Cynopsis: Kids!

02/02/11

Good morning. It’s Wednesday, February 2, 2011, and this is your first early morning Kids briefing.

DreamWorks Animation will bring brothers Sid & Marty Krofft‘s 1970’s TV series Lidsville to the big screen as a 3D feature film.  Conrad Vernon (Monsters vs. Aliens, Shrek 2), a director, animator, writer and voice actor (he was The Gingerbread Man in the Shrek movies) brought the project to DreamWorks Animation.  Sid & Marty Krofft will serve as executive producers on the movie.  Vernon, DreamWorks Animation’s head of development Alex Schwartz and development executive Chris Kuser are overseeing the project at the studio.  Lidsville (17×30) starred Charles Nelson Reilly, Butch Patrick and Krofft favorite Billie Hayes, and ran Saturday mornings on ABC from 1971-73.  LA public TV station KCET Kids & Family Channel recently unveiled plans to feature the Lidsville TV series as part of the new The Sid & Marty Krofft Hour together with their series H.R. Pufnstuf during its weekend programming block on Saturdays and Sundays 9:30-10:30a.  Several other Krofft brother series have been in movie development including H.R. Pufnstuf at Sony, and Sigmund the Sea Monster with Universal, which released Land of the Lost, based on a Krofft series of the same name, in 2009.

Relativity Media will market and release Smokewood Entertainment‘s kid/family-targeted feature film Judy Moody and the NOT Bummer Summer in the US.  Based on the hugely popular Judy Moody book series by author Megan McDonald, illustrated by Peter H. Reynolds and published by Candlewick Press, the movie stars Australia’s Jordana Beatty (Superman Returns) as Judy Moody and Heather Graham (The Hangover) as her aunt.  Directed by John Schultz (Like Mike, Aliens in the Attic), from a script by Kathy Waugh (Peep and the Big Wide World) and McDonald, the movie is slated for a summer 2011 wide release.  The movie is being produced by Smokewood’s Sarah Siegel-Magness and Gary Magness, who produced Precious: Based on the Novel Push by Sapphire.  Bobbie Sue Luther and Andrew Sugerman are executive producing.  CAA brokered the deal with Relativity on behalf of Smokewood.  Additionally, McDonald has written a novel inspired by the film’s script, which will be published May 24, 2011.

NEW PRODUCTION & DEVELOPMENT

Foothill Entertainment and Odyssey Pictures further their strategic relationship as Foothill options the rights to the animated series Raz & Benny from Simon Hodgkiss of SphDigital, UK.  Odyssey Pictures Corp. will finance creative development and marketing of the property.  Targeted to K6-9, the series is a buddy comedy that revolves around the misadventures of two mice, Raz & Benny, who are big on ambition but short on brains  but who happen to have lots of good luck.  Foothill and Odyssey’s inked a co-development, financing and sales deal in fall 2010, which included the initial joint projects Gunk Aliens and My Momtourage and Me.  Additionally, under their deal, Foothill will represent three of Odyssey’s titles for international distribution, Kings of France, Vauban, and On the Farm.

Summit Entertainment acquires the feature film rights to Kenneth Oppel’s (The Silverwing Saga, Airborn series, among many others) forthcoming young adult novel The Dark Endeavor: The Apprenticeship of Victor Frankenstein, the first title in a series of books, per Variety.  Simon & Schuster Children’s Publishing is set to release the Frankenstein origin story on August 23, 2011.  Producing the movie is Karen Rosenfelt, who produced Summit Entertainment’s Twilight Saga movies, among other movies.

MORE KIDS STUFF

Nick News celebrates Rev. Dr. Martin Luther King and Black History Month with the Nick News with Linda Ellerbee special, Beyond I Have a Dream, debuting Sunday, February 13 at 9p on Nickelodeon.  The episode explores many different things that Dr. King spoke about and what they mean to kids today.  Nick News is produced by Lucky Duck Productions.

HIT Entertainment completes a wide range of new TV deals and agreements for new seasons of its preschool series with broadcasters worldwide.

• Picking up the Thomas & Friends series for new broadcast platforms are Canal Panda (Portugal), ATV (Turkey), AL Jazeera Kids (Middle East Arabic), RTV (Slovenia), and Yoopa (Canada).  Acquiring the first CG Thomas series are TV4 (Sweden) and MTV3 (Finland).  Also taking Thomas & Friends are Nick Jr (UK), France 5 (France), TV2 (Norway), CYBC (Cyprus), IETV (Israel), and RTE (Ireland).
• Picking up Bob the Builder for the first time are Canal Panda (Portugal), NOS (Holland), DeAKids (Italy), ATV (Turkey).  Long-time Bob the Builder broadcasters picking up their first Bob CG series are VRT (Belgium), SVT (Sweden) and TV2 (Norway).  Extending their portfolio of Bob the Builder programming are RTE (Ireland), CYBC (Cyprus), TV Barrandov (Czech Republic), Super RTL (Germany), IETV (Israel) and Thailand PBS (Thailand).
• Broadcasters picking up the CG-animated series Angelina Ballerina  The Next Steps for the first time, include Minimax (Hungary, Romania and Poland), RTP (Portugal), Piwi (France), DeAKids (Italy) and ATV (Turkey), with broadcasters RTE (Ireland), CYBC (Cyprus) and IETV (Israel).  All of these partners previously aired the 2D animated series.
• New broadcast deals for the animated Fireman Sam series include RTL (Holland), VTM (Belgium), Minimax (Hungary, Romania & Poland), Piwi (France), ATV (Turkey), TV Barrandov (Czech Republic) and RTV (Slovenia).
• HIT has sold its TV special Return to Rainspell Island, which is based on Rainbow Magic Books, to Cartoon Network (UK) and Canal Plus (France). Based on the highly popular Rainbow Magic books, this is the first time the brand has been available to audiences on TV.
• Serving as distributor, HIT completes broadcast rights sales for several series: Chapman’s new Little Charlie Bear is acquired by Hop! (Israel), Minimini (Poland), RTE (Ireland), Al-Jazeera Kids (Middle East), and S4C (Wales), which adds to earlier pre-sales for the series with CBeebies (UK), ABC (Australia), and three Scandinavian public broadcasters; Monkey See, Monkey Do from Smartoonz has been picked up by Thailand PBS; Shelldon produced by Shelldon Entertainment Company, has been acquired by IETV (Israel) and Al-Jazeera Kids (Middle East Arabic).

MARKETING/LICENSING

CPLG, the licensing arm of Cookie Jar Entertainment, names Montreal-based ID Toys as the master toy licensee for the preschool-targeted Caillou property across North America.  ID Toys will launch 14 new SKU’s of Caillou branded toys across the US in this spring 2011.  Caillou airs in the US on PBS Kids and Sprout.  ID Toys will showcase a full line of Caillou toy products, including figures, playsets, puzzles, bath toys and plush, at the upcoming Dallas Toy Fair.  Caillou is based on the books of the same name by author Christine L’Heureux and illustrator Helene Desputeaux.

Stone America Licensing appoints Raven Tree Press, a publisher of illustrated kid’s books in multiple languages and formats, as the exclusive publisher for StinkyKids soft and hard cover story books and electronic/digitized books.  Raven Tree Press will publish the reprint of StinkyKids and the Runaway Scissors, the first in a series of StinkyKids stories.  The book will complement the current doll line created by licensee Madame Alexander, which is currently available at retail.

EXECUTIVE MOVES

Sondra Contino is named Director/Marketing, Lawless Entertainment, creator/co-producer/marketer of animated and live action kid/tween/family content.  Contino will focus her efforts on properties including Suzy’s Zoo, Andy’s Airplanes and Young Legends, among others.  Contino most recently served as Director/Marketing & Events, Project Access.

RATINGS

January 2011 becomes Nickelodeon‘s most-watched January ever with Total Viewers (2.4 million).  The month included Nickelodeon’s premieres of the new live-action series, House of Anubis, and the new preschool series, Bubble Guppies. Additionally, the network featured the 75-minute SpongeBob SquarePants special Legends of Bikini Bottom (6.4 million Total Viewers).

Disney XD also sets new viewing records in January 2011, with the month now serving as the most-watched January in the network’s history in Total Day and Primetime.  Episodes of the network’s series Pair of Kings and I’m in the Band also earned series highs in January 2011.

• In Total Day the network hit highs with Total Viewers (297,000), K6-11 (128,000), Boys 6-11 (84,000), Tweens 9-14 (99,000), and Boys 9-14 (64,000).
• New all time January Primetime highs include Total Viewers (347,000), K6-11 (156,000), Boys 6-11 (107,000), Tweens 9-14 (123,000), and Boys 9-14 (83,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/24-1/30/11 :
Total Day      (000)   Primetime       (000)
NICK°:            1336    DSNY*:             1459
DSNY*:             959    NICK JR*:           618
CARTOON:         506    NAN**:              612
NAN**:             421    ADSM**:             336
NICK JR*:          405    DXD:                  181
ADSM**:           203    NICKTOONS:       132
DXD:                 159    MTV:                    96
NICKTOONS:       84    DISCOVERY:          87
SPROUT***:        59    ESPN:                   80
MTV:                   49    SPROUT***:          72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/24-1/30/11 :
Total Day      (000)   Primetime       (000)
NICK°:             704    DSNY*:              1101
DSNY*:            616    NAN**:                447
NAN**:            312    ADSM**:              187
CARTOON:        306    DXD:                   153
DXD:                123    NICK JR*:            120
ADSM**:          120    NICKTOONS:          94
NICK JR*:           78    MTV:                     57
NICKTOONS:       58    DISCOVERY:          55
TEENNICK:          40    TEENNICK:            54
MTV:                   31    ANIMAL PLANET:   54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/24-1/30/11 :
Total Day      (000)   Primetime       (000)
DSNY*:            512    DSNY*:              889
NICK°:             497    NAN**:              475
NAN**:            360    ADSM**:            229
CARTOON:        226    MTV:                  179
ADSM**:          175    DXD:                  129
DXD:                  93    COMEDY:             76
MTV:                  81    TEENNICK:           71
TEENNICK:         58    NICKTOONS:        71
NICKTOONS:      47    ESPN:                  69
COMEDY:           35    DISCOVERY:         64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/27/10-1/30/11 vs. 12/28/09-1/31/10, Cable Networks Only:
Network:                                     (000)    %diff?
NICK° :                                          736      +1%
DSNY:                                           673      +12%
CARTOON:                                     328     -13%
NAN*:                                           325     -8%
DXD:                                             128      +22%
ADSM**:                                       122      +12%
NICK JR:                                         75      +14%
NICKTOONS:                                   62      +32%
ESPN:                                             42      +8%
TEENNICK:                                      41      +28%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 29, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1801; K6-11 1136; TWEENS 9-14 821
DISNEY CHANNEL:     K2-11 1292; K6-11   915; TWEENS 9-14 714
CARTOON NETWORK: K2-11   580; K6-11   350; TWEENS 9-14 268
DISNEY XD:               K2-11   176; K6-11   147; TWEENS 9-14 105
NICKTOONS:              K2-11   117; K6-11     88; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 30, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1472; K6-11 943; TWEENS 9-14 657
DISNEY CHANNEL:     K2-11 1327; K6-11 948; TWEENS 9-14 741
CARTOON NETWORK: K2-11   736; K6-11 438; TWEENS 9-14 313
DISNEY XD:               K2-11   261; K6-11 189; TWEENS 9-14 131
NICKTOONS:              K2-11     80; K6-11   61; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 31, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1095; K6-11 470; TWEENS 9-14 307
DISNEY CHANNEL:     K2-11   926; K6-11 536; TWEENS 9-14 432
CARTOON NETWORK: K2-11   448; K6-11 292; TWEENS 9-14 194
DISNEY XD:               K2-11   219; K6-11 166; TWEENS 9-14 139
NICKTOONS:              K2-11    97; K6-11   63; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia:  Who am I?  I’m a big fish and a mascot for teen rock band The Neptunes.  My name is also the title of the show.  Who am I?  JABBERJAW (ABC 1976-79)  Kudos to: Monica Lenti-MTV Networks/NY; David Stern-BARD Entertainment/NY; Joe Swaney-Cartoon Network/Atlanta; Kevin Schmidt-NCC/Chicago; Odette Felix-Dark Horse Media/Tucson;

Today’s Trivia Question:  The hardest metal in the world was found under Wayne Manor. The episode villain bought the property next door to the Waynes, and drilled sideways running into the batcave.  Who was the villian and what was the metal?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
02.02.11

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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