Cynopsis: DIGITAL
01.16.13

Good morning. It’s Wednesday, January 16, 2013, and this is your first early morning digital briefing.

182 million Americans watched 38.7 billion online videos and 11.3 billion video ads in December 2012, according to the latest comScore Video Metrix data.

The top five online video properties in terms of unique viewers were: Google (152.97 million), Facebook (58.78 million), VEVO (51.64 million), NDN (49.94 million), and Yahoo (47.52 million). In terms of total online video views during December 2012, Google and AOL were the top two destinations with 13.18 billion views and 692.47 billion views, respectively.

The top five online video ad properties in terms of views were Google (just under 2 billion), BrightRoll (1.83 billion), LiveRail (1.80 billion), Adap.tv (1.54 billion), and Hulu (1.45 billion). comScore says time spent watching online video ads in December totaled 4.1 billion minutes. BrightRoll delivered the highest video ad duration with 966 minutes. Hulu delivered the highest frequency of video ads with an average of 64.9 ads per viewer. Overall, comScore reports that video ads reached 53% of the total US population an average of 70 times during last month.

Other tidbits of information from comScore:

• 84.9% of the total US web audience watched online video.
• The average duration of an online video was 5.4 minutes; the average online video ad was 0.4 minutes.
• Video ads accounted for 22.6% of all videos viewed, and 1.9% of all minutes spent watching a video online.

Amazon Instant Video has launched on the Nintendo Wii. The streaming service offers access to more than 145,000 movies and TV episodes, over 33,000 of which are available to Prime members at no additional cost. Titles on the service are also available for purchase or rental. The app is available for free via the Nintendo Wii Shop Channel.

The NHL is finally back and is offering a special discount on its GameCenter Live streaming app, which offers full access to live out-of-market games. Last season, the app was priced at $169 for the full 82-game schedule, but with the recent NHL Lockout slicing the upcoming regular season to 48 games, the league is offering GameCenter Live for $49.99. Per the NHL’s statement, the subscription “enables fans to watch live and archived games featuring teams outside a fan’s local market across multiple screens, including smartphones, tablets, computers, and connected devices.”

Yesterday’s big news was Facebook unveiling its new Graph Search product, which aims to redefine the search experience by providing personalized answers from inside Facebook, instead of relevant web links. If successful, such a product could play a big role in how users search for and discover new content to watch online. Graph Search’s interest-based technology would be able to pull up personalized lists of videos, movies, and TV shows, based on what a user’s Facebook friends “like” and recommend. Social marketing is largely based on interests and prior/existing relationships between your friends and a brand. Graph Search, for better or worse, could ostensibly tap into the same thing to offer users more personalized video, TV show, or film recommendations.

Don’t forget to join myself and a terrific group of experts on January 24th for our Digital Webinar, Capitalizing on Mobile Video: Strategies & Tactics to Drive Revenue. For more information and to register, click here.

Kwarter has secured $4 million in Series A financing, led by T-Venture, to support its goal of creating an “end-to-end second-screen solution for brands and broadcasters.” Kinetic Ventures also participated in the round, which brings Kwarter’s total funding number to $5 million. Founded in 2011, Kwarter provides broadcasters, producers, and brands with a turnkey second-screen solution to grow and manage second-screen TV campaigns. The solution features a full suite of second-screen features, including TV check-ins, discussion, complementary content, rewards, social gaming, analytics, and ad serving. After launching its FanCake prototype app in 2011, Kwarter landed its first two high-profile partners, Turner Sports and AB InBev, for whom the start-up developed and launched the TBS Social Dugout app and the Bud Light Sports Fan app, respectively.

A CYNOPSIS MESSAGE FROM NATPE

Digital ad company YuMe has acquired Crowd Science, a provider of audience targeting solutions, for an undisclosed price. YuMe will look to improve its audience reach, measurement, and segmentation capabilities across all video-enabled devices by integrating Crowd Science’s CITRUS platform into its Audience Amplifier product. According to release, CITRUS combines survey, behavioral, and contextual data using proprietary machine-learning techniques to provide better audience targeting, reach, and measurement. Per the deal, the Crowd Science team, which includes Co-Founders John Wainwright, John Martin, and Paul Neto, is joining YuMe’s engineering and marketing research arms. The three men founded Crowd Science in 2008 and have since generated more than 850 “brand-focused” audience segments across 165+ million unique users.

Unicorn Media has launched Unicorn OnceUX, a new product that supplements the company’s Once video ad solution by offering client-side tools such as the ability to deliver interactive ads, insert ad overlays in video streams, and hide player controls. Unicorn’s flagship solution, Once, enables cloud-based video delivery and dynamic ad insertion to any IP-enabled device through a single URL. It offers both VOD and live video streaming capabilities and doesn’t require an SDK or plug-in, while also having the ability to integrate with third-party ad networks and in-house solutions. The new OnceUX solution builds on all of that by offering a client-side user experience.

The IAB’s Annual Leadership Meeting just announced its speaker lineup. Headlined by a keynote from political (and former baseball) statistician Nate Silver, the event will look to “explore the interplay between the science of big data and the art of big ideas,” in order to figure out how it’s influencing and shaping the digital ad and marketing ecosystem. Other speakers include the likes of Mike Abbott, General Partner, Kleiner Perkins Caufield & Byers; Tim Armstrong, CEO of AOL; Peter Naylor, EVP/Ad Sales, NBC News Digital; Jonah Peretti, Founder and CEO, BuzzFeed; and Susan Wojcicki, SVP/Advertising, Google. The event is scheduled to take place in Phoenix, Arizona, at the Arizona Biltmore, from February 24 to 26.

Social video ad company Unruly Media has released the Super Bowl Social Video Playbook, aimed at helping brands optimize their Super Bowl ad campaigns for the social web. To coincide with the launch, Unruly has also released an infographic, which shows that 15 of the top 20 most shared ads from last year’s Super Bowl were actually launched before the Big Game.In addition, only 55% of the social shares (Facebook, Twitter, blogs) occurred after March 1, 2012. Among the other Super Bowl 2012 insights from Unruly:

• Volkwagen has been the most shared brand of the last two Super Bowls; its 2012 teaser video generated three times more shares than its game-day ad.
• The total number of shares in Super Bowl ads increased by 129% from 2011 to 2012.
• The top 10 Super Bowl ads from 2012 were on average 83 seconds long, 31 seconds longer than the top 10 from the previous year.

Hearst Magazine has announced the Hearst Fashion 2013 Hackathon, an app competition that will take place during New York Fashion Week. Beginning at 9am on February 9, over 150 developers will compete to create fashion-centric apps and programs on API platforms from sponsors such as Hearst brands, Amazon, Facebook, Google, Klout, Microsoft, Spotify, and more. From 9am to 1pm on February 9, developers will pitch ideas and form teams, with coding scheduled to begin promptly at 1pm, after which the competitors will have 24 hours to submit the product. Hearst Magazines President David Carey, Hearst CTO Phil Wiser, and Hearst Digital Media’s GM/Fashion and Beauty Melanie Schnuriger, as well as tech industry executives and VCs will judge the finished products. The grand prize winner will receive $10,000 and a chance to get mentorship with Hearst Digital Media.

Former Yahoo interim CEO Ross Levinsohn has been named Chief Executive Officer of Guggenheim Digital Media, a newly created division of NY-based private equity firm Guggenheim Partners. In his new position, Levinsohn will oversee a number of Guggenheim’s media assets, including Billboard, The Hollywood Reporter, and Adweek. In a statement, Ted Boehly, President of Guggenheim Partners, said the new digital media division will “play an integral role in developing our iconic portfolio of existing media and entertainment assets, as well as identifying new, groundbreaking investments and partnerships in the music, media, technology, and digital entertainment spaces.”

Digital ad tech company TruEffect has expanded its data processing team with two new hires: Senthil Kumar and Mark Nelson as the company’s newest Senior Software Engineers. Both will report to Ashish Rangole, Software Architect.

Arnold Worldwide has named Tristan Kincaid as its new Creative Director. At his new position with the agency, he will be responsible for leading creative projects across several clients, including Hershey and Fab.com. Kincaid will be based in NY and will report to Aaron Griffiths and John Staffen, Arnold’s NYC’s Co-Chief Creative Officers.

A CYNOPSIS MESSAGE

The Verge is my absolute favorite technology website on the web. From the on-the-button coverage of the technology world to informative gadget/device reviews, and even the clean and crisp site design, I’m a fan of it all. With it basically having a handle on the tech news and reviews space, it goes without saying that The Verge had a heavy presence at this year’s International CES. In fact, the site was the tradeshow’s official tech news partner. If you haven’t had enough CES coverage from the report Cynopsis Digital sent you this afternoon, and if you’d like to check out was there, regardless of if it is relevant to the digital video ecosystem, I highly recommend The Verge’s CES page. The Verge video team, which comprised of 13 people, produced 160 videos (demos, hands-ons, interviews, and shows), which so far have been viewed over 2.4 million times in total. The site also produced several live shows during the event. The site comes from Vox Media, the same crew behind the growing sports-blogging powerhouse, SB Nation. Vox Media says its technology partners powering the video experience were Livestream and Ooyala.

A CYNOPSIS MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
01.16.13

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: SR MGR/Discovery – Ad Sales/NY: Temp Sr Mgr assgnmt for DCI to conduct research & to develop strategies to manage ad sales research. Visit: www.facebook.com/discoverfsg (1/24)

JOB OPENING: MKTG DIR STRGY/DISCOVERY CHANNEL/MD: Drives brand strgy; mngs off-air media plans/partnerships/consumer events; 10+ yrs exp mktg/ad wrkin brdcst/cable ntwrkmktg/ad agency/brand mgmt; http://careers.discovery.com/#6100 (1/24)

JOB OPENING: MGR, AD SALES MKTG/IFC/NYC: execute integrated marketing partnerships, events, promos, and online extensions. Develop sales packages and partner proposals. Digital knowledge a must. 5+ yrs exp. Submit res @ http://tinyurl.com/aowgwt4 (1/24)

JOB OPENING: NETWORK ACCOUNT MANAGER: Manage large cable network client for growing VC backed co. 3+ yrs exp in cable network, pref in sales or pricing. Able to spend signif. time in NY. To Apply: http://www.wideorbit.com/careers/ (1/24)

JOB OPENING: IMPLEMENTATION SPECIALIST: Travel to clients to implemnt softwre and train usrs. 2+ yrs exp in cable network, pref in sales dept. Able to travel signif. & spend time in NY. To Apply: http://www.wideorbit.com/careers/ (1/24)

JOB OPENING: SR MKTG MGR/Discovery Communications/LA: Dvlp & execute TLC-centric multiplatform, integrated partnership deals for Ad Sls clients; 5+ yrs of relevant integrated mktg exp.http://careers.discovery.com/ #7174 (1/23)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+ yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; http://careers.discovery.com/#6742 (1/23)

JOB OPENING: MGR FASHION DESIGN/Viacom-Orlando: BA Fashion Design; exp in retail/apparel/consumer prod. Fluent understanding of global fashion/retail landscape. Must have 5-7 yrs of exp; Apply www.viacomcareers.com EOE/M/F/D/AAP (1/23)

JOB OPENING: MGR, INTEGRATED MKTG ENT/NYC: Work with Sales, Prgrmng, Promos, Online & brand creative groups to conceive, write and present multi-platform client integrated mktng prgrms. 4+yrs exp mktg at TV co. Apply: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=5102 (1/23)

JOB OPENING: MGR, INTEGRATED MKTG/SPIKE/NYC: Work with the dig integrated mktg team to create multi-platform sponsorship packages for assigned Spike properties. Min 4yrs Ad Sales &/or mktg exp. Apply: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=5103 (1/23)

JOB OPENING: WRITER/PRODUCER/iNDEMAND/NYC: Conceptualize, write, rough edit and produce through the post production process. BA deg. 2+yrs TV industry. Resumes: to [email protected] (1/23)

JOB OPENING: SR GRAPHIC DESIGNER/iNDEMAND/NYC: Lead dvlpng concepts/layouts for ads in the online and print spaces, collateral pieces, sales kits, posters etc. BFA in Graphic Design. Resumes: to [email protected] (1/23)

JOB OPENING: VP BUS AFFAIRS/ION/NYC: Manage high vol of Content Agrmts, includ Prog Acquisitions, Scripted/NonScripted Develop & Mrktng/Creative Services. 7+ yrs exp w/ent law firm or studio/ntwrk.EEO Apply at [email protected] (1/23)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (1/19)

JOB OPENING: DIRECT RESPONSE AD SALES ASST/GMC TV/NY: Seeking a recent grad w/previous ad sales/advertising internship exp to asst DR ad sales dept. Strong Excel & multi-tasking a +. Must be very organized. Apply: [email protected] (1/19)

JOB OPENING: TEMP, AFFILIATE MKTG COORD/NYC: support the daily execution of admin and mktg functions for Smithsonian Channel. Support campaign tactics. Min 2 yrs exp, organized, detailed and media savvy. Apply www.sho.com/careers (1/19)

JOB OPENING: DVELOPMENT EXECS/(2 openings)/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected] 3+ yrs exp req’d (1/19)

JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Dlvps & mng US Hispanic Ntwrks’ ratings & demo perfm thru rsrch systems/synd rprts; Ad agency/tv exp; understand MRI/Simmons & Nielsen/Startrak systems; http://careers.discovery.com/#7092 (1/18)

JOB OPENING: VP CREATIVE/CREATIVE SRVCS/BET Networks/NY: Work w/creative team to dvlp effective creative within brand/budget. 10-15 yrs creative svc, on-air promo & prod exp cble/brdcst envir. Info/apply: http://betcareers.viacom.com (1/17)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume to: [email protected] (1/17)

JOB OPENING: AP INTEGRATED ON-AIR BRAND CREATIVE/NY: Coord & supervise fast-paced day-to-day prod. Research, write, prod. integrated elements. Final Cut exp pref; Min 1-year TV promo expemail: [email protected] (1/17)

JOB OPENING: SALES PLANNING COORD/NY: Manage ad campaigns and coord sales ops within field offices. 1-3 yrs Sales Coord or Media Planning-TV/web/dig content exp. Resume to: http://gstv.iapplicants.com/ViewJob-389195.html (1/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (1/23)

SITUATION WANTED: CASTING DIRECTOR with major credits (English & Spanish language). Based in NYC, with locations in LA & Miami. Contact [email protected] www.delvalleproductions.com (1/23)

SITUATION WANTED: UPFRONT EXPERT: writer/producer/director – comedy/drama/reality show presentations, sizzles, EPK interviews, graphics, etc. Site: http://www.creativelifeguard.com Contact: [email protected] (310)849-8596 (1/19)

SITUATION WANTED: MUSIC & SPORTS ENTHUSIAST: 8 yrs. of experience. Looking to work with talent and creating branding/marketing opportunities. Business & entertainment savvy. Looking in NYC or LA. Contact: [email protected] for hiring (1/17)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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