Wednesday, January 18th, 2012

Cynopsis: DIGITAL

Good morning. It’s Wednesday, January 18, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Yahoo! co-founder Jerry Yang has resigned from his seat on the company’s Board of Directors and all other positions with the company. In addition, Yang has resigned from the Boards of Yahoo Japan Corporation and Alibaba Group Holding Limited. In his letter to Yahoo! chairman Roy Bostock, Yang said, “The time has come for me to pursue other interests outside of Yahoo!” Yang co-founded Yahoo! Inc. in 1995 with David Filo and has served on the company’s Board since March of 1995. He was also Yahoo!’s CEO from June 2007 to January 2009. Both Bostock and new Yahoo! CEO, Scott Thompson, thanked Yang for his contributions and influence in shaping the company from inception to where it stands today, while also taking care to mention “the enormous potential of Yahoo! in the days ahead.”


Young Hollywood Network officially launched yesterday as part of YouTube’s original programming initiative. The channel’s programming lineup includes five original shows every week, with a new episode airing every morning at 1 pm ET, in additional to select special programming on the weekends. Airing on Mondays will be Studio Secrets, a celebrity interview show which premiered with Ewan McGregor as the guest; on Tuesdays, Quiet on the Set, a series that takes viewers behind-the-scenes, premiering with a backstage spotlight on ABC’s The Middle; on Wednesdays, The Power Players, focusing on influential people in Hollywood, starting with Morgan Freeman; on Thursdays, Guest List Only, which gives viewers access to popular locations around Hollywood; and on Fridays, Celebrity Trend Report, which discuses latest trends with celebrities like Taio Cruz and Victoria Justice.

Red Bull Media House will be launching four new original series, including Livin’ Louie Vito, Bobby’s Life, Chasing Summer and Who is J.O.B. 2.0 on the Red Bull Channel on YouTube. The company says that these shows will be followed by nine additional web programs in the coming months. Each series chronicles the daily lives of prominent action sports athletes, including urban mountain biker Danny MacAskill, snowboarder Louie Vito, action sports star Travis Pastrana, surfer Jamie O’Brien and pro skateboarder Ryan Sheckler.

Actress Zooey Deschanel is signing on to be creative consultant for the second season of The Single Life, a web series from the Digital Broadcasting Group (DBG) and Real Mom Productions. The series will be launched on, a website founded by Deschanel and her producer partners Sophia Rossi and Molly McAleer, who have also come on board as creative consultants for the show. The actress’ website will serve as the central hub for the second season. However, The Single Life will also be distributed through select websites within DBG’s video ad network of 2,600 sites that are targeted toward the 18-34 year-old age demographic.

SuperMoms, a web series from RedLever Studios in collaboration with Emmy-winning producer Jonathan Prince, starring Joey Lauren Adams, Hank Baskett and Julie Warner, has been launched on Facebook. The show focuses on four women who have to juggle the task of being mothers and crime-fighting superheroes. The eight-episode series features both live-action and animated content as it flips between the mothers and their animated alter-egos. New episodes will air every Tuesday, and will also be syndicated across the Joost Media Network.

In conjunction with its DVD release, Lionsgate is also offering Abduction, an action movie starring Taylor Lautner, for streaming on Facebook for $3.99. Once purchased, the streaming time-period for rentals on Facebook is 48 hours. TechCrunch notes that the payment system is set up via credit card/PayPal payments, bypassing Facebook Credits (Facebook takes 30% of the revenue if its Credits system is used).


After announcing that it drove roughly 20% of Black Friday online sales last year, Monetate is introducing Agility Suite, an enterprise-class suite of products that seeks to enhance retail marketers’ digital “agility,” foster greater customer engagement and increase website ROI. With the Agility Suite, retail marketers can test an unlimited number of campaigns outside of the IT queue, connect with key segments of website traffic in real-time, deliver a consistent message across different marketing channels throughout the purchasing cycle, enhance the merchandising and display of products and make any alterations within the web experience without being slowed down by internal IT constraints. The Agility Suite can be installed on a website with one line of code, and is available through a cloud-based platform that runs on the browser.


Joining Wikipedia, Reddit and others, Google will also publicly protest SOPA and its sister bill in the Senate, PIPA, on its homepage today, reports CNET. The link will inform users of Google’s arguments against the controversial anti-piracy bill. In a statement, Google said, “Like many businesses, entrepreneurs and web users, we oppose these bills because there are smart, targeted ways to shut down foreign rogue websites without asking American companies to censor the internet.” Wikipedia, on the other hand, is going to quite possibly the greatest length to protest the bill; the entire English language version of the website will go dark for a 24-hour period, until midnight, tonight. Reddit will shut down for 12 hours.

Premier Retail Networks (PRN), a digital place-based media services company, and indoorDIRECT, owner of the Restaurant Entertainment Network (REN), have announced a joint venture in an effort to offer marketers and advertisers the ability to reach a wider audience outside the home. As per the agreement, PRN will assume a 50% equity position in exchange for an undisclosed financial investment. The other 50% will be owned by several investors. A portion of the investment will be directed toward expanding the network nationally, increasing the number of dining locations served to 2,500 by mid-2012. PRN will also take over management of all ad sales, programming and network operations, while indoorDIRECT will provide its brand name, existing venue agreements, tech infrastructure and other assets. indoorDIRECT programming is currently featured in many fast-food restaurants, including participating Taco Bell, Wendy’s and Denny’s establishments.


182 million U.S. internet users watched online video content in December 2011, averaging 23.2 hours per viewer, according to the latest numbers from comScore’s Video Metrix service. The total U.S. internet audience watched 43.5 billion videos. Thanks to YouTube, Google was once again the top online video property with 157.2 million unique viewers, followed by VEVO at a distant second with 53.7 million unique viewers. Yahoo! sites came in third with 53.3 million viewers, followed by Viacom Digital (45.8 million) and Facebook (42 million). In terms of total time viewers spent over December watching content on said website, Google was still the top dog with an average of 7.9 hours per viewer. However, Hulu, which ranked eighth in total unique viewers, came in second with an average of 3 hours. Additional highlights from the data include:

  • 85.3% of the U.S. internet audience watched online video.
  • The duration of the average online video was 5.8 minutes (the average online video ad was 0.4 minutes).
  • Video ads accounted for 14.1% of all videos viewed and 1.2% of all minutes spent watching video online.

A new study from Zmags, a provider of a platform that creates digital products for retailers, finds that 87% of shoppers prefer the mobile or desktop web when shopping online, according to a report from Mobile Commerce Daily. Comparatively, only 4% of the respondents indicated that they would prefer shopping via a retailer’s app. The report also honed in on the shopping trends of tablet users. It found that 14% of tablet shoppers used their device for spontaneous shopping. Also, 29% of tablet shoppers used the device because it was convenient, and 24% of consumers employed the tablet to browse, according to the report. When looking toward the future, 49% of mobile shoppers answered that they plan to use their mobile devices more for shopping in 2012. from A+E Networks recorded its largest day of traffic across all metrics this past MLK Jr. Day. Searches for Martin Luther King, Jr. drove 1.1 million page views on the website and broke the records for number of visits and number of unique visitors. The previous record was established on October 6, 2011, in the wake of Steve Jobs’ passing.


BlackArrow, an advertising solutions provider for new TV platforms, has announced three new additions to its management team. Dr. Joseph Matarese will be the company’s new Chief Technology Officer. Tricia Iboshi will be the Senior Vice President of Client Services and Operations, and will bring her knowledge of business development, product sales, account development and sales engineering to BlackArrow’s client deployment initiatives. And finally, Dean McCormick will be BlackArrow’s new Vice President of Advertising Solutions, where he will drive the company’s advertising market development and content monetization solutions for new TV. The three new hires are meant to expand BlackArrow’s expertise in providing ad technology and services for the purpose of monetizing TV content across multiple platforms.

Eric Springer has joined Pitch, an advertising and marketing agency, as the firm’s new Chief Creative Officer. In his new role, Springer will be responsible for overseeing Pitch’s strategic creative work on behalf of brands, as well as directing new business efforts as the company looks to expand into new businesses. He will also be part of Pitch’s continuing recruitment efforts for new creative talent. In his most recent position with Deutsch/LA, Springer was the mind behind Volkswagen’s popular 2011 Super Bowl commercial, “The Force,” which has attracted 47 million views on YouTube (and counting). Pitch’s client roster includes Nickelodeon and new agency win Burger King.


Battle of the Bands: Rock Till the World Ends
Benefiting Citymeals-on-Wheels

Accepting band submissions
for the Battle of the Bands on February 9th
at Terminal 5. Entries due by January 6, 2012.
Contact Jean Son at [email protected] for more details.

For tickets and event information, visit
Or check us out on facebook: .


Uncrate defines it as a “digital magazine for guys who love stuff.” As in, cool stuff. However, just so as to not ignore the other gender, I’m almost certain that anyone can find an interesting item or gadget on the site. The site features five new items, or stuff, every day for its readership to ogle at, regardless of how unnecessary they may be. For example, recent items include a motorcycle, water-proof field jacket, a watch that can measure time down to 1/2000th of a second, a $250 coffee machine and notebooks that look like sliced bread. Why? Because, why not? Uncrate also allows you to search for stuff by 12 different categories, including Gear, Style, Rides, Tech, Body, Vices, Movies, Games, Videos and more. It also has a great iOS app and daily email, if you find yourself enjoying browsing its selection of things you never knew you needed.


CableFAX Awards
Call for Entries

CableFAXIES Awards – Enter Today!
Call for Entries Deadline: Friday, January 20, 2012

CableFAX Sales Executive of the Year Awards – Enter Today!
Call for Entries Deadline: Friday, February 3, 2012

For a list of events, visit us at

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NAT’L ACCT EXEC- IPTV/AT&T AdWorks/Detroit: Nat’l Acct Exec-IPTV. 2+ gen mkt TV ad sales in automotive/agency contacts. Apply- (1/25)

JOB OPENING: EDITOR, AD STANDARDS/NY: Ensure ads for NBC Network comply with internal & external standards, laws & regulations, & public interest considerations. 1+ yr exp. To apply, visit Job# 4133BR (1/25)

JOB OPENING: SALES PLAN’R/CHI Loop: Captivate Network  need enthusiastic sales support 4 VP+Team – facilitate presales + add creativity & gr8 cust skillz. U need BS+2yrs advrtsng support+Pivotal/similar CRM exp. Apply: [email protected] (1/25)

JOB OPENING: ADMIN ASST/BBC WORLDWIDE AMERICA/NYC: Provide admin supprt to 2 Execs.  2+ yrs exp w/in TV, film, cble or dig mdia indstry.  Fluency in Spanish required. (1/25)

JOB OPENING: WRITER/PRODUCER/Atlanta: Write and produce on-air promotional campaigns for TNT. 4-5 yrs brdcst &/or cable exp. Include link to reel. (1/25)

JOB OPENING: SR WRITER/PRODUCER/On-Air Promotions/ATL: 5+yrs exp writing and producing on-air promotional campaigns at the network level. Include link to reel. (1/25)

JOB OPENING: ASSOCIATE PRODUCER/Scholastic/NYC: Freelance position avail to assist in all aspects of developing and producing high-quality console/mobile/interactive games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (1/25)

JOB OPENING: VIDEO EDITOR/PRODUCER/Omega Institute/Rhinebeck NY: shoot, edit, produce video, b-roll & graphics for web/social platforms; Final Cut Pro 7, Adobe Creative Suite, HTML, Photoshop, CMS. 1-3 min exp. (1/25)

JOB OPENING: MGR CONSUMR INSIGHTS & CORP RESEARCH/BBCWW AMERICAS/NYC: do qualitatve/quantitatve/3rd prty resrch. Primry & secndry resrch skills. SNL Kagan Forrester Nielsen NPower  & socl mdia monitr tools (1/25)

JOB OPENING: RESEARCH ANALYST/NICKELODEON/Chicago: 2+ years in media research; Working knowledge of Nielsen ratings’ systems; Experience using consumer based syndicated studies. Apply: (1/25)

JOB OPENING: MGR NTL PRTNRSHPS/Home Team Sports/CHI: Sell TV driven multi-platform sponsorships (nat’l, local & dig). Dvlp partnerships w/new & existing clients/props. BA/BS pref.5 yr min ad sales exp. FNG0000906 (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 16187BR (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 14320BR (1/24)

JOB OPENING: MEDIA RATINGS MGR/STAMFORD CT: 2+yrs Nielsen Ratings Exp (Arianna & Galaxy) & working knwede of Sports Broadcasting. Knwldg of SQAD CPMs exp helpful as well as referential DB knwldg. RESUME: [email protected] (1/21)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/ mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (1/21)

JOB OPENING: DIGITAL SALES PLANNER/Weather Chan/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (1/21)

JOB OPENING: RSRCH DIR/MEREDITH/ATL HUB: Supports offsite sales mgmt in DMA 25+ stations. BA & min 5 yrs in brdcst TV/cable. More info/apply: (1/21)

JOB OPENING: ACCOUNT MGR/NASCAR/NY: support sponsors strategic mktg & activations. 7+ yrs exp in sports sponsorship w/ league/property &/or agency exp. (1/20)

JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/LA: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply: (1/20)

JOB OPENING: DIR AD SALES MKTG/TRAVEL CHANNEL/GAC/NY: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: & # 2764 (1/20)

JOB OPENING: CONSUMER INSIGHTS/RESEARCH SR ANALYST/L.A.: Coord & execute qual/quant research studies across Mattel brands. 4-yr degree & 2- 5 yrs exper in consumer research required. Resume to: (1/20)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts.  BA deg. 3-5yr exp.  Info/apply: (1/20)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (1/20)

JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales/Prog Rsarch by collecting & evaluating ratings. 1+ yrs TV media rsarch exp, familiar with tools-Nielsen/MRI/Simmons/TGI/IBOPE. To apply contact: [email protected] (1/19)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply- [email protected] (1/19)

JOB OPENING: DIR/EXEC DIR OF CONTRACT ADMIN/JIM HENSON CO/LA: Manage contracts and the rights database, including shepherding distribution sales through contract negotiation, drafting and execution. http://[email protected] (1/19)

JOB OPENING: SALES EXECUTIVE/RLTV/LA: Opening LA office/work from home. Revenue goals, new bus dev & sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs national sales exp. Resume to: [email protected] (1/19)

JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/CHI: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply : (1/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DISTRIBUTION INTERN/JIM HENSON CO/LA: Support the sales and marketing team that licenses television series and movies to TV networks, DVD companies, digital platforms, and other clients worldwide. http://[email protected] (1/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/21)

SITUATION WANTED: ASSISTANT/LA: 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (1/20)

SITUATION WANTED: RED CARPET HOST/LA Based: Awards Pre-show edutainment Host, Stephen Seidel w/massive prep, great improv, 5+ exp. [email protected] (1/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

SITUATION WANTED: LINE PRODUCER/PRODUCTION MANAGER/Los Angeles/Orange County: Excellent Budgeting and Management skills. Able to work under pressure. 10+ Years on Network and Cable programing E-mail [email protected] (1/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]