Cynopsis: Kids!
01.30.13
Good morning. It’s Wednesday, January 30, 2013, and this is your first early morning briefing.
Monsters Ink: What’s it take to bring a beloved book to the small screen? Disney Junior VP, EMEA, Beth Gardiner gave CynKids a sneak peak at new series “Henry Hugglemonster,” based on the story “I’m A Happy Hugglewug” by Irish children’s laureate Niamh Sharkey. The music-laden show bows Feb. 8 in the U.K. and in April in the U.S., and features Spice Girl Geri Halliwell in one episode.
Gardinar says the antics of the middle child in a chaotic, lovably monstrous family jibed perfectly with what she calls the Disney Junior curve. “We think about what fits in with what’s already on air. We were talking a lot about moms and dads sitting down and watching shows with their kids and thought, ‘We’ve got Pirates. We’ve got DocMcStuffins,’ so there’s a doctor in the house. We needed to show a really interesting monsterly family. It’s so relatable.”
The most challenging task is “staying true to the characters and being honest with our audience,” Gardiner says. To help, every wholly owned Disney Junior show goes through a kid vetting process early in development. “We gauge whether it’s relatable and funny in the right places, see what makes them laugh–and when something doesn’t work.”
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
LITTLE AIRPLANE ACADEMY 3-DAY SEMINAR
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 9, 10, 11 – NYC is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series from Concept through Licensing and everything in-between. A panel of noteworthy Children’s TV broadcasters will also be on hand to discuss pitching to a network.
Limited to 30 participants. Contact Tone Thyne: [email protected].
Mattel teen superhero Max Steel is set for his U.S. TV debut March 25 in a new animated Disney XD series, co-produced by Mattel and FremantleMedia Enterprises. The character, already a hit among boys in Latin America, is also getting his own online content hub including interactive games, video and music; a mobile gaming app and a slew of additional consumer products. A series of Max Steel graphic novels will roll out in February through a new Mattel partnership with VIZ Media LLC.
Sprout’s original series The Chica Show joins the NBC Kids Saturday morning lineup Feb. 9, doubling its reach to 115 million U.S. homes. The Mario Lopez-voiced series debuted on Sprout in November as one of the net’s highest-rated original series premieres to date. Sprout is hosting an online sweepstakes where the Grand Prize winner will win a walk-on role during season 2 of The Chica Show.
More entertainment and sports celebs announced for Cartoon Networks’ Hall of Game Awards, Feb. 11. Jessica Alba, Ryan Lochte, Mario Lopez, McKayla Maroney, Victor Cruz, and JJ Watt join hosts Shaquille O’Neal and Nick Cannon for the third annual awards.
Canadian kids net Teletoon, in 7.4 million homes, will launch original series Just Kidding on Feb. 3. From the creators of Just For Laughs Gags, each episode features kids pulling 10-15 scripted pranks on adults, from catapulting marshmallows at passersby to putting live birds in an ice cream cone dispenser.
Disney doings: In celebration of Black History Month, Disney Junior will air “We Are Doc McStuffins” interstitials featuring the series protagonist, a young African-American girl alongside three real female African-American physicians sharing what their jobs entail, and saluting their heroes… Disney Junior is inviting “Jake and the Never Land Pirates” fans to submit videotaped birthday greetings for Jake on DisneyJunior.com that could land them an appearance on Disney Channel and Disney Junior. Select winners will be chosen for air Feb. 25-March 1, leading up to a birthday-themed new episode March 1… The Russo family returns to Disney Channel for a special Wizards of Waverly Place movie “Alex Vs. Alex,” premiering March 15… Season 2 of Disney XD series Lab Rats premieres Feb. 25 at 9p.
iCarly big bro Jerry Trainor will star and produce Nick at Nite’s new yet familiar-sounding live-action family comedy Wendell & Vinnie, premiering Feb. 17. The series follows the travails of a 30-year-old bachelor who suddenly becomes legal guardian of his precocious nephew.
In what might be a widening trend across the industry, Cartoon Network is eschewing a single Upfront event and taking its show on the road to key cities. Here are some highlights of the new programming it’s touting: On the heels of the Jan. 24 premiere of the new Nick Cannon comedy series Incredible Crew, Cartoon Network Studios will produce three original animated comedy series – Steven Universe, Uncle Grandpa and Clarence – each based on the net’s shorts program, plus two original animated specials based on series hits Adventure Time and Regular Show. A new CG-animated special starring early Cartoon animated stars The Powerpuff Girls is also on tap for later this year, and will feature an original song performed by Ringo Starr. Also upcoming are two new half-hour series based on DC Comics heroes and Warner Bros. Animation–Teen Titans Go! and Beware The Batman; a new animated series from Lego, Legends of Chima; a new animated musical-comedy series, Grojband, from FremantleMedia; and a new series iteration of The Tom and Jerry Show.
Sen. John D. (Jay) Rockefeller IV last week reintroduced legislation instructing the National Academy of Sciences to study the effects of violent content–including video games and television–on children. “I’m reintroducing my bill to study the effect that violence in media and video games has on our children’s well-being because Congress should do everything we can to address gun violence,” said Rockefeller. The Violent Content Research Act of 2013 is co-sponsored by Sens. Richard Blumenthal (D-Conn.), Mike Johanns (R-Neb.), Dean Heller (R-Nev.), and Tom Coburn (R-Okla.).
Toronto-based CGI outfit Guru Studio is expanding into 2D animation and interactive content. The company says the 2D animation division, headed by producer Amy Robson, will complement its CGI work and focus on creating content for older-skewing audiences. Guru has allocated a 6,000-square-foot studio for 2D animation and is hiring 40 new animators. The New director of interactive Laurinda Shaver will helm the interactive division. Shaver’s first projects will be to develop games for series Justin Time, and preschool project Port Little.
Cablevision on Jan. 25 added authenticated TV Everywhere services Watch Disney Channel, Watch Disney XD and Watch Disney Junior to its Optimum service mix.
The Kidz are most definitely all right. The 23rd incarnation of Kidz Bop debuted at No. 2 on The Billboard 200 albums chart last week. Kidz Bop partnered with The Agency Group to book live performances for the faces and voices behind the brand. The group’s seven-episode web series, Kidz Star USA, is currently running on Vevo.
Kidscreen Notes: Women In Animation International and animation tech company Toon Boom are hosting an end-of-show reception Friday, Feb. 8, at the Hilton N.Y., to wrap the Kidscreen conference. All are welcomed.
A CYNOPSIS MESSAGE
Entry Deadline:
February 20, 2013 | Awards Ceremony: June 2013For more information + to enter online, visit the !magination Awards webpage: http://www.cynopsis.com/events/kids-awards.
Licensing
Ireland-based Sixteen South Television named The Jim Henson Company’s third party licensing label, HIP (Henson Independent Properties) exclusive worldwide distributor for its new animated preschool series Driftwood Bay. Season one of Driftwood Bay is in production with delivery slated for spring 2014.
Licensing agency Ink is now representing The Smurfs brand across the Nordics, adding to its existing involvement with the property in Eastern Europe… U.K.-based WOW Toys has been awarded a license by animal welfare charity the RSPCA to produce My Pocket Pet toys for the preschool market beginning in February. Each pet comes with an RSPCA activity sheet… Nick Jr. series Tickety Toc is headed to smaller screens this spring via a licensing deal between Zodiak Partners and Cupcake Digital to develop 12 digital story experience apps. The deal was brokered by Established Brands in the U.S. and Canadian licensing agent Studio Licensing, on behalf of Zodiak Kids. Toy manufacturer Just Play and Anchor Bay Entertainment plan a launch of Tickety Toc consumer products for fall 2013.
More Kids Apps: Kiev-based software developer Timecode developed an iPad app based on the classic Hans Christian Anderson tale Snow Queen… Just in time for the Super Bowl – DeNA’s NFL Matchups social card game debuts this week as a free app for iPhone, iPad and iPod.
Scholastic Media is adding to its LeapFrog coffers with the publication of Super Animal Genius, available as both a cartridge game and app. Designed for kids 5-9, it features nine mini-games that introduce young learners to hundreds of facts about animals and their habitats.
If the shoe fits: Nickelodeon and Fila are teaming for limited-edition adult sneakers inspired by Nick’s Teenage Mutant Ninja Turtles series.
Monthly Snapshot January 2013
Preliminary Basic Cable Network Rankings (12/31/12-1/27/13)
K2-11 Total Day (000) Prime (000)
DSNY 998 1423
NICK 985 —-
TOON 517 —-
NAN* 233 502
NKJR 193 305
ADSM* 190 283
DXD 179 212
SPRT 99 122
FAM 88 171
NKTN 67 —-
ESPN —- 179
USAA —- 127
FX —- 112
K6-11 Total Day (000) Prime (000)
DSNY 654 1048
NICK 497 —-
TOON 351 —-
NAN * 166 —-
DXD 140 174
ADSM * 124 185
FAM 51 98
NKTN 46 68
ESPN 40 114
NKJR 37 —-
USA —- 85
TRU —- 71
FX —- 70
** Source Turner Research from The Nielsen Company data.
Time Shifted Viewing Notes:
1) Data Based on most currently available Nielsen data stream (preliminary Live+SD).
2) Final Live+7 Data will be available in two weeks.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Prime time is Mon-Sat 8P-11P and Sun 7P-11P. Total program day is Mon-Sun 6A-6A for household and demographic performance.
ADSM, DSNY, DXD, FAM, FX, HUB, NAN*, NICK, NKJR, NKTN, SPRT, TOON
Total programming day performance based on the total programming day definitions as reported by Nielsen. All others Mon-Sun 6A-6A. (Excludes Sunday 3A-6A, data not yet available).
All ratings based on Total U.S. Television Universe of 114,200,000 homes.
Saturday Morning Cable & Broadcast Top 10 Rankings for K2-11, Jan. 19:
- RATING (000)
DSNY 3.7 1484
NICK 3.3 1309
TOON 1.2 488
NKJR 0.9 354
CW 0.6 259
DXD 0.5 187
NBC 0.5 199
CBS 0.3 120
NKTNS 0.3 111
SPRT 0.3 114
Saturday Morning Cable & Broadcast Top 10 Rankings for K6-11, Jan. 19
- RATING (000)
DSNY 4.0 954
NICK 3.1 733
TOON 1.5 364
DXD 0.7 154
CW 0.6 149
NKJR 0.3 82
NBC 0.3 61
CBS 0.2 37
NKTNS 0.2 69
SPRT 0.1 31
Saturday Morning Cable & Broadcast Top 10 Rankings for K9-14, Jan. 19
- RATING (000)
DSNY 3.1 746
NICK 2.2 531
TOON 1.5 365
CW 0.6 142
DXD 0.5 118
NKTNS 0.2 50
NBC 0.2 49
NKJR 0.1 16
CBS 0.1 15
SPRT 0.0 11
**Source: Disney Research from Nielsen Media Research Data
For the week of Jan. 21-27, The Hub earned year-to-year Total Day delivery gains among K2-11 (+66%, 58,000) and K6-11 (+63%, 26,000), according to Nielsen data. In Prime, K2-11 was up 138% and K6-11 rose 91%. For January, the network posted its 13th consecutive month of year-over-year growth.
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Jan. 25-27:
Hansel & Gretel: Witch Hunters (Paramount) PG-13 $19 million (weekend) $19 million (1-week cume)
Les Miserables (Universal) PG-13 $3.91 million (weekend) $137.2 million (5-week cume)
Lincoln (Disney) PG-13 $3.87 million (weekend) $167 million (12-week cume)
The Hobbit: An Unexpected Journey (Warner Bros.) PG-13 $3.31 (weekend) $293.25 million (7-week cume)
Life of Pi (20th Century Fox) PG $2.65 million (weekend) $103.49 (10-week cume)
Parental Guidance (20th Century Fox) PG $2.53 million (weekend) $70.87 (5-week cume)
The Impossible (Lionsgate) PG-13 $1.98 million (weekend) $13.34 (6-week cume)
Jack Reacher (Paramount) PG-13 $885,000 (weekend) $78.24 million (6-week cume)
Wreck-It Ralph (Disney) G $716,000 (weekend) $182.47 million (13-week cume)
Amour (Sony Pictures) PG-13 $480.969 (weekend) $1.82 million (6-week cume)
Executive Moves
Congrats to Emma Rigney, who joins National Geographic Kids Publishing and Media in the newly created role of creative producer, kids & family video platforms. Rigney will oversee NG Kids video development and acquisition efforts for both short- and long-form video content.
Entertainment One Family (eOne) appointed Monica Candiani head of international sales, based in London. Newly promoted eOne VP, creative affairs, Laura Clunie is relocating from the company’s London office to Toronto to expand the presence of its Family division in North America.
Impossible Kids execs Karl Woolley and Jon Doyle launched London-based production company Laughing Gravy Media to specialize in creating, producing and distributing children’s content.
SMC Entertainment Group promotes Lisa Streff to EVP, consumer products. Streff will oversee TV, home entertainment, licensing sales and retail development, brand management and marketing and social media.
Paula Bernstein joined PR firm’s Child’s Play Communications as a social media specialist.
NBCU’s Telemundo snagged Starcom MediaVest Group’s Mike Rosen as its new EVP, ad sales and integrated marketing. Rosen will lead the network, cable and digital sales teams of Telemundo and its younger-skewing mun2.
Endemol Worldwide Brands’ Olivier Gers is exiting the company after a three-year stint as CEO.
Answer to Last Week’s Trivia Question: Cyborg, Beast Boy, Starfire, and Raven are all apart of what group? Teen Titans. Kudos to: Roberta/Pleasantville; Jeff Grant-Turner Research/Atlanta; John May-Cartoon Network – Adult Swim/Atlanta; Meredith Rusu-Scholastic/NY; David Stern-BARD Entertainment/NYC; Enid Chaban-Random House Children’s Books/NYC; Dennis Nance-Turner Broadcasting, Inc/Atlanta; Wally Leisering-Cartoon Network/Atlanta; Michael Siglain-Disney Publishing Worldwide/NYC; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Tom Boyd-WGN-TV/Chicago; Richard Quan-BSSP/San Francisco; Henricka Barbour-HUB/Burbank; Sabrina Sparlin-CESD/LA; Josh Fisher-Spin Master Entertainment/CA; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Cheryl Myers-The Hub/Burbank; Anand Roy-The Walt Disney Company/Mumbai India.
Today’s Trivia Question: What is the name of the big orange monster that chases Bugs Bunny and wears sneakers? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy
[email protected] for Cynopsis Kids!
01.30.13
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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JOB OPENING: SR ACCT EXEC TV and DIG/KILM/FILMONTV/LA: Dev new bus/mng accts, 5yrs TV/DIG adv exp, & 2 yrs video media sales req. Proven track rec dvlpng brand/client contacts/agencies. [email protected] (2/6)
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JOB OPENING: MKT. MGR./RLTV/MD: 5+ yrs mkt. exp. at a network or entertain. co.; min. 3+ yrs exp. in digital & social media; develop/execute digital and consumer mkt. materials and consumer contact. B.A req. Apply: [email protected] (1/31)
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SITUATION WANTED: CREATIVE SERVICES DIRECTOR: 10+ years of exp. in multiple markets. Specialties: branding, online & social media. Have initiated many award winning on-air campaigns. Resume & Demos: www.chrisiller.wordpress.com (2/5)
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