proposals, post analysis, research. BA & 1-2 yrs agency/b’cast exp. Send resume: [email protected] (1/12)

JOB OPENING:  LONG FORM ACCT EXEC/ION Media/Burbank, CA: Nat’l TV station group seeking exp’d long form sales rep with positive sales track record & excellent communication. (1/12)

JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9)

JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: (ID 216440) (1/9)

JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC):  Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9)

JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. , #1121020 (1/9)

JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. , #1109143 (1/9)

JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply (1/8)

JOB OPENING:  SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected]    (1/7)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI:  World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (1/7)
JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/DIY/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online:    job #1252  (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:   PRODUCTION INTERN/GSN The Gameshow Network Production Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   MARKETING INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   GRAPHIC DESIGN INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PUBLICIST/MEDIA RELATIONS EXECUTIVE: 5+ yrs exp in agency, entertainment and non-profit. Seeking work in television, movie studios or PR agencies on east coast.For inquiries, contact [email protected] (1/13)

SITUATION WANTED:RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/13)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/12)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER– in ATL seeking freelance. Great w/ clients.15yr exp. in promo/creative TV.  Also ON-AIR HOST-see (RoadTrip) [email protected] website: (1/12)

SITUATION WANTED:Hard working, organized, self-starter with 18+ years experience, seeking PRODUCTION MANAGER position where all my ?assets can best be put to use. [email protected] (1/12)

SITUATION WANTED: ADVERTISING, BRANDING & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/12)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA:  10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production.  Seeking next great project. [email protected]   (1/12)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/12)

SITUATION WANTED: Organized and motivated USC MBA looking for a MARKETING POSITION in entertainment. 3+ years of experience in project management, digital marketing and PR. Eager to start working asap. Contact [email protected] (1/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/9)

SITUATION WANTED: AUDIO PROFESSIONAL 15+ yrs industry/ NBC Agency experience. Protools, Music Composition, etc (1/9)

SITUATION WANTED:  PUBLICIST/EXEC ASST/ (ATL): Creative Chameleon, 10 yrs exp.  PR, Journalism, PR, Music Ent. /Celebrity Exec Asst.  Exc. Comm & Rsrch Skills. Seeks FT/PT or Temp-to-Perm. Contact: [email protected]   (1/8)

SITUATION WANTED: COORDINATOR/RESEARCH/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp . PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT/freelance. [email protected] (1/8)

SITUATION WANTED:  FOR YOUR CONSIDERATION/CONGRATULATORY ADS: Award-Winning Creative Team with 12+ Years experience at HBO, A&E and MTV. Experts in this area. Ads as low as $1500. NY & LA. Contact: [email protected]  (1/8)

SITUATION WANTED:   ADVERTISING, BRANDING & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio:  Email: [email protected] (1/7)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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